Pure Energie
Pure Energie is a privately held Dutch energy retailer supplying 100% green electricity and gas from Dutch wind and solar assets to residential and business customers across the Netherlands, complemented by home-electrification products and battery storage solutions.
- Company typePrivate
- Founded1995
- HeadquartersEnschede, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Pure Energie does
Pure Energie (legal entity Pure Energie Levering B.V., headquartered in Enschede, Netherlands) is a Dutch independent electricity provider that has supplied 100% green electricity to Dutch customers since 1995, with all generation sourced from domestic wind and solar assets — approximately 97.7% wind, 2.2% solar, and 0.1% hydropower per company disclosures. The company serves two primary segments: residential households (particulieren) and business customers (zakelijk/MKB/grootzakelijk), offering four contract structures — fixed (1-year price lock), variable (semi-annual repricing with daily cancellation), dynamic (hourly market-priced electricity, daily gas), and hybrid (dynamic electricity with fixed gas). Its core technology stack combines proprietary generation assets, the customer-facing Mijn Pure Energie app/web portal for consumption monitoring and contract management, and, as of May 2026, the Kraken energy management platform integrated with Dutch TSO TenneT for portfolio optimization across retail balancing, day-ahead curtailment, intraday trading, imbalance optimization, and ancillary market access.
The revenue model is a subscription-style commodity supply business: per-kWh electricity charges, per-m³ gas charges, and fixed delivery costs billed monthly across residential and business contracts, augmented by a home-electrification product line (solar panels, insulation, heat pumps, floor heating, EV chargers), battery storage offerings, and energy project co-development with community cooperatives. Distribution is primarily direct-to-consumer via a self-serve website (pure-energie.nl) with a 3-minute switching flow and free overstapservice, supported by an SEO-driven kennisbank (knowledge base), Google AdWords paid search, organic social, email newsletters, and dedicated portals for residential and business customers. The company maintains a small number of core partnerships — most notably Kraken (core technology), HomeWizard (battery/dynamic-tariff bundle), and four-plus named Dutch energy cooperatives (Bossche Windmolen West, Deventer Energie, De Drentse Monden en Oostermoer, Duurzaam Singraven) — and has been privately held with no disclosed funding rounds, parent company, or institutional investors in the source material.
Pure Energie firmographics
Firmographics- Name
- Pure Energie
- Legal name
- Pure Energie Levering B.V.
- Website
- https://pure-energie.nl
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pure Energie is a privately held Dutch energy retailer supplying 100% green electricity and gas from Dutch wind and solar assets to residential and business customers across the Netherlands, complemented by home-electrification products and battery storage solutions.
- Ownership category
- akta.pro rank
Pure Energie industry classification
Industry- Product category
- Renewable Energy Supply
- NAICS
- Wind Electric Power Generation (221115), Solar Electric Power Generation (221114), Electric Power Generation (22111)
- SIC
- Engines & Turbines (3510), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Hybrid Wind Power Plants (Wind+Solar+Storage Co-located) (EUACAFAH)
- akta.pro secondary industry
- Wind Power Plant EPC (Onshore/Offshore) (EUAEAAAF)
Keywords
Where Pure Energie is headquartered
LocationHeadquarters
- HQ city
- Enschede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Pure Energie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Electricity and Gas Supply Contracts: Pure Energie generates revenue primarily through the sale of electricity and gas supply contracts to residential (particulieren) and business (zakelijk) customers. The company offers fixed, variable, and dynamic pricing contracts, with revenue derived from per-kWh electricity charges and per-m3 gas charges, plus fixed delivery costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1-Year Fixed Contract for consumers |
| Hybrid | Monthly | Variable Contract for consumers |
| Usage-based | Monthly | Dynamic Contract for consumers |
| Hybrid | Monthly | Hybrid Contract for consumers |
| Subscription | Monthly | Business Energy Contracts (Small Business / MKB) |
| Subscription | Monthly | Large Business / Grootzakelijk |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Pure Energie product offering
Product offeringCore offering
Pure Energie generates and supplies 100% green electricity sourced exclusively from Dutch wind and solar assets to residential and business customers across the Netherlands. The company offers multiple contract structures (fixed, variable, dynamic, hybrid), home decarbonization installation services (solar panels, heat pumps, insulation, floor heating, EV chargers), and develops community wind and solar parks in partnership with local energy cooperatives.
Product overview
Pure Energie is a Dutch independent electricity provider offering a comprehensive energy portfolio centered on 100% green electricity from Dutch wind and solar sources, supplemented by gas supply. The company provides four distinct contract types: fixed (1-year price lock), variable (flexible pricing with daily cancellation), dynamic (hourly market-priced electricity), and hybrid (dynamic electricity with fixed gas). Beyond energy supply, Pure Energie operates as a sustainability partner offering home electrification products including solar panels, insulation, heat pumps, floor heating, and EV charging stations. The company develops renewable energy projects (wind, solar, battery storage) and serves both residential and business customers through its digital platform (Mijn Pure Energie App) and customer service team.
Differentiator
Problem solved
Functional benefit
Brands
- Pure Energie Wind: Wind energy product offering from Pure Energie's own wind turbines in the Netherlands.
- Mijn Pure Energie
Products and services
- Groene Stroom (Green Electricity Supply) 100% green electricity sourced from Dutch wind and solar farms, supplied to Dutch households under fixed (1-year locked tariff), variable (semi-annual adjustments, daily cancellation), dynamic (hourly market-priced), or hybrid (dynamic electricity with fixed gas) contract structures.
- Gas Supply Natural gas supply service for Dutch residential and business customers, including green gas options, offered alongside electricity supply contracts.
- Zakelijke Energie (Business Energy Supply) Green electricity and gas supply tailored for Dutch businesses including MKB (SMB), ZZP (self-employed), and Grootzakelijk (large commercial customers with connections above 3x80A or 40 m3/h gas). Includes free advisory consultations, custom quotations, multi-site consolidated invoicing, and CO2-prestatieladder certification support.
- Zonnepanelen (Solar Panel Installation) Solar panel installation service for Dutch residential and business customers, including panels, Enphase micro-inverters, and installation planning with a free 3D house scan.
- Isolatie (Home Insulation)
Quantifiable outcome
- 92% of customers recommend Pure Energie based on 4268 reviews (Klantenvertellen.nl)
- +2 more outcomes
Companies that use Pure Energie
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Pure Energie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pure Energie partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Kraken (energy management platform)corePure Energie selected Kraken to manage and optimize its consumer, wind, solar and battery portfolio across the Netherlands. The partnership delivers an integrated energy management system covering retail balancing, day-ahead curtailment, intraday trading, imbalance optimization, and ancillary market access. Kraken has integrated with Dutch TSO TenneT to ensure seamless market access, helping to ease grid congestion as wind and battery capacity grows in the Netherlands.
- HomeWizardminorPure Energie and HomeWizard partner to reward smart and green energy usage. Customers receive €100 discount on a Plug-In Battery, a dynamic energy contract without return-feed charges, and an annual battery bonus of €100 (up to €500 over 5 years). The partnership promotes direct self-consumption of solar energy and reduces return-feed to the grid.
- Coöperatieve Vereniging Bossche Windmolen West (BWW)minorEnergy cooperative Bossche Windmolen West partners with Pure Energie for local wind energy projects. Specific action terms and conditions (actievoorwaarden) govern the partnership for the cooperative's members.
- Deventer Energie CoöperatieminorLocal energy cooperative Deventer Energie partners with Pure Energie for community energy projects in the Deventer region.
- De Drentse Monden en OostermoerminorLocal energy cooperative in Drenthe partnering with Pure Energie for community-owned wind and solar energy projects.
- Coöperatie Duurzaam SingravenminorCommunity energy cooperative Duurzaam Singraven partners with Pure Energie for local renewable energy projects.
- Reinten InframinorReinten Infra partners with Pure Energie under specific action terms for cooperative energy projects.
- TenneT (Dutch TSO)coreKraken has integrated with Dutch TSO TenneT to ensure seamless market access for Pure Energie's portfolio, helping to ease grid congestion as wind and battery capacity grows in the Netherlands.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Pure Energie competitors and assessment
Company assessmentDirect peers
- Eneco: One of the largest Dutch energy suppliers offering green electricity, gas, and home sustainability services to residential and business customers. Directly comparable to Pure Energie in retail green energy supply, decarbonization products, and Dutch-only market focus.
- Greenchoice: Dutch energy supplier specializing in 100% green electricity and gas from Dutch renewable sources. Highly comparable to Pure Energie in green positioning, Dutch-only focus, and B2B sustainability certifications, making it the closest direct competitor.
- Vandebron: Dutch green energy supplier connecting consumers directly to local renewable producers. Highly comparable to Pure Energie in green positioning, Dutch-only focus, and emphasis on transparent local energy sourcing.
- Oxxio: Dutch energy retailer (part of Eneco group) offering variable and dynamic energy contracts. Directly comparable to Pure Energie in dynamic pricing offerings and Dutch residential/B2B retail focus.
- Budget Energie: Dutch low-cost energy supplier serving price-sensitive residential and small business customers. Directly comparable in Dutch-only retail supply, but competes primarily on price rather than green positioning.
- Energie VanOns: Dutch cooperative energy supplier owned by local energy cooperatives, focused on locally generated renewable power. Closely comparable to Pure Energie in cooperative wind/solar project partnerships and Dutch green-only positioning.
- Octopus Energy (Netherlands): UK-headquartered green energy retailer expanding into the Netherlands with dynamic pricing and Kraken technology platform. Notably comparable to Pure Energie given Kraken's role in both companies' energy management and dynamic-contract offerings.
Broad incumbents
- Vattenfall (Netherlands): Swedish state-owned utility with substantial Dutch retail and generation operations, including wind and solar. Comparable to Pure Energie in green electricity supply and B2B sustainability offerings, but with broader European scale and broader product portfolio.
- Essent: Largest Dutch energy supplier (part of E.ON) serving residential and business customers with electricity, gas, and increasingly green products. Direct retail competitor to Pure Energie, with much greater scale and parent-company backing.
- ENGIE (Netherlands): French multinational utility with Dutch retail and renewable generation operations. Overlaps with Pure Energie in green electricity supply and B2B sustainability services but operates across multiple European geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Energie social profiles
Digital presencePure Energie compliance and trust
Trust signalCompliance2 records
Pure Energie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Energie leadership team
Management profileNumber of profiles
Pure Energie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Energie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Energie
What does Pure Energie do?
Pure Energie generates and supplies 100% green electricity sourced exclusively from Dutch wind and solar assets to residential and business customers across the Netherlands. The company offers multiple contract structures (fixed, variable, dynamic, hybrid), home decarbonization installation services (solar panels, heat pumps, insulation, floor heating, EV chargers), and develops community wind and solar parks in partnership with local energy cooperatives.
Is Pure Energie a public or private company?
Pure Energie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Energie founded?
Pure Energie was founded in 1995. It employs 51 to 100 people.
Where is Pure Energie based?
Pure Energie is headquartered in Enschede, Netherlands, in the Europe region.
How does Pure Energie make money?
One revenue line is on record: electricity and Gas Supply Contracts.
Who are Pure Energie's main competitors?
Direct peers on record are Eneco, Greenchoice, Vandebron, Oxxio, Budget Energie, Energie VanOns and Octopus Energy (Netherlands). Broad incumbents are Vattenfall (Netherlands), Essent and ENGIE (Netherlands).
Does Pure Energie have an API?
No public API is recorded for Pure Energie.
What industry is Pure Energie in?
Pure Energie's product category is Renewable Energy Supply. Its primary akta.pro industry code is EUACAFAH, Hybrid Wind Power Plants (Wind+Solar+Storage Co-located), with a secondary code of EUAEAAAF, Wind Power Plant EPC (Onshore/Offshore). Its NAICS code is 221115 and its SIC code is 3510.