Zelfstroom
- Company typePrivate
- Founded2014
- Headquarters's-hertogenbosch, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Zelfstroom does
Zelfstroom is a Netherlands-based sustainable energy installer founded in 2014, headquartered in 's-Hertogenbosch with a Rotterdam-area contact presence, employing 101-250 people. The company sells, rents, installs, and services solar panels (zonnepanelen), home batteries (thuisbatterijen), and EV charging stations (laadpalen) for both residential (particulier) and business (zakelijk) customers across the domestic Dutch market. Its product portfolio is offered under two commercial structures: a one-time purchase (koop) option and a recurring rental (huren) option that bundles service and maintenance into the monthly fee; separate terms are published for residential purchase, residential rental, business purchase, and business lease. The company reports having installed systems at 30,000+ homes and carries an 8.9/10 customer rating on Klantenvertellen based on 1,168 reviews, with 93% of customers recommending the brand.
The go-to-market is sales-led and consultative: customers schedule a free, non-binding ~20-minute advisory appointment covering topics such as solar sizing, battery sizing, EV charger selection, quote discussion, and rent-vs-buy guidance, after which a separate dedicated sales flow (phone, email, web form) handles conversion. The customer base is highly fragmented across Dutch households and small commercial rooftops; named customers in source material are individual households and one SMB (Bedrijf Hoogland B.V.). There are no disclosed funding rounds, no parent company, no subsidiaries, no patents, no AI/ML capabilities, and no international expansion beyond the Netherlands. Revenue is not publicly disclosed.
Zelfstroom firmographics
Firmographics- Name
- Zelfstroom
- Legal name
- Zelfstroom
- Website
- https://zelfstroom.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Zelfstroom industry classification
Industry- Product category
- Residential and Commercial Solar Energy Systems
- NAICS
- Solar Electric Power Generation (221114)
- akta.pro primary industry
- PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC)
- akta.pro secondary industry
- Community Solar Development & Subscription Management (EUAMAJAA)
Keywords
Where Zelfstroom is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Zelfstroom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Solar Panel Sales (Koop): One-time sale of solar panels to residential and business customers. Customer becomes direct owner with full ownership benefits including maximum returns and freedom.
- Solar Panel Rental (Huren): Rental model for solar panels without large upfront investment. All service included in rental arrangement.
- Home Battery Sales and Rental: Home battery systems available for purchase or rental, allowing customers to store self-generated solar energy for use during evening and night hours.
- EV Charging Station Sales and Rental: EV charging stations for home and workplace available for purchase (one-time investment) or rental (no upfront cost, service included).
- Service and Maintenance: Ongoing service, maintenance, and warranty coverage for customers as long as they are customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Purchase option - one-time investment |
| Subscription | Monthly | Rental option - no upfront cost |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Zelfstroom product offering
Product offeringCore offering
Zelfstroom sells, installs, and services solar panel systems, home batteries, and EV charging stations for residential and commercial customers in the Netherlands. Each product is available through direct purchase or a rental/subscription model that includes installation, service, and maintenance. The company handles the full lifecycle from advisory consultation and sales through professional installation and ongoing service.
Product overview
Zelfstroom is a sustainable energy company offering a unified portfolio of residential and commercial energy solutions. The core offering consists of solar panels (zonnepanelen), home batteries (thuisbatterijen), and EV charging stations (laadpalen) — each available through both purchase and rental models. The product lineup includes: Zonnepanelen kopen/huren for direct ownership or rental of solar panels, Zakelijke zonnepanelen for commercial installations, Thuisbatterij kopen/huren for energy storage solutions, and Laadpaal kopen/huren for EV charging. All products are bundled with service, installation, warranty, and maintenance support. The company serves both residential (particulier) and business (zakelijk) customers across the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Panels (Zonnepanelen) Solar panel systems for homeowners enabling self-generation of electricity. Available through direct purchase for ownership with full returns, or through a rental model with no large upfront investment that includes all service and maintenance.
- Commercial Solar Panels (Zakelijke zonnepanelen) Commercial solar panel installations for business rooftops with attractive returns on investment. Targeted at companies and organizations seeking to reduce operational energy costs and meet sustainability targets, with dedicated business sales and service channels.
- Home Battery (Thuisbatterij) Home battery storage system enabling homeowners to store self-generated solar energy for use during evening and night hours, reducing dependence on the grid and fluctuating energy prices. Available through purchase or rental options, with installation and service included.
- EV Charging Station (Laadpaal) Electric vehicle charging stations for home or workplace use, enabling customers to charge EVs using their own self-generated solar energy. Available for purchase as a one-time investment or through rental with no upfront cost and service included.
- Service & Maintenance (Service & onderhoud) Ongoing maintenance, monitoring, troubleshooting, and warranty services for existing solar panel, battery, and EV charging installations. Provided as part of the customer relationship for as long as the customer remains active, with separate dedicated service lines for residential and business customers.
Quantifiable outcome
- Save hundreds of euros annually on energy costs
- +2 more outcomes
Companies that use Zelfstroom
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Zelfstroom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zelfstroom partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Zelfstroom competitors and assessment
Company assessmentDirect peers
- Pure Energie: Dutch green energy company providing solar panel installation to households and small businesses, often bundled with energy supply. Directly comparable residential solar peer in the same Dutch market.
- Solar.nl: One of the largest Dutch residential solar panel installers, offering both purchase and rental solar solutions to homeowners. Directly comparable to Zelfstroom in product mix, target segment, and Dutch geographic focus.
- Sunrock: Dutch solar developer focused on large-scale commercial and business rooftop installations, with growing residential exposure. Comparable to Zelfstroom's zakelijke zonnepanelen offering and similar in Dutch market positioning.
Regional players
- Homij: Dutch technical installer providing renewable energy and building services, including solar and EV charging solutions, primarily to Dutch business and institutional clients. Overlaps with Zelfstroom's zakelijke segment.
- Blauwhoed Energieconcepten: Dutch regional solar and battery installer serving residential and small commercial customers in the Netherlands. Comparable offering mix to Zelfstroom with a focus on Dutch regional markets.
Broad incumbents
- GreenChoice: Dutch sustainable energy supplier offering solar panels and related services as part of a broader green energy portfolio. Overlaps with Zelfstroom in residential solar and competes for sustainability-minded Dutch households.
- Essent: Dutch energy supplier offering zonnepanelen installation and related services alongside its core electricity/gas retail business. Overlaps with Zelfstroom in residential solar sales and installation.
- Vattenfall (Netherlands): Large European utility providing solar panel installation and related services to Dutch households and businesses as part of a broader energy portfolio. Comparable broad incumbent competing for the same residential solar customer.
- Eneco: Major Dutch utility offering zonnepanelen, thuisbatterijen, and laadpalen as part of a broader energy retail portfolio. Overlaps with Zelfstroom across the full residential renewable-energy stack but competes with scale advantages from its incumbent utility position.
Emerging players
- Solarclarity: Dutch solar equipment distributor and emerging installer that competes in residential and small commercial solar across the Netherlands. Comparable product-mix and customer segment with growing installer footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zelfstroom social profiles
Digital presenceZelfstroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zelfstroom leadership team
Management profileNumber of profiles
Zelfstroom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zelfstroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zelfstroom
What does Zelfstroom do?
Zelfstroom sells, installs, and services solar panel systems, home batteries, and EV charging stations for residential and commercial customers in the Netherlands. Each product is available through direct purchase or a rental/subscription model that includes installation, service, and maintenance. The company handles the full lifecycle from advisory consultation and sales through professional installation and ongoing service.
Is Zelfstroom a public or private company?
Zelfstroom is a private company. It is classified as unknown and is currently operating.
When was Zelfstroom founded?
Zelfstroom was founded in 2014. It employs 101 to 250 people.
Where is Zelfstroom based?
Zelfstroom is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does Zelfstroom make money?
Five revenue lines are on record. Solar Panel Sales (Koop) is the primary driver. The others are solar Panel Rental (Huren), home Battery Sales and Rental, EV Charging Station Sales and Rental and service and Maintenance.
Who are Zelfstroom's main competitors?
Direct peers on record are Pure Energie, Solar.nl and Sunrock. Regional players are Homij and Blauwhoed Energieconcepten. Broad incumbents are GreenChoice, Essent, Vattenfall (Netherlands) and Eneco. Solarclarity is listed as an emerging player.
Does Zelfstroom have an API?
No public API is recorded for Zelfstroom.
What industry is Zelfstroom in?
Zelfstroom's product category is Residential and Commercial Solar Energy Systems. Its primary akta.pro industry code is EUACAGAC, PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations), with a secondary code of EUAMAJAA, Community Solar Development & Subscription Management. Its NAICS code is 221114.