John P Mayhugh Foundation

What John P Mayhugh Foundation does

The John P Mayhugh Foundation is a 501(c)(3) nonprofit organization established in February 2017 in Washington, DC, by Colonel Mary Lowe Mayhugh (Ret.) and Kevin Mayhugh in memory of their son John Powell Mayhugh, who died at age 27 from opioid addiction following secondary post-traumatic stress. The foundation is committed to building better pathways to recovery for military Veterans and their families impacted by post-traumatic stress (PTS), traumatic brain injury (TBI), addiction, and suicide. It operates as an all-volunteer organization with no paid staff, serving its beneficiary population through education, advocacy, and facilitated access to recovery resources rather than direct clinical services.

The foundation delivers its mission through four core programs: (1) the annual Hero's Journey Symposium, a day-long conference convening brain health researchers, physicians, military leaders, public policy experts, and community advocates to shape holistic strategies around brain health (held at venues including the US Capitol Visitor Center, American College of Surgeons Conference Center, and the upcoming American Psychiatric Association Foundation Conference Center); (2) the annual Hero's Journey Gala, a flagship fundraising event launched in November 2018; (3) the JPMF Race Series, a portfolio of 5k, 10k, half-marathon, and 8-miler events across the metro Washington DC area operated in partnership with Bishop's Events; and (4) the Partner Program, which subsidizes veterans' and families' access to non-medical therapies including equine-assisted services, service dog programs, yoga, mindfulness, and traditional mental health services through organizations such as Semper K9, VETOGA, Armor Down, and YogaMedCo. The "Let's Talk About It" nationwide anti-stigma campaign, launched in 2018, complements these programs.

The foundation is not a technology company. It maintains a Squarespace-based website, a YouTube channel streaming symposium recordings, and an email newsletter as its primary digital infrastructure. Revenue is generated through three streams: individual donations via the website, corporate sponsorships (logos publicly include MITRE Corporation, Oracle NetSuite, Capital Business Collective, Nightware, Purple Heart Foundation, American Psychological Association, and Lorraine Nordlinger), and race series registration fees. Corporate sponsors receive targeted exposure to the foundation's audience of veterans, military families, and brain health advocates. The foundation holds the GuideStar Platinum Seal of Transparency (2022) and bestows recurring advocacy awards (Hero Defender, Health Defender, Lifetime Achievement) to members of Congress and policy leaders as a means of advancing its legislative and policy agenda.

Name

John P Mayhugh Foundation

Legal name

John P Mayhugh Foundation

Website

https://johnpmayhugh.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The John P Mayhugh Foundation is an all-volunteer 501(c)(3) nonprofit that convenes researchers, clinicians, military leaders, and policymakers through its annual Hero's Journey Symposium, Gala, Race Series, and Partner Program to improve recovery pathways for military Veterans and families impacted by PTS, TBI, addiction, and suicide.

Ownership category

akta.pro rank

Product category

Veteran Advocacy Nonprofit

NAICS

Voluntary Health Organizations (813212), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)

Keywords

• Veteran support services
• Brain health advocacy
• Nonprofit foundation
• Military family programs
• PTSD recovery resources

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: The foundation collects individual donations through its website to support programming efforts focused on building better pathways to recovery for military Veterans and families.
2. Corporate Sponsorships: Corporate sponsors support foundation programming in exchange for targeted exposure to the foundation's audience. The foundation offers a range of benefits designed to meet the specific needs of corporate sponsors' businesses.
3. Event Registration Fees: The foundation collects registration fees for its JPMF Race Series events, including 5k and 10k races around the metro DC area, with points counting towards Year-Long and Fall Series.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The John P Mayhugh Foundation is a 501(c)(3) nonprofit organization that operates educational events, fundraising activities, and partnership programs to support military Veterans and families affected by post-traumatic stress (PTS), traumatic brain injury (TBI), addiction, and suicide. Its core offerings include the annual Hero's Journey Symposium, the Hero's Journey Gala, the JPMF Race Series of 5k/10k/half-marathon events in the metro DC area, and a Partner Program providing subsidized access to therapy services such as equine-assisted therapy, yoga, mindfulness, service dogs, and traditional mental health care.

Product overview

The John P Mayhugh Foundation is a 501(c)(3) non-profit organization (not a technology company) that operates programs focused on building better pathways to recovery for military Veterans and families impacted by PTS, TBI, addiction, and suicide. Its core offerings include the annual Hero's Journey Symposium (a day-long educational event at venues like the US Capitol, American College of Surgeons Conference Center, and City Club of Washington featuring panel discussions on mental health topics), the Hero's Journey Gala (annual fundraising event), the JPMF Race Series (running events), the Partner Program (subsidized access to therapy services including animal therapy and yoga), and the "Let's Talk About It" national advocacy campaign. The foundation is led by Col. Mary Lowe Mayhugh (Ret.) and serves as an all-volunteer organization with minimal overhead.

Differentiator

Problem solved

Functional benefit

Products and services

• Hero's Journey Symposium Annual educational symposium bringing together brain health researchers, physicians, military leaders, public policy experts, and community advocates to address PTS, TBI, addiction, and suicide affecting military veterans and families, featuring panel discussions and producing white papers summarizing current research and solutions. Free to attend for the public.
• Hero's Journey Gala Annual fundraising gala to raise funds supporting advocacy programming, innovative research efforts, and public policy ideas to improve quality of healthcare services available to veterans.
• JPMF Race Series Annual running race series (5k, 10k, and half-marathons) around the metro DC area held in partnership with Bishop's Events, supporting the foundation's fundraising and community engagement with races at Rock Creek Regional Park, Georgetown, Fort Hunt Park, Gravelly Point, and other venues.
• Partner Program Partnership program providing subsidized access to traditional and alternative therapy programs including animal therapy (equine-assisted services, service dogs via Semper K9), yoga therapy (via VETOGA and YogaMedCo), mindfulness (via Armor Down), and traditional mental health therapy services (via Ellie Mental Health and Cohen Military Family Clinic at Easterseals) for veterans and their families.
• "Let's Talk About It" Campaign Nationwide advocacy campaign focused on reducing stigma around brain health issues and making brain health part of total health, encouraging open conversations about PTS, TBI, and addiction among military veterans and the general public.
• Operation Sleep Reboot Sleep wellness program supported by the foundation as part of its broader brain health programming for veterans and families impacted by PTS and TBI.

Quantifiable outcome

• The Hero's Journey Symposium brings together hundreds of stakeholders annually to share best practices and identify research gaps
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• MITRE CorporationcoreStrategic or Co-development PartnerMITRE serves as a key strategic partner, with MITRE professionals facilitating panels at the Hero's Journey Symposium and contributing expertise in health innovation and policy.
• Oracle NetSuiteminorGTM or Marketing PartnerOracle NetSuite provides social impact partnership support to the foundation.
• Capital Business CollectivecoreGTM or Marketing PartnerThe Capital Business Collective (CBC) is a consistent sponsor and partner for foundation events and programming.
• Bishop's EventscoreChannel Partner/ Reseller/ DistributorBishop's Events manages race registration for the JPMF Race Series, providing the platform and logistics for 5k and 10k events around the metro DC area.
• Semper K9coreStrategic or Co-development PartnerSemper K9 rescues dogs from shelters and trains them as service dogs at no cost for disabled service members. Partner in the foundation's animal therapy program.
• Armor DowncoreStrategic or Co-development PartnerArmor Down, founded by Ben King, provides mindfulness and meditation programming, facilitating panels on healing arts at the Hero's Journey Symposium.
• Glowmedia ProjectcoreStrategic or Co-development PartnerThe glowmedia project produces educational films addressing mental wellness and behavioral health issues, reaching over 750,000 students nationwide.
• SAFE ProjectcoreStrategic or Co-development PartnerSAFE Project addresses the addiction epidemic through advocacy and programs, participating in symposium panels on wounds to wellness.
• LeadersLinkcoreStrategic or Co-development PartnerLeadersLink, founded by Kathleen Koch, focuses on disaster preparedness and recovery, facilitating panels on resilient communities.
• YogaMedCocoreStrategic or Co-development PartnerYogaMedCo provides yoga and wellness programming for the foundation's healing arts initiatives.
• Lifeline Equine Therapy ServicescoreStrategic or Co-development PartnerLifeline Horse Rescue provides equine-assisted services including psychotherapy, decompression, and team-building using the EAGALA Model for veterans and first responders.
• Mike's PlaceminorStrategic or Co-development PartnerMike's Place operates a sober living community for young men in early recovery from substance abuse in Rockville, Maryland.
• American Psychiatric Association FoundationcoreStrategic or Co-development PartnerAPAF provides venue hosting for the 9th annual Hero's Journey Symposium at the APAF Conference Center on September 15, 2026.
• Steven A. Cohen Military Family Clinics at EastersealscoreStrategic or Co-development PartnerThe Cohen Military Family Clinic provides mental health services to military families, participating in foundation programming and events.
• NightwareminorGTM or Marketing PartnerNightware is a corporate sponsor of the foundation.
• Purple Heart FoundationminorGTM or Marketing PartnerPurple Heart Foundation is a corporate sponsor focused on supporting veterans.
• American Psychological AssociationminorGTM or Marketing PartnerAPA is a corporate sponsor of foundation events.
• Moral Compass FederationcoreStrategic or Co-development PartnerMoral Compass Federation addresses moral injury in veterans, facilitating panels and participating in symposium programming.
• VETOGAcoreStrategic or Co-development PartnerVETOGA provides yoga, meditation, and healing arts to military, veterans, their families, and communities through free monthly classes and veteran-specific 200-Hour Teacher Trainings.
• Ellie Mental HealthcoreStrategic or Co-development PartnerEllie Mental Health provides accessible mental health care through a user-friendly platform, partnering to reduce financial barriers for veterans and families.
• Women Veterans ROCKcoreStrategic or Co-development PartnerWomen Veterans ROCK is a national coalition supporting women veterans and military families, facilitating panels on mental well-being.
• National Military Family AssociationcoreStrategic or Co-development PartnerThe National Military Family Association supports military families, participating in symposium panels and advocacy efforts.
• Overdose LifelinecoreStrategic or Co-development PartnerOverdose Lifeline addresses the overdose epidemic, participating in panels on community resources and policy.
• shatterproofminorStrategic or Co-development Partnershatterproof is a partner organization focused on addiction awareness and prevention.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Team Rubicon: Veteran-led nonprofit combining disaster response with veteran reintegration and mental health support. Comparable mission of using community service to address veteran well-being.
• Wounded Warrior Project: Largest US nonprofit serving post-9/11 veterans with physical and mental health needs including PTSD, TBI, and suicide prevention. Highly comparable mission to JPMF but operates at vastly larger scale with full-time staff and broad programming.
• Stop Soldier Suicide: Nonprofit focused exclusively on reducing military veteran suicide through clinical care, research, and advocacy. Direct mission overlap with JPMF's suicide prevention pillar.
• National Military Family Association: Active JPMF partner organization advocating for military families and providing resources on mental health, spouse support, and caregiver wellbeing. Directly comparable beneficiary focus on military families.
• Cohen Veterans Network (Steven A. Cohen Military Family Clinics at Easterseals): Direct partner of JPMF that provides mental health services to veterans and military families. Operates a national network of outpatient clinics addressing PTS, TBI, and related conditions — directly overlapping JPMF's beneficiary population and mental health mission.
• SAFE Project: Active JPMF partner addressing the addiction epidemic through prevention, treatment, and recovery support. Direct overlap on the addiction pillar of JPMF's mission.
• Iraq and Afghanistan Veterans of America (IAVA): Leading post-9/11 veteran advocacy organization focused on policy, mental health, and community support. Comparable advocacy/convening model and beneficiary base as JPMF.
• Semper Fi & America's Fund: Provides immediate financial assistance and holistic support to critically ill, wounded, and injured service members, veterans, and their families. Overlaps with JPMF's holistic recovery and family support approach.

Broad incumbents

• Gary Sinise Foundation: Large veteran-focused nonprofit providing entertainment, programs, and services to service members, veterans, and first responders. Comparable broader veteran support mission but operates at much larger scale.

Emerging players

• Boulder Crest Retreat Foundation: Provides no-cost residential retreat-based wellness programming (including equine therapy, yoga, mindfulness) for veterans and first responders. Closely aligned with JPMF's Partner Program model of alternative therapies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@johnpmayhughfoundation551
• Xx.com/JPM_Foundation
• Facebookfacebook.com/JPMFoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about John P Mayhugh Foundation