MCDN Technologies

What MCDN Technologies does

MCDN Technologies, operating commercially as Omnipemf, is a privately held wellness hardware company that designs, manufactures, and distributes Pulsed Electromagnetic Field (PEMF) devices under brands including NeoRhythm, NeoSurround, and Petspemf. Founded in 2017 (with product commercialization from 2019) by Marko Kadunc, a self-described pioneer in electromagnetics, the company is co-developed scientifically with Dr. Igor Jerman and the BION Institute for Bioelectromagnetics and New Biology. Its product portfolio spans a head-worn wearable (NeoRhythm, $359-$404), a portable pad (NeoRhythm Pad, $359), a neck pillow (NeoRhythm Tube, $359), a contactless room-scale PEMF system (NeoSurround, $749), a full-body mat accessory (NeoSurround Mat, $1,498), and a dedicated pet product line (Petspemf, $440-$485), plus consumables and bundles. Devices are app-controlled, offer 12-20+ customizable frequency programs (Delta through Gamma), and target vagus nerve stimulation, sleep, focus, stress relief, recovery, and meditation use cases; the Full-Body Mat is FDA-registered as a Class I device and IEC 60601-1 certified.

The company generates revenue primarily through one-time hardware sales via a direct-to-consumer e-commerce storefront (omnipemf.com) that ships free to 96+ countries, supplemented by accessories and bundles, and a recurring subscription via the Beynex brain training app co-developed with Beygel (Turkey). Go-to-market is multi-channel: DTC e-commerce, an active 12,000+ member Facebook community and 50,000+ email subscriber base, expert endorsements from healthcare professionals, and regional distribution partners in the UK (NewMed), Germany (TITAN Commerce/Mindtecstore), Estonia (Biohacker Center), and the US (Caputron). Customer segments are primarily health-conscious individual wellness consumers, with a secondary channel of healthcare practitioners and a separate pet owner segment; the company claims 40,000+ cumulative customers and the #1 best-selling PEMF device position in the US market. The firm is privately held with no disclosed institutional funding, dual-headquartered in New York (US) and Ljubljana (Slovenia), and operates through MDCN Technologies, Inc. and MDCN Tech d.o.o.

Name

MCDN Technologies

Legal name

MDCN Technologies, Inc.

Website

https://omnipemf.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MCDN Technologies (Omnipemf) designs and sells Pulsed Electromagnetic Field (PEMF) wellness devices, including the NeoRhythm wearable, NeoSurround contactless system, and Petspemf products, serving health-conscious consumers, healthcare practitioners, and pet owners globally via DTC and regional distributors.

Ownership category

akta.pro rank

Product category

Wellness PEMF Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYCRACAQAL

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Personal Health & Wellness Devices (Smart Scales, BP/ECG Monitors, Sleep Devices)

Keywords

• PEMF therapy devices
• Wearable wellness devices
• Electromagnetic field therapy
• Bioelectromagnetic devices
• Wellness technology products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Device Sales: One-time purchase model for PEMF devices including NeoRhythm wearable ($359-$404), NeoRhythm Pad ($359), NeoRhythm Tube ($359), NeoSurround ($749), NeoSurround Mat ($1,498), and Petspemf Pad ($440-$485). Accessories and bundles provide upsell opportunities.
2. Accessories and Consumables: Sales of accessories including NeoWrap ($29), Headband Cover ($18.90), Extra Stick Pads ($9.90), and Support Wrap ($19-$29) for device maintenance and enhanced functionality.
3. Bundle and Upsell: Product bundles including Day&Night Bundle, Tube Bundle, and DuoPack priced at $682-$798, offering discounts compared to individual purchases to drive higher order values.
4. Beynex Brain Training App: Brain training app developed in collaboration with Beygel. App subscriptions are refundable within 7 days of purchase. Separate refund policy from hardware devices.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

MCDN Technologies (operating as Omnipemf) designs, manufactures, and sells Pulsed Electromagnetic Field (PEMF) wellness devices targeting relaxation, sleep, focus, recovery, and overall well-being. Its product lineup includes the NeoRhythm wearable, NeoRhythm Pad, NeoRhythm Tube, the contactless NeoSurround room system, a Full-Body Mat accessory, and the Petspemf Pad for animals, supported by a smartphone app and the Beynex brain training application.

Product overview

Omnipemf (MDCN Technologies) offers a portfolio of PEMF (Pulsed Electromagnetic Field) wellness devices designed for non-invasive health support. The core product line includes NeoRhythm® (portable wearable), NeoRhythm® Pad (mat), NeoRhythm® Tube (neck pillow), NeoSurround® (contactless room system), and the Full-Body Mat accessory for NeoSurround®. Bundle options combine multiple devices for comprehensive wellness routines. The company also offers pet-specific products (Petspemf®) and various accessories (NeoWrap, Headband Cover, Support Wrap, Extra Stick Pads). All products use PEMF technology to deliver electromagnetic pulses targeting cellular healing, relaxation, sleep improvement, and recovery support. Products are controlled via mobile app with program presets and customizable frequencies.

Differentiator

Problem solved

Functional benefit

Brands

• NeoRhythm: Flagship PEMF wearable device for relaxation, sleep, focus, and overall well-being
• NeoRhythm Pad
• NeoRhythm Tube
• NeoSurround
• Petspemf
• Beynex

Products and services

• NeoRhythm Wearable A portable, flexible PEMF wearable designed to support relaxation, focus, and healthy sleep by delivering electromagnetic pulses that target the nervous system and cellular regulation. Targeted at health-conscious individual consumers.
• NeoRhythm Pad A localized PEMF pad designed to support muscle comfort, healthy circulation, and recovery at home, work, or while traveling. For individual consumers seeking portable recovery and relaxation support.
• NeoRhythm Tube A portable PEMF neck pillow designed to support neck, shoulder, and back comfort while sitting, working, or traveling. Targeted at individual consumers with posture and tension issues.
• NeoSurround A contactless PEMF system that creates a continuous wellness environment supporting relaxation, recovery, and overall well-being without direct body contact. Features a smart 24h cycle, motion sensor, and app control. For individual consumers wanting room-scale daily wellness.
• Full-Body Mat for NeoSurround A premium PEMF mat accessory that connects with NeoSurround to deliver full-body PEMF therapy with frequency range 1-100 Hz, 380 microT maximum intensity, and trapezoidal waveform. For individual consumers seeking full-body recovery and relaxation.
• Petspemf Pad A natural PEMF mat designed for pets to relieve pain, reduce swelling, improve mobility, and speed recovery. Safe, non-invasive, eco-friendly product for pet owners seeking drug-free pet wellness options.
• Beynex Brain Training App A brain training mobile application developed in collaboration with Beygel, providing cognitive training functionality via subscription. Available to individual consumers with a 7-day refund window from subscription start.
• NeoWrap for Knee, Elbow and Ankle A soft, breathable wrap that keeps the NeoRhythm device secure on knee, elbow, or ankle while moving. Sold as a standalone accessory for individual users.
• Support Wrap An adjustable compression band made from natural latex, skin-friendly and designed to support PEMF device placement on the go. Sold as a standalone accessory.
• Headband Cover A breathable, lightweight accessory that keeps the NeoRhythm wearable securely in place for discreet comfort anytime. Sold as a standalone accessory.
• Extra Stick Pads A 6-piece set of replacement stick pads that ensure a perfect, secure fit for the NeoRhythm wearable. Sold as a standalone consumable accessory.

Quantifiable outcome

• 82.9% of users sleep better
• +8 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BION Institute for Bioelectromagnetics and New BiologycoreStrategic or Co-development Partner · 1 January 2019Since 2019, MDCN Tech and BION Institute (led by Dr. Igor Jerman) have co-developed multiple PEMF products including wearable, pad, tube, and therapeutic pads for pets. Dr. Jerman serves as scientific advisor and co-developed NeoRhythm technology. BION was co-founded by Dr. Jerman in 1990 and he became CEO in 2015. Research centers on bioelectromagnetics, focusing on weak emissions and magnetic field effects on organisms.
• BeygelminorStrategic or Co-development PartnerBeynex brain training app is a result of development and collaboration between Beygel (Beygel Zihin Gelişim Hizmetleri) and MDCN Tech d.o.o. Beynex app is operated by Beygel company, with offices at Matabaaci Osman Bey Sokak No: 36/502, Istanbul. The app provides brain training functionality separate from PEMF hardware devices.
• NewMed Ltd (UK)minorChannel Partner/ Reseller/ DistributorUK-based distributor for Omnipemf products. Located at Station Road, Harrietsham, Maidstone, ME17 1JA, United Kingdom. Sells through www.newmedltd.co.uk/products/omnipemf-neorhythm.
• TITAN Commerce GmbH/Mindtecstore (Germany)minorChannel Partner/ Reseller/ DistributorGerman distributor for Omnipemf products. Located at Gottlieb-Daimler-Str. 13, 35440 Linden, Germany. Sells through www.mindtecstore.com/Neorhythm-Omnipemf.
• Biohacker Center Online Oü (Estonia)minorChannel Partner/ Reseller/ DistributorEstonian distributor for Omnipemf products. Located at Jahu 12-210, 10415 Tallinn, Estonia. Sells through biohackercenter.com/pemf-device.
• Caputron (US)minorChannel Partner/ Reseller/ DistributorUS-based distributor for Omnipemf products. Located at 215 West 125th Street, 4th Floor, New York, NY 10027.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• NeuroSky: NeuroSky provides EEG/brainwave-sensing chips and modules that power consumer meditation and focus products, overlapping with MCDN's brainwave-entrainment positioning and OEM partnerships.

Direct peers

• Muse: Muse builds brain-sensing meditation/focus wearables with a companion subscription app. It competes with NeoRhythm for the same biohacker/wellness consumer and overlaps on sleep, focus, and meditation claims.
• Hapbee: Hapbee delivers low-frequency electromagnetic fields via a wearable to influence mood, sleep, and focus — a direct PEMF-style technology competitor targeting the same biohacker and consumer-wellness segment.
• Apollo Neuro: Apollo Neuro sells a wearable that delivers low-frequency waveforms to the vagus nerve for stress, sleep, and focus — directly overlapping MCDN's NeoRhythm use cases, channel (DTC + clinician endorsements), and price band.
• iMRS (Swiss Bionics): iMRS makes whole-body PEMF systems targeted at wellness and longevity consumers, overlapping with MCDN's higher-priced NeoSurround and Full-Body Mat in both technology and customer profile.
• Assisi Animal Health: Assisi makes PEMF devices specifically for pets (Loop and targeted pads). It is the most direct competitor to MCDN's Petspemf line and competes for the same pet-owner wellness buyer.
• HealthyLine: HealthyLine sells PEMF infrared mats and pads directly to consumers at lower price points, competing head-to-head with the NeoRhythm Pad and Full-Body Mat for the recovery, sleep, and pain-management buyer.
• BEMER Group: BEMER is one of the most established PEMF therapy brands globally, selling mat-style systems for circulation, recovery, and sleep. It is the closest direct PEMF competitor to MCDN's Pad, Tube, and NeoSurround products.
• Oska Wellness: Oska sells a wearable PEMF device for pain relief and recovery, comparable to MCDN's NeoRhythm wearable in form factor and use case (DRC and DTC channel overlap).

Broad incumbents

• BTL Industries: BTL is a large medical-device manufacturer whose PEMF and electromagnetic-therapy systems are sold through clinics and physiotherapists. It is a broader incumbent that competes with MCDN for practitioner adoption of PEMF technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/2412809482327217
• Xx.com/OmnipemfNeo
• LinkedInlinkedin.com/company/omnipemf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCDN Technologies