Sentis
Sentis is an Australia-based safety culture transformation firm that applies psychology and neuroscience to help organizations in mining, energy, utilities, and agriculture move beyond compliance-based safety training. Founded in 2003, it serves 500+ organizations across 35+ countries through assessments, training, and consulting.
- Company typePrivate
- Founded2003
- HeadquartersBrisbane, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Sentis does
Sentis is an Australian safety culture transformation company founded in 2003, headquartered in Brisbane, Queensland. The firm applies applied psychology and neuroscience to safety culture rather than relying on traditional compliance-based training, addressing the 'safety plateau' where organizations stall after conventional approaches fail to drive further incident reduction. Its core methodology, branded 'Positive Safety', evolved from the original Zero Incident Process (ZIP) program and centres on shifting attitudes and mindsets rather than rules and procedures.
The product portfolio is organized around a four-phase framework (Understand, Align, Implement, Integrate). The 'Understand' phase is anchored by the Positive Safety Benchmark (a four-tier Safety Climate Survey system measuring 22+ dimensions with optional Critical Risk, Psychological Safety, and other modules), the ZEROScale psychometric assessment (benchmarked against 50,000+ respondents), the Onsite Safety Evaluation (expert-led qualitative assessment across 24 dimensions), the Safety Leadership Assessment, and psychosocial and critical risk assessments. The 'Implement' phase includes Positive Safety Programs (modular foundation and leadership modules), leadership coaching via the CogCoach methodology, and eLearning courses (Safety Essentials, Resilience Basics, Safety Leadership Essentials, Leading Resilient Teams, Leading Positive Fatigue Management). Embedding packages, interactive toolkits, induction programs, and the Change Agents program support the 'Integrate' phase.
Revenue is generated primarily through professional services (enterprise consulting, training delivery, and assessments), supplemented by one-time eLearning course sales and tiered annual embedding subscriptions. Pricing for individual eLearning courses is publicly disclosed (AUD $165-$495), while enterprise engagements are quote-based. The company serves 500+ organisations across 35+ countries, with named enterprise clients including BHP Olympic Dam, Glencore Zinc Australia, GrainCorp, Dalrymple Bay Infrastructure, Downer, Unitywater, South East Water, Contact Energy, Genesis Energy, Transalta, Forico, Paraway Pastoral, and Electranet. Delivery is via direct enterprise sales, co-facilitation with client champions, an in-house consulting team, and a global partner network with strategic alliances including Mibo, Incident Analytics, AIHS, AWIMAR, and Resource Industry Network.
Sentis firmographics
Firmographics- Name
- Sentis
- Legal name
- Sentis Pty Ltd
- Website
- https://sentis.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sentis is an Australia-based safety culture transformation firm that applies psychology and neuroscience to help organizations in mining, energy, utilities, and agriculture move beyond compliance-based safety training. Founded in 2003, it serves 500+ organizations across 35+ countries through assessments, training, and consulting.
- Ownership category
- akta.pro rank
Sentis industry classification
Industry- Product category
- Safety Culture Consulting
- NAICS
- Management Consulting Services (54161), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374), Services-Engineering Services (8711)
- akta.pro primary industry
- Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
- akta.pro secondary industry
- IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)
Keywords
Where Sentis is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Sentis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Consulting Services: Core revenue stream from consulting engagements including safety culture assessments, diagnostic services, strategy workshops, implementation planning, and ongoing advisory support. Delivered by team of experienced consultants and psychologists.
- Training and Coaching Programs: Revenue from delivering Positive Safety Programs, leadership coaching, critical risk training, and team development programs. Available in multiple formats: Sentis-led, co-facilitated, short sessions, half-day, 1-day, 2-day intensive, or blended learning.
- Online eLearning Courses: Self-paced online courses sold individually: Safety Essentials (AUD $330), Resilience Basics (AUD $250), Safety Leadership Essentials (AUD $495), Leading Resilient Teams (AUD $165), and Leading Positive Fatigue Management. CPD points available for some courses.
- Embedding Packages and Toolkits: Tiered support packages (Awareness, Targeted, Best-Practice) for extending program impact. Includes factsheets, posters, concept videos, campaign toolkits, and implementation support sessions.
- Safety Climate Surveys and Diagnostics: Four tiers of Positive Safety Benchmark surveys: Pulse, Express, Insights, Explorer. Revenue from survey administration, reporting, and expert analysis services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Self-paced online workplace safety training course exploring brain science, thinking skills, and safety attitudes. |
| One time/ perpetual license | Pay-as-you-go | Self-paced online resilience training covering five practices of resilience. |
| One time/ perpetual license | Pay-as-you-go | Online leadership development exploring 8 safety leadership competencies. |
| One time/ perpetual license | Pay-as-you-go | Leadership resilience training building on Resilience Basics to help leaders support team wellbeing. |
| One time/ perpetual license | Pay-as-you-go | Online course on fatigue management responsibilities and skills for leaders. |
| Subscription | Annual | Tiered embedding packages to sustain training impact with practical resources. |
| Hybrid | Multi-year contract | Four-tier Safety Climate Survey assessment system. |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Sentis product offering
Product offeringCore offering
Sentis is a psychology-based safety culture transformation company that combines neuroscience, organizational psychology, and applied safety science to help organizations move beyond compliance-based safety toward values-driven safety citizenship. The company delivers a comprehensive suite of diagnostic assessments (ZEROScale psychometric tool, Positive Safety Benchmark surveys, Onsite Safety Evaluations, Safety Leadership Assessments), training programs (Positive Safety Programs with foundation and leadership modules, eLearning courses), leadership coaching via the CogCoach methodology, and embedding tools/toolkits. Programs are delivered through Sentis-led consulting, co-facilitated engagement with internal champions, and a global partner network across 35+ countries.
Product overview
Sentis offers a comprehensive suite of safety culture transformation solutions built on psychology and neuroscience. The portfolio consists of: diagnostic assessments (Positive Safety Benchmark with Pulse/Express/Insights/Explorer tiers, ZEROScale psychometric assessment, Onsite Safety Evaluation, Safety Leadership Assessment, Psychosocial and Critical Risk Assessments); training programs (Positive Safety Programs with foundation and leadership modules, eLearning courses including Safety Essentials, Resilience Basics, Safety Leadership Essentials, Leading Resilient Teams, Leading Positive Fatigue Management); implementation support (Leadership Coaching via CogCoach methodology, Building Resilience program); and embedding tools (Embedding Packages, Interactive Toolkits, Induction Programs, Refresher Programs, Change Agents Program, Leader Field Kit). The offering is delivered through a Driving Positive Safety framework (Understand-Align-Implement-Integrate phases) and includes the Positive Safety Community Portal for ongoing resources. Materials have been translated into over 20 languages for global delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Positive Safety Programs Psychology-based safety culture transformation programs that build mindset, skills and behaviors across workforce and leadership levels. Modular structure allows tailored deployment for enterprise clients in high-risk industries.
- ZEROScale Psychometric assessment that measures safety attitudes and thinking patterns linked to individual and organizational health and safety outcomes. Used by enterprises to diagnose the attitudinal drivers of safety behavior and benchmark against industry norms.
- Positive Safety Benchmark Safety culture assessment system comprising the Safety Climate Survey with optional modules for Critical Risk Climate, Psychological Safety, and other dimensions. Includes translation into 280+ languages.
- Onsite Safety Evaluation (OSE) Qualitative assessment service where Sentis experts visit client sites to evaluate safety culture through interviews, focus groups, and direct observation, benchmarking findings against the Safety Culture Maturity Model.
- Safety Leadership Assessment Individual-level diagnostic for leaders exploring how their behaviors shape safety culture. Measures eight safety leadership competencies and provides personalized development suggestions with debrief sessions.
- Psychosocial Assessments Assessments measuring psychological drivers of wellbeing and safety culture, helping organizations address psychosocial hazards and meet legislative obligations in psychosocial safety.
- Critical Risk Assessments Services including Incident Severity Analysis, Meta Incident Analysis, and Bowtie Analysis to understand and manage critical risks in high-risk industries.
- Leadership Coaching (CogCoach) Coaching methodology helping leaders apply Positive Safety concepts and improve safety leadership capability through one-on-one or small group coaching sessions.
- Building Resilience Program Evidence-based program teaching five practices of resilience (Active and Engaged, Optimistic and Solution-focused, Living with Purpose, Connected and Aware, Social Citizen) to help people thrive at work and in life.
- Embedding Packages Tiered support packages (Awareness, Targeted, Best-Practice) with factsheets, posters, concept videos, campaign toolkits, and implementation support sessions to extend program impact and embed Positive Safety concepts into daily work.
- Interactive Toolkits Multimedia toolkits including PowerPoint, factsheets, posters, animations, and emails reinforcing key Positive Safety concepts such as Safety as a Currency, Risk Awareness, and Locus of Control.
- Induction Programs Half-day programs introducing new starters to Positive Safety concepts, safety culture vision, brain and risk awareness, and the organization's safety expectations.
- Safety Interactions Training for leaders to improve the quality of in-field safety conversations, coaching, and accountability without blame.
- Change Agents Program Internal champion program equipping designated people to model Positive Safety behaviors, reinforce messages, support training, coach others, and sustain culture change.
- Refresher Programs Programs to reconnect the workforce with Positive Safety language, mindset, and ownership, available in Sentis-facilitated or self-delivery formats.
- Leader Field Kit (Prestarts & Toolbox Talks)
Quantifiable outcome
- 33.7% reduction in serious injury risk
- +5 more outcomes
Companies that use Sentis
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Sentis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Sentis partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- MibocoreProduct partnership combining Sentis' culture-first approach with Mibo's psychosocial analytics. Helps clients gain clearer understanding of stressors, engagement, and mental safety in the workplace. Enables organizations to build environments where people feel supported, empowered, and safe.
- Incident AnalyticscorePartnership providing Critical Control Assurance services. Combines Sentis' human-centred insights with advanced critical risk analytics. Helps organizations move beyond counting incidents to truly understanding patterns, behaviours and systems driving safety performance.
- Australian Institute of Health & Safety (AIHS)majorDiamond Partner with AIHS to help advance the profession and practice of workplace safety across Australia. Through shared initiatives, events and thought leadership, contributes to AIHS mission of building safer, healthier, and more productive workplaces.
- Australian Women in Mining & Resources (AWIMAR)majorFounding sponsor of AWIMAR, supporting development, recognition and inclusion of women across the resources sector. Partnership reflects shared belief that diversity drives stronger teams, better decisions and safer outcomes.
- Resource Industry NetworkcoreActive member and supporter working alongside leading organisations in regional Queensland. Promotes safety excellence and innovation through workshops, events and collaboration. Helps build capability and connection across the resources sector.
- Sentis Partner ProgramcorePartner program launched to provide localised support to clients around the world. Enables delivery of Sentis programs and methodology through trained partners in different regions including Asia Pacific, South Africa, America and Europe.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
Sentis competitors and assessment
Company assessmentBroad incumbents
- DNV: DNV is a global assurance and risk management firm providing safety advisory, certification, and training to maritime, energy, and industrial clients. Comparable to Sentis on enterprise safety culture and high-risk industry transformation engagements.
- Bureau Veritas: Bureau Veritas is a global TIC firm with HSE consulting and training services for industrial clients. Comparable to Sentis in serving large mining, energy, and infrastructure enterprises on safety culture, though as part of a certification-driven portfolio.
- dss+ (formerly DuPont Sustainable Solutions): dss+ is a global safety and operational risk management consultancy descended from DuPont, serving large industrial clients with safety culture, operational excellence, and risk advisory. Overlaps with Sentis on enterprise safety transformation but operates at much larger scale and broader portfolio.
- ERM (Environmental Resources Management): ERM is a global EHS and sustainability consultancy advising large resource, energy, and infrastructure clients. Overlaps with Sentis on safety culture transformation work for high-risk industry clients but offers broader environmental and sustainability services.
- DEKRA: DEKRA is a global testing, inspection, certification (TIC) and consulting firm with significant safety consulting and workforce safety services. Competes with Sentis in industrial safety transformation for enterprise clients, though as part of a much broader TIC portfolio.
Emerging players
- SafetyCulture: SafetyCulture is an Australia-based safety and quality operations platform (iAuditor) used by frontline workers across industries. Comparable to Sentis as an ANZ-rooted safety player targeting similar mid-market and enterprise customers, though software-led rather than consulting-led.
- Avetta: Avetta is a contractor and supply chain safety management platform connecting enterprises with pre-qualified contractors. Adjacent to Sentis in serving safety-conscious enterprises but focused on contractor compliance rather than culture transformation.
- Vector Solutions: Vector Solutions provides online safety training, compliance, and workforce development solutions to industrial and public-sector employers. Comparable to Sentis on safety leadership and training delivery for enterprise workforces, though primarily eLearning-based.
- VelocityEHS: VelocityEHS provides EHS software and advisory services to industrial clients, with modules covering safety culture, training, and incident management. Adjacent competitor targeting overlapping enterprise safety buyers with a software-plus-services model.
Direct peers
- SafeStart: SafeStart delivers behavior-based safety training and consulting to global enterprises, directly competing with Sentis on the mindset/behavior-change thesis for safety culture. Highly comparable in target customer (mining, energy, construction), methodology emphasis on human factors, and consulting-led delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sentis social profiles
Digital presenceSentis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sentis leadership team
Management profileNumber of profiles
Profiles9 records
Sentis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sentis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sentis
What does Sentis do?
Sentis is a psychology-based safety culture transformation company that combines neuroscience, organizational psychology, and applied safety science to help organizations move beyond compliance-based safety toward values-driven safety citizenship. The company delivers a comprehensive suite of diagnostic assessments (ZEROScale psychometric tool, Positive Safety Benchmark surveys, Onsite Safety Evaluations, Safety Leadership Assessments), training programs (Positive Safety Programs with foundation and leadership modules, eLearning courses), leadership coaching via the CogCoach methodology, and embedding tools/toolkits. Programs are delivered through Sentis-led consulting, co-facilitated engagement with internal champions, and a global partner network across 35+ countries.
Is Sentis a public or private company?
Sentis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sentis founded?
Sentis was founded in 2003. It employs 51 to 100 people.
Where is Sentis based?
Sentis is headquartered in Brisbane, Australia, in the Oceania region.
How does Sentis make money?
Five revenue lines are on record. Professional Consulting Services are the primary driver. The others are training and Coaching Programs, online eLearning Courses, embedding Packages and Toolkits and safety Climate Surveys and Diagnostics.
Who are Sentis's main competitors?
Broad incumbents on record are DNV, Bureau Veritas, dss+ (formerly DuPont Sustainable Solutions), ERM (Environmental Resources Management) and DEKRA. Emerging players are SafetyCulture, Avetta, Vector Solutions and VelocityEHS. SafeStart is listed as a direct peer.
Does Sentis have an API?
No public API is recorded for Sentis.
What industry is Sentis in?
Sentis's product category is Safety Culture Consulting. Its primary akta.pro industry code is BPAEANAC, Technical Enablement & Adoption Services (Change Management, Adoption, Champions), with a secondary code of BPAEAAAO, IT Program/Project Management (PMO) & Delivery Assurance. Its NAICS code is 54161 and its SIC code is 7372.