The Old Market

Name

The Old Market

Legal name

The Old Market Charitable Trust

Website

https://theoldmarket.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Theater Companies and Dinner Theaters (71111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industry

Specialty & Entertainment Venue Property Management (BPAJAGAO)

Keywords

• Live performance venue
• Performing arts programming
• Community arts centre
• Live music and theatre
• Immersive entertainment

Headquarters

HQ city

Hove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for all events (theatre, dance, comedy, music, cabaret, spoken word, exhibitions, family shows). Standard tickets range from £8-£47.50 plus £2 venue levy per ticket. They use dynamic pricing with advance and on-the-door pricing.
2. Bar Sales (TOM's Bar): On-site bar service generating revenue from drinks sales during events.
3. Venue Hire: The venue is available for hire for private events, corporate parties, and meetings. They offer meeting room, Waterloo Room, and Bar hire with discounts for TOM 500 members (50% off meeting room, 20% off Bar/Waterloo Room).
4. Membership Programmes: Three tiers: TOM Friends (£30/year) - priority booking for selected events; TOM Friends+ (£120/year or £10/month) - priority booking for all events, 10% bar discount, annual season briefing/tour; TOM 500 (£500/year individuals, £500+VAT corporate) - room hire discounts, VIP tickets, backstage tours, season briefings.
5. Sponsorship and Partnerships: Headline sponsorship opportunities for shows or seasons with brand visibility to 55,000 yearly visitors. Corporate TOM 500 memberships from companies including Brighton Gin, Plus Accounting, Quaff Wine, UnBarred Brewery, and others.
6. Donations: Charitable donations supporting their community mission. The Old Market Charitable Trust (TOMCT) is a registered charity (No: 1181447).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Old Market is a performing arts venue in Hove, Brighton, operating 200+ live events annually across theatre, dance, comedy, music, cabaret, spoken word, family shows, and exhibitions. It runs in-house curated programming strands (TOMPresents, Feel Good, Reigning Women, In The Box, #TOMtech, Of Land Sea and Sky, Gig for a Gig, TOM's Film Club) and supplements them with third-party promoter events. Revenue is generated through ticket sales, on-site bar (TOM's Bar), venue hire, three membership tiers, gift vouchers, corporate sponsorships, and donations.

Product overview

The Old Market is a performing arts venue in Hove, Brighton, operated by The Old Market Charitable Trust. Rather than a unified software product, it offers a portfolio of live event programming and venue services. The core offering consists of live performances across multiple disciplines (music, theatre, comedy, dance, cabaret) hosted at the physical venue. The programming is organized through branded sub-initiatives including TOMPresents (in-house curated events), Feel Good (wellness-focused music and storytelling), Reigning Women (female artist showcase), In The Box (360-degree immersive visual performances), #TOMtech (artist development with VR/AR/XR technology), Of Land, Sea and Sky (nature-themed Brighton Festival programme), Gig for a Gig (emerging artist funding), and TOM's Film Club (cinema programming). Venue services include TOM's Bar, venue hire, and membership programmes (TOM Friends, TOM Friends+, TOM 500). Additional services include gift vouchers and an Access Register for disabled attendees.

Differentiator

Problem solved

Functional benefit

Products and services

• TOMPresents In-house curated live event programme that brings together artists the venue champions in intimate, connection-focused performances, for general audiences and arts seekers.
• Feel Good Immersive music and storytelling event series showcasing how arts and live events benefit wellbeing, featuring soothing music, ambient soundscapes, and traditional sounds, for general public audiences seeking wellness through arts.
• Reigning Women Annual spring platform celebrating female artists, offering established and rising stars a showcase for their talents, for arts audiences interested in women's contributions to performance.
• In The Box Immersive 360-degree audiovisual performance space with full surround visuals, designed for experiencing artists with fully immersive audio-visual content, for audiences seeking cutting-edge immersive live experiences.
• #TOMtech Catalyst programme for artists bridging traditional performance and new technology including VR, AR, XR, Mixed Reality, motion capture, 360-film, and immersive experiences, for performing artists and tech-savvy audiences.
• Of Land, Sea and Sky Brighton Festival programme celebrating the natural world through arts, rooted in connection to soil, waters, and landscapes, for community and environmentally engaged audiences.
• Gig for a Gig Established artists donate performances with proceeds funding new work by emerging artists, continuing a tradition of art supporting art, benefiting both performing artists and attending audiences.
• TOM's Film Club Curated film club showcasing cinematic curiosities from cult classics to documentaries and indie comedies, for film enthusiasts; currently on temporary hiatus with archive of past screenings maintained.
• Notes Wine and music pairing evenings held in TOM's Bar, featuring soulful songs paired with wines curated by Quaff Wine and hosted by Sylvie Lewis, for adults seeking a curated food, drink, and music experience.
• The Gift Immersive participatory show blending performance and food, part feast, part performance, part choose-your-own-adventure, inspired by Berlin's Social Muscle Club and Theatre of the Senses; available as a corporate Christmas party option.
• Venue Hire Hire of venue spaces (Main House, In The Box, TOM's Bar, Waterloo Room, Meeting Room) for private events, corporate parties, meetings, team building, and celebrations, for corporate clients and private event organisers.
• TOM's Bar On-site venue bar serving drinks at events with Friends+ membership discount, available for private hire, for event attendees and private venue-hire clients.
• TOM Friends Membership Individual annual membership at £30/year providing priority booking for selected events, for arts supporters and frequent attendees.
• TOM Friends+ Membership Premium individual annual membership at £120/year (or £10 monthly) with priority booking for all events, 10% bar discount, and an annual season briefing or backstage tour ticket, for dedicated arts patrons.
• TOM 500 Membership Elite annual membership at £500/year for individuals or £500+VAT for corporate supporters, providing meeting room discounts (50%), Waterloo Room/Bar hire discounts (20%), VIP Christmas party tickets, backstage tours, season briefings, and supporters' board recognition, for high-net-worth individuals and corporate patrons.
• Gift Vouchers Gift vouchers from £5, valid for 12 months, fully redeemable online across multiple transactions for events, theatre, music, comedy, and dance tickets, for gift-givers and ticket purchasers.
• Access Register Accessibility programme offering companion tickets, wheelchair spaces, accessible facilities, sensory spaces, and tailored support for Deaf and disabled attendees, recognised with the Attitude is Everything Bronze Award.

Quantifiable outcome

• 55,000 yearly visitors attend events at The Old Market
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered primary, major, supporting and core.

• YES/NO ProductionsprimaryStrategic or Co-development PartnerYES/NO Productions, IMAX filmmakers and creators of groundbreaking theatre, are the primary sponsors of The Old Market. They are also running a 4-month Theatre Development Project at the venue, seeking a Research & Development Producer for an Arts Council-funded theatre project.
• Brighton FestivalmajorStrategic or Co-development PartnerPartner for Of Land Sea and Sky programme celebrating the connection to soil, waters, and landscapes of the local area. The programme will return in 2027.
• Sussex BaymajorStrategic or Co-development PartnerLocal ocean restoration project partner for Of Land Sea and Sky programme, working on local marine environment celebration and education.
• Enjoolata FoundationsupportingGTM or Marketing PartnerFunder and sponsor of Of Land Sea and Sky programme at The Old Market.
• Brighton PridemajorStrategic or Co-development PartnerBrighton Pride partner for 8 years, hosting events like The Power of Love by 201 Dance Company as a pre-Pride celebration.
• Quaff WinesupportingGTM or Marketing PartnerWine supplier for Notes wine and music pairing events. Corporate TOM 500 member. Provides wines for tasting events at The Old Market.
• CircasupportingGTM or Marketing PartnerCatering partner for The Gift immersive dining experience, providing the festive feast menus including both standard and vegan/gluten-free options.
• TwicketssupportingChannel Partner/ Reseller/ DistributorOfficial ethical fan-to-fan ticket resale partner, allowing customers to resell spare tickets at face value or less to prevent ticket touting.
• The Audience AgencysupportingStrategic or Co-development PartnerReceives anonymous postcode data sharing for audience development programmes and ticket sales analysis.
• TicketSolvecoreTechnology or IntegrationOnline ticketing platform provider used for all ticket sales through their website.
• Marlborough ProductionsmajorChannel Partner/ Reseller/ DistributorProducing partner for No Apologies show - a radical misremembering of Nirvana's MTV Unplugged concert that won awards at Edinburgh Festival 2025.
• Phil McIntyre Live LtdmajorChannel Partner/ Reseller/ DistributorMajor promoter bringing acts like Jason Byrne and Mark Thomas to the venue.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Komedia Brighton: Brighton-based live entertainment venue with comedy, music, cabaret and family programming. Closely comparable mid-sized multi-genre venue operating in the same local market.
• Brighton Dome: Brighton's principal performing arts venue hosting theatre, music, dance, comedy and festivals. Directly comparable as a multi-form arts venue in the same city serving overlapping audiences.
• Concorde 2: Independent live music and club venue in Brighton. Comparable as a small-to-mid independent Brighton venue hosting touring and local acts with bar operations.
• Summerhall: Edinburgh multi-venue arts complex hosting theatre, music, dance and immersive work during fringe and year-round. Comparable as a venue hub for experimental and emerging artists with branded programmes.

Broad incumbents

• The Albany: London community arts centre with diverse programming, artist development and membership. Comparable charitable multi-arts venue with strong community and access focus.
• Battersea Arts Centre: Larger London community arts centre running in-house programming, emerging artist development and immersive work. Comparable mission (community-led, artist development, immersive/tech programming) at greater scale.
• Soho Theatre: London venue and producing house for comedy, theatre and cabaret. Comparable as a venue + in-house producer model with branded programming strands and a strong emerging-talent pipeline.

Regional players

• Attenborough Centre for the Creative Arts: Brighton-based university-affiliated arts venue presenting theatre, dance, music and comedy. Comparable multi-genre venue in the same Brighton/Hove catchment serving overlapping audiences.
• Tobacco Factory Theatre: Bristol-based producing theatre and performance venue with in-house programming, café/bar and community focus. Comparable independent regional arts venue with similar charity/community orientation.
• The Lemon Tree: Aberdeen independent arts venue hosting theatre, music, comedy, dance and family shows. Comparable small-scale regional arts venue with mixed in-house and third-party promoter programming.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TOMvenue
• Facebookfacebook.com/TOMvenue
• LinkedInlinkedin.com/company/tomvenue

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Old Market