What Colbrow Care does

Colbrow Care is an Australian in-home healthcare provider founded in 1957 and headquartered in Hawthorn, Melbourne, operating under the Consumer Directed Care (CDC) model. The company delivers three integrated service streams: Aged Care at Home (including government-funded Home Care Packages across four funding levels and DVA Veterans Care), (dis)Ability Support (NDIS Core/Capital/Capacity Building Supports, TAC attendant and case management services, and WorkSafe Victoria physical and mental health injury support), and One-on-One Support Services (private home care, chronic disease support, post-operative care, counselling, allied health, palliative care, and support for new mothers).

The underlying 'technology' is operational rather than digital: case managers conduct in-person assessments, build personalised care plans, and coordinate qualified nurses, carers, and allied health professionals to deliver services ranging from 30-minute visits to 24-hour live-in care. Service delivery is augmented by industry-standard compliance infrastructure — registered provider status with NDIS, TAC, WorkSafe Victoria, DVA, and CHSP — and by membership in professional bodies (APNS, RCSA, LASA). Distribution is direct: phone inquiries, website contact forms, scheme-based referrals, and a paid client referral programme now hosted on Lumia Care's campaigns domain.

Colbrow Care makes money through government-funded schemes (HCP, NDIS, TAC, WorkSafe, DVA, CHSP) at programme-set rates, supplemented by private self-funded clients who pay directly or top up their government packages. Pricing is quote-based and not publicly disclosed; the company emphasises a lower administration fee percentage as a competitive lever. In 2024 Colbrow Care merged into the Lumia Care group, and now operates as 'Colbrow Care by Lumia Care', with careers and referral infrastructure consolidated into the parent's domains.

Name

Colbrow Care

Legal name

Colbrow Care

Website

https://colbrowcare.com.au

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Colbrow Care is a Melbourne-based, 1957-founded in-home healthcare provider delivering aged care, NDIS disability support, TAC, WorkSafe, and DVA-funded services under a Consumer Directed Care model, now part of the Lumia Care group.

Ownership category

akta.pro rank

Product category

Home Healthcare and Aged Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

Short-Term & Temporary 24/7 In-Home Care (Bridge Coverage) (HSABAHAI), Post-Operative Personal Care Support (Non-Clinical) (HSABABAK), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Emergency / On-Demand Respite Care (HSABAGAD)

Keywords

• In-home aged care
• Disability support services
• Home nursing care
• Consumer directed care
• NDIS support services

Headquarters

HQ city

Vermont

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government Funded Care Services: Revenue from government-funded programs including Home Care Packages (HCP), NDIS, TAC (Transport Accident Commission), WorkSafe Victoria, and Department of Veterans' Affairs (DVA). Services are provided under these funding schemes with government-set rates.
2. Private Pay Clients: Direct private payment for aged care, disability support, and one-on-one care services. Clients can engage services privately without government funding or 'top up' their existing government-funded care packages with additional private care hours.
3. Commonwealth Home Support Programme (CHSP): Entry-level government funding for basic support services for consumers at the beginning of their aged care journey to maintain independence.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Colbrow Care delivers in-home aged care, disability support, and one-on-one personal care services to clients across Melbourne under a Consumer Directed Care model. Services range from 30-minute visits to 24-hour live-in care and are funded through Home Care Packages, NDIS, TAC, WorkSafe Victoria, DVA, or direct private payment. The offering covers nursing, personal care, domestic assistance, transport, companionship, after-hospital recovery, palliative care, and allied health services delivered by qualified nurses, carers, and allied health professionals.

Product overview

Colbrow Care is a unified home healthcare platform offering three integrated service streams: Aged Care at Home, (dis)Ability Support, and One-on-One Support Services. The platform operates under Consumer Directed Care principles, providing flexible, personalized support ranging from 30 minutes to 24-hour care. Key products include Home Nursing Services & Medical Care, Personal Care, Domestic Assistance, Transport Assistance, Companionship & Emotional Support, and Care Assessment & Planning. The (dis)Ability Support stream encompasses NDIS services (Core Supports, Capital Supports, Capacity Building Supports), TAC support (Attendant Care, Case Management, Community Access), and WorkSafe support (Physical and Mental Health Injury Support). One-on-One Support Services include Private Home Care, Chronic Disease Support, Palliative Care, Counselling Services, Allied Health Services, and Support for New Mothers. Colbrow Care also offers government-funded Home Care Packages at four levels and DVA Veterans Care programs. All services are delivered by qualified nurses, carers, and allied health professionals with no waiting or qualification periods for private services.

Differentiator

Problem solved

Functional benefit

Products and services

• Aged Care at Home Comprehensive in-home aged care services delivered on a Consumer Directed Care basis, allowing older Australian clients choice, flexibility, and control over their care services.
• Home Care Packages (HCP) Government-funded Home Care Packages available at four levels with different funding amounts, providing support for ageing Australians with complex care needs.
• Home Nursing Services & Medical Care Skilled nursing and medical care delivered in the comfort of the client's home, including wound care, chronic disease management, medication administration, and palliative care.
• Personal Care Assistance with all aspects of personal care including showering, dressing, grooming, toileting, and mobility support.
• Domestic Assistance Help with household tasks including cleaning, meal preparation, laundry, grocery shopping, and garden maintenance.
• Transport and Travel Assistance Transportation services to medical appointments, pharmacies, community services, social events, and other destinations.
• After Hospital Care Post-operative and post-hospitalisation care to help clients recover at home, including falls prevention and rehabilitation support.
• Companionship & Emotional Support Social support services providing human connection, emotional support, and community engagement for isolated or lonely clients.
• (dis)Ability Support Comprehensive disability support services for children and adults with physical, sensory, or intellectual disabilities, including NDIS, TAC, and WorkSafe support.
• NDIS Support Services Registered NDIS provider offering Core Supports, Capital Supports, and Capacity Building Supports for participants aged 7–65.
• TAC Support Services Registered TAC provider offering care for individuals injured in road traffic accidents, covering medical expenses and support services.
• WorkSafe Support Services Registered WorkSafe Victoria provider offering physical and mental health injury support for workplace accidents.
• One-on-One Support Services Personalised one-on-one support services available from 30 minutes to 24-hour care, covering private care, chronic disease support, medical and post-op care, counselling, allied health, palliative care, and new mother support.
• Private Home Care Self-funded private care with no waiting or qualification periods, offering flexible one-on-one support tailored to individual needs, available from 2 hours up to 24-hour care.
• DVA Care (Veterans Care) Department of Veterans' Affairs funded care including DVA Home Care, Veterans Home Care Packages, and Veterans Overnight Care.
• Care Assessment and Planning Individualised care assessment and planning following Consumer Directed Care principles to identify client needs and match appropriate services.
• Private Disability Support Private nurse and disability support services for those who don't qualify for government funding or choose private care options.

Quantifiable outcome

• Lower administration fee percentage compared to competitors resulting in more care hours for clients
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Australian Practice Nurses Association (APNS)minorOthersProfessional membership organization for practice nurses in Australia. Colbrow Care displays the APNS logo indicating professional affiliation or membership.
• RCSA (Recruitment, Consulting & Staffing Association)minorOthersIndustry body for recruitment and staffing companies in Australia and New Zealand. Colbrow Care displays the RCSA logo indicating professional membership.
• LASA (Leading Age Services Australia)minorOthersPeak body representing and connecting providers of aged care services across Australia. Colbrow Care displays the LASA logo indicating membership in the aged care industry association.
• Lumia CarecoreStrategic or Co-development PartnerColbrow Care is joining the Lumia Care group as part of an ongoing evolution. This merger represents an exciting new chapter enabling more innovative services and an expanded network of resources. The collaboration strengthens dedication to care, allowing them to do even more for those who depend on them.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Baptcare: Victorian-based community services organization providing aged care, disability, and in-home support across Melbourne and Tasmania. Direct peer given overlapping geography, NDIS/HCP service mix, and not-for-profit positioning.
• Bupa Home Healthcare (Australia): Bupa's Australian home healthcare arm delivers in-home nursing, chronic disease management, and aged-care services. Comparable in funding streams (HCP, DVA, private) and clinical scope, though backed by a much larger global parent.
• Bolton Clarke: One of Australia's largest not-for-profit home and community aged-care providers (formerly RDNS), operating across Victoria and nationally with Home Care Packages, nursing, and personal care services. Directly comparable in service mix, geography overlap, and government-scheme reliance.
• Silver Chain Group: Major Australian in-home health and aged-care provider delivering nursing, palliative care, and personal care services across multiple states. Direct peer in service model, customer segments (HCP, DVA, private), and Consumer Directed Care philosophy.
• Home Instead Australia: Australian franchise of Home Instead Senior Care, providing personal care, companionship, and dementia support to older adults at home. Direct competitor in Melbourne with comparable private-pay and HCP-funded in-home care offering.

Broad incumbents

• BrightSpring Health Services: US-listed diversified home and community health platform serving aged, disabled, and complex-needs populations. Comparable multi-payor, multi-service model including in-home personal care, but much larger and more diversified.
• Estia Health: ASX-listed residential aged-care provider with growing community services. Comparable aged-care customer segment but facility-based business model rather than in-home focus.
• Regis Healthcare: Large ASX-listed Australian aged-care operator primarily focused on residential facilities but expanding into home and community care. Broader incumbent with adjacent service lines rather than head-to-head competition on in-home care.
• Aveanna Healthcare: Large US-listed home-health and private-duty nursing provider operating across pediatric, adult, and aged care. Broad incumbent in home health; useful comparable for scale, service breadth, and multi-payor mix but geographically distant.

Regional players

• Help at Home: US-focused personal-care services provider serving Medicaid and elderly populations with in-home aide services. Comparable consumer-directed home care model and Medicaid-equivalent payor mix, though operating in a different regulatory jurisdiction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ColbrowHomecare
• Facebookfacebook.com/colbrowcare
• LinkedInlinkedin.com/company/colbrow-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colbrow Care