The Old Market
- Company typePrivate
- Founded2011
- HeadquartersHove, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Old Market firmographics
Firmographics- Name
- The Old Market
- Legal name
- The Old Market Charitable Trust
- Website
- https://theoldmarket.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Old Market industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
- akta.pro secondary industry
- Specialty & Entertainment Venue Property Management (BPAJAGAO)
Keywords
Where The Old Market is headquartered
LocationHeadquarters
- HQ city
- Hove
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Old Market business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for all events (theatre, dance, comedy, music, cabaret, spoken word, exhibitions, family shows). Standard tickets range from £8-£47.50 plus £2 venue levy per ticket. They use dynamic pricing with advance and on-the-door pricing.
- Bar Sales (TOM's Bar): On-site bar service generating revenue from drinks sales during events.
- Venue Hire: The venue is available for hire for private events, corporate parties, and meetings. They offer meeting room, Waterloo Room, and Bar hire with discounts for TOM 500 members (50% off meeting room, 20% off Bar/Waterloo Room).
- Membership Programmes: Three tiers: TOM Friends (£30/year) - priority booking for selected events; TOM Friends+ (£120/year or £10/month) - priority booking for all events, 10% bar discount, annual season briefing/tour; TOM 500 (£500/year individuals, £500+VAT corporate) - room hire discounts, VIP tickets, backstage tours, season briefings.
- Sponsorship and Partnerships: Headline sponsorship opportunities for shows or seasons with brand visibility to 55,000 yearly visitors. Corporate TOM 500 memberships from companies including Brighton Gin, Plus Accounting, Quaff Wine, UnBarred Brewery, and others.
- Donations: Charitable donations supporting their community mission. The Old Market Charitable Trust (TOMCT) is a registered charity (No: 1181447).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission tickets for events |
| Unit Pricing | Pay-as-you-go | £2 Venue Levy |
| Subscription | Annual | TOM Friends membership |
| Subscription | Annual | TOM Friends+ membership |
| Subscription | Annual | TOM 500 membership |
| Other | Pay-as-you-go | Gift Vouchers |
| Unit Pricing | Pay-as-you-go | The Gift immersive dining experience |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
The Old Market product offering
Product offeringCore offering
The Old Market is a performing arts venue in Hove, Brighton, operating 200+ live events annually across theatre, dance, comedy, music, cabaret, spoken word, family shows, and exhibitions. It runs in-house curated programming strands (TOMPresents, Feel Good, Reigning Women, In The Box, #TOMtech, Of Land Sea and Sky, Gig for a Gig, TOM's Film Club) and supplements them with third-party promoter events. Revenue is generated through ticket sales, on-site bar (TOM's Bar), venue hire, three membership tiers, gift vouchers, corporate sponsorships, and donations.
Product overview
The Old Market is a performing arts venue in Hove, Brighton, operated by The Old Market Charitable Trust. Rather than a unified software product, it offers a portfolio of live event programming and venue services. The core offering consists of live performances across multiple disciplines (music, theatre, comedy, dance, cabaret) hosted at the physical venue. The programming is organized through branded sub-initiatives including TOMPresents (in-house curated events), Feel Good (wellness-focused music and storytelling), Reigning Women (female artist showcase), In The Box (360-degree immersive visual performances), #TOMtech (artist development with VR/AR/XR technology), Of Land, Sea and Sky (nature-themed Brighton Festival programme), Gig for a Gig (emerging artist funding), and TOM's Film Club (cinema programming). Venue services include TOM's Bar, venue hire, and membership programmes (TOM Friends, TOM Friends+, TOM 500). Additional services include gift vouchers and an Access Register for disabled attendees.
Differentiator
Problem solved
Functional benefit
Products and services
- TOMPresents In-house curated live event programme that brings together artists the venue champions in intimate, connection-focused performances, for general audiences and arts seekers.
- Feel Good Immersive music and storytelling event series showcasing how arts and live events benefit wellbeing, featuring soothing music, ambient soundscapes, and traditional sounds, for general public audiences seeking wellness through arts.
- Reigning Women Annual spring platform celebrating female artists, offering established and rising stars a showcase for their talents, for arts audiences interested in women's contributions to performance.
- In The Box Immersive 360-degree audiovisual performance space with full surround visuals, designed for experiencing artists with fully immersive audio-visual content, for audiences seeking cutting-edge immersive live experiences.
- #TOMtech Catalyst programme for artists bridging traditional performance and new technology including VR, AR, XR, Mixed Reality, motion capture, 360-film, and immersive experiences, for performing artists and tech-savvy audiences.
- Of Land, Sea and Sky Brighton Festival programme celebrating the natural world through arts, rooted in connection to soil, waters, and landscapes, for community and environmentally engaged audiences.
- Gig for a Gig Established artists donate performances with proceeds funding new work by emerging artists, continuing a tradition of art supporting art, benefiting both performing artists and attending audiences.
- TOM's Film Club Curated film club showcasing cinematic curiosities from cult classics to documentaries and indie comedies, for film enthusiasts; currently on temporary hiatus with archive of past screenings maintained.
- Notes Wine and music pairing evenings held in TOM's Bar, featuring soulful songs paired with wines curated by Quaff Wine and hosted by Sylvie Lewis, for adults seeking a curated food, drink, and music experience.
- The Gift Immersive participatory show blending performance and food, part feast, part performance, part choose-your-own-adventure, inspired by Berlin's Social Muscle Club and Theatre of the Senses; available as a corporate Christmas party option.
- Venue Hire Hire of venue spaces (Main House, In The Box, TOM's Bar, Waterloo Room, Meeting Room) for private events, corporate parties, meetings, team building, and celebrations, for corporate clients and private event organisers.
- TOM's Bar On-site venue bar serving drinks at events with Friends+ membership discount, available for private hire, for event attendees and private venue-hire clients.
- TOM Friends Membership Individual annual membership at £30/year providing priority booking for selected events, for arts supporters and frequent attendees.
- TOM Friends+ Membership Premium individual annual membership at £120/year (or £10 monthly) with priority booking for all events, 10% bar discount, and an annual season briefing or backstage tour ticket, for dedicated arts patrons.
- TOM 500 Membership Elite annual membership at £500/year for individuals or £500+VAT for corporate supporters, providing meeting room discounts (50%), Waterloo Room/Bar hire discounts (20%), VIP Christmas party tickets, backstage tours, season briefings, and supporters' board recognition, for high-net-worth individuals and corporate patrons.
- Gift Vouchers Gift vouchers from £5, valid for 12 months, fully redeemable online across multiple transactions for events, theatre, music, comedy, and dance tickets, for gift-givers and ticket purchasers.
- Access Register Accessibility programme offering companion tickets, wheelchair spaces, accessible facilities, sensory spaces, and tailored support for Deaf and disabled attendees, recognised with the Attitude is Everything Bronze Award.
Quantifiable outcome
- 55,000 yearly visitors attend events at The Old Market
- +3 more outcomes
Companies that use The Old Market
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
The Old Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
The Old Market partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered primary, major, supporting and core.
- YES/NO ProductionsprimaryYES/NO Productions, IMAX filmmakers and creators of groundbreaking theatre, are the primary sponsors of The Old Market. They are also running a 4-month Theatre Development Project at the venue, seeking a Research & Development Producer for an Arts Council-funded theatre project.
- Brighton FestivalmajorPartner for Of Land Sea and Sky programme celebrating the connection to soil, waters, and landscapes of the local area. The programme will return in 2027.
- Sussex BaymajorLocal ocean restoration project partner for Of Land Sea and Sky programme, working on local marine environment celebration and education.
- Enjoolata FoundationsupportingFunder and sponsor of Of Land Sea and Sky programme at The Old Market.
- Brighton PridemajorBrighton Pride partner for 8 years, hosting events like The Power of Love by 201 Dance Company as a pre-Pride celebration.
- Quaff WinesupportingWine supplier for Notes wine and music pairing events. Corporate TOM 500 member. Provides wines for tasting events at The Old Market.
- CircasupportingCatering partner for The Gift immersive dining experience, providing the festive feast menus including both standard and vegan/gluten-free options.
- TwicketssupportingOfficial ethical fan-to-fan ticket resale partner, allowing customers to resell spare tickets at face value or less to prevent ticket touting.
- The Audience AgencysupportingReceives anonymous postcode data sharing for audience development programmes and ticket sales analysis.
- TicketSolvecoreOnline ticketing platform provider used for all ticket sales through their website.
- Marlborough ProductionsmajorProducing partner for No Apologies show - a radical misremembering of Nirvana's MTV Unplugged concert that won awards at Edinburgh Festival 2025.
- Phil McIntyre Live LtdmajorMajor promoter bringing acts like Jason Byrne and Mark Thomas to the venue.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Old Market competitors and assessment
Company assessmentDirect peers
- Komedia Brighton: Brighton-based live entertainment venue with comedy, music, cabaret and family programming. Closely comparable mid-sized multi-genre venue operating in the same local market.
- Brighton Dome: Brighton's principal performing arts venue hosting theatre, music, dance, comedy and festivals. Directly comparable as a multi-form arts venue in the same city serving overlapping audiences.
- Concorde 2: Independent live music and club venue in Brighton. Comparable as a small-to-mid independent Brighton venue hosting touring and local acts with bar operations.
- Summerhall: Edinburgh multi-venue arts complex hosting theatre, music, dance and immersive work during fringe and year-round. Comparable as a venue hub for experimental and emerging artists with branded programmes.
Broad incumbents
- The Albany: London community arts centre with diverse programming, artist development and membership. Comparable charitable multi-arts venue with strong community and access focus.
- Battersea Arts Centre: Larger London community arts centre running in-house programming, emerging artist development and immersive work. Comparable mission (community-led, artist development, immersive/tech programming) at greater scale.
- Soho Theatre: London venue and producing house for comedy, theatre and cabaret. Comparable as a venue + in-house producer model with branded programming strands and a strong emerging-talent pipeline.
Regional players
- Attenborough Centre for the Creative Arts: Brighton-based university-affiliated arts venue presenting theatre, dance, music and comedy. Comparable multi-genre venue in the same Brighton/Hove catchment serving overlapping audiences.
- Tobacco Factory Theatre: Bristol-based producing theatre and performance venue with in-house programming, café/bar and community focus. Comparable independent regional arts venue with similar charity/community orientation.
- The Lemon Tree: Aberdeen independent arts venue hosting theatre, music, comedy, dance and family shows. Comparable small-scale regional arts venue with mixed in-house and third-party promoter programming.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Old Market social profiles
Digital presenceThe Old Market compliance and trust
Trust signalCompliance2 records
The Old Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Old Market leadership team
Management profileNumber of profiles
Profiles17 records
The Old Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Old Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Old Market
What does The Old Market do?
The Old Market is a performing arts venue in Hove, Brighton, operating 200+ live events annually across theatre, dance, comedy, music, cabaret, spoken word, family shows, and exhibitions. It runs in-house curated programming strands (TOMPresents, Feel Good, Reigning Women, In The Box, #TOMtech, Of Land Sea and Sky, Gig for a Gig, TOM's Film Club) and supplements them with third-party promoter events. Revenue is generated through ticket sales, on-site bar (TOM's Bar), venue hire, three membership tiers, gift vouchers, corporate sponsorships, and donations.
Is The Old Market a public or private company?
The Old Market is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Old Market founded?
The Old Market was founded in 2011. It employs 11 to 50 people.
Where is The Old Market based?
The Old Market is headquartered in Hove, United Kingdom, in the Europe region.
How does The Old Market make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are bar Sales (TOM's Bar), venue Hire, membership Programmes, sponsorship and Partnerships and donations.
Who are The Old Market's main competitors?
Direct peers on record are Komedia Brighton, Brighton Dome, Concorde 2 and Summerhall. Broad incumbents are The Albany, Battersea Arts Centre and Soho Theatre. Regional players are Attenborough Centre for the Creative Arts, Tobacco Factory Theatre and The Lemon Tree.
Does The Old Market have an API?
No public API is recorded for The Old Market.
What industry is The Old Market in?
The Old Market's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages), with a secondary code of BPAJAGAO, Specialty & Entertainment Venue Property Management. Its NAICS code is 711 and its SIC code is 7990.