MOQdigital
MOQdigital is a wholly-owned subsidiary of Brennan IT, Australia's largest independently owned systems integrator, contributing digital transformation and data analytics capabilities to a broader managed IT services and Microsoft-centric enterprise portfolio.
- Company typePrivate
- Founded1998
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MOQdigital does
MOQdigital was an independent digital solutions company providing digital transformation, data analytics, and IT consulting services to Australian organisations. On November 9, 2022, MOQdigital was acquired by Brennan IT — Australia's largest independently owned Systems Integrator and Managed IT services provider — and now operates as a wholly-owned subsidiary within the Brennan Technology Group, contributing data and digital transformation capabilities to the broader portfolio. Existing MOQdigital customer contracts remain in place, and the My Virtual DBA portal continues to operate post-acquisition.
Under the parent, the combined entity delivers end-to-end IT services across advanced networking, cloud and infrastructure, cybersecurity, data and AI, hardware and software procurement, Microsoft Dynamics 365, modern workplace, and 24/7/365 service desk offerings. The technology stack is anchored on Microsoft — with all six Microsoft Solutions Partner designations including Cloud Partner — supplemented by 200+ vendor partnerships (HPE, Fortinet, Sophos, Palo Alto, Pure Storage, SentinelOne, Rubrik, Check Point, Commvault, Netskope). Prop
MOQdigital firmographics
Firmographics- Name
- MOQdigital
- Legal name
- Brennan Technology Group Pty Limited
- Website
- https://moqdigital.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- MOQdigital is a wholly-owned subsidiary of Brennan IT, Australia's largest independently owned systems integrator, contributing digital transformation and data analytics capabilities to a broader managed IT services and Microsoft-centric enterprise portfolio.
- Ownership category
- akta.pro rank
MOQdigital industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Other Management Consulting Services (541618), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Configuration Management & CMDB Services (BPAEAJAK)
- akta.pro secondary industries
- Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA), Data Observability & Monitoring (HDAEADAI), Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Data Sharing & Data Marketplace Governance (HDAEADAK)
Keywords
Where MOQdigital is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
MOQdigital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Managed IT Services: Ongoing managed services including service desk, infrastructure management, cloud services, and cybersecurity monitoring. Revenue generated through recurring service contracts with enterprise customers.
- Professional Services: Digital transformation consulting, project delivery, implementation services, and strategic advisory. One-time and project-based engagements.
- Hardware and Software Procurement: IT procurement services including hardware sourcing, configuration, software licensing, and asset disposal. Revenue from margins on technology procurement and financing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise managed IT services with tailored pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
MOQdigital product offering
Product offeringCore offering
MOQdigital was a digital solutions company providing digital transformation services, data analytics, and IT consulting. Following its November 2022 acquisition by Brennan IT, MOQdigital's offerings are now delivered through Brennan's portfolio of managed IT services, cloud and infrastructure, cybersecurity, data and AI, Microsoft Dynamics, modern workplace, and 24/7 service desk solutions for Australian enterprises and government agencies.
Product overview
MOQdigital was a digital solutions company that provided digital transformation services, data analytics capabilities, and IT consulting. On November 9, 2022, MOQdigital was acquired by Brennan IT. The combined entity offers an extensive range of IT services including digital transformation, managed services, professional services, cybersecurity, and data analytics that help drive business insights and align business strategy with future IT planning. Brennan operates as Australia’s largest independently owned Systems Integrator and Managed IT services provider, offering Advanced Networking, Cloud & Infrastructure, Cybersecurity, Data and AI, Hardware & Software, Microsoft Dynamics, Modern Workplace, and Service Desk solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Advanced Networking
- Cloud & Infrastructure
- Cybersecurity
- Data and AI
- Hardware & Software Procurement
- Microsoft Dynamics Services
- Modern Workplace
- Service Desk
- Digital Transformation Services
- My Virtual DBA Portal
Quantifiable outcome
- Reporting time reduced from 2 days to 2.5 hours per month for Australian Psychological Society
- +4 more outcomes
Companies that use MOQdigital
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles4 records
MOQdigital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MOQdigital partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- MicrosoftflagshipLongstanding Microsoft partnership with all 6 Microsoft Solutions Partner designations including Cloud Partner designation. Brennan has provided Australian companies with support for Microsoft applications since 1997 and holds all Microsoft Partner designations. Direct line to specialist resources within Microsoft for advanced technical support.
- HPE (Hewlett Packard Enterprise)coreTechnology vendor partnership for storage solutions including HPE Nimble SAN and HPE HF40 SAN storage solutions for enterprise customers requiring high-performance, resilient infrastructure.
- FortinetcoreCybersecurity technology partner providing next-generation firewall and network security solutions as part of Brennan's managed security services.
- SophoscoreCybersecurity partner providing endpoint protection and security solutions integrated into Brennan's security service offerings.
- Azure / Microsoft CloudflagshipPrimary cloud platform partner with Microsoft Field Led funding access for Cloud Adoption Framework workshops and proof-of-concept validation. Brennan Azure Foundations solution enables enterprise cloud migrations.
- Clade (Brennan Company)coreBrennan subsidiary company engaged for Microsoft Dynamics 365 Business Central implementations, particularly for not-for-profit sector clients like Scouts Australia.
- 200+ Technology VendorscoreEcosystem of over 200 industry-leading technology vendors spanning off-the-shelf products from recognised brands through to bespoke equipment from specialist suppliers including Palo Alto, Pure Storage, SentinelOne, Rubrik, Check Point, Commvault, Netskope, and many more.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
MOQdigital competitors and assessment
Company assessmentEmerging players
- Slalom: Global consulting and technology services firm with growing Asia-Pacific presence; competes in digital transformation, cloud, and data analytics engagements aligned with Microsoft stack.
Direct peers
- Atturra: ASX-listed Australian IT services and managed services business with comparable Microsoft and Dynamics capabilities, serving mid-market and enterprise customers across Australia.
- Interactive (Interactive Pty Ltd): Privately held Australian managed services and cloud provider; competes head-to-head for mid-market and enterprise managed services contracts in Australia.
- Data#3: ASX-listed Australian IT solutions and managed services provider with strong Microsoft alignment and a similar enterprise/government customer base. Most directly comparable independent Australian SI/MSP at scale.
- Kinetic IT: Large Australian-owned managed IT services provider with strong government and enterprise footprint; comparable in scale, ownership profile, and service portfolio.
Broad incumbents
- Accenture Australia: Global SI with a large Australian practice competing for high-end digital transformation, cloud, and cybersecurity engagements; broader but overlapping capability set.
- Insight Enterprises: Global IT solutions integrator with hardware/software procurement and managed services capabilities; comparable in the hardware/software procurement and solutions integration side of the business.
- DXC Technology Australia: Global IT services and solutions provider with a meaningful Australian business serving enterprise and government clients across managed services, cloud, and modern workplace.
- Fujitsu Australia: Global SI with significant Australian operations, particularly in government and enterprise. Overlaps substantially in managed services, cloud, and digital transformation but as part of a wider global portfolio.
Regional players
- Long View Systems: North American managed IT and cloud services provider with comparable Microsoft-centric services portfolio; useful North American proxy for the managed services model though it does not directly compete in Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
MOQdigital social profiles
Digital presenceMOQdigital compliance and trust
Trust signalCompliance1 record
MOQdigital financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOQdigital leadership team
Management profileNumber of profiles
Profiles1 record
MOQdigital subsidiaries and ownership
Company hierarchySubsidiaries2 records
MOQdigital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOQdigital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOQdigital
What does MOQdigital do?
MOQdigital was a digital solutions company providing digital transformation services, data analytics, and IT consulting. Following its November 2022 acquisition by Brennan IT, MOQdigital's offerings are now delivered through Brennan's portfolio of managed IT services, cloud and infrastructure, cybersecurity, data and AI, Microsoft Dynamics, modern workplace, and 24/7 service desk solutions for Australian enterprises and government agencies.
Is MOQdigital a public or private company?
MOQdigital is a private company. It is classified as founder individual operated bootstrapped and is currently acquired.
When was MOQdigital founded?
MOQdigital was founded in 1998. It employs 11 to 50 people.
Where is MOQdigital based?
MOQdigital is headquartered in Sydney, Australia, in the Oceania region.
How does MOQdigital make money?
Three revenue lines are on record. Managed IT Services are the primary driver. The others are professional Services and hardware and Software Procurement.
Who are MOQdigital's main competitors?
Slalom is listed as an emerging player. Direct peers are Atturra, Interactive (Interactive Pty Ltd), Data#3 and Kinetic IT. Broad incumbents are Accenture Australia, Insight Enterprises, DXC Technology Australia and Fujitsu Australia. Long View Systems is listed as a regional player.
Does MOQdigital have an API?
No public API is recorded for MOQdigital.
What industry is MOQdigital in?
MOQdigital's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAJAK, Configuration Management & CMDB Services, with a secondary code of HDABANAA, Data Center Operations & Managed Services (Remote Hands, NOC/SOC). Its NAICS code is 54151 and its SIC code is 7370.