What Lumia Care does

Lumia Care Services PTY LTD (ABN 71640625850) is a privately held Australian healthcare services company headquartered in Hawthorn, Melbourne, operating as an integrated care agency with a national workforce of 1,001-5,000 employees. The company delivers personalised in-home care, disability support, hospital-in-the-home, nursing workforce staffing, school health centre services, and workplace vaccination services across seven revenue streams, funded through government programs (NDIS, Home Care Packages, Commonwealth Home Support Program, Department of Veterans Affairs, TAC, iCare, WorkSafe) and private pay arrangements. Its go-to-market is sales-led and direct-to-consumer, relying on phone inquiries (1300 796 876), website-driven lead capture, community engagement, and referral pathways, with B2B staffing contracts for hospitals, residential aged care facilities, and schools.

The company's underlying technology stack is not proprietary — sources explicitly note "no proprietary technology platform." Coordination of care across multiple service lines is delivered through traditional care-agency workflows: consultation, personalised care-plan design, rostering of nurses and caregivers, and in-person service delivery. Lumia Care is positioned as an integrated provider that consolidates aged care, NDIS, and clinical services under one umbrella, differentiating on the basis of regulatory accreditation (Aged Care Quality Standards, NDIS Code of Conduct), workforce quality, and the ability to coordinate across funding programs rather than on technology.

The business model is predominantly recurring: subscription-style funding tied to individual care plans (Home Care Packages, NDIS plans, DVA, WorkSafe) and ongoing staffing contracts with healthcare facilities. Pricing is not publicly disclosed but includes a promotional 15% discount on Home Care Package hourly rates. The company was formed through consolidation of legacy healthcare brands (claiming 66 years of combined heritage) and received growth investment from Pemba Capital Partners in April 2022, with the Pop-Up Health acquisition in October 2024 extending capability into vaccination services. Legal entity is Lumia Care Services PTY LTD, domiciled in Australia, with no public listing.

Name

Lumia Care

Legal name

Lumia Care Services PTY LTD

Website

https://lumiacare.com.au

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lumia Care is a privately held Australian healthcare services company delivering in-home aged care, NDIS disability support, hospital-in-the-home, and nursing workforce staffing across multiple government and private funding streams.

Ownership category

akta.pro rank

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. In-Home Care Services: Provides personalized in-home care services to help individuals remain in control of their own lives, including daily living support, clinical nursing, and respite services. Revenue generated through government-funded programs (Home Care Packages, NDIS) and private pay arrangements.
2. Disability Support Services: NDIS-registered disability support agency providing support to individuals with disabilities. Services funded through NDIS plans, TAC, iCare, and WorkSafe.
3. Aged Care Services: Comprehensive aged care including Commonwealth Home Support Program, Support at Home Program, Department of Veterans Affairs services, residential aged care staffing, and palliative care.
4. Hospital in the Home: Hospital-level care provided in patients' homes including wound care, IV medication administration, PICC care and management, and negative pressure wound therapy.
5. Nursing Workforce/Agency Services: Healthcare staffing services connecting healthcare facilities with specialized clinical support. Serves acute and sub-acute hospital and residential care sectors with agency nurses, custodial nursing, rural and remote contracts.
6. School Health Centre Services: Nursing services provided in school health centres.
7. Vaccination Services: Workplace and community vaccination services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lumia Care is an Australian integrated home and community healthcare services provider delivering in-home aged care, NDIS disability support, hospital-level care delivered at home, and nursing workforce staffing for healthcare facilities. The company draws on clinically trained multidisciplinary teams to serve individual care recipients, veterans, and institutional clients, with revenue sourced from federal programs (Home Care Packages, NDIS, DVA) and private pay arrangements.

Product overview

Lumia Care is an integrated healthcare services provider offering a unified portfolio of four core service lines: Aged Care Services, Disability Support Services, Hospital in the Home, and Nursing Workforce Solutions. The company operates as a care agency providing both direct client care (in-home support, clinical nursing, disability services) and healthcare staffing services (agency nursing for facilities). Services range from personal care and companionship to complex clinical interventions, coordinated through a single provider to ensure seamless care transitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Aged Care Services
• Disability Support Services
• Hospital in the Home
• Nursing Workforce Solutions

Quantifiable outcome

• 66 years of combined healthcare excellence

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• KempminorOthersKemp logo appears in the partner/history section of Lumia Care's website indicating a historical or collaborative relationship in the healthcare industry.
• Pop-up HealthminorOthersPop-up Health logo appears in the partner/history section of Lumia Care's website indicating a collaborative relationship in healthcare services.
• Royal Hobart Hospital (RHH)minorOthersRoyal Hobart Hospital logo appears in the partner/history section of Lumia Care's website indicating a collaborative healthcare relationship.
• MeditechminorOthersMeditech logo appears in the partner/history section of Lumia Care's website indicating a collaborative relationship in healthcare services.
• I-NurseminorOthersI-Nurse logo appears in the partner/history section of Lumia Care's website indicating a collaborative relationship in nursing workforce services.
• JB CareminorOthersJB Care logo appears in the partner/history section of Lumia Care's website indicating a collaborative relationship in home care services.
• Colbrow CareminorOthersColbrow Care logo appears in the partner/history section of Lumia Care's website indicating a collaborative relationship in aged care services.
• BluecrossminorOthersBluecross logo appears in the partner/history section of Lumia Care's website indicating a collaborative relationship in aged care services.
• Hireup HQminorOthersHireup HQ logo appears in the partner/history section of Lumia Care's website indicating a collaborative relationship in disability support services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Estia Health: Large ASX-listed Australian residential aged care provider. Comparable on Aged Care Quality Standards compliance and clinical staffing, but Lumia is in-home while Estia is residential.
• BlueCare (UnitingCare Queensland): Large community and aged care provider offering in-home care, residential aged care, and NDIS services across Queensland. Comparable across all three of Lumia's core verticals but operates as a single regional nonprofit rather than a multi-state consolidated agency.
• Regis Healthcare: ASX-listed residential aged care operator in Australia with significant scale across multiple states. Comparable on aged care standards compliance and clinical workforce, though focused on residential rather than in-home delivery.

Direct peers

• Healthcare Australia: Major Australian healthcare staffing agency placing nurses, allied health, and aged care workers into hospitals, residential facilities, and community settings. Direct comparable on the B2B nursing workforce arm.
• KinCare: One of Australia's largest in-home care providers, delivering personal care, nursing, and disability services under Home Care Packages and NDIS funding across all states. Most directly comparable to Lumia Care in scope, segment, and funding mix.
• Five Good Friends: Tech-enabled Australian home care and disability support marketplace operating across Home Care Packages and NDIS. Comparable peer on consumer in-home services and digital intake, but with a platform layer Lumia lacks.
• Concentric Health Group: Australian private equity-backed provider of in-home allied health and nursing services to NDIS participants and aged care clients. Highly comparable given PE ownership, multi-service model, and NDIS exposure.
• Home Instead Australia: National franchised network delivering non-medical personal care, dementia care, and respite to elderly Australians in their homes. Closely comparable consumer-care model and segment.
• Plena Healthcare: Australian allied health and nursing workforce provider delivering mobile care services, including hospital-in-the-home and community nursing. Comparable on HITH clinical services and dispersed workforce model.

Emerging players

• Mable Technologies: Australian NDIS-registered marketplace connecting self-directed participants with disability support workers. Comparable on the NDIS funding stream but uses an asset-light platform model versus Lumia's employed-workforce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lumia_care
• Facebookfacebook.com/lumiacare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumia Care