True Natural Gas, Llc

What True Natural Gas, Llc does

True Natural Gas, LLC is a certified natural gas marketer operating in Georgia's deregulated retail natural gas market. Founded in 2001 and headquartered in Palmetto, Georgia, the company procures natural gas at wholesale and resells it to Georgia residential and commercial customers under regulatory oversight of the Georgia Public Service Commission. Atlanta Gas Light owns and maintains the physical pipeline infrastructure used for delivery, while True Natural Gas functions as the commodity supplier (marketer) that end customers select in lieu of the default utility provider. The company is privately held and operates with 1-10 employees.

The company's core product is a set of natural gas commodity pricing plans: a variable market-indexed rate ($2.14 per therm), a 6-month fixed plan ($0.749 per therm), a 12-month fixed plan ($0.749 per therm, featured), and a 24-month fixed plan ($0.745 per therm). Customers are billed per therm consumed on monthly cycles. The technology stack is a relatively standard retail energy platform — online self-service sign-up, account management, and renewal portals — without any disclosed proprietary AI, machine learning, or differentiated technology components.

Revenue is generated through usage-based commodity sales, with margins driven by the spread between wholesale procurement cost and the per-therm retail rate. Distribution occurs through direct-to-consumer online sign-up, phone-based sales/service, and channel partnerships with three local Georgian utilities (Sawnee EMC, Newnan Utilities, Coweta-Fayette EMC) plus TrustDale.com certification. The company holds a BBB A+ rating and a 4.5-star average across 1,117 third-party Google reviews, marking its primary brand assets.

Name

True Natural Gas, Llc

Legal name

True Natural Gas, LLC

Website

https://truenaturalgas.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

True Natural Gas, LLC is a certified natural gas marketer serving Georgia residential and commercial customers with variable and fixed-rate commodity plans, operating in the state's deregulated retail market alongside Atlanta Gas Light's infrastructure.

Ownership category

akta.pro rank

Product category

Retail Natural Gas Marketing

NAICS

Natural Gas Distribution (22121), Natural Gas Distribution (2212), Natural Gas Distribution (221210)

SIC

Natural Gas Distribution (4924), Natural Gas Transmisison & Distribution (4923)

akta.pro primary industry

Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC)

akta.pro secondary industries

Natural Gas Retail Supply (Residential & SMB) (EUAGAGAD), Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators) (EUAAADAF), C&I Retail Natural Gas Supply (EUAGACAB), Natural Gas Retail Supplier (Competitive) Marketing & Sales (EUAAADAB)

Keywords

• Retail natural gas marketing
• Residential gas supply
• Commercial natural gas service
• Fixed rate gas plans
• Natural gas marketer

Headquarters

HQ city

Palmetto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Natural Gas Commodity Sales: Revenue generated through sale of natural gas commodity to residential and commercial customers in Georgia. Customers are charged per therm consumed, with both variable (market-indexed) and fixed-rate pricing options available. The company serves as a certified gas marketer purchasing gas supply and selling to end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

True Natural Gas is a certified retail natural gas marketer that purchases gas commodity on the wholesale market and resells it to Georgia residential and commercial customers through variable and fixed-rate pricing plans (6, 12, and 24 month terms) priced per therm. The company operates in Georgia's deregulated natural gas market alongside Atlanta Gas Light, which owns the physical delivery infrastructure, while True Natural Gas handles commodity supply, billing, customer service, and account management.

Product overview

True Natural Gas, LLC is a single-product natural gas supply company offering variable and fixed-rate pricing plans for residential and commercial customers in Georgia. The core offering consists of natural gas commodity plans with four main rate options: Variable Pricing (market-adjusted monthly), 6 Month Fixed ($0.749/therm), 12 Month Fixed ($0.745/therm), and 24 Month Fixed ($0.745/therm). The company layers value-added services including the True Rewards loyalty program, online account management, and quick renewal functionality on top of its core supply service. True Natural Gas functions as a natural gas marketer (not a utility), procuring gas supply and selling it directly to end-use customers in coordination with Atlanta Gas Light's infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Natural Gas Service Natural gas commodity supply service for Georgia residential households, with multiple per-therm rate plan options including a Variable Market Pricing Plan at $2.14 per therm, a 6 Month Fixed Rate Plan at $0.749 per therm, a featured 12 Month Fixed Rate Plan, and a 24 Month Fixed Rate Plan at $0.745 per therm. Pricing excludes Atlanta Gas Light base charges, state and local taxes, and applicable fees.
• Commercial Natural Gas Service Natural gas commodity supply service for Georgia businesses and commercial accounts, offering competitive per-therm rates alongside Atlanta Gas Light delivery and accessible via a dedicated commercial landing page and contact sales channel.
• True Rewards Loyalty Program Loyalty rewards program available to True Natural Gas customers that delivers savings which accumulate and grow with customer tenure, supporting long-term retention.

Quantifiable outcome

• 4.5 out of 5 stars rating based on 1,117 third-party Google reviews

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Sawnee EMCcoreChannel Partner/ Reseller/ DistributorSawnee EMC is a local electric cooperative that partners with True Natural Gas to deliver natural gas services to their service area customers. True Natural Gas delivers natural gas alongside trusted local utilities and consumer advocates.
• Newnan UtilitiescoreChannel Partner/ Reseller/ DistributorNewnan Utilities is a local municipal utility that works with True Natural Gas to provide natural gas services to customers in the Newnan area. Part of the network of trusted local utilities delivering natural gas alongside True Natural Gas.
• Coweta-Fayette EMCcoreChannel Partner/ Reseller/ DistributorCoweta-Fayette EMC is an electric membership corporation that partners with True Natural Gas to serve natural gas customers in Coweta and Fayette counties. Listed as a trusted local utility partner.
• TrustDale.com CertifiedsupportingGTM or Marketing PartnerTrustDale.com provides consumer advocacy and certification for businesses. True Natural Gas is TrustDale Certified, providing third-party validation of their business practices and customer service quality.
• Atlanta Gas LightcoreOthersAtlanta Gas Light owns and maintains the gas delivery infrastructure in Georgia and is responsible for responding to all gas leak emergencies regardless of which gas marketer customers use. True Natural Gas operates as a certified marketer purchasing gas supply to sell to end customers served by this infrastructure.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• SCANA Energy (Dominion Energy): Certified Georgia natural gas marketer owned by Dominion Energy, offering residential and commercial gas supply plans in the same deregulated Georgia market.
• Georgia Natural Gas: Certified Georgia PSC natural gas marketer offering variable and fixed-rate plans to residential and commercial customers, directly competing with True Natural Gas on price and customer experience.
• Spark Energy (NRG): Retail natural gas and electricity marketer serving residential and commercial customers in deregulated U.S. markets, comparable in product and customer profile to True Natural Gas.
• Gas South: One of the largest certified natural gas marketers in Georgia, selling residential and commercial commodity supply directly to consumers in the same deregulated market True Natural Gas serves.

Broad incumbents

• Constellation Energy: Large competitive retail energy supplier with residential and commercial natural gas offerings across multiple deregulated U.S. markets, providing scale and pricing benchmarks relevant to True Natural Gas.
• ENGIE Resources: Competitive retail energy supplier within the broader ENGIE group, offering natural gas and electricity commodity supply to commercial and residential customers in deregulated U.S. states.
• Direct Energy (NRG Energy): National retail energy provider selling fixed and variable natural gas and electricity plans to residential and commercial customers, representing a well-capitalized competitor in commodity retail supply.
• Infinite Energy (Shell Energy): Now part of Shell Energy, Infinite Energy historically operated as a retail natural gas and electricity marketer in the Southeast, with broader geographic and product scope than True Natural Gas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/true-natural-gas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Natural Gas, Llc