FaceUp
FaceUp is a Prague-based SaaS platform that provides anonymous whistleblowing, case management, and ethics & compliance infrastructure to 3,600+ organizations and 2,000+ schools across 70+ countries, with tiered subscriptions, AI-powered hotline capabilities, and US/UAE expansion focus.
- Company typePrivate
- Founded2017
- HeadquartersMt Pleasant, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What FaceUp does
FaceUp is a Prague-headquartered, cloud-native SaaS platform that provides anonymous whistleblowing, case management, and ethics & compliance infrastructure to corporate and educational customers across 70+ countries. Founded in 2017 by Jan Slama, David Spunar, and Pavel Ihm as a student project at the JIC innovation agency, the company originated with an anti-bullying focus for schools before extending into corporate whistleblowing and adjacent compliance workflows. The platform is built on AWS with selectable data residency across the U.S. (California), EU (Ireland), UAE, and Australia, and is delivered with end-to-end encryption options, ISO 27001, GDPR, SOC 2, and HIPAA-readiness. Product surface spans anonymous reporting across web, iOS, Android, and voice hotline channels; centralized case management with investigation workflows; analytics and Power BI/Tableau integration; and add-on modules including an AI-Powered Hotline (using OpenAI LLM via API) and a Writing AI Assistant. Verticals served include technology, finance, healthcare, construction and industrial, automotive, retail, and government, alongside a dedicated schools and universities solution used by 2,000+ schools (free for Czech institutions).
FaceUp operates a tiered SaaS subscription model with Starter, Professional, and Enterprise plans for organizations, plus special school pricing tied to student count, premium add-ons (AI Hotline, Live Hotline, Writing AI Assistant, Investigation Workflows), and an annual billing discount of up to 30%. Go-to-market is a hybrid of self-serve subscription for mid-market customers, sales-led enterprise motion with a named US sales contact (Vince Ferraris), and a five-tier channel program covering resellers, service partners, referral partners, technology partners, and affiliates. The customer base of 3,600+ organizations includes enterprise references such as Mercedes-Benz, Zendesk, Heineken, PWC, Taco Bell, KFC, Sephora, Emirates, Renault, and Škoda, alongside education customers including Charles University, ADvTECH Group, and the Czech Ministry of Education.
The company has raised approximately $9 million in total funding, with a $3 million late seed round in October 2024 led by Reflex Capital and a $5 million Series A in May 2026 led by Fil Rouge Capital, supported by JIC Ventures, Venture to Future Fund, Gi21 Capital, Tilia Impact Ventures, and Reflex Capital. Capital is earmarked for U.S. and UAE expansion, scale-up of the marketing-led motion and partner ecosystem, and product extension into a full Ethics & Compliance suite with planned Disclosure Management and Policy Management modules. Operating entities are FaceUp Technology s.r.o. (Czech Republic) and FaceUp Technology Inc. (United States), with no external parent group; founders retain meaningful equity through an employee stock ownership plan established in 2023.
FaceUp firmographics
Firmographics- Name
- FaceUp
- Legal name
- FaceUp Technology Inc. and FaceUp Technology s.r.o.
- Website
- https://faceup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FaceUp is a Prague-based SaaS platform that provides anonymous whistleblowing, case management, and ethics & compliance infrastructure to 3,600+ organizations and 2,000+ schools across 70+ countries, with tiered subscriptions, AI-powered hotline capabilities, and US/UAE expansion focus.
- Ownership category
- akta.pro rank
FaceUp industry classification
Industry- Product category
- Ethics & Compliance Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dating & Social Discovery Safety (Profiles, Messaging, Harassment) (BPAAALAG)
Keywords
Where FaceUp is headquartered
LocationHeadquarters
- HQ city
- Mt Pleasant
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
FaceUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Companies): Tiered subscription pricing for organizations: Starter (up to 5 admins), Professional (up to 10 admins, popular tier), and Enterprise (unlimited admins). Billing available monthly, quarterly, or annual with up to 30% discount on annual. Self-onboarding is free and takes minutes.
- School Pricing (Special/Discounted): Special pricing tailored to number of students for schools and universities. Free trial available before committing. Free for schools in the Czech Republic.
- Add-on Services (AI Hotline, Live Hotline, Writing AI Assistant): Premium add-ons including AI-Powered Hotline, Live Hotline (live agent support), Writing AI Assistant, and Investigation workflows available on top of base subscription tiers.
- Social Impact / B2B-funded Schools: Every company that joins FaceUp receives five free school accounts to donate to schools of their choice; effectively a B2B-funded channel extending free service to schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - For organizations meeting whistleblower laws |
| Subscription | Monthly | Professional - For multi-department organizations (Popular tier) |
| Subscription | Multi-year contract | Enterprise - For complex multi-entity international compliance |
| Subscription | Annual | School Pricing (Special) |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels10 records
FaceUp product offering
Product offeringCore offering
FaceUp is a cloud-native SaaS platform that provides anonymous whistleblowing reporting, case management, analytics, surveys, and an AI-powered hotline for ethics and compliance programs. The platform enables employees, students, and stakeholders to securely report misconduct across web, mobile, and phone channels, while giving compliance, legal, HR, and school administrators structured tools to triage, investigate, and resolve cases. It is sold as a tiered subscription (Starter, Professional, Enterprise) with add-ons, and is offered free to schools in the Czech Republic.
Product overview
FaceUp is a single unified Ethics & Compliance platform (cloud-hosted SaaS) built around a core whistleblowing and case-management system, with modular add-ons layered on top. The core platform delivers Anonymous Reporting, Case Management, Analytics, and Surveys as integrated modules, complemented by add-ons including an AI-Powered Hotline (with automated transcription and voice anonymization powered by OpenAI), Investigation Workflows (coming soon), a Writing AI Assistant, and planned Disclosure Management and Policy Management modules funded by the 2026 Series A. Vertical solutions are packaged for Schools & Universities and for corporate Whistleblowing use cases, and the platform is accessible via web, iOS, and Android apps with native integrations (Slack, UKG, BambooHR, Microsoft Teams, Jira, Notion, ClickUp, Paylocity) and Zapier/Make connectors across 3,000+ apps.
Differentiator
Problem solved
Functional benefit
Products and services
- FaceUp Ethics & Compliance Whistleblowing Platform Centralized cloud-based Ethics & Compliance platform that combines anonymous reporting, case management, analytics, surveys, and an AI-powered hotline into a single system for organizations. Trusted by 3,600+ organizations across 70+ countries including Mercedes-Benz, Zendesk, Heineken, Taco Bell, and PWC.
- AI-Powered Hotline Multilingual 24/7 hotline add-on powered by an AI Voice Agent that converts every call into a structured, actionable report with automated transcription and voice anonymization. Recordings automatically deleted after 30 days unless legally required; the agent does not retain memory between calls.
- Writing AI Assistant Generative-AI add-on that helps case handlers improve clarity, adjust tone, and enhance the impact of written messages during case communications.
- Schools & Universities Solution Vertical solution packaging of the FaceUp platform tailored for educational institutions, providing anonymous reporting for students, staff, and parents with safeguarding-focused case management. Used by 2,000+ schools and offered free to schools in the Czech Republic.
- FaceUp Mobile App (iOS & Android) Native iOS and Android companion apps providing seamless on-the-go access to the FaceUp reporting platform for submitting and managing reports.
Companies that use FaceUp
Customer profileNamed customers36 records
Segments9 records
Ideal customer profiles4 records
FaceUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature10 records
FaceUp partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered major, flagship and minor.
- SlackmajorNative integration partner. Slack notifications for admins about new reports, updates, and whistleblower replies. Slack logo displayed prominently on integrations page.
- Microsoft TeamsmajorNative integration partner. Works with school and enterprise workflows; MS Teams logo displayed on integrations page.
- BambooHRmajorNative HRIS integration. Logo displayed on integrations page; BambooHR case study published on FaceUp blog.
- UKGmajorNative integration with UKG HR systems mentioned in pricing page feature list.
- PaylocitymajorFeatured in joint blog 'Strengthening Compliance and Ethical Oversight with Paylocity and FaceUp' published May 2026. Integration with HRIS / payroll for compliance oversight.
- ZapiermajorIntegration with 3,000+ apps via Zapier for workflow automation.
- Make (Integromat)majorIntegration with 3,000+ apps via Make for workflow automation.
- Power BImajorIntegration with Microsoft Power BI for advanced data visualizations and compliance dashboards. Joint blog post and YouTube tutorial.
- Amazon Web Services (AWS)flagshipCloud data storage infrastructure sub-processor. Provides selectable data residency in California (US), Ireland (EU), UAE, and Australia. AWS holds ISO9001, ISO22301, ISO27001, ISO27017, SOC1, SOC2, SOC3 certifications. Infrastructure managed via Terraform with multi-AZ deployment and automated daily backups.
- VonagemajorHotline telephone line sub-processor (automated). Provides automated phone hotline infrastructure for the AI-powered hotline feature.
- AnswerNetmajorHotline telephone line sub-processor (live agents). Provides live hotline support for the Live Hotline add-on.
- OpenAIflagshipLLM natural language processing sub-processor. Deployed solely in connection with the AI-powered hotline feature for voice transcription, voice anonymization, and AI-assisted report documentation. API usage only; no training on Customer data per OpenAI API Data Usage Policy.
- Reseller NetworkmajorPublic reseller program with partner directory and lead submission. Series A funding explicitly earmarked to grow reseller channels.
- Service PartnersmajorExternal support team of service partners guides users through compliance needs and FaceUp implementation. Multilingual support partners.
- Referral PartnersmajorReferral partner program for customer referrals. Series A funding earmarked to scale marketing-led motion via partners.
- Affiliate NetworkminorPublic affiliate program available for commission-based customer referrals.
- Technology PartnersmajorTechnology partner program for ecosystem integrations including Slack, MS Teams, BambooHR, UKG, Jira, Notion, ClickUp, Paylocity, Power BI, Tableau, Zapier, Make, and others.
Scale indicators16 records
Recent moves6 records
Expansion highlights7 records
FaceUp competitors and assessment
Company assessmentEmerging players
- AllVoices: Employee feedback and misconduct reporting platform with case management. Comparable in core employee reporting workflow but differentiated by stronger employee engagement tooling.
- Vault Platform: VC-backed ethics & compliance platform focused on misconduct reporting, investigations, and case management. Closely comparable product surface to FaceUp with a similar enterprise go-to-market motion.
Direct peers
- Canary (SpeakUp): Whistleblowing and ethics hotline platform providing anonymous reporting and case management. Direct competitor in the same product category with comparable SaaS delivery and mid-market focus.
- WhistleB: Whistleblowing solution provider (now part of NAVEX) focused on EU Whistleblowing Directive compliance. Closely comparable in anonymity, reporting channels, and EU regulatory alignment.
- EQS Group: German-headquartered compliance SaaS provider with an integrity line (whistleblowing) product and broader governance/COSO suite. Comparable European-headquartered competitor with overlapping ethics & compliance functionality.
- NAVEX Global: Largest dedicated ethics & compliance/whistleblowing hotline platform (NAVEX One, EthicsPoint, WhistleB). Most direct competitor to FaceUp in anonymous reporting, case management, and hotline services for mid-market and enterprise.
- SpeakUp: Whistleblowing and integrity hotline platform offering anonymous reporting channels and case management. Closely comparable in feature set to FaceUp's core whistleblowing module.
Broad incumbents
- LRN Corporation: Ethics & compliance SaaS and content provider offering ethics hotlines, code of conduct, and training. Overlaps with FaceUp in whistleblowing hotline and case management but anchored in a broader training/education portfolio.
- OneTrust (Convercent): Broad GRC, privacy, and ethics & compliance platform after acquiring Convercent. Competes in ethics line/whistleblowing but offers a much wider portfolio of privacy, security, and trust intelligence capabilities.
Regional players
- Ethicontrol: European (Spanish) whistleblowing and ethics compliance platform focused on EU regulatory alignment. Comparable product offering but primarily competes in the EU/Iberian market rather than globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
FaceUp social profiles
Digital presenceFaceUp compliance and trust
Trust signalCompliance9 records
FaceUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
FaceUp leadership team
Management profileNumber of profiles
Profiles8 records
FaceUp subsidiaries and ownership
Company hierarchySubsidiaries2 records
FaceUp funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FaceUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FaceUp
What does FaceUp do?
FaceUp is a cloud-native SaaS platform that provides anonymous whistleblowing reporting, case management, analytics, surveys, and an AI-powered hotline for ethics and compliance programs. The platform enables employees, students, and stakeholders to securely report misconduct across web, mobile, and phone channels, while giving compliance, legal, HR, and school administrators structured tools to triage, investigate, and resolve cases. It is sold as a tiered subscription (Starter, Professional, Enterprise) with add-ons, and is offered free to schools in the Czech Republic.
Is FaceUp a public or private company?
FaceUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was FaceUp founded?
FaceUp was founded in 2017. It employs 51 to 100 people.
Where is FaceUp based?
FaceUp is headquartered in Mt Pleasant, United States, in the North America region.
How does FaceUp make money?
Four revenue lines are on record. SaaS Subscription (Companies) is the primary driver. The others are school Pricing (Special/Discounted), add-on Services (AI Hotline, Live Hotline, Writing AI Assistant) and social Impact / B2B-funded Schools.
Who are FaceUp's main competitors?
Emerging players on record are AllVoices and Vault Platform. Direct peers are Canary (SpeakUp), WhistleB, EQS Group, NAVEX Global and SpeakUp. Broad incumbents are LRN Corporation and OneTrust (Convercent). Ethicontrol is listed as a regional player.
Does FaceUp have an API?
Yes. FaceUp offers Webhooks & API Access as part of its Professional and Enterprise plans, enabling advanced integrations, data sharing, and employee synchronization via APIs. An 'Employee sync via API' feature keeps employee lists updated securely. External APIs and webhooks support custom integrations and data sharing with downstream systems. Developer documentation is at www.faceup.com/en/whistleblowing-security.
What industry is FaceUp in?
FaceUp's product category is Ethics & Compliance Software. Its primary akta.pro industry code is BPAAALAG, Dating & Social Discovery Safety (Profiles, Messaging, Harassment). Its NAICS code is 518 and its SIC code is 7372.