What MH Themes does

MH Themes is a privately held digital product business specializing in premium WordPress themes for the magazine, news, and editorial publishing vertical. Founded in 2013 and operated under the parent brand fdmedia, the company builds and maintains a focused catalog of WordPress themes built on a clean, SEO-optimized PHP/CSS codebase, with the flagship product being the MH Magazine theme — a responsive, dynamic-layout theme designed for online magazines, news websites, and professional blogs. Core technical features include Live Customizer integration, translation and RTL support, speed-optimized templates, and ad-monetization-friendly layout structures.

The company monetizes through tiered theme licensing processed via the Freemius payment platform: a Standard License at $79/year (or $279 lifetime) covering a single theme on one site, and an Unlimited License at $149/year (or $459 lifetime) covering all themes on unlimited sites. Supplementary revenue is generated through a paid professional installation service, design and code customizations, and a 30%-commission affiliate program. Distribution is exclusively direct-to-customer through the company's own website (mhthemes.com), with no third-party resellers or marketplace presence.

MH Themes targets a mix of SMB publishers and content creators, with a self-serve, product-led go-to-market motion, SEO and blog content marketing, email newsletters, and affiliate-driven referrals. Notable named users include Forbes Brasil, Imgur Blog, NYPD News, and FC St. Pauli Boxing, alongside a long tail of small editorial sites in the thousands. The company operates with 1-10 employees, has never raised external funding, and in January 2023 discontinued 8 legacy themes (MH Edition, MH Squared, MH Purity, MH Joystick, MH Cicero, MH Elegance, MH Impact, and MH Corporate) to concentrate resources on its remaining catalog, including a forthcoming new version of MH Magazine. It sits within a small fdmedia WordPress product portfolio that also includes the AAWP plugin, ClickWhale link-tracking tool, and fdmedia.dev.

Name

MH Themes

Legal name

fdmedia

Website

https://mhthemes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MH Themes, founded in 2013 and part of the fdmedia network, develops and sells premium WordPress magazine themes — led by the flagship MH Magazine theme — directly to online publishers, news sites, and editorial content creators worldwide via its own website and the Freemius payment platform.

Ownership category

akta.pro rank

Product category

Premium WordPress Themes

NAICS

Software Publishers (5132)

akta.pro primary industry

Blogging & CMS Content Platforms (BPAMAJAG)

akta.pro secondary industry

Digital Newsroom/CMS Platforms for Publishers (MPACAIAH)

Keywords

• WordPress themes
• Magazine themes
• Editorial templates
• Premium themes
• News website themes

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Theme Licenses (Annual Subscription): Annual subscription model for theme licenses with yearly renewal. Standard license includes single theme for 1 site with 1 year of updates and support. Unlimited license allows installation on unlimited sites with 1 year of updates and support.
2. Theme Licenses (Lifetime): One-time purchase lifetime licenses for both Standard ($279) and Unlimited ($459) tiers, including lifetime updates and support
3. Affiliate Program: 30% commission on all referred sales through affiliate partners, processed via Freemius
4. Professional Installation Service: Optional professional theme installation service where the theme is installed and configured to match the demo layout

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MH Themes develops and sells premium magazine-style WordPress themes for online magazines, news websites, professional blogs, and editorial projects. The flagship product is the responsive MH Magazine theme, accompanied by additional premium themes in the collection. The company also offers professional WordPress services such as theme installation, speed optimization, and design/code customizations.

Product overview

MH Themes is a WordPress theme company offering a focused portfolio of premium magazine-style WordPress themes. The flagship product is MH Magazine, a responsive WordPress theme designed for online magazines, news websites, and editorial projects. The company operates on a theme collection model, offering individual theme purchases alongside license tiers (Standard for single-site use and Unlimited for multi-site use). Supporting services include professional theme installation, speed optimization, and design/code customizations. The company also runs an affiliate program for partners. MH Themes discontinued 8 themes in January 2023 to focus on fewer, more frequently updated themes, with ongoing development of a new version of MH Magazine.

Differentiator

Problem solved

Functional benefit

Brands

• MH Magazine: Flagship responsive magazine WordPress theme for online magazines, news websites, professional blogs and editorial projects.

Products and services

• MH Magazine WordPress Theme Responsive magazine-style WordPress theme designed for online magazines, news websites, professional blogs, and editorial projects, featuring dynamic content layouts, SEO-friendly structure, Live Customizer integration, translation/RTL support, speed optimization, and monetization-ready ad placements.
• Premium WordPress Themes Collection A curated collection of premium magazine-style WordPress themes from MH Themes, optimized for editorial websites and dynamic news sites, available for individual purchase and via the Unlimited license.
• Professional Theme Installation Service Optional paid service where MH Themes staff install a customer's purchased WordPress theme and configure the layout to match the theme demo, removing the need for the buyer to set it up themselves.
• WordPress Services (Speed Optimization & Customization) Additional paid WordPress services including speed optimization, and design and code customizations for customers using MH Themes, available as a separate professional services offering.
• MH Themes Affiliate Program Referral program allowing partners to earn 30% commission on referred MH Themes sales, with access to a statistics dashboard, modern banners, and a 30-day cookie duration, paid via PayPal through Freemius.

Quantifiable outcome

• Used by thousands of customers in over 110 countries
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• FreemiuscoreTechnology or IntegrationFreemius is the payment processing platform used by MH Themes for all theme purchases. Handles payment processing, license management, and affiliate program administration for the theme business.
• fdmediacoreOthersParent company of MH Themes and MH Magazine brands. fdmedia is the operating company behind the WordPress theme business.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ThemeIsle: ThemeIsle is a premium WordPress theme and plugin vendor with comparable product positioning, serving SMB publishers and bloggers through subscription and lifetime licenses sold on its own storefront.
• Elegant Themes: Elegant Themes is a long-established premium WordPress theme company best known for the Divi theme and page builder, operating on a similar subscription and lifetime-license model targeting SMB and prosumer publishers.
• GeneratePress: GeneratePress is a premium WordPress theme provider focused on performance and customization, selling a free base theme with paid premium add-ons — comparable in self-serve digital GTM and SMB publisher audience.
• CSSIgniter: CSSIgniter is a premium WordPress theme shop selling subscription and lifetime licenses to SMB publishers, comparable in product format, pricing tiers, and self-serve digital sales model.
• WPZoom: WPZoom specializes in premium magazine and editorial WordPress themes, making it one of the closest direct competitors in vertical niche, target customer (online magazines and news sites), and pricing model.
• Colorlib: Colorlib offers both free and premium WordPress themes including magazine-style layouts, serving the same SMB publisher audience via a self-serve digital storefront with similar SEO-led content marketing.
• StudioPress: StudioPress (now under WP Engine) sells premium WordPress themes including the Genesis framework and is a direct competitor in the editorial/magazine theme segment with comparable pricing tiers.

Broad incumbents

• ThemeForest (Envato): ThemeForest is the largest WordPress theme marketplace operated by Envato, providing distribution and competition for thousands of magazine theme authors including MH Themes and setting baseline price expectations in the segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MHthemes
• Facebookfacebook.com/MHthemes

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MH Themes