What Mobile Now Group does

Mobile Now Group is a Shanghai-headquartered digital products and solutions agency founded in 2009 that builds mobile apps, WeChat Mini Programs, responsive websites, and e-commerce platforms for large international brands operating in or entering China. The firm operates from offices in Shanghai, Hangzhou, Changsha, and Singapore, with a multidisciplinary team of approximately 70 specialists covering mobile consultancy, UX/UI design, development, WeChat platform management, DevOps, quality assurance, and operational support. Its core technology stack spans native iOS/Android builds, WeChat Mini Program development, Magento and ShopEx e-commerce adaptations for China, and bespoke custom builds on Laravel and Node.js, with integrations to WeChat Pay, Tmall, Jingdong, and the Cegid Retail Y2 SaaS platform for enterprise POS and CRM.

The agency's business model is project-based professional services supplemented by post-launch managed services and ongoing optimisation. Client acquisition occurs exclusively through direct enterprise sales, typically originating from referrals, the corporate website, or industry networks; pricing is quote-based and not publicly disclosed. The customer base is concentrated in luxury goods (Richemont, Cartier, IWC, Vacheron Constantin), luxury fashion (SMCP group brands, Brunello Cucinelli, Manolo Blahnik), cosmetics and beauty (Sephora, Shiseido, SK-II, NARS, Benefit, Dermalogica), spirits (Hennessy, Rémy Martin, Glenmorangie), automotive (Chery, Infiniti, Ford), hospitality, retail, and select new verticals such as education technology and health technology. Mobile Now Group is privately held with no disclosed funding rounds, acquisitions, or external investors, and celebrated its 15th anniversary in 2024.

Name

Mobile Now Group

Legal name

Mobile Now Group

Website

https://mobilenowgroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Mobile Now Group is a Shanghai-based digital products agency founded in 2009 that designs and builds WeChat Mini Programs, mobile apps, e-commerce platforms, and CRM/POS integrations for international luxury, retail, beauty, automotive, and hospitality brands operating in China.

Ownership category

akta.pro rank

Product category

Mobile App Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Mobile consultancy services
• WeChat mini programs
• Digital product development
• UX design services
• E-commerce platform development

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Project-Based Engagement: End-to-end mobile and digital product development engagements spanning consulting, UX/UI design, development and build, and operational support. Revenue generated through bespoke project contracts with enterprise clients. Engagements include WeChat mini programs, native apps, responsive websites, e-commerce platforms, and CRM/POS integrations.
2. Managed Services - Ongoing Support and Optimisation: Post-launch operational support, continual optimisation, quality assurance, and maintenance services for delivered digital products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mobile Now Group is a full-service digital products agency that delivers end-to-end mobile and digital solutions for enterprise clients, primarily large international brands entering or operating in China. Core offerings span mobile consultancy, UX/UI design, custom development of WeChat Mini Programs, native iOS/Android apps, responsive websites, e-commerce platforms (Magento, ShopEx, custom Laravel/Node.js), CRM/POS integration via Cegid, DevOps, quality assurance, and post-launch operational support.

Product overview

Mobile Now Group is a full-service digital products and solutions agency offering mobile consultancy, UX/UI design, development and build, operational support, WeChat platform management, CRM and POS solutions powered by Cegid, and ecommerce solutions. The company provides end-to-end services from concept validation and roadmap planning through design, development, and ongoing operational support. Their portfolio spans WeChat Mini Programs, native iOS/Android apps, responsive websites, ecommerce platforms, and retail POS/CRM systems. The agency leverages partnerships with Cegid (retail POS/CRM), Magento, and ShopEx while building specialized solutions for luxury, retail, automotive, F&B, and lifestyle brands across China and global markets. A team of 70 specialists delivers over 200 projects including branded apps, games, responsive websites, and WeChat ecosystem solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Consultancy Strategic guidance and advisory services for mobile and digital transformation projects, including business analysis, strategic planning, market research, and concept validation. Targeted at enterprises seeking direction on their mobile and digital product initiatives.
• UX Design User experience design including user research and persona creation, information architecture, user flows and journey mapping, wireframing and prototyping, usability testing, and documentation. Targeted at enterprise clients building consumer-facing digital products.
• UI Design Visual design and aesthetics, UI components design, responsive design, interactivity and animations, style guides, and UI kits for creating visually appealing interfaces for enterprise brand experiences.
• Development & Build Full-stack development services including service layer and database engineering, front-end engineering, deployment and rollout, version control and code management, security and authentication, and documentation. Targeted at enterprise clients needing custom software builds.
• WeChat Platform Management Specialised WeChat ecosystem services including Mini Program development, WeChat Pay integration, WeCom enterprise solutions, and social commerce O2O implementation for the Chinese market. Targeted at international brands operating or entering China.
• Operational Services Launch and ongoing operational support including app store submissions, performance optimisation, monitoring, and continuous improvement services. Targeted at enterprise clients needing post-launch support for digital products.
• CRM & POS Solutions (Powered by Cegid) Retail POS and CRM solutions powered by Cegid Retail Y2 SaaS platform, enabling inventory management, ship from store, click collect, POS and store management, MPOS, and global compliance across retail sectors. Targeted at retail and luxury brands with physical store networks in China.
• Ecommerce Solutions Comprehensive ecommerce offerings including full custom builds, Magento adaptation for China, ShopEx integration, and platform connections to Tmall and Jingdong with WeChat Pay enabled payments. Targeted at enterprise brands needing China-ready commerce platforms.
• DevOps Services Cloud infrastructure implementation, infrastructure as code (IaC), continuous integration and deployment (CI/CD), container orchestration and management, performance optimisation and monitoring, and security and compliance management. Targeted at enterprise clients needing production-grade cloud operations.
• Quality Assurance Services Comprehensive testing services including functional testing, API testing, compatibility testing, usability testing, user interface testing, performance testing, automation testing, and security testing. Targeted at enterprise clients needing rigorous product quality validation.
• China Market Entry Services Specialised consulting for China market including global versus China considerations, China-specific platforms, blockchain/NFT integration, native app submission and publishing, and market entry validation. Targeted at international brands seeking entry into the China market.
• WeChat Mini Programs Custom Mini Program development deployed within the WeChat ecosystem enabling social commerce, loyalty programs, content delivery, and O2O experiences for China market brands. Targeted at enterprises building consumer engagement inside WeChat.
• Native Mobile Apps Native application development for iOS and Android platforms including responsive mobile experiences, WeChat adaptation, and cross-platform compatibility. Targeted at enterprises needing branded consumer mobile apps with China app store publishing support.
• Responsive Websites Web development services including HTML5-based responsive websites, desktop and mobile optimised experiences, and CDN-enhanced performance solutions. Targeted at enterprise brands needing China-compliant, high-performance websites.

Quantifiable outcome

• Over 200 projects delivered and 40+ apps launched since founding in 2009
• +2 more outcomes

Named customers44 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Tencent CloudcoreStrategic or Co-development PartnerMobile Now Group has partnered with Tencent Cloud, as referenced in company news celebrating the partnership. The collaboration strengthens Mobile Now's ability to deliver cloud-based digital solutions within the Tencent ecosystem, complementing the company's WeChat and Tencent-focused development capabilities.
• CegidcoreStrategic or Co-development PartnerMobile Now Group partners with Cegid to offer WeChat O2O commerce and CRM integration, powered by Cegid's latest China SaaS retail platform. The partnership enables Mobile Now to deliver seamless customer shopping experiences combining socialised WeChat engagement with enterprise-grade retail POS, CRM, inventory management, and loyalty capabilities. Cegid provides the backend SaaS platform while Mobile Now handles WeChat front-end development and integration. Cegid's ecosystem covers 1,000+ retailers, 75,000+ stores, and 75+ countries.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Isobar: Global digital creative agency network within Dentsu that delivers end-to-end digital products, mobile apps, and e-commerce for enterprise brands — directly comparable in offering mix and enterprise client base.
• Huge: Digital agency delivering strategy, design, and engineering for mobile apps and e-commerce to large brands; comparable in end-to-end capabilities and enterprise target customer.
• R/GA: Digital product and experience agency building apps, connected products, and commerce platforms for global brands; closely comparable in custom mobile/web development and enterprise brand engagement.
• AKQA: Design-led digital agency with strong luxury and premium brand credentials and full-stack mobile/web delivery; comparable in customer profile (luxury houses) and integrated consulting-through-launch model.
• Frog Design: Global design and innovation consultancy delivering product design, UX, and digital product engineering; already named as a Mobile Now collaborator, indicating overlapping client and capability footprint.
• Dept: Global digital agency combining creativity, technology, and data to build digital products, commerce platforms, and brand experiences for enterprise clients; directly comparable service stack.

Broad incumbents

• Publicis Sapient: Large-scale digital transformation arm of Publicis Groupe offering strategy, consulting, custom engineering, and commerce; a broader incumbent with overlapping capabilities but operating at significantly larger scale.
• Accenture Song: Accenture's experience and digital products practice delivering end-to-end customer experience, mobile, and commerce transformations for global enterprises; broader incumbent competing for similar large-brand mandates.

Emerging players

• Fuseproject: Design and innovation studio combining brand, product, and digital experience work for premium and consumer brands; comparable in design-led premium-brand focus, though smaller in scale.

Regional players

• BlueFocus Communication Group: Leading Chinese marketing and digital communications group offering digital, social, and content services to global brands in China; comparable as a China-based partner helping international brands localise, though broader in scope than Mobile Now.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mobile-now-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Now Group