NAMUH

What NAMUH does

NAMUH is a Mexican luxury furniture retailer and interior design firm headquartered in San Miguel de Allende, Guanajuato, with additional showroom presence inside Casa Palacio (El Palacio de Hierro) department stores in Mexico City's Antara (Polanco) and Santa Fe locations. The company curates a portfolio of contemporary and heritage furniture, outdoor collections, antiques, and decorative objects sourced from Indonesia, China, India, and Romania, featuring natural materials such as reclaimed wood, Javanese teak, buffalo leather, marble, and bone inlay, alongside products from international design houses including Gebrüder Thonet Vienna and Nodo Italia.

The business operates three primary revenue streams: one-time retail sales of curated furniture and decor (quote-based, no public pricing), custom/bespoke production requiring a 70% deposit and 8–12 week lead time, and integral interior design project services delivered by an in-house design team that handles interior architecture, material selection, and technical execution for residential and commercial clients. A $5,000 USD + IVA design quote fee is credited toward final purchases. Distribution is multi-channel: company-owned showrooms in San Miguel de Allende, permanent branded corners in Casa Palacio, an e-commerce website (namuh.com.mx), and periodic Warehouse Sale events at the San Miguel de Allende warehouse.

NAMUH is an independent, privately held S.A. de C.V. (Mexican sociedad anónima de capital variable) with 51–100 employees, no disclosed external funding, and founder-led ownership. The company has no proprietary software or technology platform; its competitive positioning rests on curatorial expertise, design heritage partnerships, and earned media presence in Dezeen, Architectural Digest, Nowness, The New York Times, Yatzer, and Dwell.

Name

NAMUH

Legal name

NAMUH S.A. de C.V.

Website

https://namuh.com.mx

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

NAMUH is a Mexican luxury furniture retailer and interior design firm headquartered in San Miguel de Allende, curating contemporary and heritage furniture, antiques, and decor for high-net-worth individuals, architects, and designers through owned showrooms and Casa Palacio department store corners.

Ownership category

akta.pro rank

Product category

Luxury Furniture and Interior Design

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Luxury furniture retail
• Interior design services
• Artisanal home decor
• Bespoke furniture design
• Curated furniture collections

Headquarters

HQ city

San José Del Cabo

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture and Decor Retail: One-time sale of furniture, decorative objects, and unique/antique pieces. Products include tables, chairs, sofas, outdoor furniture, and Asian antiquities sourced globally. Pricing is quote-based; the website does not list prices publicly.
2. Custom and Bespoke Production: Custom design pieces ordered on request, requiring a 70% deposit. Production lead time of 8-12 weeks for national pieces. A design quote fee of $5,000 + IVA applies, credited toward the final purchase price.
3. Interior Design Services: NAMUH offers integral interior design project services including interior architecture, material selection, and technical execution for residential and commercial spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

NAMUH curates, sources, and sells luxury furniture and decorative objects through owned showrooms, branded retail corners in Casa Palacio department stores, and an e-commerce site, while offering full-service interior design project execution for residential and commercial clients. The catalog spans contemporary pieces from international designers (Gebrüder Thonet Vienna, GamFratesi, Nigel Coates, Nodo Italia), outdoor collections in Javanese teak and synthetic rattan, and globally sourced antiques and artisanal objects from China, India, and Indonesia, with custom/bespoke production available on request.

Product overview

NAMUH is a luxury furniture, design, and interior design company based in Mexico. The company offers a curated portfolio of distinctive furniture pieces and decorative objects, including interior seating (chairs, armchairs, sofas), outdoor furniture collections, and antique/historical pieces. The product range spans contemporary designs from international designers (Gebrüder Thonet, GamFratesi, Nigel Coates, Front) alongside artisanal objects from Asia (China, India, Indonesia). NAMUH provides comprehensive interior design project services through an award-winning design team, managing interior architecture, material selection, and technical execution. The company operates showrooms in San Miguel de Allende, Mexico City (Casa Palacio locations), and an online presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Furniture Collection (interior) Curated catalog of contemporary luxury interior furniture (chairs, armchairs, sofas, tables) offered for sale to individual consumers, architects, and interior designers through NAMUH showrooms and Casa Palacio corners, including pieces from heritage manufacturers and contemporary designers.
• Outdoor Furniture Collection (Serie Siri and individual outdoor pieces) Outdoor furniture line featuring Javanese teak, synthetic rattan, aluminum, and polypropylene construction designed for weather resistance and covered-terrace or open-air use, sold to luxury homeowners, designers, and commercial projects.
• Antique and Heritage Furniture Authentic antique and heritage furniture such as Huanghuali (Dalbergia odorifera) sets and Shanxi official's hat armchairs, curated for collectors and luxury residential projects requiring historically significant pieces.
• Decorative Objects and Art Pieces Curated artisanal decorative objects from Indonesia, China, and India, including hand-carved windows, ceremonial drums, antique pottery, mortars, and hand-woven baskets, sold individually to complement luxury interiors.
• Integral Interior Design Project Services End-to-end interior design project execution including interior architecture, material selection, and technical project management for residential and commercial spaces, delivered by an in-house, award-winning design team.
• Custom and Bespoke Furniture Production Bespoke design and production service that builds custom furniture pieces to client specification, requiring a $5,000 + IVA design quote fee (credited toward the final purchase), a 70% production deposit, and an 8–12 week lead time for national pieces.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Casa Palacio (El Palacio de Hierro)coreChannel Partner/ Reseller/ DistributorNAMUH maintains permanent branded retail corners within Casa Palacio department stores in Mexico City (Antara and Santa Fe locations). Casa Palacio, one of Mexico's premier luxury department store chains, provides NAMUH with access to an established high-end retail customer base. The partnership enables Casa Palacio to differentiate its home furnishings assortment with exclusive, globally curated design pieces.
• Gregory 'Goyo' Mayer (Artist)minorStrategic or Co-development PartnerGregory 'Goyo' Mayer is an artist who creates monumental LEGO portraits celebrating collective identity. NAMUH features his work in editorial content on its 'Historias' platform and potentially through catalog sales (NAMUH-Greg-Mayer-Catalog-V2.pdf). The collaboration enhances NAMUH's cultural positioning and storytelling content.
• Gebrüder Thonet ViennaminorStrategic or Co-development PartnerNAMUH distributes furniture designed by or associated with Gebrüder Thonet Vienna, a heritage Austrian furniture manufacturer known for bentwood designs. Products include the Thonet No. 0, Thonet No. 1, Thonet No. 811 (designed by Josef Hoffmann), and the Targa chair (designed by GamFratesi for Gebrüder Thonet Vienna). These partnerships add prestigious design heritage credentials to NAMUH's portfolio.
• Nodo ItaliaminorStrategic or Co-development PartnerNAMUH offers the Brina outdoor chair, designed by Nodo Italia, as part of its outdoor furniture collection. The partnership adds Italian design sensibility to NAMUH's product range.
• TANE (Mexico)minorStrategic or Co-development PartnerIn 2021, TANE (a Mexican silversmithing house) and NAMUH formed an exclusive alliance in San Miguel de Allende to create a collection of art objects combining TANE's silver craftsmanship with NAMUH's curatorial sensibility. This marked the beginning of an ongoing dialogue between Mexican artisanal craft and contemporary design vision.
• Samsung / Architectural Digest MéxicominorGTM or Marketing PartnerIn 2017, NAMUH's Mexico City warehouse hosted the debut presentation of Samsung The Frame television, in partnership with Architectural Digest México. The event, curated by Elena Talavera, integrated Samsung's technology art-display product into NAMUH's curated interior space, demonstrating NAMUH's role as a venue for high-profile design events.
• CDR San MiguelminorChannel Partner/ Reseller/ DistributorCDR San Miguel is referenced as the real estate partner listing the Casa Jades property, which Forbes Global Properties invited NAMUH to furnish. This suggests an ongoing working relationship for luxury property staging and interior design projects.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Design Within Reach: Specialty retailer of authentic modern and designer furniture with studios across the U.S. Comparable to NAMUH as a design-curated multi-brand retailer targeting design-conscious consumers and the A&D community.
• Poliform: Italian high-end furniture and kitchen brand with a global showroom network serving luxury residential projects. Comparable to NAMUH in curated, designer-led furniture for affluent homeowners and architects.
• Cassina: Italian design furniture manufacturer with deep heritage icons and a global retail network (part of Haworth). Comparable to NAMUH for its heritage-modern design assortment and presence in upscale residential interiors.
• Flexform: Italian maker of premium upholstered furniture with strong showrooms in luxury markets. Comparable to NAMUH for premium sofas and seating targeted at luxury residential and designer-led projects.
• Roche Bobois: French luxury furniture retailer operating a global showroom network selling curated, designer-led furniture for living and dining rooms. Directly comparable to NAMUH in luxury positioning, designer partnerships, and showroom-driven go-to-market.
• Minotti: Italian luxury furniture maker with flagship stores worldwide and a strong specification business with interior designers. Directly comparable to NAMUH's positioning as a designer-furniture source for high-end interior projects.
• B&B Italia: Italian luxury furniture manufacturer and brand with flagship stores in major cities. Comparable to NAMUH for its designer-furniture assortment, premium materials, and presence in luxury residential interior projects.
• Kartell: Italian design furniture and home accessories brand with flagship stores and a strong designer-collab heritage. Comparable to NAMUH for design-led, collectible furniture and home accessories sold through curated retail.

Emerging players

• BoConcept: Danish urban-design furniture retailer with a global franchise showroom network. Comparable to NAMUH in showroom-led, designer-inspired furniture retail, though positioned at a lower price point than NAMUH's luxury tier.

Broad incumbents

• RH (Restoration Hardware): Large U.S. luxury home furnishings retailer with galleries, design services, and proprietary collections. Comparable to NAMUH as a broader incumbent in luxury home furnishings with integrated interior design services, though at much greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/namuhmex
• Instagraminstagram.com/namuh.mx
• TikToktiktok.com/@namuh.mx
• Facebookfacebook.com/namuhmex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAMUH