ProyectaT

What ProyectaT does

ProyectaT is a Colombian master insurance agency founded in 2018 and headquartered in Cali, operating a hybrid digital-and-field distribution model built around a proprietary Validated Sales System and "Herramientas Propias" (own tools). The company recruits, trains, and supports an independent network of patrimonial consultants who are credentialed through affiliations with the Million Dollar Round Table (MDRT) and the Premier Association of Finance Professionals — making Proyectat the first master insurance agency in Colombia with that affiliation. Its core product is Colombia's first life insurance policy with S&P 500 stock-market indexation and a 1% minimum guaranteed interest rate, complemented by health insurance (with a national network of 4,100+ doctors), home insurance, and auto insurance.

Proyectat earns revenue primarily through insurance product commissions distributed via its consultant network, with a secondary stream from consultant training and formation programs, including an MBA developed with the European School of Leadership and certifications via EU School. Policyholders can pay premiums monthly, quarterly, or semi-annually with no surcharge, and surrender values are indexed to the S&P 500 Low Volatility 5% index. Coverage is customizable per policyholder, with up to 100-year terms and loyalty bonuses from year 11.

The company's go-to-market blends a sales-led field force of patrimonial consultants with a community-led engagement model (Café de Expertos sessions, daily activations, digital training), supported by content marketing, media coverage in Forbes Colombia, Semana, El Espectador, Portafolio, and El Tiempo, and virtual advisory channels (phone, WhatsApp, email). Beyond consumer distribution, Proyectat provides B2B channel development services — helping Colombian and Latin American insurance companies build individual life distribution and Wealth Sales Management capabilities — positioning the firm as both an insurance distributor and a methodology licensor.

Name

ProyectaT

Legal name

Proyectat

Website

https://proyectat.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ProyectaT is a Colombian master insurance agency (founded 2018, headquartered in Cali) that distributes life, health, home, and auto insurance through a proprietary-trained network of independent patrimonial consultants, offering Colombia's first S&P 500-indexed life insurance and MDRT-affiliated talent.

Ownership category

akta.pro rank

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Product Sales: Proyectat operates as a master insurance agency earning commissions from insurance products including life insurance, health, home, and auto insurance. The company works with major global insurers to offer innovative products.
2. Consultant Training and Formation Programs: Revenue from training programs including commercial formation, leadership courses, and professional capacity certification programs for independent insurance consultants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ProyectaT is a master insurance agency in Colombia that distributes a diversified portfolio of insurance products (life insurance with S&P 500 stock-market indexation, health, home, and auto) through a network of independent patrimonial consultants. The company recruits, trains, and supervises these consultants using a proprietary validated sales system and proprietary tools, and also supports corporations in developing individual life distribution channels across Colombia and Latin America.

Product overview

ProyectaT es una agencia máster de seguros en Colombia que opera como plataforma de distribución de seguros con un portafolio diversificado de productos. Su oferta principal incluye seguros de vida con indexación bursátil (el primero en el país), seguros de salud, hogar y autos, complementados con servicios de asesoría patrimonial a través de consultores especializados. La empresa funciona como agencia master que forma equipos comerciales de alto desempeño, ofreciendo herramientas propias y sistema de ventas validado para el desarrollo de consultores independientes.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance with Stock Market Indexation (Seguro de Vida con Indexación Bursátil) Variable universal life insurance that combines life protection with capital accumulation, with surrender values indexed to the S&P 500 index and a 1% minimum guaranteed annual interest rate. Offered to individuals and families seeking long-term financial protection and savings goals such as housing, pension, education, and retirement.
• Health Insurance (Seguro de Salud) Health insurance plans providing national and international hospital and outpatient coverage, access to a network of more than 4,100 doctors, laboratories, and medical institutions, with reduced deductibles. Designed for families and individuals seeking comprehensive medical protection.
• Home Insurance (Seguro de Hogar) Property insurance protecting the home against third-party liability, floods, and infrastructure damage, with a variety of home assistance services including plumbing, windows, electrical repairs, and installations. Designed for homeowners seeking property protection and household assistance.
• Auto Insurance (Seguro de Autos) Vehicle insurance covering accidents, vehicle breakdowns, partial or total loss due to accident or theft, with a replacement vehicle option during repairs and a zero-kilometer replacement car benefit upon total loss. Designed for vehicle owners seeking comprehensive protection and transportation alternatives.
• Patrimonial Consulting (Consultoría Patrimonial) High-level financial advisory service provided by specialized patrimonial consultants who are members of the Million Dollar Round Table (MDRT), accompanying clients in financial planning and helping them achieve their financial objectives. Targeted at individuals and families seeking expert personal financial guidance.
• Talent Development Program (Programa de Desarrollo de Talento) Comprehensive commercial training program for independent insurance advisors that includes continuous training, field accompaniment, and access to international certifications such as programs from EU School and the European School of Leadership (including an MBA in Latin America with specialization in Leadership and Management of Individual Life Insurance). Designed for independent insurance professionals seeking professional development and business growth.

Quantifiable outcome

• Unique life insurance product in Colombia with S&P 500 indexation and 1% minimum guaranteed rate
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Major Global InsurerscoreChannel Partner/ Reseller/ DistributorProyectat serves as an allied partner with the largest and most solid insurers globally to bring innovative and exclusive insurance services to Colombia. They distribute life, health, home, and auto insurance products through their network of independent consultants.
• European School of LeadershipcoreStrategic or Co-development PartnerCollaboration to create the first MBA in Latin America with specialization in Leadership and Management of Individual Life Insurance, using Proyectat's proprietary methodology and certified by the European School of Leadership.
• EU SchoolminorStrategic or Co-development PartnerPartnership for professional capacity program in insurance and virtual training certification, strengthening technical knowledge and soft skill development for consultants.
• Million Dollar Round Table (MDRT)coreStrategic or Co-development PartnerProyectat is the first master insurance agency in Colombia whose consultants are members of MDRT, the international association recognized as the standard of excellence in life insurance and financial services.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Brown & Brown: US insurance brokerage built on a decentralized producer model with proprietary systems for agent development and sales. Comparable to Proyectat in the master agency / consultant development structure and the focus on training and proprietary sales tools.
• Lockton: World's largest independent insurance brokerage, operating a partner-led distribution model across multiple lines including life and wealth products. Operates in Colombia and across LATAM, with a comparable focus on advisor/consultant-led distribution and proprietary tools — making it the closest structural analog to Proyectat at much greater scale.
• Arthur J. Gallagher (Gallagher): Global insurance brokerage with growing LATAM operations including Colombia. Distributes life, health and commercial insurance through a producer-led model with training programs and proprietary tools — directly comparable to Proyectat's master agency + consultant development approach, though at much larger scale.
• Hub International: North American insurance brokerage that distributes through a large network of producers with extensive training programs and proprietary tools. Highly comparable to Proyectat's master agency + consultant development + validated sales system approach, though focused primarily in the US/Canada.

Broad incumbents

• Howden: Global insurance broker with growing LATAM footprint, distributing life, health and specialty insurance through partner-led offices. Comparable to Proyectat in distribution philosophy and life insurance focus, though at much larger scale and broader portfolio.
• Marsh McLennan: Largest global insurance broker with established Colombian and pan-LATAM presence through Marsh. Operates consulting and brokerage services across life, health and P&C lines; comparable as a broad incumbent offering overlapping life and wealth distribution capabilities against Proyectat's niche.
• Aon: Global insurance and reinsurance brokerage with extensive LATAM operations including Colombia. Distributes life, health and specialty insurance through a large producer network — competing with Proyectat for high-net-worth and corporate life distribution in the same region but with vastly broader portfolio.
• Willis Towers Watson (WTW): Global advisory and insurance brokerage with significant LATAM operations. Provides life, health and wealth-linked insurance distribution through consulting-led teams; overlaps with Proyectat's patrimonial consulting and indexed life offerings but as part of a much wider portfolio.

Emerging players

• Acrisure: Tech-enabled insurance brokerage that has rapidly scaled via acquisitions and partnerships. Has LATAM operations and a tech-forward distribution model comparable to Proyectat's hybrid digital/direct methodology, though targeting a different customer mix.

Regional players

• Seguros Sura: Major Colombian and pan-LATAM insurance carrier/distributor with extensive life, health and P&C offerings. As the dominant Colombian insurer, it competes head-on with Proyectat in the same customer segments and product categories, though Sura also underwrites while Proyectat distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/proyectat-colombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProyectaT