Master Mark
Master Mark is a U.S. manufacturer of HDPE-recycled landscape edging and lawn and garden products, founded in 1966 in Paynesville, Minnesota. It sells through major retailers including Home Depot, Lowe's, Menards, Ace Hardware, and Walmart, serving DIY homeowners and professional landscapers.
- Company typePrivate
- Founded1966
- HeadquartersPaynesville, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Master Mark does
Master Mark is a U.S. manufacturer of landscape edging and adjacent lawn and garden products, operating as a brand and registered trademark of Avon Plastics Inc. Founded in 1966 and headquartered at 210 Ampe Drive in Paynesville, Minnesota, the company runs an integrated HDPE recycling and extrusion operation that takes post-consumer plastic, grinds, sterilizes, and treats it for use in its product lines. Master Mark employs between 101 and 250 people and serves both DIY homeowners and professional landscaping contractors through a broad retail and distribution channel network.
The product portfolio is organized around landscape edging as the core category, segmented into Classic (Original, Plus, Pro tiers), Dig-Free® no-dig edging kits with multiple texture variants (Woodgrain, Natural Brick, Scallop Brick, Stone Twist), paver edging, Terrace Board™ woodgrain-textured edging, FlexEdge™ strip edging, and a newer aluminum landscape and paver edging line. Supporting accessory categories include stakes, anchors, spikes, connectors, decorative fencing (Cape Cod), splash blocks, and tree care products (Tree Wrap, Tree Staking Kits, Chainlock). The Dig-Free® proprietary technology is the principal product differentiator, eliminating the need for trenching during installation.
Master Mark's revenue model is unit-based hardware sales through retail partners, with no public pricing or tiered structure. Go-to-market is multi-channel retail: Home Depot, Lowe's, Menards, Ace Hardware, Walmart, True Value, and Site One Landscape Supply for the professional segment, supplemented by regional distributors such as Fleet Farm, Do it Best, and Hardware Hank. Marketing relies on content (installation guides, catalog), social media (Facebook, Instagram, YouTube), and retailer-driven point-of-sale visibility. The company holds registered trademarks (Dig-Free®, Terrace Board™, Oasis Urban Garden®) and was recognized with a United Nations Environmental Programme Award for its recycled-materials manufacturing.
Master Mark firmographics
Firmographics- Name
- Master Mark
- Legal name
- Master Mark (Registered Trademark of Avon Plastics Inc.)
- Website
- https://mastermark.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Master Mark is a U.S. manufacturer of HDPE-recycled landscape edging and lawn and garden products, founded in 1966 in Paynesville, Minnesota. It sells through major retailers including Home Depot, Lowe's, Menards, Ace Hardware, and Walmart, serving DIY homeowners and professional landscapers.
- Ownership category
- akta.pro rank
Master Mark industry classification
Industry- Product category
- Landscape Edging
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Landscaping Services (561730), Landscaping Services (56173)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)
- akta.pro secondary industry
- Edging, Bed Redefinition & Border Installation (HSAIAFAF)
Keywords
Where Master Mark is headquartered
LocationHeadquarters
- HQ city
- Paynesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Master Mark business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Landscape Edging Products: Master Mark generates revenue through the sale of landscape edging products including coiled edging, Dig-Free kits, paver edging, and aluminum edging. Products are sold through retail partners and distributors.
- Lawn and Garden Accessories: Revenue from stakes, anchors, decorative fencing, splash blocks, and tree care products including tree wraps, staking kits, and chainlock ties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No tiered pricing structure identified - standard product pricing through retail channels |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels4 records
Master Mark product offering
Product offeringCore offering
Master Mark manufactures and sells landscape edging products, lawn and garden accessories, and tree care products through retail and distribution channels. The portfolio includes coiled Classic Landscape Edging (ORIGINAL, PLUS, PRO tiers), Dig-Free® no-dig edging kits, paver edging, aluminum edging, Terrace Board woodgrain edging, FlexEdge strip edging, decorative fencing, splash blocks, stakes, anchors, and tree care items. Products are made from recycled HDPE plastic and are designed for both DIY homeowners and professional landscaping contractors.
Product overview
Master Mark is a manufacturer of landscape edging and lawn/garden products. The portfolio includes multiple product categories: Classic Landscape Edging (ORIGINAL, PLUS, PRO tiers) sold as coils or complete kits; Dig-Free Edging products featuring no-dig installation including Woodgrain, Natural Brick, Scallop Brick, and Stone Twist patterns; Paver Edging (MAX and aluminum); Poundable Edging; Terrace Board with woodgrain texture; FlexEdge strip edging; and Aluminum edging. Supporting accessories include stakes, anchors, spikes, connectors, corner couplers, fabric/sod pins, and sod pins. Additional product lines include Decorative Fencing (Cape Cod Fence), Splash Blocks (Chevron), and Tree Care products (Tree Wrap, Tree Staking Kits, Chainlock). Products are made from recycled HDPE plastic, manufactured in the USA, and are designed for both DIY homeowners and professional landscapers. The company has been in business for over 50 years and is a division of Avon Plastics Inc.
Differentiator
Problem solved
Functional benefit
Brands
- Dig-Free®: Dig-Free landscape edging kits that require no digging for installation
- Terrace Board™
- FlexEdge™
- Oasis Urban Garden®
Products and services
- Classic Landscape Edging (ORIGINAL) Flexible, durable coiled landscape edging for defining garden spaces and lawn areas. Includes one connector; stakes sold separately. 3 1/2" x 20' coil. Designed for DIY homeowners and professional landscapers.
- PLUS Edging Kit (20ft) Complete edging kit with premium-grade 4 1/2" x 20' coil, 10 stakes, 1 connector, and 1 corner connector for professional borders. Targets homeowners seeking a complete edging solution.
- PRO Edging Kit (20ft) Professional-grade landscape edging kit with 5" x 20' coil, 10 stakes, 1 connector, and 1 corner connector for precise, durable installation. Targets professional landscapers.
- PRO Edging Kit (40ft) Professional-grade landscape edging kit with 5" x 40' coil, 20 stakes, 1 connector, and 1 corner connector for larger installations. Designed for commercial-scale projects.
- Dig-Free Woodgrain Edging Kit 25 ft Fast and easy landscape edging kit requiring no digging. Includes 25 ft of woodgrain textured edging and 10 spikes for quick installation. Targets DIY homeowners using Dig-Free® technology.
- Dig-Free Woodgrain Edging Kit 50 ft Fast and easy landscape edging kit requiring no digging. Includes 50 ft of woodgrain textured edging and 20 spikes for quick installation. For larger DIY projects.
- PLUS Dig-Free Classic Edging Kit 20 ft Dig-Free edging kit with 20 ft of classic-style edging and 5 spikes. Fast and easy to install with no digging required. For DIY homeowners.
- Dig-Free Natural Brick Edging Dig-Free edging with realistic paver-brick look. 10 ft of easy-to-install edging with no digging required. For homeowners wanting a paver aesthetic without installation complexity.
- Dig-Free Scallop Brick Edging Dig-Free edging featuring realistic brick texture with scallop pattern. Available in Charcoal and Redwood colors. No digging required. Decorative landscaping for DIY users.
- Dig-Free Stone Twist Edging Dig-Free edging featuring a natural stone look with twisted texture. 10 ft of easy-to-install edging. No digging required. For decorative landscaping.
- Dig-Free MAX Paver Edging Heavy-duty HDPE plastic paver edging for securing pavers, bricks, and stones. Provides strong support for straight or curved installations. No digging required. Used by contractors and DIY homeowners.
- Dig-Free Poundable Edging Attractive lawn and garden edging with interlocking sections. No stakes needed. Made of high-quality, durable plastic. 5 1/4" H x 3' L. For residential landscaping.
- Dig-Free Poundable Scallop Edging Quick border edging for garden or landscape with scallop design. Made in USA from recycled materials. No digging required. 6" H x 20' L. For DIY homeowners.
- Terrace Board Edging Textured woodgrained landscape edging made of strong 100% HDPE plastic. Perfect for borders around planting beds and keeping grass from spreading. Available in 4" and 5" heights in 40' coils. Registered trademark.
- Terrace Board Edging Kits Complete kits with 5" x 20' coil and 5 stakes for easy installation. Features beautiful woodgrain texture. For DIY homeowners.
- FlexEdge Strip Edging 20 ft Professional-grade strip landscape edging combining flexibility and strength. 4 3/4" x 20' strips. Includes steel anchors or ABS plastic stakes and connectors. Targets professional landscapers.
- Aluminum Landscape Edging Durable, rust-resistant aluminum borders for gardens and landscapes. Lightweight yet strong with professional finish. Includes aluminum stakes. Available in Mill and Black colors in 8' and 16' lengths. For contractors and premium residential projects.
- Aluminum Paver Edging Durable aluminum edging for paver patios, walkways, and driveways. Keeps installations neat, stable, and professionally finished. For professional contractors and serious DIYers.
- Cape Cod Fence Traditional style decorative fence for outlining flower gardens, driveways, and walking paths. Features interlocking hinges and 5" attached stakes. Measures 33" L x 13.5" H. For residential landscaping.
- Chevron Splash Block 24" splash block made from 100% recycled post-consumer plastic. Guards foundations, lawn, and landscaping against rain water runoff damage. UV stable, durable HDPE will not chip or crack. Fits any downspout type. For residential and commercial use.
- Tree Wrap - Spiral Tree Protector UV-resistant tree wrap protecting trees from weather, animals, and mowing. White color reflects heat. Available in 24", 36", and 40" lengths. For tree care in residential and commercial landscaping.
- Tree Staking Kits Tree support kits including stakes, protective sleeves, and rope. Small kit for trees less than 2.5" diameter; Large kit for trees larger than 2.5" diameter. For new tree planting support.
- Chainlock Reusable Locking Tie Made from 100% recycled post-consumer plastic. Unique chain link design locks securely for reliable tree support. 1/2" for trees under 2" diameter; 1" for trees 2" or larger. For tree staking applications.
Quantifiable outcome
- Products are made from 100% recycled post-consumer plastic
- +2 more outcomes
Companies that use Master Mark
Customer profileSegments2 records
Ideal customer profiles2 records
Master Mark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Master Mark partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Avon Plastics Inc.coreAvon Plastics Inc. is the parent company of Master Mark. Master Mark, Dig-Free, Terrace Board, and Oasis Urban Garden are registered trademarks of Avon Plastics Inc. Avon Plastics is a manufacturer of extruded and injection molded plastics.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Master Mark competitors and assessment
Company assessmentDirect peers
- Oly-Ola Edgings: Oly-Ola Edgings is a US manufacturer of commercial-grade steel, aluminum, and plastic landscape edging. It overlaps with Master Mark's professional-grade strip edging and paver edging lines.
- Permaloc: Permaloc is one of the largest US manufacturers of aluminum and recycled plastic landscape edging, serving both the professional and DIY channels. It is the closest direct competitor to Master Mark's aluminum and HDPE edging lines.
- Col-Met: Col-Met manufactures steel and aluminum landscape and paver edging. It competes with Master Mark's paver and aluminum edging, particularly through pro-focused landscape supply distributors.
- Sure-Loc Edging: Sure-Loc manufactures aluminum and steel landscape and paver edging for residential and commercial use. It directly competes with Master Mark's aluminum edging and paver edging SKUs in the pro contractor channel.
- Border Concepts: Border Concepts (Bonica) produces brick, stone, and concrete landscape edging products sold through retail. It is a direct category competitor to Master Mark's decorative paver-style edging.
- Achla Designs: Achla Designs produces decorative garden and landscape edging, fencing, and outdoor accents sold through retail and garden centers. It is a comparable smaller-scale competitor in the decorative edging and lawn/garden accessories category.
- Landscape Products Inc. Landscape Products Inc. is a US manufacturer of commercial landscape edging and accessories. It overlaps with Master Mark's pro segment and complementary accessories such as stakes and anchors.
Regional players
- EverEdge: EverEdge is a UK-based manufacturer of galvanized steel landscape edging with global distribution. It serves the same landscape edging category as Master Mark but from a different primary geography.
Others
- SiteOne Landscape Supply: SiteOne is the largest US distributor of landscape supplies to professional contractors. It is a Master Mark distribution partner rather than a competitor, but functions as a category benchmark and channel incumbent shaping pro-segment demand.
Emerging players
- Dimex: Dimex is a US-based manufacturer of recycled plastic edging, landscape products, and building materials from post-consumer plastics. Its recycled-plastic positioning and product mix overlap with Master Mark's HDPE-based offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Master Mark social profiles
Digital presenceMaster Mark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Mark leadership team
Management profileNumber of profiles
Master Mark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Mark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Mark
What does Master Mark do?
Master Mark manufactures and sells landscape edging products, lawn and garden accessories, and tree care products through retail and distribution channels. The portfolio includes coiled Classic Landscape Edging (ORIGINAL, PLUS, PRO tiers), Dig-Free® no-dig edging kits, paver edging, aluminum edging, Terrace Board woodgrain edging, FlexEdge strip edging, decorative fencing, splash blocks, stakes, anchors, and tree care items. Products are made from recycled HDPE plastic and are designed for both DIY homeowners and professional landscaping contractors.
Is Master Mark a public or private company?
Master Mark is a private company. It is classified as family owned and is currently operating.
When was Master Mark founded?
Master Mark was founded in 1966. It employs 101 to 250 people.
Where is Master Mark based?
Master Mark is headquartered in Paynesville, United States, in the North America region.
How does Master Mark make money?
Two revenue lines are on record. Landscape Edging Products are the primary driver. The others are lawn and Garden Accessories.
Who are Master Mark's main competitors?
Direct peers on record are Oly-Ola Edgings, Permaloc, Col-Met, Sure-Loc Edging, Border Concepts, Achla Designs and Landscape Products Inc.. EverEdge is listed as a regional player. SiteOne Landscape Supply is listed as an others. Dimex is listed as an emerging player.
Does Master Mark have an API?
No public API is recorded for Master Mark.
What industry is Master Mark in?
Master Mark's product category is Landscape Edging. Its primary akta.pro industry code is HSAIABAC, Landscape Renovation & Re-Design (Yard Makeovers), with a secondary code of HSAIAFAF, Edging, Bed Redefinition & Border Installation. Its NAICS code is 444 and its SIC code is 3524.