Pure Clothing (.ie)
Pure Clothing is an Irish direct-to-consumer apparel retailer that operated a single Shopify e-commerce storefront targeting Irish consumers; the store is now closed and running a clearance sale.
- Company typePrivate
- Founded2019
- HeadquartersSligo, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pure Clothing (.ie) does
Pure Clothing is an Irish direct-to-consumer apparel retailer that operated a single-channel online storefront at pureclothing.ie. The business is built on Shopify's standard e-commerce platform (store identifier "just-pure-clothing") and targets general consumer apparel buyers in Ireland, with no evidence of named enterprise customers, wholesale channels, marketplace presence, or mobile app distribution.
The technology stack is minimal and entirely off-the-shelf: a Shopify-hosted storefront with a Shopify admin back end, no proprietary features, no public API, no SDK, and no integrations or AI/ML capabilities described in the source data. The product catalog, individual SKUs, and pricing tiers are not accessible in the current state of the website.
The commercial model is straightforward one-time retail sales of clothing items to consumers. As of the latest source capture, the store is closed to the public — the homepage is password-protected and displays a prominent "STORE NOW CLOSED" header with a "CLEARANCE SALE NOW ON" banner — indicating the business is in a wind-down or inventory-clearance phase rather than active growth. No revenue, headcount, funding, or partnership data is available.
Pure Clothing (.ie) firmographics
Firmographics- Name
- Pure Clothing (.ie)
- Website
- https://pureclothing.ie
- Company type
- Private
- Founded year
- 2019
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Pure Clothing is an Irish direct-to-consumer apparel retailer that operated a single Shopify e-commerce storefront targeting Irish consumers; the store is now closed and running a clearance sale.
- Ownership category
- akta.pro rank
Where Pure Clothing (.ie) is headquartered
LocationHeadquarters
- HQ city
- Sligo
- HQ country
- Ireland
- HQ region
- Europe
Markets served
Pure Clothing (.ie) business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- Retail Clothing Sales: Direct retail sales of clothing products through e-commerce storefront. Revenue generated from one-time product transactions with the store currently operating in clearance mode.
Go-to-market motion1 record
Distribution channels1 record
Pure Clothing (.ie) product offering
Product offeringCore offering
Pure Clothing is a direct-to-consumer online clothing retailer that sells apparel through its own Shopify-powered e-commerce storefront at pureclothing.ie. The store is currently closed (password-protected) with a clearance sale advertised, indicating the retail operation is in a wind-down or transition phase. No specific product categories, brands, or service lines are accessible in the source data.
Product overview
Pure Clothing appears to be an e-commerce clothing retailer operating on Shopify's platform. The source data is limited to a password-protected storefront that is currently closed with a clearance sale in progress. No specific product catalog, individual product names, or service offerings are accessible in the password-protected state of the website.
Differentiator
Problem solved
Functional benefit
Companies that use Pure Clothing (.ie)
Customer profileSegments1 record
Ideal customer profiles1 record
Pure Clothing (.ie) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pure Clothing (.ie) partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights3 records
Pure Clothing (.ie) competitors and assessment
Company assessmentRegional players
- Reiss: UK-based contemporary fashion retailer with DTC e-commerce and Irish market presence. Comparable in DTC channel and contemporary apparel positioning, though operating at higher price points.
- Primark (Associated British Foods): Irish-founded value apparel retailer with deep roots in the Irish market. Comparable geographically and in value-oriented apparel, though Primark operates primarily through physical stores rather than DTC e-commerce.
Direct peers
- Gymshark: DTC apparel brand built on Shopify-style e-commerce infrastructure, selling direct to consumers. Comparable as a digitally-native DTC apparel company, though focused on athleisure.
- ASOS: UK-based pure-play online apparel retailer targeting young adult consumers. Directly comparable as a DTC e-commerce fashion brand with a similar target demographic and broad assortment strategy.
- Oh Polly: DTC e-commerce fashion brand focused on occasionwear and contemporary apparel. Comparable as a digitally-native apparel retailer with similar Shopify-style infrastructure and target consumer.
- Boohoo Group: UK/Ireland-headquartered DTC fast-fashion retailer selling apparel direct to consumers online. Closely comparable in geography (UK/Ireland focus), business model (DTC e-commerce), and target customer (young, value-oriented apparel shoppers).
- Nasty Gal: DTC online fashion retailer selling trend-driven apparel to young women. Comparable in DTC channel, apparel category, and digitally-native brand positioning.
Broad incumbents
- Zara (Inditex): Global fast-fashion retailer with significant Irish market presence and DTC e-commerce. Comparable as a broad-line apparel retailer competing in the same consumer segment, though at much larger scale.
- H&M: Global mass-market apparel retailer with both physical and DTC e-commerce channels operating in Ireland. Comparable as a general apparel retailer serving similar broad consumer segments.
- Shein: Global DTC fast-fashion platform. Comparable as a major DTC apparel retailer, though operating at vastly greater scale and with a much broader assortment than Pure Clothing.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
Pure Clothing (.ie) social profiles
Digital presencePure Clothing (.ie) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Clothing (.ie) leadership team
Management profileNumber of profiles
Pure Clothing (.ie) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Clothing (.ie) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Clothing (.ie)
What does Pure Clothing (.ie) do?
Pure Clothing is a direct-to-consumer online clothing retailer that sells apparel through its own Shopify-powered e-commerce storefront at pureclothing.ie. The store is currently closed (password-protected) with a clearance sale advertised, indicating the retail operation is in a wind-down or transition phase. No specific product categories, brands, or service lines are accessible in the source data.
Is Pure Clothing (.ie) a public or private company?
Pure Clothing (.ie) is a private company. It is classified as unknown and is currently closed.
When was Pure Clothing (.ie) founded?
Pure Clothing (.ie) was founded in 2019. It employs 1 to 10 people.
Where is Pure Clothing (.ie) based?
Pure Clothing (.ie) is headquartered in Sligo, Ireland, in the Europe region.
How does Pure Clothing (.ie) make money?
One revenue line is on record: retail Clothing Sales.
Who are Pure Clothing (.ie)'s main competitors?
Regional players on record are Reiss and Primark (Associated British Foods). Direct peers are Gymshark, ASOS, Oh Polly, Boohoo Group and Nasty Gal. Broad incumbents are Zara (Inditex), H&M and Shein.
Does Pure Clothing (.ie) have an API?
No public API is recorded for Pure Clothing (.ie).