pure solar
solar-pur AG is a German electrotechnical firm founded in 1998 that plans, installs, and maintains photovoltaic systems, battery storage, EV charging, and electrical infrastructure for residential and commercial customers across Germany and the EU.
- Company typePrivate
- Founded1998
- HeadquartersSaldenburg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What pure solar does
solar-pur AG is a German electrotechnical planning and installation company headquartered in Saldenburg, Bavaria, founded in 1998 and operating as an Aktiengesellschaft under German law (registered at Amtsgericht Passau, HRB 7223). The company delivers end-to-end photovoltaic (PV) solutions spanning individual system planning, professional installation, commissioning, monitoring, and long-term maintenance. Its core service portfolio covers five lines: Photovoltaik (PV systems), Elektrotechnik (electrical engineering, smart building, networking), Großspeicher (large-scale battery storage and emergency power), Charging Power (EV charging infrastructure including wallboxes and mobile fast-charging rentals), and Repowering (modernization of PV installations over 20 years old). Quantified reference projects include installations up to 211 kWp PV capacity with 176 kW / 596 kWh storage and EV charging deployments using up to 300 kW Alpitronic hyperchargers.
The business operates a hybrid go-to-market model combining direct sales (phone, email, on-site consultation) with a self-serve e-commerce storefront at shop.solar-pur.de that lists retail-priced PV components (inverters, batteries, wallboxes, modules, complete systems, replacement units). It serves a dual customer base of residential homeowners (primary segment) and commercial/industrial businesses (including agricultural operations) across Germany and 26 EU member states. Pricing for installation projects is quote-based and not publicly disclosed; the online shop uses unit pricing with examples ranging from €175.90 to €4,250.90 per SKU, supported by broad payment options (bank transfer, PayPal, SEPA, installment via easyCredit Ratenkauf, Amazon Pay, Apple Pay) and a promotional 0% VAT (Nullsteuersatz) for qualifying PV installations up to 30 kW peak under German tax law. Operating geographies explicitly exclude several EU outlying territories.
Commercially, solar-pur functions both as a certified specialist installer and as an authorized distributor/reseller, maintaining partnerships across roughly 24 equipment manufacturers with SMA Solar Partner and Fronius Partner status as flagship relationships, alongside core technology ties to E3DC, FENECON, TeslaVolt, BYD, Huawei, SolarEdge, Kostal, Kaco, Alpitronic, ABB E-Mobility, and Solar-Fabrik. Leadership is family-influenced: Werner Simmet and Eduard Englmaier sit on the Executive Board (Vorstand), Florian Mühldorfer is the CFO and oversees HR/recruitment, and Karl-Heinz Simmet chairs the Supervisory Board (Aufsichtsratsvorsitzender). The company employs between 11 and 50 staff, runs an active apprentice pipeline, and generates revenue primarily from professional installation services supplemented by e-commerce component sales.
pure solar firmographics
Firmographics- Name
- pure solar
- Legal name
- solar-pur AG
- Website
- https://solar-pur.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- solar-pur AG is a German electrotechnical firm founded in 1998 that plans, installs, and maintains photovoltaic systems, battery storage, EV charging, and electrical infrastructure for residential and commercial customers across Germany and the EU.
- Ownership category
- akta.pro rank
pure solar industry classification
Industry- Product category
- Solar PV Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks) (EUAEADAJ), Utility-Scale PV EPC (Engineering, Procurement & Construction) (EUACAGAB)
Keywords
Where pure solar is headquartered
LocationHeadquarters
- HQ city
- Saldenburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
pure solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Installation and project services: Full-service PV project delivery including individual planning, professional installation, and commissioning for residential and commercial customers. Services span PV systems, battery storage, EV charging, building technology, and electrical work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Component retail pricing via online shop |
| Other | Multi-year contract | Full-service installation packages |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
pure solar product offering
Product offeringCore offering
solar-pur AG operates as a full-service provider of photovoltaic systems, electrical engineering, large-scale battery storage, EV charging infrastructure, and solar repowering for residential, commercial, and industrial customers. The company handles planning, installation, commissioning, and ongoing maintenance, and complements these services with an online shop (shop.solar-pur.de) that sells PV components and accessories such as inverters, batteries, wallboxes, and modules.
Product overview
solar-pur AG operates as a specialist in photovoltaic systems, electrical engineering, and energy storage solutions based in Saldenburg, Germany. Their core service portfolio comprises five main divisions: Photovoltaik (PV system planning, installation, and maintenance), Elektrotechnik (electrical engineering including safety, networking, and smart building systems), Großspeicher (large-scale battery storage and emergency power solutions), Charging Power (EV charging infrastructure including wallbox systems and mobile fast-charging stations), and Repowering (modernization of aging PV systems over 20 years old). The company also operates an online shop selling complementary product categories including inverters (from brands like SMA, Fronius, SolarEdge, Huawei, Kostal, Kaco), batteries (BYD, SAX Power, SMA), wallboxes (ABL, Fronius, go-e, Kostal, SMA), solar modules (CS Wismar Sonnenstromfabrik, Longi Solar, Solar-Fabrik), inverter replacement units, and complete PV system packages. Services include individual planning and consultation, installation and commissioning, maintenance and monitoring, repair services (including for third-party systems), and energy management.
Differentiator
Problem solved
Functional benefit
Products and services
- Photovoltaikanlagen (PV systems)
Quantifiable outcome
- Projects completed with up to 211 kWp PV capacity and 176 kW / 596 kWh battery storage on a single site; 13 EVs and 5 e-vans supported with charging infrastructure including up to 300 kW Alpitronic hyperchargers
Companies that use pure solar
Customer profileSegments2 records
Ideal customer profiles2 records
pure solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
pure solar partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- E3DCcoreE3DC is a manufacturer of energy storage systems and hybrid inverters. Solar-pur offers E3DC products and provides E3DC operating instructions via its Google Drive resource portal.
- FENECONcoreFENECON is a German manufacturer of energy storage solutions. Solar-pur lists FENECON products and provides operating manuals on its resources page.
- Solar-FabrikcoreSolar-Fabrik is a German solar module manufacturer. Solar-pur is a partner and sells Solar-Fabrik modules through its online shop.
- SMA Solar PartnerflagshipSMA is one of the world's leading PV inverter manufacturers. Solar-pur is a certified SMA Fachpartner (specialist partner) and sells the full range of SMA products including Sunny Boy, Sunny Tripower, Sunny Island, hybrid inverters, and batteries.
- FroniusflagshipFronius is an Austrian manufacturer of solar inverters and welding equipment. Solar-pur is a Fronius Partner and stocks a wide range of Fronius inverters (Symo, Primo, Galvo, Tauro, Eco, Verto, Argeno, GEN24), hybrid inverters, wallboxes, and accessories.
- TeslaVoltcoreTeslaVolt is a German manufacturer of battery storage systems. Solar-pur is a TeslaVolt Energy Partner, collaborating on intelligent storage solutions.
- BYDcoreBYD is a Chinese manufacturer of batteries and electric vehicles. Solar-pur stocks BYD batteries (including Battery-Box HV series) and provides BYD operating instructions via its resources portal.
- HuaweicoreHuawei offers solar inverters and energy storage solutions. Solar-pur stocks Huawei 1-phase and 3-phase inverters and accessories in its online shop.
- SolarEdgecoreSolarEdge is an Israeli company specializing in PV inverters, power optimizers, and monitoring. Solar-pur stocks a broad range of SolarEdge products including single-phase and three-phase inverters, hybrid inverters, and home hub products.
- KostalcoreKostal is a German manufacturer of solar inverters (Piko, Plenticore Plus series) and wallboxes. Solar-pur offers Kostal products in its shop.
- KacocoreKaco (KACO new energy) manufactures PV inverters and hybrid inverters. Solar-pur stocks Kaco products including single-phase, three-phase, and hybrid inverters.
- AlpitroniccoreAlpitronic is an Italian manufacturer of EV fast charging stations (hyperchargers). Solar-pur references using Alpitronic hyperchargers (up to 300 kW) in its own charging infrastructure projects.
- ABB E-MobilitycoreABB is a global leader in EV charging infrastructure. Solar-pur offers ABB E-Mobility charging solutions alongside Alpitronic products.
- idealominoridealo is a leading German price comparison platform. Solar-pur is a longstanding and reliable idealo partner with an external rating displayed on its shop.
- Sonalis GmbHminorSonalis GmbH provides solar cleaning services. Listed as a partner on solar-pur's partner page.
- Conzept Clean GmbHminorConzept Clean GmbH specializes in solar panel cleaning. Listed as a partner on solar-pur's partner page.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
pure solar competitors and assessment
Company assessmentEmerging players
- Memodo: German PV and storage distributor and project developer serving installers and commercial customers; overlaps with solar-pur's component distribution and commercial project work.
- Zolar: Online solar platform that intermediates homeowners with regional installers for PV + storage projects, competing with solar-pur for the same residential leads via a digital-first motion.
Direct peers
- Krannich Solar: European PV distributor with a broad inverter, module, and storage catalog — directly comparable to solar-pur's online shop distribution model, and a likely competitive supplier for installers in the same region.
- Enpal: Berlin-based solar leasing and installation company offering PV + storage + wallbox as a subscription product, directly overlapping solar-pur's residential PV + battery + EV charging bundle.
- IBC Solar: German PV wholesaler and EPC contractor that sells components through a partner installer network and also delivers commercial-scale projects — overlapping solar-pur's distribution + installation model with greater scale.
- 1Komma5°: German residential and commercial PV installer with proprietary software and financing, competing for the same homeowner and SME customer base that solar-pur serves. Most direct head-to-head competitor in Germany's scaled installer segment.
Broad incumbents
- Solarwatt: German PV module and battery manufacturer that also runs an installer partner network; comparable in being a leading German PV brand and a potential partner/competitor to solar-pur's module and storage offering.
- Hanwha Q CELLS: Global module manufacturer with EPC and installer partnerships in Europe; comparable as a brand partner whose modules solar-pur distributes while also competing for downstream installation scope.
- BELECTRIC: Large German-origin utility-scale and commercial PV EPC and O&M provider, comparable to solar-pur's commercial installation capability but operating at materially greater scale and project size.
Regional players
- EWE Solar: Regional German utility subsidiary offering residential PV + storage + EV charging solutions, overlapping solar-pur's full-service residential bundle in northern/western German regions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
pure solar social profiles
Digital presencepure solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
pure solar leadership team
Management profileNumber of profiles
Profiles8 records
pure solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pure solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pure solar
What does pure solar do?
solar-pur AG operates as a full-service provider of photovoltaic systems, electrical engineering, large-scale battery storage, EV charging infrastructure, and solar repowering for residential, commercial, and industrial customers. The company handles planning, installation, commissioning, and ongoing maintenance, and complements these services with an online shop (shop.solar-pur.de) that sells PV components and accessories such as inverters, batteries, wallboxes, and modules.
Is pure solar a public or private company?
pure solar is a private company. It is classified as family owned and is currently operating.
When was pure solar founded?
pure solar was founded in 1998. It employs 11 to 50 people.
Where is pure solar based?
pure solar is headquartered in Saldenburg, Germany, in the Europe region.
How does pure solar make money?
One revenue line is on record: installation and project services.
Who are pure solar's main competitors?
Emerging players on record are Memodo and Zolar. Direct peers are Krannich Solar, Enpal, IBC Solar and 1Komma5°. Broad incumbents are Solarwatt, Hanwha Q CELLS and BELECTRIC. EWE Solar is listed as a regional player.
Does pure solar have an API?
No public API is recorded for pure solar.
What industry is pure solar in?
pure solar's product category is Solar PV Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUAEADAJ, Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks). Its NAICS code is 221114.