Morin Associates
Morin Associates is an independent insurance brokerage and financial services firm in Groton, Connecticut, founded in 1984, serving individuals, families, and small businesses with life, health, Medicare, employee benefits, retirement planning, and wealth management across multiple U.S. states.
- Company typePrivate
- Founded1984
- HeadquartersGroton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Morin Associates does
Morin Associates LLC is an independent insurance brokerage and financial services firm founded in 1984 and headquartered at 174 Bridge Street, Groton, Connecticut. The firm is owned by Kevin S. Morin, CFP®, and operates with a small team of approximately nine staff, including six account executives, a Medicare/retirement planning specialist, and a bookkeeper. It serves individuals, families, and small-to-medium businesses across at least eight U.S. states with insurance, securities, and investment advisory licenses.
The firm's product portfolio spans life insurance (term, whole, universal, final expense, fixed annuities), health insurance (individual, group, dental, vision, disability, long-term care), employee benefits (group health/life, 401(k)/403(b)/457 plans, HSAs, FSAs, HRAs, ICHRAs, QSEHRAs), Medicare services (Parts A/B/D, Medicare Advantage, Medigap), retirement planning, and wealth management. The firm earns revenue primarily through insurance carrier commissions on products placed with clients across 12+ carrier relationships (Transamerica, CIGNA, Prudential, Aetna, Anthem, ConnectiCare, Guardian, Ameritas, The Standard, among others) and through fee-based advisory services delivered via affiliation with The Investment Center, Inc.
The go-to-market model is sales-led, relying on direct phone and in-person consultations, educational content marketing (articles, downloadable guides), community workshops and webinars, and a refer-a-friend program. In April 2026, Morin Associates was acquired by King Risk Partners, a Lightyear-backed consolidator ranked as the 51st largest insurance brokerage in the United States, positioning the firm within a PE-backed roll-up focused on building employee benefits capabilities in the Northeast.
Morin Associates firmographics
Firmographics- Name
- Morin Associates
- Legal name
- Morin Associates LLC
- Website
- https://morinassociates.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Morin Associates is an independent insurance brokerage and financial services firm in Groton, Connecticut, founded in 1984, serving individuals, families, and small businesses with life, health, Medicare, employee benefits, retirement planning, and wealth management across multiple U.S. states.
- Ownership category
- akta.pro rank
Morin Associates industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940)
- SIC
- Insurance Agents, Brokers & Service (6411), Investment Advice (6282)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
- akta.pro secondary industry
- Financial Planning–Led RIAs (FSAAACAB)
Keywords
Where Morin Associates is headquartered
LocationHeadquarters
- HQ city
- Groton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Morin Associates business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Commissions: Commission-based revenue from sale of life, health, employee benefits, Medicare, and related insurance products. As an independent broker, they earn commissions from multiple insurance carriers including Transamerica, CIGNA, Prudential, Aetna, and others.
- Financial Advisory & Wealth Management Fees: Fee-based revenue from retirement planning and wealth management services. Kevin Morin is a CFP® and is registered to provide advisory services and sell securities in multiple states through affiliation with The Investment Center, Inc.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual and family insurance products - quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Morin Associates product offering
Product offeringCore offering
Morin Associates is an independent insurance brokerage and consulting firm that sells life insurance, health insurance, employee benefits, Medicare products, retirement planning, and wealth management services to individuals, families, and businesses. As an independent broker, the firm places business with multiple insurance carriers (Transamerica, CIGNA, Prudential, Aetna, Anthem, etc.) and provides securities and advisory services through affiliation with The Investment Center, Inc. The firm operates from its Groton, Connecticut headquarters and is licensed across multiple states.
Product overview
Morin Associates is an independent insurance brokerage and consulting firm offering a comprehensive portfolio of insurance and financial planning products and services. The company operates as a multi-product insurance agency providing life insurance, health insurance, employee benefits, Medicare services, retirement planning, and wealth management. The core product portfolio centers on insurance products including term and permanent life insurance, individual and group health/dental/vision/disability coverage, Medicare supplements, and retirement accounts (401k, IRA). Employee benefits services encompass group plans for employers plus specialized arrangements including FSAs, HSAs, HRAs, ICHRAs, and QSEHRAs. The firm also provides wealth management and investment planning services. The company serves individuals, families, and businesses across Connecticut, Florida, Massachusetts, Michigan, New York, and Rhode Island.
Differentiator
Problem solved
Functional benefit
Companies that use Morin Associates
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Morin Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Morin Associates partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- King Risk PartnerscoreKing Risk Partners, the 51st largest insurance brokerage in the United States, acquired Morin Associates in April 2026. The acquisition strengthens King Risk Partners' employee benefits capabilities in Connecticut and reflects the company's strategy of partnering with agencies that have deep market knowledge, trusted client relationships, and specialized expertise. Morin Associates maintains its client-focused approach while gaining access to additional resources.
- Transamerica Life InsuranceminorInsurance carrier partner offering life insurance products through Morin Associates as an independent broker.
- CIGNAminorInsurance carrier partner offering health insurance products through Morin Associates.
- PrudentialminorInsurance carrier partner offering life and financial products through Morin Associates.
- AetnaminorHealth insurance carrier partner offering Medicare and health plans through Morin Associates.
- Guardian AnytimeminorInsurance carrier partner offering life and employee benefits products through Morin Associates.
- ConnectiCareminorRegional health insurance carrier partner serving Connecticut market through Morin Associates.
- AmeritasminorInsurance carrier partner offering dental, vision, and life insurance products through Morin Associates.
- Anthem Blue Cross and Blue ShieldminorMajor health insurance carrier partner offering comprehensive health coverage through Morin Associates.
- The StandardminorInsurance carrier partner offering disability, life, and retirement products through Morin Associates.
- NEADminorInsurance partner organization offering products through Morin Associates.
- CBIAminorConnecticut Business & Industry Association partnership providing business insurance solutions through Morin Associates.
- The Investment Center, Inc.minorSEC-registered broker-dealer and FINRA member firm providing securities and investment advisory services infrastructure. Kevin Morin is registered through this firm to sell securities and provide advisory services.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Morin Associates competitors and assessment
Company assessmentBroad incumbents
- Hub International: Major North American insurance brokerage acquired by funds advised by Hellman & Friedman. Comparable as a PE-backed consolidator that aggregates independent insurance agencies, with deep employee benefits and personal lines capabilities similar to Morin.
- Brown & Brown: Large publicly-traded US insurance brokerage with a substantial employee benefits division. Comparable as a multi-line brokerage that has built scale through acquiring local agencies and offers the same insurance/retirement/benefits suite Morin provides.
- Acrisure: One of the largest US insurance brokerages, built through aggressive PE-backed acquisition. Comparable as a large-scale multi-line insurance brokerage with a personal lines and employee benefits focus, illustrating the consolidator model Morin has now joined.
- King Risk Partners: Morin Associates' parent company as of April 2026. King Risk Partners is the 51st largest US insurance brokerage and a Lightyear-backed platform acquiring independent agencies. Directly comparable as a multi-line insurance brokerage consolidator with overlapping carrier relationships and employee benefits capabilities.
- USI Insurance Services: Top-10 US insurance brokerage offering property/casualty, employee benefits, and personal lines. Comparable in product breadth, particularly the integrated insurance-and-benefits offering Morin provides, though at vastly greater scale.
Direct peers
- World Insurance Associates: PE-backed insurance brokerage (World Insurance Associates, backed by Bain Capital and BC Partners) that has rapidly grown through acquisition. Comparable as an insurance brokerage roll-up platform with multi-state presence and the same growth-by-acquisition model King Risk is pursuing.
- The Hilb Group: Mid-Atlantic insurance brokerage and one of the fastest-growing US agency platforms. Comparable as a PE-backed mid-market insurance brokerage consolidator that focuses on employee benefits, personal lines, and wealth-adjacent services in a similar geographic and size profile as Morin.
- Highstreet Insurance Partners: PE-backed insurance brokerage roll-up platform focused on employee benefits, personal lines, and commercial insurance. Comparable as a mid-sized insurance brokerage consolidator with an acquisition-driven growth model similar to King Risk Partners.
Regional players
- Cross Insurance: New England-based insurance brokerage headquartered in Maine. Comparable as a regional multi-line brokerage with deep roots in the Northeast, offering commercial, personal, and employee benefits across the same geography Morin serves.
- Needham Insurance Group: Connecticut-based independent insurance agency with a similar product mix (life, health, employee benefits, Medicare). Comparable as a Connecticut-headquartered independent brokerage operating in the same local market and serving similar individual and small-business customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Morin Associates social profiles
Digital presenceMorin Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morin Associates leadership team
Management profileNumber of profiles
Profiles9 records
Morin Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morin Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morin Associates
What does Morin Associates do?
Morin Associates is an independent insurance brokerage and consulting firm that sells life insurance, health insurance, employee benefits, Medicare products, retirement planning, and wealth management services to individuals, families, and businesses. As an independent broker, the firm places business with multiple insurance carriers (Transamerica, CIGNA, Prudential, Aetna, Anthem, etc.) and provides securities and advisory services through affiliation with The Investment Center, Inc. The firm operates from its Groton, Connecticut headquarters and is licensed across multiple states.
Is Morin Associates a public or private company?
Morin Associates is a private company. It is classified as private equity controlled and is currently acquired.
When was Morin Associates founded?
Morin Associates was founded in 1984. It employs 11 to 50 people.
Where is Morin Associates based?
Morin Associates is headquartered in Groton, United States, in the North America region.
How does Morin Associates make money?
Two revenue lines are on record. Insurance Commissions are the primary driver. The others are financial Advisory & Wealth Management Fees.
Who are Morin Associates's main competitors?
Broad incumbents on record are Hub International, Brown & Brown, Acrisure, King Risk Partners and USI Insurance Services. Direct peers are World Insurance Associates, The Hilb Group and Highstreet Insurance Partners. Regional players are Cross Insurance and Needham Insurance Group.
Does Morin Associates have an API?
No public API is recorded for Morin Associates.
What industry is Morin Associates in?
Morin Associates's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions), with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 5242 and its SIC code is 6411.