Georgia Natural Gas
Georgia Natural Gas is the #1 natural gas marketer in Georgia, selling variable, fixed, and flat-bill gas supply plans to residential and commercial customers over the Atlanta Gas Light distribution network since 1998.
- Company typePrivate
- Founded1998
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Georgia Natural Gas does
Georgia Natural Gas (GNG) is the #1 natural gas marketer in the state of Georgia by customer count, operating continuously since 1998 as a retail brand of SouthStar Energy Services LLC. The company purchases natural gas from upstream producers and marketers and resells it to residential and commercial end-users over the Atlanta Gas Light Company (AGLC) distribution network, which handles the underlying pipeline infrastructure, meter reading, and emergency response. GNG's core products are a portfolio of pricing plans — Variable Select, Market Intro (a discounted-variable teaser), 6-, 12-, 18-, and 24-Month Fixed plans, the Guaranteed Bill flat-rate plan, and Pre-Pay variants — packaged with optional add-ons including the Greener Life® carbon offset program ($4.99/month), the GNG Perks rewards program, and warranty services through third-party provider Pivotal Home Solutions.
Revenue is generated through a multi-stream model: commodity sales billed per therm, recurring monthly customer service charges of $3.99–$9.99, Greener Life subscription revenue, one-time connection/reconnection fees, and early termination charges on fixed and flat-bill plans. GNG serves a horizontal segmentation of customers — individual households (including specialized plans for seniors, movers, and credit-challenged customers), small businesses under 25,000 therms/year, large businesses and industrial customers at or above 25,000 therms/year, multifamily properties, builders, property managers, and real estate professionals. Go-to-market is primarily direct-to-consumer via the gng.com website, the GNG mobile application, and a call center, with a complementary B2B2C channel through the gngHub real estate professional portal that pays $100 Visa rewards per qualifying referral and offers QuickConnect temporary gas service for vacant properties.
The company differentiates on brand longevity and ESG positioning rather than on technology or AI. It maintains the Greener Life carbon offset program launched in 2019 (over 1 billion pounds of CO2e offset and 100,000+ participating Georgians by mid-2026), sponsors the Atlanta Hawks as official fuel sponsor, runs an annual Earth Day e-waste recycling event, and in June 2025 became the first U.S. retail energy marketer to pilot MiQ's MethaneScout platform for full supply chain methane and greenhouse gas emissions tracking.
Georgia Natural Gas firmographics
Firmographics- Name
- Georgia Natural Gas
- Legal name
- SouthStar Energy Services LLC
- Website
- https://gng.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Georgia Natural Gas is the #1 natural gas marketer in Georgia, selling variable, fixed, and flat-bill gas supply plans to residential and commercial customers over the Atlanta Gas Light distribution network since 1998.
- Ownership category
- akta.pro rank
Georgia Natural Gas industry classification
Industry- Product category
- Retail Natural Gas Marketing
- NAICS
- Natural Gas Distribution (22121)
- SIC
- Natural Gas Distribution (4924)
- akta.pro primary industry
- Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC)
- akta.pro secondary industries
- Natural Gas Retail Supply (Residential & SMB) (EUAGAGAD), Natural Gas Retail Supplier (Competitive) Marketing & Sales (EUAAADAB), Commercial & Industrial (C&I) Natural Gas Sales (EUAAADAC), Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators) (EUAAADAF)
Keywords
Where Georgia Natural Gas is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Georgia Natural Gas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Natural Gas Commodity Sales: Revenue from selling natural gas to residential and commercial customers at variable, fixed, or flat bill rates. The gas charge is based on usage measured in therms multiplied by the applicable price per therm.
- Customer Service Charges: Monthly charges ranging from $3.99 to $9.99 per month depending on the price plan and customer credit criteria. These cover GNG's cost of maintaining and servicing customer gas accounts.
- Greener Life Carbon Offset Program: Optional subscription service ($4.99/month) that allows customers to offset their natural gas usage carbon footprint through verified carbon reduction projects.
- Connection and Reconnection Fees: One-time charges for establishing new service ($35), reconnection ($35), seasonal reconnection, and meter set ($10). These are pass-through charges plus GNG fees.
- Early Termination Charges: Fees charged when customers breach fixed price or flat bill agreements. Ranges from $50 to $200 depending on timing and plan type.
- Warranty Services: Home warranty services provided through third-party provider Pivotal Home Solutions, billed through GNG.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Variable Select - No long-term contract, flexible pricing |
| Unit Pricing | Monthly | 12-Month Fixed Plan - Lock in rate for 1 year |
| Unit Pricing | Monthly | 6-Month Fixed Plan - Short-term protection with flexibility |
| Unit Pricing | Monthly | 18-Month Fixed Plan - Set and forget for 1.5 years |
| Unit Pricing | Monthly | 24-Month Fixed Plan - Longest-term fixed rate |
| Subscription | Monthly | Guaranteed Bill Plan - Flat monthly payment |
| Usage-based | Monthly | Market Intro Plan - Lowest variable rate for new customers |
| Subscription | Monthly | Pre-Pay Guaranteed Bill Plan - Prepay flat monthly amount |
| Usage-based | Monthly | Pre-Pay Plan - Pay in advance for gas service |
| Subscription | Monthly | Greener Life Carbon Offset - Make gas use carbon neutral |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Georgia Natural Gas product offering
Product offeringCore offering
Georgia Natural Gas is a retail natural gas marketer that purchases natural gas from producers and energy marketers and resells it to residential and commercial customers in Georgia. The company offers a portfolio of pricing plans (Variable Select, 6/12/18/24-month Fixed, Guaranteed Bill flat-bill, Pre-Pay, Budget Billing, Market Intro) along with the Greener Life carbon offset subscription add-on and a real estate professional channel program (gngHub) with QuickConnect temporary service.
Product overview
Georgia Natural Gas (GNG) operates as a natural gas marketing company offering a portfolio of residential and commercial natural gas service plans, primarily serving Georgia. The core product offerings include three categories of pricing plans: Fixed Rate Plans (6, 12, 18, and 24-month terms), Variable Plans (Variable Select, Market Intro), and Flat Bill Plans (Guaranteed Bill, Pre-Pay Guaranteed Bill, Pre-Pay). GNG differentiates through its Greener Life® carbon offset add-on program and GNG Perks rewards program. For business customers, GNG provides specialized services including gngHub (real estate professional portal with referral rewards and QuickConnect temporary service tool), Multifamily Properties, Small Business, Large Business, Industrial, and Builders programs. The company is owned by SouthStar Energy Services LLC.
Differentiator
Problem solved
Functional benefit
Brands
- gngHub: A real estate professional program offering referral rewards, QuickConnect for temporary gas service, and marketing tools for real estate professionals including brokers, agents, builders, property managers, and utility managers.
- Greener Life
- Guaranteed Bill
Products and services
- Retail Natural Gas Service Plans Retail natural gas supply service for residential and commercial customers in Georgia, offered through multiple pricing structures including Variable Select, 6/12/18/24-month Fixed-rate, Guaranteed Bill flat-bill, Pre-Pay, Pre-Pay Guaranteed Bill, Budget Billing, and Market Intro plans, plus dedicated programs for Small Business, Large Business, Industrial, Multifamily Properties, and Builders.
- Greener Life Carbon Offset Program Optional subscription add-on ($4.99/month) that lets customers offset the carbon footprint of their natural gas usage by supporting verified carbon reduction projects, making their household gas use carbon neutral.
- gngHub Real Estate Professional Program Portal and program for real estate brokers, agents, builders, property managers, and utility managers to refer homeowner clients to GNG, track referrals and rewards in real time, perform bulk uploads, and request QuickConnect short-term natural gas service for vacant properties (activated within 24 business hours) for inspections, maintenance, or winterization. Earns $100 Visa Reward Card per qualifying referral.
Quantifiable outcome
- Over 1 billion pounds of carbon emissions offset through Greener Life program
- +2 more outcomes
Companies that use Georgia Natural Gas
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Georgia Natural Gas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Georgia Natural Gas partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MiQ (Methane Intelligence)coreGNG became the first retail energy marketer in the U.S. and one of the first companies in the energy industry to pilot MiQ's MethaneScout platform for full supply chain methane and greenhouse gas emissions tracking.
- Atlanta HawkscoreOfficial fuel sponsor of the Atlanta Hawks NBA team. GNG is proud to fuel the Atlanta Hawks, providing brand visibility and community connection through sports sponsorship.
- Atlanta Gas Light Company (AGLC)coreAGLC is the regulated utility that distributes natural gas on behalf of GNG and other marketers. AGLC maintains the gas pipeline system, reads meters, and responds to gas leaks and emergencies. GNG buys gas and sells it to customers while AGLC handles distribution infrastructure.
- Pivotal Home SolutionsminorThird-party warranty service provider for home warranty services. Warranty charges may appear on GNG bills and are governed by separate terms and conditions with Pivotal Home Solutions.
- Pathward, National AssociationminorIssues the Georgia Natural Gas Visa Prepaid Corporate Reward Card for gngHub referral rewards. Card is issued by Pathward, N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Georgia Natural Gas competitors and assessment
Company assessmentDirect peers
- Infinite Energy: Infinite Energy is a retail natural gas and electricity marketer serving residential and commercial customers across multiple states. Comparable commodity-reseller business model with similar plan menus and customer segments.
- True Natural Gas: True Natural Gas is a retail natural gas marketer serving multiple U.S. states with residential fixed and variable plans. Closely comparable operating model: buys wholesale gas, resells to households under multi-month fixed-price contracts.
- SCANA Energy (Dominion Energy Georgia): SCANA Energy is one of the largest competing natural gas marketers in Georgia, offering residential variable and fixed plans on the same Atlanta Gas Light distribution network as GNG. Head-to-head competitor on price, plan structure, and brand within Georgia.
- Gas South: Gas South is a Southeast-focused retail natural gas marketer serving Georgia and neighboring states with residential and commercial plans. Direct competitor with overlapping customer segments, multi-state footprint, and similar plan-menu strategy.
Broad incumbents
- Shell Energy North America: Shell Energy North America is a large retail natural gas and electricity supplier serving commercial, industrial, and institutional customers. Comparable commodity-reseller model with stronger upstream supply integration and broader geographic reach than GNG.
- Direct Energy (NRG Energy): Direct Energy, a subsidiary of NRG Energy, is one of the largest retail energy providers in North America, offering natural gas and electricity plans to residential and commercial customers. Comparable commodity-reseller model, but with significantly larger scale and multi-product cross-sell.
- Constellation Energy: Constellation is a large publicly-traded retail energy supplier offering natural gas, electricity, and sustainability products nationwide. Overlaps with GNG in residential and commercial gas supply but at much larger scale and broader product breadth.
- ENGIE Resources: ENGIE Resources is the retail energy supply arm of global utility ENGIE, supplying natural gas and electricity to commercial and industrial customers across the U.S. Comparable C&I natural gas marketing capability but focused on larger customers than GNG.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Georgia Natural Gas social profiles
Digital presenceGeorgia Natural Gas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Georgia Natural Gas leadership team
Management profileNumber of profiles
Georgia Natural Gas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Georgia Natural Gas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Georgia Natural Gas
What does Georgia Natural Gas do?
Georgia Natural Gas is a retail natural gas marketer that purchases natural gas from producers and energy marketers and resells it to residential and commercial customers in Georgia. The company offers a portfolio of pricing plans (Variable Select, 6/12/18/24-month Fixed, Guaranteed Bill flat-bill, Pre-Pay, Budget Billing, Market Intro) along with the Greener Life carbon offset subscription add-on and a real estate professional channel program (gngHub) with QuickConnect temporary service.
Is Georgia Natural Gas a public or private company?
Georgia Natural Gas is a private company. It is classified as corporate owned and is currently operating.
When was Georgia Natural Gas founded?
Georgia Natural Gas was founded in 1998. It employs 51 to 100 people.
Where is Georgia Natural Gas based?
Georgia Natural Gas is headquartered in Atlanta, United States, in the North America region.
How does Georgia Natural Gas make money?
Six revenue lines are on record. Natural Gas Commodity Sales are the primary driver. The others are customer Service Charges, greener Life Carbon Offset Program, connection and Reconnection Fees, early Termination Charges and warranty Services.
Who are Georgia Natural Gas's main competitors?
Direct peers on record are Infinite Energy, True Natural Gas, SCANA Energy (Dominion Energy Georgia) and Gas South. Broad incumbents are Shell Energy North America, Direct Energy (NRG Energy), Constellation Energy and ENGIE Resources.
Does Georgia Natural Gas have an API?
No public API is recorded for Georgia Natural Gas.
What industry is Georgia Natural Gas in?
Georgia Natural Gas's product category is Retail Natural Gas Marketing. Its primary akta.pro industry code is EUAGABAC, Competitive Retail Natural Gas Supply (Residential & SMB), with a secondary code of EUAGAGAD, Natural Gas Retail Supply (Residential & SMB). Its NAICS code is 22121 and its SIC code is 4924.