Winparts

What Winparts does

Winparts is a Netherlands-based, privately held e-commerce retailer of automotive parts, accessories, and consumables, founded in 2005 and operating across the Netherlands, Belgium, Ireland, France, Sweden, and broader Europe via country-specific storefronts (winparts.nl, .be, .ie, .fr, .se, .eu). The platform serves both private DIY car owners and professional mechanics, with a catalogue spanning 14 main categories (brake, exhaust, lighting, engine, filters and fluids, bodywork, cooling, drivetrain, interior, electronics, cleaning, workshop tools, windows, and transport accessories) plus adjacent verticals such as motorcycles, bicycles, boats, and caravans. Its core technical differentiator is a vehicle fitment engine — kentekencheck — that lets customers enter a license plate or select make/model/year to retrieve parts matched to their specific vehicle, supported by a pasgarantie (fit guarantee), a best-price guarantee, and a 30-day free exchange policy. Winparts also operates the Winparts GO! private label for consumables, an assembly partner (montagepartner) network for professional installation referrals, and B2B business accounts for garages and mechanics. Revenue is generated through one-time transactional sales of branded and private-label parts via the own-storefront e-commerce platform, with growth and brand trust reinforced by a 100+ article content library, social media presence, an affiliate program, and trust certifications including Thuiswinkel Waarborg and Ecommerce Europe Trustmark.

Name

Winparts

Legal name

Winparts

Website

https://winparts.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Winparts is a Netherlands-based e-commerce retailer of auto parts and accessories, founded in 2005, serving private car owners and professional mechanics across multiple European countries via localized storefronts with a license-plate-based fitment guarantee and a private-label brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Winneweer

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Auto Parts E-commerce: Winparts generates revenue through the direct online sale of auto parts, accessories, and maintenance products to consumers (B2C) and businesses (B2B). Products span categories including braking, lighting, engine, filters, fluids, bodywork, suspension, exhaust, cooling, and more. Revenue is primarily transaction-based, one-time per order, with no recurring subscription component for end consumers. The company also sells its own private-label brand Winparts GO! for products like brake cleaners and batteries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Winparts is an online auto parts retailer that sells vehicle spare parts, accessories, consumables (oils, filters, fluids), and workshop tools to consumers and automotive professionals across Europe. Customers find compatible parts by entering their license plate (kentekencheck) or by selecting vehicle make/model/year, with a fit guarantee (pasgarantie) backing each purchase. The company also sells its own private-label brand Winparts GO! (e.g., batteries, brake cleaners) and offers next-day delivery, 30-day free exchange, and a best-price guarantee.

Product overview

Winparts is an online auto parts retailer operating as a single e-commerce platform offering a comprehensive catalog of automotive parts, accessories, and related products for cars, motorcycles, bicycles, boats, and recreational vehicles. The product portfolio spans 14 main categories including body & sheet metal, lighting & lamps, brake systems, exhaust systems, chassis & drivetrain, cooling & heating, engine parts, filters & fluids, luggage & transport, windows & accessories, interior & upholstery, sensors & electronics, cleaning & protection, and workshop tools. The company also offers its own private label brand (Winparts GO!) for batteries and brake cleaners. Key service features include Pasgarantie (fit guarantee ensuring parts match the customer's vehicle), Besteprijsgarantie (best price guarantee), and 30-day free exchange policy. Customers can search parts by license plate number or manual vehicle selection. The platform serves both retail (B2C) and business (B2B) customers with dedicated account management.

Differentiator

Problem solved

Functional benefit

Brands

• Winparts GO!: Private label brand for automotive products including batteries and brake cleaners

Products and services

• Winparts GO! (private-label brand) Winparts' own private-label brand of auto parts and consumables, including batteries and brake cleaners, positioned as a value-for-money alternative to third-party brands. Sold directly through the Winparts e-commerce storefront.
• Brake System Parts (Remsysteem)
• Engine Parts & Accessories (Motordelen & toebehoren)
• Exhaust System Parts (Uitlaatsysteem)
• Lighting & Lamps (Verlichting & lampen)
• Body & Sheet Metal (Carrosserie & plaatwerk)
• Chassis & Drivetrain (Onderstel & aandrijving)
• Cooling System & Heating (Koelsysteem & verwarming)
• Filters & Fluids (Filters & vloeistoffen)
• Luggage & Transport (Bagage & transport)
• Windows & Accessories (Ruiten & toebehoren)
• Interior & Upholstery (Interieur & bekleding)
• Sensors & Electronics (Sensoren & elektronica)
• Cleaning & Protection (Schoonmaken & beschermen)
• Workshop & Tools (Werkplaats & gereedschap)
• RV, Motorcycle, Bicycle & Boat Parts (Camper, motor, fiets & boot)
• Winparts Online Auto Parts Storefront (main shopping portal) The main Winparts e-commerce shopping portal spanning 14+ product categories, with license-plate-based vehicle fitment search (kentekencheck), pasgarantie fit guarantee, best-price guarantee, 30-day free exchange, next-day delivery, and multi-country/multi-language support.

Quantifiable outcome

• 37,098 customer reviews with an 8.6 overall rating on KiyOh
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Montagepartners (Assembly Partners Network)coreChannel Partner/ Reseller/ DistributorWinparts maintains a network of professional assembly partners (montagepartners) who are listed on a map on the Winparts website. These partners install parts purchased from Winparts, providing a complete purchase-to-install service for customers who need professional help with installation. This creates a hybrid distribution model where Winparts handles the e-commerce sale and the assembly partner handles installation.
• Thuiswinkel (Thuiswinkel Waarborg)minorOthersWinparts is a member of Thuiswinkel (Dutch E-commerce Association), displaying the Thuiswinkel Waarborg (Thuiswinkel Guarantee) certification on its website. This certification indicates compliance with Dutch e-commerce standards for consumer protection, secure payments, and reliable delivery.
• Ecommerce Europe TrustmarkminorOthersWinparts holds the Ecommerce Europe Trustmark, a European e-commerce quality certification covering secure payments, clear consumer information, and compliance with EU consumer law.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oscaro: France-based online retailer of auto parts and accessories serving consumers and mechanics. Directly comparable on product breadth, license-plate fitment search, and B2C/B2B dual model, and a direct competitor in Winparts' FR/NL/BE footprint.
• AutoDoc: Berlin-headquartered pan-European online auto-parts retailer operating in 27+ countries with a multi-million-SKU catalog. Directly comparable as a cross-border e-commerce specialist serving DIY consumers and mechanics, and the most relevant scale benchmark for Winparts' multi-country model.
• Kfzteile24: German online auto-parts specialist serving both DIY and B2B customers with a large catalog and fitment tools. Closely comparable on e-commerce-led distribution, fitment search, and professional-mechanic segmentation, and a relevant benchmark for German-speaking market expansion.
• Mister-Auto: France-based online auto-parts retailer serving multiple European markets with a broad catalog and fitment tools. Directly comparable on multi-country e-commerce distribution, B2C/B2B model, and broad parts assortment, and operates in several of Winparts' geographies.

Broad incumbents

• Euro Car Parts: UK-based large auto-parts distributor and retailer serving both consumers and trade customers via online and physical branches. Comparable on B2B/B2C dual motion and broad catalog, but materially larger and broader in scope than Winparts' online-only model.
• Amazon (Automotive category): Global marketplace with a substantial automotive parts and accessories category, including third-party sellers. Comparable as a price-competitive online destination for parts and accessories, and a structural competitive threat to specialist pure-plays like Winparts.
• RockAuto: US-based online auto-parts catalog retailer with deep SKU breadth and price-led positioning. Comparable as a pure-play online auto-parts specialist with broad catalog and price competitiveness, though geographically distinct from Winparts.
• Halfords: UK-listed retailer of auto parts, accessories, bicycles, and related services. Comparable on consumer-facing multi-category auto-parts and accessories retail, though substantially larger and more diversified (physical retail + services + own-brand).
• Norauto: French automotive service and parts retailer combining physical centers with online sales. Comparable on auto-parts retailing across multiple categories but broader in scope (service + retail) and serves the same Western European geographies as Winparts.

Emerging players

• B-Parts: European online retailer specializing in used auto parts sourced from salvage vehicles. Comparable as a fitment-search-driven e-commerce auto-parts specialist serving European customers, but differentiated by a used-only inventory model that overlaps with only part of Winparts' catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/winparts_nl
• Facebookfacebook.com/pages/Winpartsnl/426360327381678
• Instagraminstagram.com/winpartscarparts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winparts