Maple Armor
Maple Armor is a Canadian manufacturer of addressable fire alarm control panels, detectors, modules, and notification appliances under the FireWatcher brand, serving commercial, industrial, institutional, and government end markets through a dealer and distributor channel across North America, South America, India, and China.
- Company typePrivate
- Founded2011
- HeadquartersBrossard, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Maple Armor does
Maple Armor is a Canadian manufacturer of addressable fire alarm systems, founded in 2011 and headquartered in an 80,000 sq. ft. facility in Brossard, Quebec. The company designs, engineers, and manufactures the FireWatcher product line, a vertically integrated platform comprising Series 2 addressable control panels (FW2105 compact panel; FW2107 and FW2107M fire-and-release panels), compact panels (FW105 and FW106/FW106S), addressable detectors, manual stations, input/output modules, notification appliances, NAC boosters, emergency lighting, and rechargeable batteries, all listed to UL, ULC, and FM standards and designed for compliance with NFPA 72 and CAN/ULC-S524. The platform is sold through a multi-tier channel model of authorized dealers, distributors, and ESD installers across North America, South America, India, and China, supported by direct regional sales offices in Oakville (Canada), Stafford (USA), and Pune (India), factory-direct pricing, 48-hour Canadian-warehouse dispatch, and co-marketing for partners. End customers include electrical contractors, fire protection professionals, engineers, building owners, and developers serving commercial, industrial, institutional, healthcare, government, and small-business applications, with case-study deployments spanning FedEx, Canadian Tire, SmartCentres REIT, BC Housing, SAQ, Seneca College, and Black Rock Oceanfront Resort. Maple Armor monetizes primarily through hardware sales to channel partners, with secondary revenue from accessories and field-service commissioning, programming, and verification work.
Maple Armor firmographics
Firmographics- Name
- Maple Armor
- Legal name
- Maple Armor
- Website
- https://maplearmor.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maple Armor is a Canadian manufacturer of addressable fire alarm control panels, detectors, modules, and notification appliances under the FireWatcher brand, serving commercial, industrial, institutional, and government end markets through a dealer and distributor channel across North America, South America, India, and China.
- Ownership category
- akta.pro rank
Maple Armor industry classification
Industry- Product category
- Fire Alarm Systems
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Switchgear and Switchboard Apparatus Manufacturing (335313)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC)
- akta.pro secondary industries
- Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Heat Detectors & Specialized Detectors (e.g., Kitchen/Rate-of-Rise) (HSAHAFAE), Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL), Emergency, Egress & Exit Lighting (Emergency luminaires, exit signs, battery backup) (IMAGAIAD)
Keywords
Where Maple Armor is headquartered
LocationHeadquarters
- HQ city
- Brossard
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Maple Armor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Fire Alarm Control Panels & Devices: Primary revenue from manufacturing and selling addressable fire alarm control panels, detectors, annunciators, modules, manual stations, and notification appliances. Products sold through dealer/distributor network and direct sales with direct factory pricing for partners.
- Dealer/Distributor Program: Revenue generated through channel partnerships with distributors, retailers, and ESD installers across North and South America. Partners receive direct factory pricing on the full FireWatcher product line, technical support, product training, and protected territories.
- Accessories & Replacement Parts: Secondary revenue from sealed rechargeable batteries, battery trays, enclosures, and other accessories sized for FireWatcher control panels and NAC boosters.
- Technical Services: Field service including programming and verification (CAN/ULC-S537) for newly installed systems, commissioning support, and technical support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Dealer/Distributor Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Maple Armor product offering
Product offeringCore offering
Maple Armor designs, manufactures, and sells intelligent addressable fire alarm systems under the FireWatcher brand. The product line includes Series 2 addressable control panels (FW2105, FW2107, FW2107M, FW105, FW106/FW106S), remote annunciators, photoelectric smoke and heat detectors, sounder bases, manual pull and release stations, an input/output module family, and audible/visual notification appliances, plus emergency lighting, NAC boosters, rechargeable batteries, and outdoor enclosures.
Product overview
Maple Armor is a Canadian manufacturer of fire alarm systems offering the FireWatcher platform, a comprehensive addressable fire detection and notification system. The product line operates as a unified platform-plus-modules architecture centered on the Series 2 addressable control panels (FW2105 compact panel, FW2107/FW2107M fire and release panels) that serve as the central hub. These panels connect to a full ecosystem of field devices including: FW2121/FW2129 remote annunciators for system status display; FW2511 photoelectric smoke detectors and FW2521 heat detectors with FW2508/FW2509 sounder bases; FW2721 manual pull stations with FW2731-FW2734 release control switches; FW2811-FW2851 module family for input monitoring, output control, relay interfacing, conventional zone integration, and short-circuit isolation; and FW2961/FW2963/FW2972 notification appliances for audible and visual occupant alerting. For smaller installations, Maple Armor offers the FW105 and FW106/FW106S compact panels as right-sized alternatives. The portfolio is complemented by emergency lighting, NAC booster accessories, rechargeable batteries, and outdoor enclosures — all designed to work together as a complete, code-compliant life-safety system listed to UL, ULC, and FM standards.
Differentiator
Problem solved
Functional benefit
Brands
- FireWatcher: The primary product platform for Maple Armor's addressable fire alarm systems, including control panels, detectors, modules, and notification appliances.
Products and services
- FW2105 Addressable Fire Alarm Control Panel
- FW2107 Fire & Release Control Panel
- FW2107M Mini Fire & Release Control Panel
- FW2121 Remote LCD Annunciator
- FW2129 Remote LED Annunciator
- FW2511 Photoelectric Smoke Detector
- FW2521 Heat Detector
- FW2508/FW2509 Sounder Bases
- FW2721 Manual Pull Stations
- FW2731 Manual Release Station
- FW2732 Abort Switch
- FW2733 Disconnect Switch
- FW2734 Main/Reserve Switch
- FW2811 Input Module
- FW2811M Mini Input Module
- FW2812 Dual Input Module
- FW2821 Supervised Output Module
- FW2822 Releasing Module
- FW2831 Relay Module
- FW2841 Conventional Zone Module
- FW2851 Isolator Module
- FW2961 Horn & Strobe Notification Appliance
- FW2963 Low-Frequency Notification Appliance
- FW2972 Mini Horn
- FW105 Control Panel
- FW106/FW106S Compact Panel
- Emergency Lighting
- Rechargeable Batteries
- NAC Booster
- MA1100 Outdoor Enclosure
Companies that use Maple Armor
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles5 records
Maple Armor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Maple Armor partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Quebec Exclusive Distribution PartnerflagshipExclusive distribution agreement naming a long-standing Quebec partner as authorized source for Maple Armor products across the province. Engineers, contractors, and integrators in Montreal, Quebec City, Laval, Gatineau, Sherbrooke place orders and coordinate commissioning through this channel. Consolidates inventory and technical staff closer to Quebec job sites with French-language support.
- Seneca CollegecoreMaple Armor established an annual scholarship program at Seneca College's School of Fire Protection Engineering Technology. The scholarship recognizes outstanding students in the Fire Protection Engineering Technician diploma program. Recipients include Ming Gao (2023). Program supports next generation of fire alarm technicians and reinforces industry pipeline.
- Phoenix Fire PreventioncoreActive installation partner across British Columbia. Completed numerous projects including Lizzy Bay townhomes, Club 16 Trevor Linden Fitness, Black Rock Oceanfront Resort, Trade Winds Terrace, Maison Henry Leland, Polson Park Church, and multiple other installations.
- SI AlarmscoreInstallation partner in Manitoba and Western Canada. Completed FedEx Winnipeg distribution facility, Ocean Sales Group headquarters, SmartCentres projects, Value Village locations, Nutri-Pea plant, and various commercial installations.
- Safety FirstcoreInstallation partner for École Notre-Dame d'Etchemin, SAQ Brossard, and other Quebec projects. Recognized for professional installation and strong customer relationships.
- Oosterhof ElectriccoreElectrical contractor completing fire alarm installations including Canadian Tire Gananoque and Little Texas nightclub. Praised Maple Armor for panel design simplicity and quick installation.
- Alarme Techno-FeuminorInstallation partner for Sylvan Adams Velodrome in Quebec. Donated Maple Armor system for Bromont velodrome protecting elite and grassroots cyclists.
- Alarmes 911 RimouskiminorDistributor for Mont-Joli City Hall upgrade project in Lower St. Lawrence region.
- Alpha IntégrationminorInstallation partner for CLSC de Saint-Rémi healthcare clinic project. Worked with Maple Armor technicians to complete installation in four days.
- First Response Fire ProtectionminorInstallation partner for BC Housing emergency shelter in Vernon. System helped safely evacuate 85 residents during October fire incident.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Maple Armor competitors and assessment
Company assessmentBroad incumbents
- Edwards (Carrier Fire & Security): Long-established fire alarm and notification brand within Carrier's fire and security division. Sells EST panels, detectors, and notification appliances into the same North American specification channel Maple Armor targets, but as part of a much broader HVAC/security portfolio.
- Johnson Controls (Simplex/Tyco): Owns Simplex, Tyco, Zettler, and other fire detection brands, providing end-to-end life-safety solutions across commercial, healthcare, and industrial verticals. Competes directly on addressable panels and integrated detection.
- Honeywell Fire Systems (Notifier/Xtralis): Global fire alarm incumbent operating Notifier, Fire-Lite Alarms, and Xtralis VESDA brands. Dominant specification share in large North American commercial projects with FAR higher R&D budget and a fully integrated building management platform.
- Siemens Smart Infrastructure (Cerberus): Siemens' Cerberus FIT/PRO fire safety portfolio competes on addressable panels and detectors globally, with strong specification position in European and global enterprise accounts. Bundles fire into broader building automation sales motion.
- Fire-Lite Alarms (Honeywell): Honeywell brand focused on conventional and addressable fire alarm panels for small-to-mid commercial applications — directly comparable to Maple Armer's FW105/FW106 compact panel positioning but with broader installer channel support.
- Bosch Security and Safety Systems: Offers addressable fire alarm panels (AVENAR, FPA-5000) and detectors alongside intrusion, video, and access control. Overlaps with Maple Armor on addressable detection but sells as part of a full integrated security stack.
- Hochiki America: Japanese-headquartered fire detection specialist with strong North American presence in commercial and institutional projects. Competes on addressable detectors and bases, often specified by engineers familiar with the brand.
Emerging players
- GST (Gulf Security Technology): China-headquartered addressable fire alarm manufacturer with growing international distribution. Increasingly price-competitive in Latin American, Middle Eastern, and South Asian markets where Maple Armor is also expanding (India, China, Brazil).
Direct peers
- Apollo Fire Detectors: UK-based specialist manufacturer of addressable detection devices and bases used by multiple panel OEMs globally. Comparable mid-sized specialist competing on detection accuracy and false-alarm reduction, often integrated into North American panels as third-party devices.
- Mircom Technologies: Canadian manufacturer of addressable and conventional fire alarm systems, voice evacuation, and mass notification. Closest like-for-like competitor — similar size, Canadian-based manufacturing, multi-country distribution, and overlapping channels to electrical contractors and ESD installers.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Maple Armor social profiles
Digital presenceMaple Armor compliance and trust
Trust signalCompliance4 records
Maple Armor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maple Armor leadership team
Management profileNumber of profiles
Maple Armor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maple Armor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maple Armor
What does Maple Armor do?
Maple Armor designs, manufactures, and sells intelligent addressable fire alarm systems under the FireWatcher brand. The product line includes Series 2 addressable control panels (FW2105, FW2107, FW2107M, FW105, FW106/FW106S), remote annunciators, photoelectric smoke and heat detectors, sounder bases, manual pull and release stations, an input/output module family, and audible/visual notification appliances, plus emergency lighting, NAC boosters, rechargeable batteries, and outdoor enclosures.
Is Maple Armor a public or private company?
Maple Armor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maple Armor founded?
Maple Armor was founded in 2011. It employs 51 to 100 people.
Where is Maple Armor based?
Maple Armor is headquartered in Brossard, Canada, in the North America region.
How does Maple Armor make money?
Four revenue lines are on record. Hardware Sales - Fire Alarm Control Panels & Devices are the primary driver. The others are dealer/Distributor Program, accessories & Replacement Parts and technical Services.
Who are Maple Armor's main competitors?
Broad incumbents on record are Edwards (Carrier Fire & Security), Johnson Controls (Simplex/Tyco), Honeywell Fire Systems (Notifier/Xtralis), Siemens Smart Infrastructure (Cerberus), Fire-Lite Alarms (Honeywell), Bosch Security and Safety Systems and Hochiki America. GST (Gulf Security Technology) is listed as an emerging player. Direct peers are Apollo Fire Detectors and Mircom Technologies.
Does Maple Armor have an API?
No public API is recorded for Maple Armor.
What industry is Maple Armor in?
Maple Armor's product category is Fire Alarm Systems. Its primary akta.pro industry code is IMAIAJAC, Fire Alarm Systems (Inspection/Testing/Monitoring/Service), with a secondary code of BPAKAGAF, Fire Alarm & Life Safety Systems Integration. Its NAICS code is 334512 and its SIC code is 3823.