Name

Cooper Professionals

Legal name

Cooper Professionals, LLC

Website

https://cooperprofessionals.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Yorkville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an insurance agency with independent brokers, Cooper Professionals earns commissions from selling insurance products including final expense, pre-need, term life, universal life, mortgage protection, disability, and retirement insurance policies through their network of over 30 insurance carrier partners.
2. Commander Initiative Membership Fees: Annual membership fee of $249 per year, monthly subscription at $24.95, plus $9.95 processing fee. Commander Partners program charges $9.95 setup fee plus $249 annual or $24.95 monthly recurring fees.
3. Product Sales - Acrylic Hearse Nameplates: Direct product sales of personalized acrylic hearse nameplates at $129.00 per set of two, with free USA shipping.
4. AI and Digital Services: Provides AI-powered marketing tools and digital services to funeral homes at reduced prices through cooperative buying power, including SEO, social media management, website development, and email aftercare programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Cooper Professionals is an insurance agency and funeral industry solutions provider. It sells final expense, pre-need, term life, universal life, mortgage protection, disability, and retirement insurance through a network of state-licensed independent brokers working with over 30 insurance carriers. It also operates The Commander Initiative, a funeral home buying cooperative providing collective purchasing power and business support to independent funeral professionals, and offers the Marketing Tech AI platform for AI-driven funeral home marketing.

Product overview

Cooper Professionals is an insurance agency and funeral industry solutions provider operating primarily through two main platforms: (1) The Commander Initiative, a cooperative buying network for independent funeral homes offering volume discounts and business support, and (2) Marketing Tech AI, an AI-powered marketing platform. The company provides a comprehensive portfolio of insurance products including final expense, pre-need funeral, mortgage protection, universal life, term life, retirement, and key person insurance through 30+ carrier partnerships. Additional offerings include FAST FUNDING insurance assignment services, funeral home support programs, agent career opportunities, and acrylic hearse nameplates. The organization serves funeral homes, directors, and families with solutions spanning insurance, marketing technology, cooperative purchasing, and funeral products.

Differentiator

Problem solved

Functional benefit

Brands

• The Commander Initiative: A funeral home buying cooperative founded by Cooper Professionals, LLC that provides independent funeral homes with volume discount purchasing, strategic partnerships, and business development programs. The initiative has grown to over 600 member funeral homes and partners with 40+ product and service vendors.
• Senior Benefit Solutions

Products and services

• Final Expense Insurance Life insurance policy specifically designed to cover final expenses such as funeral and burial costs; available to individuals over 50 in relatively good health, offering lower premiums and death benefits compared to traditional life insurance.
• Pre-need Funeral Insurance Funeral insurance purchased in advance through funeral homes or cemeteries, with funds held in trust until the policyholder passes away; covers specific funeral and burial costs without additional death benefits.
• Mortgage Protection Insurance Insurance policy protecting homeowners and families in the event of inability to make mortgage payments due to job loss, disability, or death, typically without medical exam requirements.
• Term Life Insurance Life insurance providing coverage for specified periods of 1-30 years with fixed premiums and affordable rates, customizable to individual needs.
• Universal Life Insurance Flexible life insurance offering both a death benefit and a savings component with adjustable premium payments and tax-deferred cash value accumulation.
• Retirement Insurance Retirement income insurance providing a steady income stream during retirement, including immediate annuities, deferred annuities, and variable annuity options.
• Buy-Sell / Key Person Insurance Business insurance protecting companies against financial loss from death or disability of key employees, including buy-sell agreements for partner buyouts.
• The Commander Initiative Cooperative Funeral home buying cooperative that empowers independent funeral professionals through strategic cost management and educational opportunities, leveraging partnerships with 40+ vendors to provide volume discounts, industry knowledge, and mentorship.
• Marketing Tech AI Platform Cutting-edge AI marketing platform providing tools for creating dynamic marketing materials, sophisticated funnels, websites, AI video generation, and integrated CRM with business phone and email solutions for funeral industry professionals.
• FAST FUNDING Insurance Assignment C&J Financial's insurance assignment funding program that eliminates cash flow delays by funding funeral home claims within 24 hours of verification, featuring web-based claims submission and document preparation support.
• Funeral Home Support Programs Comprehensive support program including target market analysis, agent hiring and training, access to 30+ national insurance carriers, and aftercare program setup for funeral homes offering preplanning services to their customers.
• Acrylic Hearse Nameplates Custom-painted acrylic nameplates for hearses featuring funeral home names, sold as sets of two at $129 with free USA shipping.
• AFN Mobile Funeral App Mobile application developed in partnership with Affordable Funeral Network providing centralized marketing, real-time notifications, secure payment processing, and online funeral arrangement capabilities for families.

Quantifiable outcome

• 600+ funeral homes joined The Commander Initiative network by January 2026
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Pinnacle Funeral PartnerscoreStrategic or Co-development Partner · 6 June 2026Strategic partnership with Pinnacle Funeral Partners and its President Guy Winstead to help independent funeral homes establish, strengthen, and grow successful pre-need insurance programs nationwide.
• Aurora PaymentscoreTechnology or Integration · 1 May 2026Partnership bringing modern payment processing solutions to independent funeral homes. Aurora delivers flexible, secure, streamlined payment solutions for high-value transactions, remote family payments, and sensitive service environments.
• Everlasting Life LLCminorChannel Partner/ Reseller/ Distributor · 14 November 2025Bronze memorials partnership joined The Commander Initiative.
• Phoenix FoundryminorChannel Partner/ Reseller/ Distributor · 2 April 2024Partnership for bronze memorials and memorial products.
• Mike Conroy / Aston James Marketing & Web DevelopmentcoreStrategic or Co-development Partner · 26 January 2024Mike Conroy appointed Chairman of the Board for The Commander Initiative. Brings extensive deathcare industry knowledge and executive leadership to guide national expansion of the cooperative buying group.
• Elco Mutual Life & AnnuitycoreStrategic or Co-development Partner · 25 January 2024Elco Mutual Life & Annuity, with over 70 years in the insurance and annuity sector, partnered with The Commander Initiative to provide pre-need funeral plans and final expense packages to small and midsize funeral homes. This partnership levels the playing field by providing access to essential products and services at competitive prices.
• Hilliard H. Wiggins III / Hilliard & Herman Associates, LLCcoreStrategic or Co-development Partner · 18 December 2023Partnership with Hilliard H. Wiggins III, a Certified Financial Fiduciary, to provide comprehensive Funeral-Pre-need Planning for the state of Florida. Combines financial planning expertise with funeral home solutions to address challenges faced by independent funeral professionals.
• New Generations Funeral Service Practitioners (NGFSP)coreStrategic or Co-development Partner · 6 November 2023Partnership with NGFSP to strengthen the funeral profession through education, leadership, skill development, and mentorship. Amplifies The Commander Initiative's core objective of providing cost-effective procurement options for members.
• Funeral Home GiftsminorChannel Partner/ Reseller/ Distributor · 27 September 2023Partnership providing gift products and solutions for funeral homes.
• C&L Containers, Inc.minorChannel Partner/ Reseller/ Distributor · 2 June 2023Partnership for shipping containers and containers for funeral services.
• Affordable Funeral NetworkcoreTechnology or Integration · 18 April 2023Partnership to launch AFN Mobile Funeral App providing centralized marketing, real-time notifications, secure payment processing, and ability to make arrangements online. Benefits both funeral homes and families with unparalleled support and service.
• HalcyonminorStrategic or Co-development Partner · 22 January 2020Strategic partnership announced in 2020 for The Commander Initiative.
• C&J FinancialcoreGTM or Marketing PartnerC&J Financial's Fast Funding insurance assignment program eliminates cash flow delay by funding claims within 24 hours of verification. Web-based claims submission with document preparation support.
• Premier Preneed MarketingcoreStrategic or Co-development PartnerPartnership to provide structured, accountable, and supportive preneed development program designed specifically for independent funeral homes. Combines funeral service experience with advanced preneed marketing expertise.
• Ashton James / One Life MemorialsminorChannel Partner/ Reseller/ DistributorPartnership for memorial keepsakes and commemoration products.
• Precious Metal RefiningminorChannel Partner/ Reseller/ DistributorPartnership providing precious metal refining services for funeral homes.
• ReminderMediaminorGTM or Marketing PartnerMarketing partnership providing targeted marketing solutions for funeral homes.
• Unique Mortuary CasketsminorChannel Partner/ Reseller/ DistributorPartnership for casket supply and distribution to member funeral homes.
• Symmetry Financial GroupminorChannel Partner/ Reseller/ DistributorPartnership providing insurance products through The Commander Initiative.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lincoln Heritage Life Insurance: Final expense and simplified issue life insurance carrier with strong funeral home distribution channel. Directly comparable in product (funeral/final expense insurance) and channel (funeral home partnerships).
• Affordable Funeral Network (AFN): Funeral services technology and marketing partner to Cooper via the AFN Mobile Funeral App. Directly comparable as a funeraltech provider offering mobile apps, payment processing, and online arrangement tools to independent funeral homes.
• Homesteaders Life Company: Mutual company specializing in pre-need funeral funding and final expense insurance products distributed through funeral homes. Directly comparable to Cooper's pre-need and final expense distribution model with similar carrier-to-funeral-home distribution.
• Funeral Directors Life: Insurance carrier focused on pre-need funeral and final expense products distributed almost exclusively through funeral homes. Closely comparable line of business and customer base to Cooper's insurance agency.
• C&J Financial: Specialty lender providing insurance assignment funding and Fast Funding services to funeral homes. Direct partner and peer of Cooper in the funeral-finance value chain, serving the same funeral home customers with cash-flow products.

Broad incumbents

• Dignity plc: Major funeral services operator in the UK and international markets. Comparable as a broad incumbent in deathcare services whose scale and consolidation strategy are the structural backdrop for Cooper's cooperative value proposition.
• Service Corporation International (SCI): Largest North American funeral services and cemetery operator. Serves as the dominant incumbent against which Cooper's 'independent funeral home defense' cooperative positioning is built; overlapping end market but opposite business model.
• Park Lawn Corporation: Canadian-headquartered deathcare services operator with growing US footprint. Comparable as a broad incumbent consolidator competing for the same independent funeral home customer base.
• Foundation Partners Group: Private equity-backed funeral home and cemetery operator consolidating independent operators. Represents the consolidation threat Cooper's independent members face, and shares funeral services as the same end market.
• Carriage Services: Public deathcare company providing funeral and cemetery services across the US. Operates in the same end market as Cooper's member funeral homes, though as an acquirer of independents rather than a service provider to them.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper Professionals