What Advanced Mobility Analytics Group does

Advanced Mobility Analytics Group (AMAG) is a Brisbane, Australia-based software company that develops video analytics and predictive analytics platforms for road safety and traffic operations. Founded in 2019, the company's core product is VERALYTIX — a cloud-based transportation safety and operations software platform that uses computer vision to analyze traffic video feeds and predictive analytics to forecast road safety outcomes. VERALYTIX replaced AMAG's original SMART Platform following the company's October 2024 acquisition by Transoft Solutions Inc. The platform serves government transportation agencies (municipal, state, and federal) and transportation engineering consultants, addressing the challenge of data-driven road safety improvement and intersection analysis.

AMAG's business model is enterprise B2B software, with revenue generated through subscription/recurring software licenses. The company historically operated with 11-50 employees, targeting a narrow vertical with enterprise field sales. Following the October 2024 acquisition by Transoft Solutions — a global leader in transportation engineering and operations software — AMAG's go-to-market has been fully integrated into Transoft's global offices and partner network, providing worldwide distribution to government agencies and engineering consultants. The AMAG team, led by CEO Simon Washington, PhD, CTO Jared Keller, and co-founders Shimul Haque and Tarek Sayed, continues to operate as part of the Transoft family. No specific pricing is publicly disclosed, consistent with quote-based enterprise software sales.

Name

Advanced Mobility Analytics Group

Legal name

Advanced Mobility Analytics Group

Website

https://amagroup.io

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

Advanced Mobility Analytics Group (AMAG) develops AI-powered video analytics and predictive analytics software (VERALYTIX) for road safety and traffic operations, serving government transportation agencies and engineering consultants. Founded in 2019 in Brisbane, Australia, AMAG was acquired by Transoft Solutions in October 2024.

Ownership category

akta.pro rank

Product category

Transportation Safety Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cooperative ITS (C-ITS) Corridor & Intersection Deployments (TLAJAHAG)

akta.pro secondary industry

Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications) (TLAJACAJ)

Keywords

• Road safety analytics
• Traffic operations software
• Video analytics platform
• Predictive road safety
• Transportation engineering software

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise Software Licenses/Subscriptions: Following the acquisition by Transoft Solutions, AMAG's technology is offered as part of Transoft's enterprise software portfolio for transportation safety and operations. The software is sold to government transportation agencies and engineering consultants globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AMAG develops and sells VERALYTIX, a cloud-based transportation safety and operations analytics platform that delivers video analytics for traffic safety assessment and predictive analytics for road safety. The software is sold to government transportation agencies and transportation engineering consultants globally. Following Transoft Solutions' October 2024 acquisition, the platform is distributed through Transoft's worldwide offices and partner network.

Product overview

Advanced Mobility Analytics Group (AMAG) offers a unified analytics platform for road safety and traffic operations. The company was built around its core SMART Platform (now transitioned to VERALYTIX), which provides predictive analytics solutions for transportation safety. Following its acquisition by Transoft Solutions in October 2024, AMAG's technology is now distributed globally through Transoft's infrastructure and partner network, serving road safety and traffic operations projects in markets worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• VERALYTIX: A traffic safety and operations analytics platform that replaced AMAG's previous SMART Platform following the acquisition by Transoft Solutions.

Products and services

• VERALYTIX VERALYTIX is a cloud-based transportation safety and operations analytics platform providing video analytics for traffic safety assessment and predictive analytics for road safety. It serves government transportation agencies and engineering consultants globally, now distributed through Transoft Solutions' offices and partner network.

Quantifiable outcome

• AMAG's solutions are now available to additional markets across the globe through Transoft's distribution network

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

One partnership is on record.

• Transoft Solutions Inc.flagshipStrategic or Co-development Partner · 1 October 2024In October 2024, AMAG was acquired by Transoft Solutions Inc., a global leader in transportation engineering and operations software. The acquisition combines AMAG's predictive analytics and video analytics technology (VERALYTIX, formerly SMART Platform) with Transoft's global distribution network and customer base. Both companies share the same vision for road safety and traffic operations, and the partnership enables AMAG's solutions to reach additional markets across the globe through Transoft's offices and partner network. Simon Washington, PhD, CEO of AMAG, stated that this partnership allows accelerated mission achievement and better customer service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• NoTraffic: NoTraffic offers an AI-driven traffic management platform that combines intersection sensors, V2X, and cloud-based signal optimization. It competes in the smart intersection and traffic operations analytics space adjacent to VERALYTIX.
• Derq: Derq provides AI video analytics and predictive insights for road safety and intersection management, sold to DOTs and smart city programs. It is a direct functional competitor to AMAG's predictive video analytics approach.
• Vivacity Labs: Vivacity Labs uses computer vision sensors and predictive analytics to optimize urban traffic, road safety, and active travel monitoring. Comparable to AMAG in offering video-based traffic safety and operations analytics, primarily in the UK/Europe.
• Hayden AI: Hayden AI applies computer vision to traffic and transit enforcement (bus lane, double-parking, intersection safety). It overlaps with AMAG's video analytics for road safety use case, though Hayden's primary wedge is enforcement rather than predictive safety analytics.

Direct peers

• Iteris: Iteris is a leading intelligent transportation systems provider offering video detection, traffic analytics, and roadway safety solutions to government agencies. It is one of the most direct competitors to AMAG's video-based intersection and traffic safety analytics use case.
• Rekor Systems: Rekor provides AI-driven roadway intelligence, including video analytics for traffic monitoring, road safety, and intersection analysis. Its Rekor One platform targets many of the same government transportation agency use cases as VERALYTIX.

Broad incumbents

• Transoft Solutions: AMAG's parent company and direct distribution partner. Transoft is a global leader in transportation engineering and operations software serving the same government transportation agency and engineering consultant buyer base, making it the closest comparable platform given the VERALYTIX integration.
• Bentley Systems (OpenRoads): Bentley provides infrastructure engineering software (OpenRoads, iTwin) for transportation agencies and engineering consultants. It competes in the broader transportation engineering software category and represents an incumbent threat to AMAG's go-to-market via Transoft's network.
• Cubic Transportation Systems: Cubic is a large incumbent in intelligent transportation systems, delivering traffic management, fare collection, and urban mobility solutions to government agencies. It competes in the broader traffic management and operations software market that AMAG/VERALYTIX addresses.
• Autodesk (InfraWorks / Civil 3D): Autodesk's transportation engineering software suite is widely used by the same engineering consultant and DOT buyer base that AMAG targets. While Autodesk's strength is in design rather than operational analytics, it is a meaningful adjacent incumbent with the customer relationships to compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/team_amag
• Facebookfacebook.com/AdvancedMobilityAnalyticsGroup
• LinkedInlinkedin.com/company/advanced-mobility-analytics-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Mobility Analytics Group