Icons|Rauxel

Name

Icons|Rauxel

Legal name

Icons|Rauxel Pty Ltd

Website

https://iconsrauxel.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Private Label Contract Cosmetic Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)

akta.pro secondary industry

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

Keywords

• Private label manufacturing
• Contract cosmetics manufacturing
• Haircare formulations
• Skincare manufacturing
• Australian botanical formulations

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing - Full-Service Private Label: ICONS|Rauxel generates revenue through contract manufacturing of private label haircare, skincare, body care, and personal care products for beauty brands. The company provides full-service and turn-key solutions from formulation development through manufacturing and filling, serving both global beauty brands and emerging indie brands.
2. Custom Formulation Development: Revenue from in-house R&D services including new product development, optimization of existing formulations, and technical transfers. Over 90% of products are based on custom formulations developed by ICONS|Rauxel's in-house laboratory experts.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Icons|Rauxel is a contract manufacturer of full-service and turn-key Australian-made haircare, skincare, body care, lip care, and self-tanning products for global beauty brands and emerging indie brands. The company handles the entire process from custom formulation development in its in-house laboratory through manufacturing and filling, using Australian botanicals, natural extracts, and sustainably sourced ingredients, with ISO GMP 22716, Organic Food Chain, and SEDEX certifications.

Product overview

Icons|Rauxel is a private label contract manufacturer offering a comprehensive portfolio of Australian-made haircare, skincare, body care, lip care, and self-tanning formulations. The product portfolio spans across three main categories: Haircare Formulations (shampoos, conditioners, hair masks, styling products, serums, oils, gels, fragrance mists, color, and peroxides), Skin/Body/Lip Care Formulations (lotions, creams, toners, mists, face oils, serums, cleansers, scrubs, lip products, exfoliators, shower gels, body butters, and mousses), and Self Tanning Formulations (mousses, foams, lotions, drops, sprays). The company specializes in Australian botanicals and natural extracts, offering full-service and turn-key products from concept to delivery, including new product development, formulation optimization, technical transfers, and primary and secondary packaging development through collaboration with sister company ICONS|ICS.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircare Formulations Full private label range of haircare formulations manufactured for beauty brands, including shampoos, conditioners, hair masks, liquid and paste styling products, serums, oils, gels, hair fragrance mists, semi-permanent color, and peroxides. All formulations feature Australian botanicals and natural extracts and are developed by the in-house R&D team.
• Skin, Body & Lip Care Formulations Comprehensive private label skincare, body care, and lip care product range manufactured for beauty brands, including lotions, creams, toners, mists, face oils, face serums, cleansers, scrubs, lip oils, lip balms, exfoliators, shower gels, body butters, body lotions, body fragrance mists, and mousses, developed around Australian botanicals and natural extracts.
• Self Tanning Formulations Private label self-tanning formulations including mousses and foams, lotions and milks, drops and serums, and sprays manufactured for beauty brands.
• Hydrating Face Mist Refreshing and hydrating face mist formulation providing immediate moisture boost with sodium hyaluronate, the proprietary Barrier Boosting Complex, and niacinamide, designed for visibly brighter and revitalized skin.
• Peptide Intense Hair Mask Intense strengthening, restoring, and rebuilding hair mask formulation containing vegan keratin, quinoa protein, cupuaçu, shea and cocoa butters, and organic argan and jojoba oils, suitable for all hair types.
• Barrier Crème Rich, lightweight face and body barrier crème formulation with buriti fruit, Aussie sandalwood seed oil, and blackwood wattleleaf for nourishing and protecting the skin barrier, available in vegan or non-vegan formulas.
• Silicone-Free Haircare Range Silicone-free haircare formulations manufactured using LexFeel WOW DT, a 100% plant-based, biodegradable silicone alternative, combined with flannel flower and Australian jasmine oil for healthier, shinier, stronger hair.
• Thermal Protection Spray Ultra-light, fine mist thermal protection spray formulation using FLEXAN II polymer technology to protect hair from heat damage above 300°C, combined with blue wattle leaf, kangaroo paw, coconut fruit extract, and abundance lime fruit.
• Purple Shampoo Paraben-free and sulphate-free purple shampoo formulation with colour-correcting violet pigments, argania spinosa kernel oil, and aloe vera for blonde hair color maintenance.
• Scalp Treatment Formulations Ready-to-go customizable scalp treatment formulations containing rosemary oil, Australian desert lime, Hot Flux, and Anargy, formulated for cleaner, hydrated, healthier-looking scalp.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Scott Lingren (CEO)coreOthers · 1 November 2025Scott Lingren appointed Chief Executive Officer of ICONS Beauty Group in November 2025, succeeding founder Sue Nichols who became Vice Chair. Scott brings over 25 years of senior executive experience in manufacturing, operations, and global business leadership across USA, Asia, and Europe.
• CTL Packaging USA, Inc. (now ICONS America LLC)coreStrategic or Co-development Partner · 1 September 2023ICONS Beauty Group acquired CTL Packaging USA, Inc. in September 2023, rebranding it as ICONS America LLC. The Charlotte, North Carolina facility specializes in injection molded tubes using IML technology for beauty and health packaging, providing USA onshore manufacturing capability.
• ICONS|ICScoreStrategic or Co-development PartnerSister company within ICONS Beauty Group providing full-service primary packaging, design and supply solutions. ICONS|Rauxel collaborates with ICONS|ICS for custom packaging development including bottles, jars, sprayers, and tubes using sustainable materials. Products feature ICONS|ICS packaging solutions such as Boston Round Sprayer Bottles and mono-material PP flip-top jars.
• ICONS America LLCcoreStrategic or Co-development PartnerWholly owned subsidiary of ICONS Beauty Group based in Charlotte, North Carolina, USA. Specializes in injection molded tubes using In-Molded Label (IML) technology. ICONS|Rauxel features ICONS America packaging products such as recyclable PET bottles and tubes in their formulations.
• SGSminorOthersSGS is featured on ICONS|Rauxel's website as an accreditation partner. SGS provides testing, inspection, and certification services for quality assurance.
• Australian Society of Cosmetic Chemists (ASCC)minorStrategic or Co-development PartnerICONS|Rauxel is a benefactor of ASCC, gaining access to latest advancements in cosmetic science and technology through this industry association. The partnership supports continued innovation and keeps the company at forefront of industry trends.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cosmetic Solutions: US-based contract manufacturer of skincare and personal care products offering full-service formulation and manufacturing for indie beauty brands. Comparable to ICONS|Rauxel in serving emerging brands with custom formulation and turnkey capabilities.
• Fareva: France-headquartered global contract manufacturer serving beauty, pharmaceuticals, and home care markets with formulation and production services. Comparable to ICONS|Rauxel as a multi-category contract manufacturer operating across beauty and personal care categories.
• Cosmax: South Korea-headquartered global cosmetics ODM/OEM manufacturer with manufacturing operations across Asia, the Americas, and Europe. Directly comparable to ICONS|Rauxel as a B2B beauty contract manufacturer serving both indie and global brands with full-service formulation development.
• Mana Products: US-based contract manufacturer specializing in color cosmetics and skincare, providing formulation development, manufacturing, and filling services for emerging and established beauty brands. Direct competitor to ICONS|Rauxel in the indie-brand contract manufacturing segment.
• Ancorotti Cosmetics: Italy-headquartered contract manufacturer of color cosmetics and skincare serving global beauty brands with formulation, manufacturing, and packaging. Direct peer to ICONS|Rauxel in the European private label beauty manufacturing space with comparable full-service offerings.
• Kolmar Korea: South Korean cosmetics and health functional food ODM leader providing contract manufacturing and formulation services to global beauty brands. Operates a similar full-service model with proprietary formulation expertise, comparable in scope to ICONS|Rauxel's Australian botanical-driven offering.
• KDC/One: North American contract manufacturer of personal care, beauty, and home care products serving brand owners with formulation, filling, and packaging services. Comparable to ICONS|Rauxel as a full-service B2B beauty manufacturer serving indie and established brand customers.
• Intercos Group: Italy-based global contract manufacturer of color cosmetics, skincare, and hair care products serving major beauty brands via ODM/private label model. Closest publicly listed peer to ICONS|Rauxel in business model, with similar full-service formulation and manufacturing capabilities across multiple personal care categories.

Broad incumbents

• Coty Inc. Global beauty conglomerate with significant in-house manufacturing operations alongside its owned brand portfolio (CoverGirl, Sally Hansen, Gucci Beauty licenses). Overlaps with ICONS|Rauxel's manufacturing capabilities at much larger scale and serves as both a potential customer and competitor.
• L'Oréal: World's largest beauty company with extensive in-house formulation and contract manufacturing operations across haircare, skincare, and color cosmetics. Overlaps with ICONS|Rauxel's capabilities at vastly larger scale and acts as both a competitor for talent/technology and a customer for specialized formulation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/icons-rauxel-pty-limited
• Instagraminstagram.com/iconsrauxel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icons|Rauxel