Coaltown Coffee Roasters

What Coaltown Coffee Roasters does

Coaltown Coffee Roasters is a specialty coffee company headquartered in Ammanford, South Wales, legally registered as Coaltown Limited (company number 08501140) and founded by Scott James. Operations commenced in 2018 at the Ammanford roastery, establishing the company in a town whose identity was historically tied to anthracite coal mining — the 'Black Gold' motif that anchors the brand and product naming. Coaltown is B-Corp certified, accredited as a Real Living Wage employer, and holds press-level recognition in outlets including The Times, Vogue, The Guardian, GQ, Monocle, and BBC News, with a Trustpilot score of 4.9 'Excellent'.

The company roasts all coffee on-site at its Ammanford HQ on a custom-restored 1950s Probat GG75 (75kg capacity, up to four batches per hour, ~3 tonnes daily maximum output, PT100 temperature sensors for roast profiling), operated by an SCA-trained Head of Coffee. The product catalogue includes house blends (Black Gold No.3, Candle Light No.1, Anthracite No.2, The Union No.4, Drifft Half Caff, Jenkin Jones Decaf No.5) plus seasonal and single-origin SKUs; 100% home-compostable, plastic-free Nespresso-compatible pods; equipment bundles headlined by La Marzocco Linea Mini and Pico grinder bundles; and lifestyle merchandise including a co-branded Stanley thermal bottle line.

Commercially, Coaltown runs a hybrid model: direct-to-consumer e-commerce across the UK with free shipping above £30 and a rewards/loyalty programme; two physical espresso bars in Ammanford (HQ) and Pontarddulais (opened Spring 2023); a wholesale programme supplying independent cafés across Wales including Hikitalo (Cardiff), Monty's (Neath), CoffiWright's, Blŷm (Cardiff), and Academy Coffee; and recurring coffee subscriptions (house blends, seasonal, and pods) with 25% off the first three orders. Education is delivered through Coaltown Academy workshops covering home barista, latte art, brewing and filter techniques, including dedicated training for wholesale partners.

Name

Coaltown Coffee Roasters

Legal name

Coaltown Limited

Website

https://coaltowncoffee.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Coaltown Coffee Roasters is a B-Corp certified specialty coffee company in Ammanford, South Wales. Founded by Scott James, it roasts coffee on-site and sells beans, compostable pods, and equipment via DTC e-commerce, two cafés, and a Welsh wholesale network.

Ownership category

akta.pro rank

Headquarters

HQ city

Ammanford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Coffee Products: Specialty coffee sold as whole bean, ground, and pods. Includes house blends (Black Gold No.3, Candle Light No.1, Anthracite No.2, The Union No.4, Drifft Half Caff), single origins, and decaf options. Sold in 200g bags and boxes.
2. Coffee Subscriptions: Recurring subscription model with house coffee subscriptions, seasonal subscriptions, and pod subscriptions. Gift subscriptions available for 3, 6, or 12 months. 25% off first 3 recurring orders.
3. Equipment Sales: Sale of coffee brewing equipment including espresso machines (La Marzocco Linea Mini), grinders, brewers, kettles, scales, and accessories from brands like Acaia, Fellow, Hario, Orea, Aerobie, and Wilfa.
4. Merchandise and Lifestyle: Branded merchandise including apparel, mugs, thermal bottles (Stanley X Coaltown collaboration), incense, candles, books, and lifestyle products.
5. Barista Training and Workshops: Coaltown Academy offering workshops including Home Barista, Advanced Barista, Basic Milk Techniques, Advanced Latte Art, and Brewing & Filter Coffee. Training services for wholesale partners.
6. Wholesale Coffee: Supplying coffee to independent cafés, restaurants, and hospitality businesses. Includes wholesale training for barista staff.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Coaltown Coffee Roasters is a South Wales specialty coffee roastery that roasts coffee on-site at its Ammanford facility using a restored Probat GG75 roaster and sells house blends, single origins, and compostable Nespresso-compatible pods direct-to-consumer via its own e-commerce store and two espresso bars. It supplements core coffee sales with recurring coffee subscriptions, gift subscriptions, premium home brewing equipment (La Marzocco, Orea, Aeropress, Stanley collaborations), Coaltown Academy barista workshops, and a B2B wholesale programme supplying independent cafés and hospitality businesses across Wales and beyond.

Product overview

Coaltown Coffee Roasters is a specialty coffee company based in Ammanford, South Wales, operating as a vertically integrated coffee business. The core product offering centers on roasted coffee beans available as house blends (Black Gold No.3, Candle Light No.1, Anthracite No.2, The Union No.4, Drifft Half Caff) and single origins, complemented by Nespresso-compatible compostable pods. The subscription service enables recurring deliveries of house blends, seasonal, and pod options with a 25% first-order discount. Equipment offerings include premium espresso machines (La Marzocco Linea Mini), grinders, and manual brewing tools (Aeropress, Orea brewers). The company also offers Coaltown Academy barista workshops, lifestyle merchandise, and a wholesale program for B2B customers. A recent milestone includes winning the 2026 SCA Coffee Design Award for their Black Gold branding redesign.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Gold No.3 House coffee blend with nutty milk chocolate and biscuit flavour notes, sourced from Brazil and Honduras. Sold in 200g bags/boxes as whole bean, ground, and pods for home brewing consumers.
• Candle Light No.1 House coffee blend featuring dark chocolate and cinder toffee flavour notes, sourced from Brazil. Available in 200g bags for home brewing consumers.
• Anthracite No.2 House coffee blend with strawberry, peach, and dried fruits flavour profile, sourced from the Rwenzori Mountains of Uganda. Available in 200g bags and pods for home consumers.
• The Union No.4 House coffee blend featuring blackcurrant, orange, and cocoa flavour notes, sourced from Uganda. Available in 200g bags for home brewing consumers.
• Jenkin Jones Decaf No.5 Decaffeinated house coffee with chocolate and sweet citrus notes, sourced from Minas Gerais, Brazil, using the EA decaf process. Available in 200g bags and pods for home consumers.
• Drifft Half Caff No.6 Half caffeinated coffee blend with chocolate, butterscotch, and Daim flavours, combining beans from Dr Congo and Brazil using EA decaf. Available in 200g bags.
• Solstice Seasonal Coffee Summer seasonal specialty coffee featuring bright, fruity characteristics, offered as a limited-time release for home consumers and subscribers.
• Compostable Coffee Pods 100% home-compostable, plastic-free coffee capsules compatible with Original Nespresso machines, available in Black Gold, Anthracite, and Jenkin Jones Decaf varieties for home consumers.
• Coffee Subscriptions Recurring coffee delivery service offering house blends, seasonal, and pod subscription options with 25% off the first three orders and free standard shipping.
• Gift Subscriptions Prepaid coffee subscription gifts for consumers purchasing coffee gifts, available in 3, 6, or 12 month durations.
• La Marzocco Linea Mini & Pico Grinder Home Setup Premium home barista equipment bundle combining the La Marzocco Linea Mini espresso machine with a Pico Coffee Grinder for home espresso brewing.
• Orea V4 Wide & Wave 185 Filter Bundle Pour-over brewing bundle combining the OREA V4 Wide 4-in-1 Brewer with 100 Wave 185 paper filters for specialty filter coffee at home.
• Aeropress Coffee Maker Manual coffee brewing device producing smooth, low-acid coffee via immersion and rapid filtering; eco-friendly and sold at Coaltown's retail and online stores.
• Stanley X Coaltown 1.0L Thermal Bottle Co-branded 1.0L vacuum-insulated stainless steel thermal bottle from the Stanley X Coaltown collaboration, leakproof and dishwasher safe.
• Coaltown Academy Workshops Paid educational workshop programme including Home Barista, Advanced Barista, Basic Milk Techniques, Advanced Latte Art, and Brewing & Filter Coffee sessions for home enthusiasts and wholesale partners.
• Wholesale Coffee Programme B2B coffee supply service for independent cafés, restaurants, and hospitality venues, including wholesale coffee, barista training for staff, and commercial equipment supply.

Quantifiable outcome

• Maximum daily output of nearly 3 tonnes of coffee
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HikitalocoreStrategic or Co-development Partner · 30 June 2026Coaltown supplies coffee for Hikitalo's new café at Meanwhile House in Cardiff, part of Wales' first urban sauna village. Partnership reflects shared focus on quality and community. The café is open to all visitors regardless of sauna session bookings.
• Monty'scoreChannel Partner/ Reseller/ Distributor · 25 June 2026Independent coffee destination in Neath on Shufflebotham Lane. Known for exceptional coffee, quality food, and genuine hospitality. Created a community hub with hand-painted window displays reflecting seasons and celebrations.
• CoffiWright'scoreChannel Partner/ Reseller/ Distributor · 2 June 2026Weekend café tucked behind Wright's restaurant, positioned alongside cycle path. Serves quality coffee, fresh light bites, and focaccia sandwiches to walkers, cyclists, and visitors. Currently open weekends and Bank Holidays.
• BlŵmcoreChannel Partner/ Reseller/ Distributor · 20 May 2026Long-standing wholesale partner since opening. Thoughtful café on Fairoak Road in Cardiff with calm, considered atmosphere. Features custom green La Marzocco machine, Scandinavian-inspired interiors, and rotating seasonal drinks menu.
• Academy CoffeecoreChannel Partner/ Reseller/ DistributorMultiple café locations across Wales. Collection that feels connected without feeling uniform. Each space shares clear identity while delivering distinct experiences.
• Good & Proper TeaminorStrategic or Co-development PartnerLong-standing partnership to offer ceremonial-grade Matcha sourced from Kyoto, Japan. Crafted by tea master Hiroshi Kobayashi from shade-grown spring harvest leaves.
• StanleyminorOEM/ Whitelabel/ Licensing PartnerCollaboration on branded thermal bottles and tumblers. Stanley X Coaltown products include 1.0L Thermal Bottle and 1.2L Quencher Tumbler in coaltown-exclusive colors.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pact Coffee: UK specialty coffee roaster and subscription service. Most directly comparable: similar DTC subscription model, B2B wholesale, premium positioning and UK consumer base.
• Caravan Coffee Roasters: London specialty roaster with restaurants, wholesale and DTC. Comparable premium brand and integrated café model.
• Square Mile Coffee Roasters: London-based specialty roaster known for quality, wholesale supply and barista training. Comparable in product quality focus and B2B/DTC mix.
• Origin Coffee Roasters: Cornwall-based specialty roaster with a roastery café, wholesale business and education programmes. Closely aligned vertically integrated roastery-retail-education model.
• Hasbean Coffee: UK specialty coffee roaster founded in Staffordshire, selling single origins and blends online with strong brand and wholesale programme. Highly comparable specialty roasting business model.
• Workshop Coffee: London specialty coffee roaster with cafés, wholesale and barista training. Comparable multi-channel premium specialty model.
• Assembly Coffee: UK specialty roaster focused on high-quality single origins and blends with wholesale and DTC. Comparable specialty quality focus and B2B/wholesale approach.
• Extract Coffee Roasters: Bristol-based specialty roaster supplying wholesale and DTC. Comparable UK regional specialty roasting scale and B2B focus.

Emerging players

• Dark Arts Coffee: Independent UK specialty roaster with strong brand identity, wholesale and DTC. Comparable independent roaster scale and premium positioning.

Broad incumbents

• Monmouth Coffee Company: Long-established London specialty roaster and café chain with strong wholesale. Comparable vertically integrated roastery-retail model at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CoaltownCoffeeRoasters
• Instagraminstagram.com/coaltowncoffee
• Xx.com/coaltowncoffee
• LinkedInlinkedin.com/company/coaltown-coffee-roasters

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaltown Coffee Roasters