VETOGA Incorporate

What VETOGA Incorporate does

VETOGA Incorporate is a 501(c)(3) nonprofit organization founded on May 6, 2015 by Marine Corps veteran Justin Blazejewski, headquartered in the Washington, D.C. metropolitan area (Virginia jurisdiction, EIN 47-3811155). It delivers yoga, meditation, and healing arts programming to U.S. military veterans, active-duty service members, their families, first responders, and surrounding communities. Its core technology is a trauma-informed yoga and meditation curriculum incorporating Post Traumatic Growth (PTG), Yoga Nidra, pranayama, and Ayurvedic principles, delivered through in-person partner studios, wellness retreats at Ojas Retreat Center in California, and the LearnWorlds-powered VETOGA Wellness Center online platform.

The organization's product portfolio centers on a 200-hour veteran-specific yoga teacher training program (extended by 300-hour advanced and 1000-hour Yoga Therapy certifications), a calendar of free or sponsored yoga challenges (14-day, 22-day, 30-day, and 5-day formats timed to Mental Health Awareness Month and Suicide Prevention Month), the Mindfulness, Meditation & Me (M3) monthly program, annual fundraising galas, and the VEToga Nation community platform. Distribution combines direct community classes hosted at partner studios (Yoga on State in Carlsbad, CA; Yoga Loft El Porto; Soaring Spirit Yoga in Virginia), retreats at Ojas Retreat Center, and online delivery through LearnWorlds and Facebook.

VETOGA's business model is donation-driven: revenue is generated through tax-deductible individual and corporate donations (including via PayPal, FlipCause, and Facebook Fundraisers), an Amazon Military-sponsored challenge and M3 program, three-tiered memberships (Veteran $10 one-time, Public $19/month, Instructor $39/month), $500-per-veteran retreat sponsorships, and annual gala ticket and auction proceeds. End users access core programs free of charge, with paid membership tiers, sponsored challenges, and event-based fundraising serving as the financial engine for a small 6-employee operation that has cumulatively trained 150+ veteran instructors across 8 annual cohorts from 2016 to 2024.

Name

VETOGA Incorporate

Legal name

VETOGA Incorporated

Website

https://vetoga.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

VETOGA Incorporate is a 501(c)(3) nonprofit that provides trauma-informed yoga, meditation, and healing arts programs to U.S. military veterans, active-duty personnel, their families, and first responders, supported by donations, memberships, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Veteran Mental Health and Wellness Services

NAICS

Sports and Recreation Instruction (61162), Voluntary Health Organizations (813212)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Veteran yoga programs
• Yoga teacher training
• Trauma-informed meditation
• Veteran wellness retreats
• Military family services

Headquarters

HQ city

Washington D.C.

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: VETOGA operates primarily on donations from individuals, corporations, and grantmaking organizations. They run annual Giving Tuesday campaigns and accept ongoing donations through PayPal and Facebook Fundraisers. Donations are tax-deductible as they are a 501(c)(3) nonprofit.
2. Membership Subscriptions: Three-tiered membership program: Veteran Member ($10 one-time), Public Member ($19/month), and Instructor Member ($39/month). These provide ongoing revenue and community engagement.
3. Fundraising Events: Annual fundraising galas (VetoGala) that generate revenue through ticket sales, silent auctions, and direct donations. Past galas held at venues like Seward Realty Group in Alexandria, VA.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

VETOGA is a 501(c)(3) nonprofit that provides yoga, meditation, and healing arts programs for military veterans, active-duty service members, their families, and first responders. Its primary offerings include a 200-hour (and 300-hour and 1000-hour) veteran-focused yoga teacher training program, free monthly community yoga classes, recurring multi-day yoga challenges, immersive wellness retreats, and a recurring Mindfulness, Meditation & Me program. Programs are delivered through partner yoga studios, in-person retreats, and a LearnWorlds-powered online learning platform.

Product overview

VETOGA is a nonprofit wellness organization providing yoga, meditation, and healing arts programs primarily for military, veterans, their families, and communities. The organization operates a multi-product wellness portfolio centered around its Teacher Training Programs (200-Hour, 300-Hour Advanced, and 1000-Hour Yoga Therapy certifications), various yoga challenge programs (14-Day, 22-Day, 30-Day, and 5-Day Warrior Week challenges), in-person Wellness Retreats at Ojas Retreat Center, the monthly Mindfulness Meditation & Me program, and free monthly community yoga classes. Additional offerings include tiered membership programs (Veteran, Public, and Instructor tiers), the VEToga Nation online community platform, an online wellness center powered by LearnWorlds, branded Warrior Collection candles through LUX ILUME, and The Ordinary Yogi podcast. The organization does not offer a unified software platform but rather delivers wellness services through a combination of in-person classes, digital challenges, retreats, and membership content.

Differentiator

Problem solved

Functional benefit

Products and services

• Teacher Training Programs
• 14-Day Yoga Challenge
• 30-Day Yoga Challenge
• 22-Day Yoga Pose Challenge
• Warrior Week 5-Day Yoga Challenge
• Wellness Retreats
• Mindfulness, Meditation & Me Program
• Free Monthly Yoga Classes
• Membership Programs
• Warrior Collection Candles
• The Ordinary Yogi Podcast
• Teacher Training Programs
• Teacher Training Programs
• Teacher Training Programs (200-Hour, 300-Hour Advanced, 1000-Hour Yoga Therapy) VETOGA's signature yoga teacher training programs for veterans, including 200-Hour, 300-Hour Advanced, and 1000-Hour Yoga Therapy certifications. Programs equip veterans with holistic yoga tools and teachings to pass on healing benefits to their communities.
• 14-Day Yoga Challenge Free mental health and well-being yoga challenge featuring daily meditation, pranayama, asana, yoga Nidra, and journaling practices.
• 30-Day Yoga Challenge Month-long mental health and well-being yoga challenge featuring daily meditation, pranayama, asana, yoga Nidra, and journaling. Participants progress from 5 minutes per category to 30 minutes by the challenge end.
• 22-Day Yoga Pose Challenge Suicide awareness challenge hosted in partnership with Mala for Vets, featuring daily yoga poses to bring awareness to military and veteran suicide prevention.
• Warrior Week 5-Day Yoga Challenge November veterans-focused yoga challenge with daily meditation, pranayama, asana, yoga Nidra, and journaling practices to celebrate and honor veterans.
• Wellness Retreats In-person holistic healing retreats held at Ojas Retreat Center in Murrieta, California. Retreats offer veterans and families nutrition, mindfulness, movement, and community in a serene healing environment. Sponsorship cost is $500 per veteran.
• Mindfulness, Meditation & Me Program Monthly ongoing mental health and wellness program sponsored by Amazon Military, designed to help manage stress, anxiety, and trauma from military service or traumatic life events.
• Free Monthly Yoga Classes Complimentary monthly yoga classes open to service members, veterans, law enforcement, emergency responders, and their families. Classes include Dharma Yoga tradition flow, breathwork, chant, and guided yoga Nidra relaxation.
• Membership Programs Three-tier membership structure: Veteran Member ($10 one-time lifetime membership), Public Member ($19/month for content access and event invites), and Instructor Member ($39/month for training, content, and team support).
• Warrior Collection Candles Handcrafted meditation candles made by LUX ILUME with eucalyptus, sage, lavender, and honey. A portion of proceeds are donated to VETOGA.
• The Ordinary Yogi Podcast Podcast hosted by VETOGA graduate Luis Murillo (US Air Force Staff NCO), diving into yoga teachings through personal stories and guest interviews.

Quantifiable outcome

• 150+ yoga teachers trained nationwide as of 2022
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered secondary, minor and core.

• Mates4MatessecondaryStrategic or Co-development Partner · 1 January 2023Australian organization helping veterans and their families find support for service-related injuries. Partnered with VETOGA for the May 2024 14-Day Wellness Challenge to bring awareness to mental health.
• Mindful Memorial Day FoundationsecondaryGTM or Marketing Partner · 1 January 2023Foundation focused on mindful memorial practices. Partnered with VETOGA for Mental Health Awareness Month activities and 14-day wellness challenges.
• LiboRiskminorGTM or Marketing Partner · 1 January 2023Military colloquialism-based community organization. Partnered with VETOGA for free yoga class events in Carlsbad, CA as part of community building activities.
• Yoga Loft (El Porto)secondaryChannel Partner/ Reseller/ Distributor · 1 January 2023Yoga studio in El Porto, CA that hosts VETOGA community yoga classes led by founder Justin Blazejewski.
• LUX ILUMEminorGTM or Marketing Partner · 1 January 2022Creates custom VETOGA-branded candles (Warrior Collection) with eucalyptus, sage, lavender, and honey. A portion of candle proceeds are donated back to VETOGA.
• Ojas Retreat CentercoreStrategic or Co-development Partner · 1 January 2021Located in Murrieta, California, Ojas Retreat Center is VETOGA's primary partner for wellness retreats and the in-person immersion portion of teacher training programs. Hosts VETOGA's annual retreats and training intensives.
• Amazon Military (Amazon Global Military Affairs)coreGTM or Marketing Partner · 1 January 2020Amazon Military sponsors VETOGA's mental health yoga challenges and provides free tuition to VETOGA's teacher training program as prizes for challenge participants. They have co-hosted 14-day and 30-day wellness challenges during Mental Health Awareness Month and Suicide Prevention Month.
• Mala for VetscoreStrategic or Co-development Partner · 1 January 2020Mala for Vets supports veteran wellness through holistic, veteran-centered approaches. They partner with VETOGA for suicide prevention challenges and donate mala beads as prizes. Their mission aligns with VETOGA's focus on using healing arts to help veterans with mental health.
• Seward Realty Group / TTR Sotheby's International RealtyminorOthers · 1 January 2018Real estate company in Alexandria, VA that hosted VETOGA's annual galas from 2018-2019 as fundraising event venues.
• Yoga on StatecoreChannel Partner/ Reseller/ Distributor · 1 January 2018Yoga studio in Carlsbad, CA that hosts VETOGA's monthly free community yoga classes on the last Sunday of each month, led by founder Justin Blazejewski.
• Trio GrillminorOthers · 1 January 2017Restaurant venue in Falls Church, VA that hosted VETOGA's 2017 'Here to Flow' fundraising dinner.
• Eye Eaters SocietyminorGTM or Marketing Partner · 1 January 2017Community organization that co-sponsored VETOGA's 2017 annual fundraiser 'Here to Flow' along with Lululemon and Trio Grill.
• LululemonminorGTM or Marketing Partner · 1 January 2016Athletic apparel brand that has supported VETOGA events, including the 2017 annual fundraiser 'Here to Flow' at Trio Grill.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Warriors at Ease: Nonprofit that trains yoga and meditation teachers specifically to work with military veterans, active-duty service members, and first responders with PTSD/TBI. Direct mission and train-the-trainer model overlap with VETOGA's core offering.
• Mates4Mates: Australia-based veteran and family support organization that delivers holistic physical and mental health programs, including complementary therapies and yoga. VETOGA's international wellness-challenge partner; directly comparable in veteran-wellness methodology.
• Give Back Yoga Foundation: Yoga-service nonprofit that mobilizes teacher training and trauma-informed yoga for underserved populations including veterans. Closely comparable in mission, target beneficiary (veterans, trauma survivors), and yoga-teacher-pipeline model.
• Mala for Vets: Veteran-focused wellness nonprofit using holistic healing practices (including mala beads, yoga, and meditation) to support veteran mental health and suicide prevention. VETOGA's named partner and a directly comparable veteran-wellness program.

Broad incumbents

• The Mission Continues: Veteran nonprofit focused on leadership development, community service, and veteran wellness. Comparable in the 'veteran empowerment + wellness' category and a potential alternative channel for veteran engagement.
• Headstrong Project: Established veteran mental-health nonprofit providing free, confidential treatment for PTSD and related conditions. Not yoga-specific, but a leading nonprofit incumbent competing for the same veteran mental-health donor and program-share.
• Soldier On: Nonprofit providing housing, workforce, and wellness services to veterans, with a strong mental-health component. A broader veteran-services incumbent with overlapping mission around trauma recovery and reintegration.
• Wounded Warrior Project: One of the largest U.S. veteran nonprofits, offering physical and mental health programs including wellness and mind-body services. A large-scale incumbent that competes for veteran donor dollars and corporate partnerships.
• Team Red White & Blue: Large veteran-support nonprofit focused on community building, wellness, and physical health for veterans. Comparable in the 'veteran wellness community' category and competing for the same donor and corporate-sponsor pool.

Emerging players

• Yoga for First Responders: Smaller, specialized nonprofit that trains yoga instructors to serve first responders and military personnel with trauma. Closely comparable in deliverable (trauma-informed yoga teacher training) but oriented to a narrower, first-responder-first audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/vetoga
• Facebookfacebook.com/vetoga
• LinkedInlinkedin.com/company/vetoga-incorporate

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VETOGA Incorporate