Frameworks

What Frameworks does

Frameworks is a cloud-based ERP software vendor focused on trade suppliers in the building, timber, electrical, and plumbing wholesale verticals, headquartered in Erina, Australia. The platform provides multi-branch inventory management, point-of-sale, purchasing, and operational workflows tailored to the specific needs of merchant and distributor operations, with claimed capability to reduce ERP implementation time by 40% versus alternatives and boost timber operations productivity by 20%. The product is sold on a SaaS subscription basis and is distributed primarily through owning and partner buying groups including IHG, Natbuild, Plumbing Plus, HBT, ITM, and Gemcell, embedding the software into collective procurement ecosystems across Australia and New Zealand.

Name

Frameworks

Legal name

The Trustee for Sterland Computing Trust

Website

https://myframeworks.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Frameworks is a cloud-based ERP platform for trade suppliers in building, timber, electrical, and plumbing wholesale, distributed through buying groups across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Trade Supply ERP Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Trade supply ERP
• Cloud ERP software
• Inventory management
• Multi-branch stock control
• Trade desk sales

Headquarters

HQ city

Erina

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cloud ERP SaaS Subscription: Frameworks operates as a cloud-based ERP delivered via a subscription/software-as-a-service model. Customers pay for access to the platform including financials, inventory, POS, trade desk sales, and integration capabilities. Given the enterprise nature of the product and buying-group distribution model, pricing is likely quote-based and tailored to the number of branches, users, and modules deployed. No on-premise perpetual license model is referenced — the company explicitly markets itself as 'cloud-based ERP software' with no separate financial system required.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Frameworks is a cloud-based ERP platform built specifically for large inventory trade suppliers operating in the building, timber, electrical, and plumbing trades. The platform unifies financials, inventory and stock control, trade desk sales, point of sale, project management, supplier management, and automated workflow within a single integrated system, with industry-specific capabilities such as timber pack management, plumbing rebate handling, electrical cable roll management, and frame and truss manufacturing integration.

Product overview

Frameworks is a cloud-based ERP platform designed exclusively for trade suppliers in the building, plumbing, electrical, and timber industries across Australia and New Zealand. The core Frameworks ERP platform provides fully integrated financials, inventory management, trade desk sales, point of sale, project management, supplier management, and cloud deployment capabilities. The platform offers industry-specific modules including timber handling and pack management, cable roll management for electrical wholesalers, plumbing rebate handling, and frame and truss manufacturing integration. Key features include multi-branch real-time stock control, automated notifications, and an open API architecture for third-party integrations with CRM systems, shopping carts, manufacturing packages, and buying group systems.

Differentiator

Problem solved

Functional benefit

Brands

• Frameworks: Cloud-based ERP software designed for trade-supply industries including timber, plumbing, building materials, and electrical trades.
• Stix
• ProStix

Products and services

• Frameworks ERP

Quantifiable outcome

• 40% faster ERP implementation time
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• DMSi SoftwareflagshipStrategic or Co-development PartnerIn 2018, Sterland Computing (the parent company of Frameworks) joined forces with DMSi Software — a US-based independent company also focused exclusively on trade suppliers. Both companies shared values and a vision for the future. The companies merged under the DMSi name, combining Frameworks (ANZ market) with DMSi's existing platform for the US market. This is a strategic integration of two trade-supply ERP specialists.
• Independent Hardware Group (IHG)coreChannel Partner/ Reseller/ DistributorIHG is a major Australian building supplies and hardware buying group. Frameworks maintains a dedicated page on its website for IHG and has developed features directed at IHG members' specific needs. The group actively recommends Frameworks to its membership base.
• National Building Suppliers Group (Natbuild)coreChannel Partner/ Reseller/ DistributorNatbuild is the National Building Suppliers Group, an Australian buying group. Frameworks is described as 'the number one application used by members' of Natbuild. The relationship spans over 22 years, with Natbuild actively directing members to Frameworks and influencing product development.
• Plumbing PluscoreChannel Partner/ Reseller/ DistributorPlumbing Plus is an Australian plumbing supplies buying group. Frameworks has a dedicated page on its website for Plumbing Plus and has developed plumbing-specific features including rebate handling, linked purchasing, and cost hiding capabilities to meet the group's membership needs.
• HBT Building Supplies RetailerscoreChannel Partner/ Reseller/ DistributorHBT is a building supplies retail buying group. Frameworks maintains a dedicated page for HBT on its website and counts HBT members like Kents Building Supplies as customers. The group is actively served through the Frameworks platform.
• ITM Independent Timber MerchantscoreChannel Partner/ Reseller/ DistributorITM is the largest independent timber merchants buying group in New Zealand. The largest ITM members operate Frameworks, making it a key contributor to the group's success. ITM drives development of Frameworks to meet unique NZ hardware market needs. ITM members collectively process over $200 million in annual sales revenue through Frameworks. Integration includes ITM's store charge-back system, Priority card, OneAccount, common stock file with ITM codes.
• Gemcell Electrical WholesalecoreChannel Partner/ Reseller/ DistributorGemcell is an Australian electrical wholesale buying group. Frameworks was recently installed into a major Gemcell operation, marking its first implementation into the electrical wholesale market. The Frameworks team invested in developing key electrical-specific functions including cable management, kit product handling, and proforma invoicing to meet Gemcell's requirements.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Epicor Software: Epicor provides industry-specific ERP solutions including for distribution, manufacturing, and retail; it serves building supply and hardlines distributors with broader portfolio functionality, competing against Frameworks for mid-market and enterprise trade suppliers.
• NetSuite (Oracle): Oracle NetSuite is a leading cloud ERP platform serving wholesale distribution and multi-branch retail operations; it represents the enterprise-grade alternative Frameworks competes against in larger trade-supply deals.
• Sage X3 / Sage Intacct: Sage offers mid-market ERP and financial management software used by many distribution and trade businesses; it represents the generic ERP alternative Frameworks displaces in mid-market trade-supply opportunities.
• Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is a mid-market cloud ERP widely used by distributors and wholesalers globally; it is increasingly deployed in ANZ and competes with Frameworks for mid-market trade-supply customers seeking Microsoft-stack integration.
• MYOB Acumatica (now part of MYOB): MYOB and Acumatica provide cloud ERP/accounting software widely used in Australia and New Zealand across SMB and mid-market; both compete with Frameworks for trade supplier wallet share, especially in single-branch operations.

Emerging players

• Brightpearl: Brightpearl offers cloud ERP for retailers and wholesalers with strong inventory, order management, and financial integration; it competes with Frameworks in the multi-channel trade and wholesale space, particularly for digitally native merchants.
• Unleashed Software: Unleashed provides cloud inventory management software popular with ANZ and global wholesalers and distributors; it competes from the inventory management angle against Frameworks for smaller trade suppliers.
• Cin7 Core (Cin7 Omni): Cin7 provides cloud-based inventory management and order fulfillment software for product sellers; while more horizontal, it targets similar trade/distribution customer profiles and represents a modern cloud-native alternative for inventory-heavy operations.
• Jonas Construction Software / Jonas Software (Vertical ERP): Jonas Software operates a portfolio of vertical-specific ERP solutions including construction and trade-supply-adjacent software; its vertical-specialization model is closely analogous to Frameworks' industry-specific approach, making it a structural comparable.

Direct peers

• DMSi Software: DMSi is the parent company that merged with Sterland Computing in 2018; its US-focused trade-supply ERP platform shares the same vertical specialization (lumber, building materials, hardlines) and target customer profile as Frameworks, with overlap in product DNA and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sterland-computing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frameworks