DunkelGrün
DunkelGrün GmbH is a Frankfurt am Main-headquartered, two-director-led media consulting agency (founded 2019) that offers independent, commission-free media strategy, planning, procurement, and optimization, plus training, for German-speaking marketing departments and SMBs.
- Company typePrivate
- Founded2019
- HeadquartersHessen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DunkelGrün does
DunkelGrün GmbH is a Frankfurt am Main-headquartered media consulting agency (GmbH) founded in 2019 that positions itself as a transparent, independent, and fair alternative to traditional commission-based German media agencies. The firm is managed by two Geschäftsführer (managing directors), Roger Mohr and Martin Hok, and operates as a micro-agency of 1-10 employees, with no software platform, API, or proprietary technology stack disclosed.
Its core offering, Mediaberatung, spans media strategy development, planning, procurement (Einkauf), and optimization, supplemented by an Audit service (qualitative, content, strategic) and a Training & Workshops module that delivers seminars, coaching, workshops, and presentations to client marketing teams. The firm's go-to-market is direct B2B sales with personal managing-director-level client management, targeting primarily companies with internal marketing departments and secondarily small-to-medium businesses with occasional or novel media planning needs. DunkelGrün deliberately does not bill on commission from media budgets; instead, it charges hourly or on a project basis, aligning its compensation with client efficiency rather than media spend volume. Distribution is purely direct, with no channel partners, resellers, or disclosed alliances; marketing relies on a LinkedIn and Xing presence plus downloadable educational content such as the "How to Media" seminar PDF. The firm serves German-speaking clients exclusively, is privately held with no disclosed institutional investors or funding, and operates under DSGVO (GDPR) compliance as standard for the German market.
DunkelGrün firmographics
Firmographics- Name
- DunkelGrün
- Legal name
- DunkelGrün GmbH
- Website
- https://dunkelgruen.gmbh
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DunkelGrün GmbH is a Frankfurt am Main-headquartered, two-director-led media consulting agency (founded 2019) that offers independent, commission-free media strategy, planning, procurement, and optimization, plus training, for German-speaking marketing departments and SMBs.
- Ownership category
- akta.pro rank
Where DunkelGrün is headquartered
LocationHeadquarters
- HQ city
- Hessen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
DunkelGrün business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Media Consulting and Advisory Services: DunkelGrün generates revenue through hourly billing and project-based fees for media consulting, strategy, planning, purchasing, optimization, training, coaching, workshops, and audit services. Unlike traditional media agencies, they do not work on commission basis from media budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly or project-based billing for all services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
DunkelGrün product offering
Product offeringCore offering
DunkelGrün GmbH is a Frankfurt-based media consulting agency that advises businesses on media strategy, planning, procurement, and optimization. Unlike traditional media agencies, it does not work on commission from media budgets but bills clients on an hourly or project basis. It also delivers training, workshops, and audit services to help marketing departments understand and evaluate media channels.
Product overview
DunkelGrün GmbH is a Frankfurt-based media consulting agency offering transparent, independent, and fair media advisory services. The core product is their Mediaberatung (Media Consulting) service, which encompasses strategy development, media planning, procurement, and campaign optimization. They distinguish themselves by billing on an hourly or project basis rather than commission, and by providing executive-level client service. Their portfolio also includes Training & Workshops (Seminars, Coachings, Workshops, Presentations) to educate marketing departments on media evaluation and strategy.
Differentiator
Problem solved
Functional benefit
Products and services
- Mediaberatung (Media Consulting) Core advisory service for businesses covering media strategy development, media planning, media purchasing/procurement, and campaign optimization. Delivered independently of media vendors and billed on an hourly or project basis rather than on commission.
- Training & Workshops Educational offerings including seminars, coachings, workshops, and presentations that equip marketing teams with the knowledge to evaluate media channels, understand terminology, and assess strategies for their own products and target audiences.
- Media Audit Qualitative, content-related, and strategic assessment of existing or planned media activities, provided to businesses seeking an independent review of their media approach.
Companies that use DunkelGrün
Customer profileSegments2 records
Ideal customer profiles2 records
DunkelGrün technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DunkelGrün partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
DunkelGrün competitors and assessment
Company assessmentBroad incumbents
- GroupM Germany: WPP's media investment group in Germany aggregating Wavemaker, Mindshare, EssenceMediacom, and m/SIX. Directly competes for the same advertiser budgets via commission-based models that DunkelGrün explicitly rejects.
- OMD Germany: German arm of Omnicom Media Group providing media strategy, planning, and buying to major advertisers. Overlaps with DunkelGrün's service scope but operates as part of a global network with much larger scale and commission-based economics.
- Carat Germany: Dentsu's global media agency network with German operations offering the full media strategy-to-buying stack. Represents the scaled, network-affiliated alternative to DunkelGrün's boutique positioning.
- Ströer SE & Co. KGaA: Major German digital and out-of-home media marketer. Comparable as a German-headquartered media company, but operates at vastly larger scale across owned inventory and ad-tech rather than pure advisory.
Direct peers
- Mediaschneider: Independent German media agency offering media strategy, planning, and buying. Comparable as a like-sized, owner-led competitor operating in the same independent-agency niche.
- Jung von Matt: Hamburg-headquartered independent German agency group with integrated media planning and buying capabilities. Comparable as an owner-led German independent with similar premium, founder-led positioning.
- Wavemaker Germany: WPP-owned global media agency with German operations offering strategy, planning, and buying. Comparable end-services (media consulting, planning, procurement) but operates at much greater scale and as part of a holding company.
- Pilot GmbH: Hamburg-based independent media agency with a strong data and digital focus. Closely comparable as a German independent, owner-led agency competing against network incumbents on transparency and bespoke client service.
- Scholz & Friends: Hamburg-based independent German agency group offering integrated creative and media services. Comparable as a like-positioned German independent competing for mid- and upper-market advertiser budgets.
- Mediaplus (Serviceplan Group): Munich-headquartered independent media agency within the Serviceplan Group. Operates in the same German market with comparable media-strategy, planning, and buying services for advertisers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
DunkelGrün social profiles
Digital presenceDunkelGrün financial estimates
Financial estimateRevenue estimate
Valuation estimate
DunkelGrün leadership team
Management profileNumber of profiles
Profiles2 records
DunkelGrün funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DunkelGrün M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DunkelGrün
What does DunkelGrün do?
DunkelGrün GmbH is a Frankfurt-based media consulting agency that advises businesses on media strategy, planning, procurement, and optimization. Unlike traditional media agencies, it does not work on commission from media budgets but bills clients on an hourly or project basis. It also delivers training, workshops, and audit services to help marketing departments understand and evaluate media channels.
Is DunkelGrün a public or private company?
DunkelGrün is a private company. It is classified as management employee owned and is currently operating.
When was DunkelGrün founded?
DunkelGrün was founded in 2019. It employs 1 to 10 people.
Where is DunkelGrün based?
DunkelGrün is headquartered in Hessen, Germany, in the Europe region.
How does DunkelGrün make money?
One revenue line is on record: media Consulting and Advisory Services.
Who are DunkelGrün's main competitors?
Broad incumbents on record are GroupM Germany, OMD Germany, Carat Germany and Ströer SE & Co. KGaA. Direct peers are Mediaschneider, Jung von Matt, Wavemaker Germany, Pilot GmbH, Scholz & Friends and Mediaplus (Serviceplan Group).
Does DunkelGrün have an API?
No public API is recorded for DunkelGrün.