What Shape Property Group does

Shape Property Group (legal entity: Shape Property Pty Ltd) is a privately held Melbourne-based real estate agency founded in 2014 by Jamie and Jo Weir, operating across the city's premium inner-east and south-eastern suburbs through two physical offices — a Stonnington headquarters at 1 Hobson Street, South Yarra, and a Boroondara office at 196 High Street, Ashburton. The firm delivers four core service lines: residential sales, property management, commercial sales and leasing, and project marketing for property developers, with additional rental and sale appraisal services. Customers span individual homeowners, individual and portfolio landlords (including overseas and interstate investors), commercial property owners, renters, and occasional enterprise developer clients, served via a sales-led GTM combining experienced field agents with a multi-channel digital presence across Realestate.com.au, Domain.com.au, the company website, and active social media.

The agency's reported performance metrics materially outperform industry benchmarks: 34-day average days-on-market for sales versus a CoreLogic industry average of 65.1 days (houses) and 92.4 days (units); 6-day median days-on-market for rentals versus a 22-day industry median; 1.2% vacancy rate on managed properties versus a 2.4% industry average; a 4.9-star agency rating on Realestate.com.au; and a Domain.com.au ranking of 3rd out of 416 Victorian sales agencies. The business operates a proprietary digital platform, OurProperty (ourproperty.com.au), providing tenants with self-service access to rental history, agent contact, maintenance requests, and tenancy status. Shape is a member of Property Profile Group, described as Victoria's leading independent agent network, and maintains a partner ecosystem covering mortgage broking (Melbourne Direct Finance), conveyancing (Watkins Boag O'Connor Dunne), landlord and commercial insurance, utility connections (ConnectNow), and building/pest inspection (APBI).

The revenue model is commission- and fee-based: transaction-fee revenue from residential sales commissions, commercial sales and leasing commissions, and project marketing fees, supplemented by recurring property management fees from ongoing landlord mandates. Pricing is quote-based and not publicly disclosed, consistent with industry norms. The firm has 11-50 employees and is privately held with no disclosed external funding, parent company, or ownership changes. Geographic scope is deliberately concentrated in Melbourne's inner-east, and there is no disclosed international footprint. Revenue, headcount trends, and GTV are not publicly disclosed, and no AI/ML capabilities, patents, M&A activity, or regulatory actions are reported in the source materials.

Name

Shape Property Group

Legal name

Shape Property Pty Ltd

Website

https://shapepropertygroup.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Shape Property Group is a privately held Melbourne real estate agency founded in 2014, operating from South Yarra and Ashburton to deliver residential sales, property management, commercial sales/leasing, and project marketing services to homeowners, landlords, and developers across the city's premium inner-east suburbs, supported by its OurProperty tenant platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Office Tenant Representation (BPAJALAA), Office Property Management (BPAJAGAA), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential property sales
• Property management services
• Commercial real estate leasing
• Project marketing
• Real estate agency

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales Commission: Commission-based fees from residential property sales, typically charged as a percentage of sale price
2. Property Management Fees: Ongoing management fees from landlords for tenant placement and property management services
3. Commercial Sales and Leasing: Commission fees from commercial property sales and lease transactions
4. Project Marketing: Marketing services for property development projects, including tailored advertising strategies for developers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shape Property Group is a Melbourne-based real estate agency delivering residential property sales, residential and commercial property management, commercial sales and leasing, and project marketing services for property developers. The agency supports these services with the OurProperty tenant-facing digital platform, providing landlords, sellers, buyers, tenants, and developers with technology-enabled real estate transactions across Melbourne's inner-east and south-eastern suburbs.

Product overview

Shape Property Group is a Melbourne-based real estate agency offering a unified service portfolio centered around four core offerings: Property Management (residential investment management), Residential Sales, Commercial Sales/Leasing, and Project Marketing. These services are supported by the OurProperty tenant app platform, which provides renters with self-service access to their tenancy details. The company also offers complementary appraisal services for both rental and sales valuations. The company positions itself as a technology-forward agency with best-in-class technology supporting their service delivery across residential and commercial property transactions.

Differentiator

Problem solved

Functional benefit

Brands

• OurProperty: Tenant portal and property management app used by Shape Property Group for tenant services, maintenance requests, and rental management.

Products and services

• Property Management Full-service residential property management including tenant matching, ongoing maintenance coordination, rent collection, and regular property inspections for residential investment property owners and landlords.
• Residential Sales
• Commercial Sales and Leasing
• Project Marketing
• OurProperty Tenant App

Quantifiable outcome

• 3rd ranking out of 416 sales agency performance ranking in Victoria (Domain.com.au)
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Property Profile GroupcoreStrategic or Co-development PartnerProudly a member of Property Profile Group, described as Victoria's leading independent agent network. This affiliation positions Shape as part of a broader network of independent real estate professionals across Victoria.
• Melbourne Direct FinanceminorGTM or Marketing PartnerMortgage broker partner providing home loan and finance services to Shape's property buyers and sellers
• Watkins Boag O'Connor DunneminorImplementation/ SI/ Consulting PartnerSolicitor partner providing legal services for property transactions, conveyancing, and related legal matters
• Eagle ProtectminorGTM or Marketing PartnerLandlord insurance partner providing insurance solutions for investment properties managed by Shape
• Stewart InsuranceminorGTM or Marketing PartnerCommercial insurance partner providing insurance solutions for commercial property owners and tenants
• ConnectNowminorGTM or Marketing PartnerServices and connections partner helping tenants and property owners with utility connections and service setup
• APBI (Australian Property & Building Inspectors)minorImplementation/ SI/ Consulting PartnerBuilding and pest inspection partner providing property inspection services for buyers and sellers
• Code Compliance BSminorImplementation/ SI/ Consulting PartnerBuilding surveyor partner providing compliance certification and building survey services for property transactions

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hockingstuart: Victorian-focused real estate agency (REA Group-owned) with deep coverage across Melbourne's inner-east. Directly comparable on geography, full-service sales/PM offering, and vendor client base.
• Barry Plant: Victorian-founded independent real estate group with comparable residential sales, leasing, and PM services across Melbourne's south-eastern and bayside corridors adjacent to Shape's footprint.
• Marshall White: Melbourne's leading premium inner-east/bayside real estate agency, with overlapping office geography in South Yarra, Armadale, Hawthorn and similar high-value suburbs. Directly competes for the same vendor mandates in the same micro-markets.
• McGrath Estate Agents: Australian residential real estate agency with strong presence across Sydney and Melbourne inner suburbs. Comparable on residential sales/leasing and PM services; competes head-to-head for same premium vendors.
• Belle Property: Australian boutique real estate franchise network with comparable residential sales, property management, and project marketing service mix, including several Melbourne inner-east offices.
• Buxton Real Estate: Long-standing Victorian real estate agency covering bayside and inner-south-east Melbourne — overlapping directly with Shape's Ashburton/Glen Iris catchment. Comparable on service mix and independent agency model.
• Jellis Craig: Melbourne-headquartered independent real estate group with comparable premium positioning across inner-east suburbs. Directly comparable on residential sales, property management, and project marketing mandate structure.
• Kay & Burton: Boutique Melbourne inner-suburb real estate firm operating across Armadale, Toorak, South Yarra, and Hawthorn. Comparable by vendor mandate value, sales-led GTM, and premium brand positioning.

Broad incumbents

• Ray White: Australia's largest real estate network by transaction volume, with hundreds of franchise offices including competing Melbourne inner-east locations. Comparable service lines but much larger scale and marketing budget.
• Sotheby's International Realty (Australia): Global luxury real estate brand with Australian affiliate offices in Melbourne's premium suburbs. Overlaps on high-end residential mandates but operates as part of a much broader international network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/shape_group
• YouTubeyoutube.com/channel/UCiQfYMl5MX1vKV8UCAn33DA
• Facebookfacebook.com/shapepropertygroup
• LinkedInlinkedin.com/company/shape-property-group/about
• Instagraminstagram.com/shapepropertygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shape Property Group