Seguros del Pichincha

What Seguros del Pichincha does

Seguros del Pichincha is a privately held Ecuadorian insurance company founded in 1995 in Quito by Dr. Fidel Egas, positioned as the leading life insurance provider in Ecuador with an AAA risk rating. The company sells personal, family, and corporate insurance — including life (Vida Protegida, Vida con Ahorro), accident (Amparo Plus), hospitalization (Hospi Protección), home, cancer (Onco Protección), agricultural, dental, and corporate/multi-risk products — through a multi-channel distribution model combining eight physical offices across Ecuador, an independent broker network, and the Vívelo digital self-service platform launched in July 2020 as the first online insurance sales channel in the country.

The business operates on a recurring monthly subscription model with entry-level plans starting at $2.27/month and premium life coverage reaching $75,000 in death benefit. Its product architecture combines consumer-facing individual/family plans sold via Vívelo and offices with broker-enabled SME and corporate lines (multi-risk, transport, agricultural, corporate life). Vívelo and the Cotizador PYMES broker tool represent its primary technology differentiators, enabling rapid digital policy issuance and SME quoting without agency visits.

Revenue is generated primarily through recurring monthly insurance premiums across individuals, families, businesses, and broker-distributed channels; the company paid USD 86 million in claims in 2020 and supported over 120,000 families during the Covid-19 pandemic. The current leadership team, led by Executive President Marcel Fort (appointed 2021), continues to expand the product catalog and deepen regional office presence, with no disclosed parent company, institutional investors, or funding rounds.

Name

Seguros del Pichincha

Legal name

Seguros del Pichincha

Website

https://segurosdelpichincha.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Seguros del Pichincha is Ecuador's leading privately held life insurance company, founded in 1995, selling individual, family, and corporate insurance products through physical offices, brokers, and the Vívelo digital platform.

Ownership category

akta.pro rank

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

International/Expat Critical Illness & Hospital Indemnity (FSAIAKAJ), Group Universal Life (GUL) (FSAIADAC)

Keywords

• Life insurance
• Health insurance
• Accident insurance
• Corporate insurance
• Home insurance

Headquarters

HQ city

Equador

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Life Insurance Premiums: Recurring premium payments from individual and family life insurance policies including coverage for death, serious illness, and accidents. Premiums are paid monthly according to selected plan tiers.
2. Corporate/Business Insurance: Corporate insurance solutions for businesses including group life insurance, accident coverage, and multi-risk policies for SMEs and large enterprises.
3. Accident Insurance Premiums: Standalone accident insurance products (Amparo Plus) providing coverage for hospitalization, accidental death, and medical expenses from accidents.
4. Health/Hospitalization Insurance: Hospi Protección supplementary health insurance providing daily hospitalization benefits and rental payments during hospital stays.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Seguros del Pichincha is an Ecuadorian insurance carrier that underwrites and distributes personal insurance (life, health, accident, hospitalization, cancer, home, savings-linked life) and corporate/SME insurance (credit life, cargo, multi-risk, agricultural, machinery breakdown, electronic equipment, civil liability, fidelity, money & securities, exequial). Policies are sold through owned branches in eight cities, a national broker network, and the Vívelo direct-to-consumer digital platform launched in 2020.

Product overview

Seguros del Pichincha is Ecuador's leading life insurance company with 28 years of experience, offering a comprehensive portfolio of insurance products. The core offering centers on Vida Protegida (life insurance with Plans A-E), supplemented by specialized products including accident insurance (Amparo Plus), hospitalization coverage (Hospi Protección), and dental care. The company operates Vívelo, Ecuador's first digital insurance sales platform, alongside traditional channels. Corporate solutions include multi-risk, agricultural, transport, and corporate life insurance. The product architecture combines individual/family plans (Vida Protegida, Hospi Protección, dental) with business offerings (Seguros Corporativos, PYMES multiriesgo, agricultural) and funeral/exequial services.

Differentiator

Problem solved

Functional benefit

Brands

• Vívelo: Digital insurance sales platform launched in July 2020, allowing consumers to purchase insurance in 2 minutes or less without paperwork. Plans start from $3 monthly.

Quantifiable outcome

• Coverage up to $75,000 for life insurance
• +4 more outcomes

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FaceUpsupportOthersSeguros del Pichincha uses FaceUp as their anonymous reporting/whistleblower platform for the Denuncia (Complaints) Channel. This third-party platform enables secure, confidential reporting of irregularities, unethical conduct, fraud, and other corporate integrity issues.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Equivida Seguros: One of the largest Ecuadorian life and health insurers, directly competing with Seguros del Pichincha in life, accident and individual health policies for the same consumer and SME segments in Ecuador.
• Seguros Sucre: Ecuadorian state-linked insurer offering life and general insurance; competes directly with Seguros del Pichincha in the domestic life and accident market.
• HDI Seguros Ecuador: HDI's Ecuadorian arm offering life, accident and P&C coverages; a direct peer competing in the same product categories and customer segments in Ecuador.

Broad incumbents

• Mapfre Seguros Ecuador: Ecuadorian arm of global insurer Mapfre, offering life, health, auto and general P&C lines; competes with Seguros del Pichincha across nearly the entire retail and SME insurance stack.
• Chubb Seguros Ecuador: Ecuadorian operation of Chubb providing personal accident, life and commercial lines; overlaps directly with Seguros del Pichincha's accident and corporate insurance offerings.
• Liberty Seguros Ecuador: Subsidiary of Liberty Mutual selling life, P&C and auto in Ecuador; directly competes with Seguros del Pichincha in life and accident while leveraging broader multinational product lines.
• Zurich Seguros Ecuador: Ecuadorian subsidiary of Zurich Insurance, offering life, P&C and SME commercial products; a direct competitor in Ecuador for both retail and corporate insurance customers.
• AIG Metropolitana: AIG's Ecuadorian operation focused on life and accident coverages, with multinational underwriting capacity and reinsurance backing; competes with Seguros del Pichincha for individual and corporate life policies.

Regional players

• Seguros Bolívar (Ecuador): Colombian-headquartered insurer with Ecuadorian operations; a regional peer offering life and general insurance, with comparable distribution through brokers but primarily operating outside Ecuador's domestic market.

Emerging players

• Hispana de Seguros: Smaller Ecuadorian insurer providing life and general insurance products; competes in overlapping retail and SME segments with less brand scale than Seguros del Pichincha.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SegPichincha

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seguros del Pichincha