The Affiliate Gateway - Asia Pacific

What The Affiliate Gateway - Asia Pacific does

The Affiliate Gateway - Asia Pacific (TAG) is a Singapore-headquartered, private performance marketing company founded in 2010 that operates an affiliate network connecting advertisers (merchants and sellers) with publishers (cashback sites, loyalty programs, airlines, hotels, content creators, influencers, and website owners). The company runs across four regional markets — the United Kingdom, United States, United Arab Emirates, and Rest of World — alongside its APAC home base, with a stated focus on retail, travel, insurance, and finance verticals. Its named client base spans enterprise brands such as Bosch, NEFF, MasterCard, Emirates, Cathay, British Airways, Virgin Atlantic, Wyndham, Accor, Flying Blue, Nectar, TopCashback, and Quidco.

TAG's product surface consists of a core performance marketing platform supplemented by a Publisher Directory (enabling advertisers to discover publishers) and a Program Directory (enabling publishers to browse advertiser programs), with bespoke account management services and analytics/reporting positioned as primary value drivers. The platform supports both self-serve sign-up and dedicated enterprise account management, reflecting a hybrid go-to-market motion. TAG's stated differentiators are specialist vertical expertise, tailormade programs, dedicated account management, and "advanced technology built around you," though no proprietary technology stack, patents, or AI/ML capabilities are disclosed.

The business operates on an affiliate referral commission revenue model: TAG earns by facilitating performance-based campaigns where advertisers pay only for acquired customers or desired actions, taking a share of referred transaction value. Pricing is quote-based and not publicly disclosed. The company appears to operate independently, with no disclosed funding rounds, acquisitions, leadership team, or parent company, though the website footer carries a ValueDynamx Group co-brand indicating a likely strategic or corporate affiliation. No revenue, ARR, or headcount detail beyond the 11-50 employee band is available.

Name

The Affiliate Gateway - Asia Pacific

Website

https://theaffiliategateway.asia

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Affiliate Gateway is a Singapore-based performance marketing affiliate network founded in 2010, connecting advertisers with publishers across APAC, UK, US, UAE, and Rest of World, with specialization in retail, travel, insurance, and finance verticals.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Network

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Affiliate marketing network
• Performance marketing
• Publisher directory
• Advertiser partnerships
• Affiliate programs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Referral Commission: TAG acts as an affiliate network connecting advertisers (merchants) with publishers (content creators, influencers, website owners). The company earns revenue by facilitating performance-based marketing campaigns where advertisers pay for acquired customers or desired actions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

TAG operates as a performance marketing affiliate network connecting advertisers (merchants and sellers) with publishers (content creators, influencers, and website owners) to enable online customer acquisition and audience monetization. The company runs an integrated platform comprising Publisher and Program Directories, supported by bespoke Account Management and industry-leading analytics. It specializes in performance marketing campaigns across retail, travel, insurance, and finance verticals, operating across UK, US, UAE, and Rest of World markets.

Product overview

The Affiliate Gateway operates as a unified performance marketing platform that connects advertisers (merchants and sellers) with publishers (content creators, influencers, and website owners). The core offering includes the main platform with integrated Publisher Directory and Program Directory features, supplemented by account management services, industry analysis and reporting capabilities. The platform specializes in retail, travel, insurance, and finance verticals, offering tailormade programs for both advertisers seeking customer acquisition and publishers seeking monetization opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Platform

Named customers23 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• TopCashbackcoreChannel Partner/ Reseller/ DistributorTopCashback is a cashback publisher operating within TAG's network, connecting advertisers with consumers through cashback incentives.
• QuidcocoreChannel Partner/ Reseller/ DistributorQuidco is a cashback and voucher publisher partner in TAG's network, facilitating performance-based marketing campaigns.
• MasterCardminorChannel Partner/ Reseller/ DistributorMasterCard operates as a publisher partner within TAG's network.
• EmiratesminorChannel Partner/ Reseller/ DistributorEmirates airline operates as a publisher within TAG's affiliate network.
• CathayminorChannel Partner/ Reseller/ DistributorCathay airline operates as a publisher within TAG's affiliate network.
• Wyndham Hotels & ResortsminorChannel Partner/ Reseller/ DistributorWyndham operates as a publisher partner within TAG's network.
• Lux RewardsminorChannel Partner/ Reseller/ DistributorLux Rewards operates as a loyalty-based publisher partner in TAG's network.
• Flying BlueminorChannel Partner/ Reseller/ DistributorFlying Blue (Air France-KLM loyalty program) operates as a publisher partner in TAG's network.
• AccorminorChannel Partner/ Reseller/ DistributorAccor hospitality group operates as a publisher within TAG's affiliate network.
• ZilchminorChannel Partner/ Reseller/ DistributorZilch (BNPL financial service) operates as a publisher partner in TAG's network.
• Aer LingusminorChannel Partner/ Reseller/ DistributorAer Lingus airline operates as a publisher within TAG's affiliate network.
• VuelingminorChannel Partner/ Reseller/ DistributorVueling airline operates as a publisher within TAG's affiliate network.
• KinesisminorChannel Partner/ Reseller/ DistributorKinesis operates as a publisher partner within TAG's network.
• NectarminorChannel Partner/ Reseller/ DistributorNectar loyalty program operates as a publisher partner in TAG's network.
• Virgin AtlanticminorChannel Partner/ Reseller/ DistributorVirgin Atlantic airline operates as a publisher within TAG's affiliate network.
• Virgin RedminorChannel Partner/ Reseller/ DistributorVirgin Red loyalty program operates as a publisher partner in TAG's network.
• British AirwaysminorChannel Partner/ Reseller/ DistributorBritish Airways operates as a publisher within TAG's affiliate network.
• Flexicover Travel InsuranceminorChannel Partner/ Reseller/ DistributorFlexicover Travel Insurance is an advertiser partner using TAG's affiliate network to acquire customers.
• NEFF Home AppliancesminorChannel Partner/ Reseller/ DistributorNEFF Home Appliances is an advertiser partner using TAG's network for customer acquisition.
• Urban JungleminorChannel Partner/ Reseller/ DistributorUrban Jungle (travel and home insurance) is an advertiser partner using TAG's network.
• Bosch Home AppliancesminorChannel Partner/ Reseller/ DistributorBosch Home Appliances is an advertiser partner using TAG's affiliate network.
• London Luton Airport ParkingminorChannel Partner/ Reseller/ DistributorLondon Luton Airport Parking is an advertiser partner using TAG's network for customer acquisition.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• CJ Affiliate: One of the largest global affiliate networks, owned by Publicis. Operates the same dual-sided advertiser-publisher model with directory, tracking and reporting capabilities that mirror TAG's offering.
• Rakuten Advertising: Global affiliate and performance marketing network with deep retail and travel vertical coverage. Competes head-to-head for the same enterprise advertiser budgets TAG targets.
• Webgains: European affiliate network with strong UK presence serving retail, travel and finance advertisers. Closely comparable in geography, vertical focus and account-management-led GTM.
• Awin: Global affiliate marketing network operating across retail, travel, finance and telecom verticals with a similar advertiser-publisher marketplace model. Directly comparable given overlapping verticals and enterprise customer overlap.
• ShareASale: Long-standing affiliate network (now part of Awin) serving SMB and mid-market advertisers across retail and lifestyle verticals. Comparable marketplace model with directory-led advertiser and publisher discovery.
• Impact: Partnership management platform covering affiliate, influencer, and B2B partnerships. A direct competitor with a more technology-forward, automation-heavy proposition targeting the same mid-to-large advertisers.
• Tradedoubler: European-headquartered affiliate and performance marketing network with strong retail and travel vertical presence. Closely comparable on geographic focus and vertical mix.
• PartnerStack: B2B-focused affiliate and partner management platform. Adjacent rather than direct in vertical mix but highly comparable in business model — a dual-sided network monetizing performance partnerships.

Regional players

• ACCESSTRADE: APAC-focused affiliate network with strong presence across Southeast Asia, Japan and India. Regional peer that contests TAG's APAC advertiser and publisher relationships.
• Involve Asia: APAC-focused affiliate and creator marketing network headquartered in Malaysia/Singapore. A regional peer that competes more directly with TAG's APAC positioning and Singapore HQ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/TAG_Asia
• Facebookfacebook.com/TheAffiliateGatewayAsiaPacific
• LinkedInlinkedin.com/company/the-affiliate-gateway---asia-pac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Affiliate Gateway - Asia Pacific