Grampian Housing Association

What Grampian Housing Association does

Grampian Housing Association Ltd is a registered charity and non-profit Registered Social Landlord founded in 1975 and headquartered in Aberdeen, Scotland, operating across Aberdeen, Aberdeenshire and Moray. The organisation manages over 4,500 homes and serves more than 3,700 households through three core lines: social rent under the Grampian brand, mid-market and market rent through its wholly-owned subsidiary Let's Choose (Kirkgate Developments Ltd), and shared equity home ownership via the New Supply Shared Equity scheme. Beyond traditional landlord services, it delivers tenancy sustainment programmes (ASSIST housing support, SMART money advice, Energy Advice Project) and factoring services to over 1,000 households, with a wholly-owned maintenance subsidiary (TLC Housing Maintenance Ltd, launched April 2017) handling planned kitchen and bathroom works.

Revenue is generated primarily through recurring rental income from social and mid-market tenancies, supplemented by one-time shared equity sales, factoring fees, and recharged maintenance income, with annual turnover disclosed at over £18 million. The technology stack is built on the Aareon QL housing management system with mobile working capabilities, the MyHome and ChooseIt self-service customer portals for tenants, and digital moisture sensors deployed for proactive damp and mould prevention. Distribution combines direct customer engagement through physical offices in Aberdeen and Elgin, the HomeHunt NES choice-based lettings platform (joined 2016), digital channels, and developer co-development partnerships with Barratt, Cala Homes, Springfield Partnerships, and local authorities including Moray Council, often leveraging Scottish Government grant funding.

The group employs approximately 120 staff and operates under Scottish Housing Regulator oversight, with sustainability credentials including SHIFT Silver Accreditation, Customer Service Excellence accreditation, Best Companies One Star, and TPAS accreditation. Notable recent strategic context includes the November 2025 completion of its 4,000th new build property to mark 50 years of operation, and the January 2026 announced retirement of long-serving Chief Executive Craig Stirrat.

Name

Grampian Housing Association

Legal name

Grampian Housing Association Ltd.

Website

https://grampianhousing.co.uk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Grampian Housing Association is a non-profit Registered Social Landlord and registered charity operating over 4,500 affordable homes across North East Scotland, delivering social and mid-market rent, shared equity home ownership, tenancy support, and factoring services to 3,700+ households.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Lessors of Residential Buildings and Dwellings (53111), Residential Property Managers (531311), Rental and Leasing Services (532), Lessors of Real Estate (5311)

SIC

Services-Social Services (8300), Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Affordable Housing Property Management (BPAJAGAJ)

Keywords

• Social housing
• Affordable housing
• Mid-market rent
• Property management
• Factoring services

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Social Housing Rent: Rental income from social housing properties across Aberdeen, Aberdeenshire and Moray. Properties include apartments and houses for social rent.
2. Mid-Market Rent (Let's Choose): Rental income from mid-market properties (below private sector rates) targeting key workers and people on moderate incomes in Aberdeen, Aberdeenshire and Moray.
3. Shared Ownership / Shared Equity: Properties sold through shared equity buy backs and open market sales. New Supply Shared Equity scheme where buyers purchase 60-80% equity share.
4. Factoring Services: Property and estate management services provided to over 1,000 households, including factoring charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Grampian Housing Association is a non-profit registered charity and social landlord providing affordable rented homes across Aberdeen, Aberdeenshire and Moray. It operates a portfolio of social rented properties, mid-market rental homes via its Let's Choose subsidiary, shared equity home ownership schemes, in-house maintenance services through TLC Housing Maintenance, and factoring services to over 1,000 households. Beyond traditional landlord services, it delivers tenancy sustainment support through ASSIST, SMART money advice and Energy Advice projects.

Product overview

Grampian Housing Association operates a multi-brand housing portfolio offering social rent, mid-market rent, and home ownership options across Aberdeen, Aberdeenshire, and Moray. The core Grampian Housing Association brand provides affordable social rented homes supported by tenancy sustainment services (ASSIST, SMART, Energy Advice). Let's Choose serves as the mid-market rental subsidiary targeting key workers and moderate-income households. TLC Housing Maintenance, a wholly-owned subsidiary launched in 2017, delivers planned maintenance for kitchens and bathrooms. Customers access services through MyHome and ChooseIt digital portals, while home ownership is facilitated through shared equity schemes. The organization also provides factoring services to over 1,000 households.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Rented Housing Affordable rented homes for individuals and families in housing need across Aberdeen, Aberdeenshire and Moray, including apartments and houses with tenancy sustainment support.
• Let's Choose Mid-Market Rent Mid-market and market rental properties priced below private sector rates, targeted at key workers and people on moderate incomes in Aberdeen, Aberdeenshire and Moray.
• New Supply Shared Equity Home ownership scheme allowing buyers to purchase a 60-80% equity share of a new build property, with the remainder retained as social housing.
• TLC Housing Maintenance Wholly-owned subsidiary delivering planned maintenance services including installation of new kitchens and bathrooms for tenant homes, providing control over customer care, service quality and cost savings.
• MyHome Customer Portal Online self-service portal for tenants, sharing owners and factoring customers to check account balance, report repairs, pay rent/occupancy/service/factoring charges and manage their account 24/7.
• ChooseIt Customer Portal Online customer portal for Let's Choose tenants to check account balance, report repairs, pay rent/factoring charge and access services.
• Factoring Services Property and estate management services provided to over 1,000 households including factoring charges for shared ownership administration and estate upkeep.
• ASSIST Housing Support Housing support project providing assistance to tenants to help them sustain their tenancy and maintain their homes successfully.
• SMART Money Advice Free confidential money advice project providing financial guidance to help tenants manage their finances and sustain their tenancy.
• Energy Advice Project Energy advice service helping tenants understand energy efficiency, reduce fuel costs and address fuel poverty through practical guidance and support.

Quantifiable outcome

• 4,000th new build property completed in 2025 marking 50th anniversary
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Springfield PartnershipscoreStrategic or Co-development Partner · 25 November 2025Collaboration on Glassgreen Village development in Elgin marking completion of Grampian's 4000th new build property and 50th anniversary. Development officially opened by Richard Lochhead MSP.
• Cala HomescoreStrategic or Co-development Partner · 15 May 2025Partnership for 17 affordable homes development at Cala?s Raemoir Park site in Banchory. Site start ceremony held May 2025.
• Springfield Partnerships and Moray CouncilcoreStrategic or Co-development Partner · 2 September 2024Partnership for Ferrylea, Forres development. Scotland's Housing Minister Paul McLennan MSP officially opened the new homes for rent.
• Barratt & David Wilson Homes North ScotlandcoreStrategic or Co-development Partner · 10 April 2024Development partnership for Findrassie, Elgin providing 25 properties (phase 1) worth £4.5m total scheme cost. Comprises detached houses, terraced houses and wheelchair accessible bungalows. Site manager Martin Rait won NHBC Pride in the Job Quality Award.
• Moray CouncilcoreStrategic or Co-development Partner · 10 April 2024Housing partnership for Findrassie development. Council values Grampian as a partner in delivering new build affordable housing to meet local needs. Fiona Geddes, Housing Strategy and Development Manager represented council.
• Sustainability Reporting Standard for Social Housing (SRS)coreStrategic or Co-development Partner · 1 June 2022Signed up to SRS (Sustainability Reporting Standard for Social Housing) following CAD Committee approval in June 2022 to strengthen relationships across the sector and meet ESG reporting framework requirements.
• UNISONcoreStrategic or Co-development PartnerLong-established Collective Bargaining Agreement in place with UNISON. A Grampian employee acts as UNISON Steward representing views of all staff below Executive Team level. Joint statement published between Grampian and UNISON.
• Best CompaniescoreStrategic or Co-development Partner3-year agreement with Best Companies for employee engagement accreditation. Enables organizational accreditation, peer group benchmarking, and annual survey data and insights. Formalized in 2025.
• The Skills NetworkminorImplementation/ SI/ Consulting PartnerPartnership established 2022 offering free courses to tenants and staff through range of qualifications via Skills Network.
• Aberdeen & Grampian Chamber of CommerceminorStrategic or Co-development PartnerChamber partner in Build to Rebuild: A Housing Manifesto launched 2016 with other locally based Registered Social Landlords to make case for affordable housing rethink to address economy's needs in North East.
• Public Contracts ScotlandcoreChannel Partner/ Reseller/ DistributorNational advertising portal for Scottish public sector to advertise contract opportunities and public contract awards. Grampian publishes all tender opportunities and contract awards on PCS.

Scale indicators9 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Bield Housing and Care: Scottish housing association and care provider focused on older people. Comparable in operating model and Scottish non-profit RSL status, with overlapping emphasis on tenancy support and care services.
• Langstane Housing Association: Aberdeen-based housing association with overlapping geography. Directly comparable as a North East Scotland RSL of similar scale providing social rent, factoring, and home ownership services.
• Castle Rock Edinvar Housing Association: Mid-sized Scottish housing association serving Edinburgh and surrounding areas. Comparable scale and operating model as a non-profit RSL providing social and mid-market rent, though operating in a different geographic region of Scotland.
• Port of Leith Housing Association: Edinburgh-based housing association of similar scale providing social rent and related support services. Comparable as a community-rooted Scottish RSL, though geographically distinct from Grampian's North East focus.
• Link Group (LinkHousing): Scottish housing association providing social rent, mid-market rent, and shared ownership across multiple regions. Closely comparable as a mid-sized Scottish RSL with diversified tenure mix and similar North/Central Scotland operating areas.

Broad incumbents

• Places for People Scotland: UK-wide housing association with Scottish operations providing social rent, shared ownership, and market rent. Comparable as a large-scale non-profit landlord with diversified tenure, though significantly larger.
• Sanctuary Scotland (Sanctuary Group Scotland operations): Scottish arm of Sanctuary Housing providing social and mid-market rent across Scotland. Comparable in offering and tenant segments, though backed by a much larger UK-wide parent organization.
• Wheatley Group / Wheatley Homes South: One of the largest housing associations in Scotland with a much larger portfolio and broader geographic reach. Comparable as a non-profit RSL providing social and mid-market rent, though significantly larger scale and more urban-focused.
• Sanctuary Housing Association: Major UK-wide housing association and registered provider offering social rent, supported housing, and shared ownership. Comparable business model operating as a non-profit landlord with development programmes, though operating at much greater scale.

Regional players

• Osprey Housing (part of Osprey Group): Housing association operating in the Moray region of North East Scotland. Direct geographic overlap and comparable scale, providing social rent and related services in the same primary operating territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GrampianHousing
• LinkedInlinkedin.com/company/grampian-housing-association
• Instagraminstagram.com/grampianhousing
• Xx.com/grampianha

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grampian Housing Association