What Certify-ED does

Certify-ED, legally organized as Certify-ED LLC and headquartered in Pittsburgh, Pennsylvania, is a privately held online curriculum provider founded in 2018 that targets the Career and Technical Education (CTE) market. Its platform delivers interactive simulations and virtual reality (VR)-based lessons across more than ten vocational fields — including Biotechnology, Carpentry, Criminal Justice, Culinary Arts, Drones, Medical Assistant, Nursing Assistant, Robotics, Taekwon-Do, and Welding — with short video modules designed to reinforce progress and culminate in industry certifications or college credit. A proprietary ID-verification application is integrated into all courses to confirm student identity during certifying exams, and the platform integrates with existing Learning Management Systems (LMS).

The company sells four product lines: a Plug & Play curriculum package for immediate district deployment, a Custom Curriculum Creation service for bespoke institutional content, a Home-School curriculum offering for individual learners and parents, and the ID-Verification application as a standalone add-on. Go-to-market is sales-led and direct: prospects reach the company through a website contact form, an 800-number, or direct email to CEO Lynne Henderson, with no publicly disclosed reseller, marketplace, or channel partners. Pricing is quote-based and not publicly disclosed, with the revenue mix implied to be a combination of recurring curriculum licensing/subscription and project-based professional services for custom builds.

Certify-ED serves three primary customer segments — K-12 school districts, individual students and homeschooling parents, and corporate/non-profit/public-sector entities for workforce training — and operates within North America. The company has accumulated more than two dozen industry awards in its first three years of operation (across W3, Hermes, Digiday, Davey, and Webby organizations) and has a patent pending on its curriculum and platform technology. It is founder-owned and bootstrapped, with no disclosed institutional investors or external funding.

Name

Certify-ED

Legal name

Certify-ED LLC

Website

https://certify-ed.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Certify-ED is a Pittsburgh-based, bootstrapped online curriculum provider founded in 2018 that sells VR-based interactive CTE courses with certification pathways and identity-verified exams to school districts, homeschooling families, and corporate clients.

Ownership category

akta.pro rank

Product category

Career and Technical Education (CTE) Software

NAICS

Technical and Trade Schools (61151), Exam Preparation and Tutoring (611691), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual CTE & Career Pathways Programs (K–12) (EDAJADAL)

akta.pro secondary industries

Simulation & Scenario-Based Learning Authoring (EDAFAHAD), Certification & Licensing Exam Management Platforms (EDAFADAG), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Career technical education
• Online curriculum platform
• Virtual reality training
• Certification programs
• Learning management system

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Online Curriculum Subscription/Licensing: Certify-ED offers plug-and-play online curriculum and custom curriculum creation services to school districts, businesses, and institutions. Revenue likely derives from curriculum licensing/subscription fees based on the certification-focused model described.
2. Custom Curriculum Creation Services: Turnkey custom-curriculum creation possible to specifications. This professional services component likely generates one-time or project-based revenue for businesses and organizations requiring bespoke training content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Certify-ED provides an online curriculum platform for Career and Technical Education (CTE) that delivers interactive simulations, virtual reality (VR) experiences, and short video lessons across 10+ vocational fields including Biotechnology, Carpentry, Criminal Justice, Culinary Arts, Drones, Medical Assistant, Nursing Assistant, Robotics, Taekwon-Do, and Welding. The platform features industry-leading identity-verification software to ensure certification exam integrity, integrates with existing Learning Management Systems (LMS), and offers both ready-to-deploy plug-and-play packages and turnkey custom curriculum creation for schools, homeschool families, and corporate workforce training.

Product overview

Certify-ED is a modular online curriculum platform offering two primary product lines: pre-built Plug & Play Curriculum packages for immediate deployment by school districts, and Custom Curriculum Creation services for bespoke institutional needs. The platform centers on experiential learning through interactive simulations and virtual reality (VR), reinforced by short video lessons. All courses integrate the company's proprietary ID-Verification Application to ensure exam integrity. A dedicated Home-School program serves individual students and parents. The platform easily integrates into existing Learning Management Systems (LMS).

Differentiator

Problem solved

Functional benefit

Brands

• Certify-ED: Award-winning immersive CTE (Career and Technical Education) curriculum using VR and interactive simulations for schools, students, and businesses.

Products and services

• Plug & Play Curriculum

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• CareerSafe: CareerSafe provides online OSHA and workplace safety certification training for high school students and young workers. It is comparable to Certify-ED as a credentialing-focused online CTE provider, though narrower in scope.

Broad incumbents

• Imagine Learning: Imagine Learning is a large K-12 digital curriculum provider with supplemental, intervention, and CTE-eligible content. It overlaps with Certify-ED's plug-and-play school district channel but operates at much greater scale.
• Edmentum: Edmentum is a large, established K-12 online learning provider offering credit recovery, electives, and CTE-adjacent content. It competes for the same district wallet share but is much broader in scope and deeper in resources than Certify-ED.
• Stride: Stride (formerly K12 Inc.) operates one of the largest online K-12 and career readiness programs, including Career Learning courses that overlap with Certify-ED's CTE offerings. It is a broad incumbent rather than a niche competitor.

Direct peers

• eDynamic Learning: eDynamic Learning provides online CTE elective and career-pathway curriculum for high schools, with catalog breadth comparable to Certify-ED's 10+ vocational fields. It is a direct competitor for school district CTE budget allocations.
• Applied Educational Systems (AES): AES provides online CTE curriculum (business, marketing, finance, family/consumer sciences) for high schools and career centers. It competes with Certify-ED in plug-and-play CTE content for school districts.
• Lincoln Learning Solutions: Lincoln Learning Solutions offers online K-12 curriculum including CTE and elective pathways, with online delivery and LMS-friendly design. It is comparable to Certify-ED in delivery model and target buyer (districts, homeschool families).
• Knowledge Matters: Knowledge Matters delivers simulation-based CTE curriculum for high school business, marketing, finance, and hospitality pathways. It overlaps with Certify-ED in the simulation-driven CTE category and competes for the same district buyers.
• iCEV: iCEV is an online CTE curriculum and certification preparation platform serving secondary and postsecondary institutions. It is the closest direct competitor to Certify-ED because it sells plug-and-play CTE content with industry certification prep across similar vocational pathways.

Regional players

• Pathful (formerly Xello): Pathful/Xello provides K-12 career exploration and planning software widely adopted by US school districts. While more career-readiness-focused than instructional, it overlaps with Certify-ED's career exploration use case for school district buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/certifyedvr
• LinkedInlinkedin.com/company/certify-ed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certify-ED