Security Boss Manufacturing

What Security Boss Manufacturing does

Security Boss Manufacturing LLC is a privately held, family-owned designer and manufacturer of premium pet doors, headquartered at 3170 Airport Road, La Crosse, Wisconsin. Founded in 2005 and operating under the DBA "Security Boss Pet Doors," the company hand-builds its products to order using heavy-duty aluminum framing, UV-treated vinyl flaps, magnetic sealing systems (alineo cylindrical magnets), and patented-style composite security panels held by custom compression rivets. The portfolio spans 40+ product sub-categories across door-mounted, wall-mounted, in-glass, screen, sliding-patio-insert, sash window, storm-door, custom-made, and kennel applications, organized under sub-brands including MaxSeal, MaxSeal PRO, SB Standard, Animate, Kennel Clad, and Green Paw.

The business model is direct-to-consumer e-commerce (securitybosspetdoors.com) supplemented by an authorized dealer network covering all 50 US states, a separate pet-door installer locator spanning the USA and Canada, and a professional-installation partnership with The Glass Guru. Revenue is generated entirely through one-time unit purchases (entry-level SKUs from $101, premium French door glass-panel inserts up to $3,282), plus a recurring-adjacent replacement-parts and accessories aftermarket (flaps, frames, security panels, magnets, weather stripping, locks, cleaning products) that capitalizes on the intentional component-level replaceability of every product. Two customer segments are explicitly targeted: residential homeowners seeking pet independence, energy efficiency, and home security (primary), and kennel/pet-facility operators needing heavy-duty high-traffic doors (secondary). A third-party PetSafe integration adds electronic collar-tag access control to select French door models. The company does not disclose revenue, headcount, management team, funding, or M&A activity, and operates without disclosed venture capital or private equity sponsorship.

Name

Security Boss Manufacturing

Legal name

Security Boss Manufacturing LLC

Website

https://securitybosspetdoors.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Security Boss Manufacturing is a privately held, Wisconsin-based designer and maker of premium built-to-order pet doors for doors, walls, windows, screens, and patio inserts, selling direct-to-consumer and through a US-wide authorized dealer and installer network, plus pet-facility operators.

Ownership category

akta.pro rank

Product category

Pet Doors

NAICS

Metal Window and Door Manufacturing (332321)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF)

akta.pro secondary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

Keywords

• Pet door manufacturing
• Custom pet doors
• In-glass pet doors
• Wall mounted pet doors
• Kennel doors

Headquarters

HQ city

La Crosse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Pet Door Sales: One-time sale of built-to-order pet doors including MaxSeal, MaxSeal PRO, SB Standard, Animate, Kennel Clad, and specialty models for doors, walls, windows, screens, and sliding patio applications.
2. Replacement Parts & Accessories: Sales of replacement components including flaps, frames, security panels, magnets, weather stripping, handles, rivets, and locks for existing pet door installations.
3. Cleaning & Maintenance Products: Green Paw branded cleaning products including 32oz hose sprayer bottles and refills for pet door maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Security Boss Manufacturing designs and hand-builds-to-order heavy-duty pet doors for installation in doors, walls, windows, screens, French door glass panels, and sliding patio doors. The company sells multiple product lines (MaxSeal, MaxSeal PRO, SB Standard, Animate, Kennel Clad, and PetSafe Electronic) along with replacement parts and accessories, distributing directly to consumers and through an authorized dealer network across the United States.

Product overview

Security Boss Manufacturing is a hand-built-to-order pet door manufacturer offering multiple product lines as a unified portfolio of exterior access solutions. The core MaxSeal line includes standard, PRO (enhanced metal security), and Hybrid variants for door, wall, and in-glass installations. Supporting lines include the economy SB Standard and Animate Manual French door inserts. PetSafe Electronic models add automated collar-tag access control. The company sells direct to consumers and through an authorized dealer network across the USA. All products feature replaceable components (flaps, frames, security panels, magnets, weather stripping) for indefinite maintainability. Products are manufactured in the USA with heavy-duty aluminum frames and are designed for decades of service rather than replacement.

Differentiator

Problem solved

Functional benefit

Brands

• MaxSeal: Premium pet door product line featuring aluminum frames, hinged flaps, and security panels with limited lifetime warranty.
• MaxSeal PRO
• SB Standard
• Animate
• Kennel Clad
• Green Paw

Products and services

• MaxSeal Pet Door

Quantifiable outcome

• Products designed to last 10+ years with routine maintenance versus budget alternatives requiring replacement every few years
• +2 more outcomes

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• The Glass GurusupportingChannel Partner/ Reseller/ DistributorPartnership with The Glass Guru for specialized glass panel pet door installation services. The Glass Guru provides professional installation for French door glass panel products with pet doors.
• PetSafesupportingTechnology or IntegrationAuthorized PetSafe dealer integrating PetSafe electronic Smart Doors into French glass panel pet door products. PetSafe doors control access in both directions using collar tag activation for up to 5 pets.
• Authorized Dealers (Nationwide)coreChannel Partner/ Reseller/ DistributorNetwork of authorized dealers across all 50 US states providing local sales, distribution, and installation support for Security Boss pet door products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hale Pet Door: Hale Pet Door produces premium pet door panels and in-glass inserts, with a similar made-to-order customization model and emphasis on security and weather sealing. It overlaps with Security Boss's patio insert and in-glass product lines at comparable price points.
• PlexiDor: PlexiDor manufactures heavy-duty framed pet doors for doors and walls, targeting the same premium residential and kennel customer segments with comparable pricing tiers. It is one of the closest direct competitors to Security Boss's high-end aluminum pet door portfolio.
• High Tech Pet Products: High Tech Pet Products builds electronic and motorized pet doors with collar-key and microchip access, competing with the electronic/smart segment that Security Boss currently sources from PetSafe. It is a direct competitor in the connected pet door category.
• Endura Flap: Endura Flap designs and sells premium energy-efficient pet doors for doors, walls, and panels, with a comparable focus on weather sealing, double-flap systems, and high-end installation. It competes head-to-head with Security Boss's MaxSeal line on energy efficiency, durability, and price.
• Ideal Pet Products: Ideal Pet Products offers a broad range of pet doors across economy and mid-tier price points for doors, walls, and screens, competing with Security Boss's SB Standard and lower-tier MaxSeal offerings in mass-market channels.
• Dragon Pet Doors: Dragon Pet Doors manufactures heavy-duty aluminum pet doors for large and extra-large dogs, including wall-mount and door-mount models, overlapping with Security Boss's high-end MaxSeal and Kennel lines on durability and size range.

Regional players

• Cat Mate: Cat Mate is a UK-based pet door and pet product manufacturer offering manual and microchip-activated doors primarily across Europe. It is comparable to Security Boss on product form factor but operates in a different geographic footprint.

Emerging players

• SureFlap (Sure Petcare): SureFlap, part of Sure Petcare, specializes in microchip-activated cat and dog doors, competing in the connected pet access category that Security Boss has not natively built. It is an emerging technology-led peer shaping buyer expectations for smart pet doors.

Broad incumbents

• PetSafe (Radio Systems Corporation): PetSafe, owned by Radio Systems Corporation, is the dominant pet products brand offering a full portfolio of pet doors (manual and electronic) across mass-market retail. It is a broad incumbent whose scale, brand, and smart-door technology overlap with Security Boss at multiple price tiers and in multiple distribution channels.

Others

• The Glass Guru: The Glass Guru is a nationwide glass repair and replacement franchise that Security Boss partners with for in-glass pet door installations. It is an adjacent channel partner and installer ecosystem rather than a direct competitor, but its footprint is materially larger than Security Boss's direct operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/secbosspetdoors
• LinkedInlinkedin.com/company/security-boss-manufacturing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Security Boss Manufacturing