RealtyMX
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
RealtyMX firmographics
Firmographics- Name
- RealtyMX
- Legal name
- RealtyMX
- Website
- https://realtymx.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where RealtyMX is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RealtyMX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Subscriptions: Monthly subscription fees for platform access. Agent tier at $129/month, with Broker and Enterprise tiers requiring quotes.
- Add-on Services: Additional fees for RLS ($99/month), VOW ($50/month), IDX integration ($99/month), and Zillow Rentals ($99/month).
- Website Templates: One-time setup fees for website templates: Basic ($199), Premium ($499), Semi-Custom ($999), Custom (RFQ).
- Agent Website Template: Agent template at $799 setup + $99/month for new users, or $499 setup + $49/month for existing RealtyMX users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agent - $129/month |
| Subscription | Monthly | Broker - Quote-based |
| Subscription | Monthly | Enterprise - Quote-based |
| One time/ perpetual license | Pay-as-you-go | Basic Template - $199 setup |
| One time/ perpetual license | Pay-as-you-go | Premium Template - $499 setup |
| One time/ perpetual license | Pay-as-you-go | Semi-Custom Template - $999 setup |
| Other | Multi-year contract | Custom Development - RFQ |
| Hybrid | Monthly | Agent Website Template - $799 + $99/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
RealtyMX product offering
Product offeringCore offering
RealtyMX provides a unified real estate management platform combining a proprietary listings database with integrated CRM, document management, MLS/IDX/RLS/VOW support, and automated listing syndication to 35+ online marketplaces. It offers professional website templates deployable in 24 hours and custom website development, serving as a one-stop shop for brokers, agents, and property managers to centralize listings, capture leads, and maintain a professional online presence.
Product overview
RealtyMX is a comprehensive real estate marketing and management platform consisting of a unified core system with integrated modules. The core platform comprises four main pillars: the Real Estate Database Platform (enterprise-class listings management with geo-coding and multi-tier hierarchy), Real Estate Listing Syndication (distribution to 35+ marketplaces including Zillow, Trulia, StreetEasy), Real Estate Website Solutions (from templates to custom development), and Office Workflow Tools (CRM, contacts, documents, roles/permissions, quality control). Additional modules include IDX/VOW for MLS integration, RLS for REBNY data access, Legacy System Integration for data synchronization, and Website/Data APIs for developer access. The platform is offered through tiered pricing plans (Agent at $129/month, Broker, and Enterprise) with optional add-ons for various MLS integrations and website templates.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Database Platform Enterprise-class listings management system with extensive options and fields, geo-coding support, multi-tier hierarchy, and API support for data import/export. Integrates with MLS and IDX systems including MANAR, Brooklyn MLS, MLSLI, MRED Chicago, SIBOR, HGAR, NJ MLS, Miami MLS, and Boston MLS, plus REBNY RLS and VOW. For real estate brokers, agents, and property managers.
- Real Estate Listing Syndication Listings distribution service that automatically publishes properties to 35+ online marketplaces including Zillow, Trulia, StreetEasy, realtor.com, RentHop, Zumper, HotPads, ApartmentList, Craigslist, NY Times Real Estate, and others. Supports customizable automation rules, multi-user access, and quota allocations per user. For real estate brokers and agents.
- Real Estate Website Solutions Website solutions for real estate professionals ranging from instant customizable templates (deployable in 24 hours) to fully custom development by a dedicated team. Includes content management tools, SEO optimization, responsive mobile-friendly design, and RealtyMX API integration. For brokers, agents, and brokerages needing an online presence.
- Website API Developer API for building complete real estate websites powered by RealtyMX components, enabling real-time interaction with listings, CRM, and other platform features. For third-party developers and technical integrators.
- Data API Developer API for importing real estate listing data in bulk for storage and processing on third-party systems. Supports bulk data retrieval from the RealtyMX platform. For developers and data integrators.
- Agent Website Template Professional agent website template with IDX/VOW support, integrated RealtyMX listings, content management tools, resources pages, and custom domain name. Includes a professional head-shot session (NYC only). For individual real estate agents.
Quantifiable outcome
- 4,500 customers in over 150 offices use RealtyMX
- +2 more outcomes
Companies that use RealtyMX
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
RealtyMX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration55 records
Feature7 records
RealtyMX partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ZillowcoreListing syndication partnership allowing RealtyMX users to automatically publish and manage listings on Zillow's real estate marketplace.
- TruliacoreIntegration for automated listing distribution to Trulia's rental and sales marketplace platform.
- StreetEasycoreNYC-focused marketplace integration for exclusive rental and sales listings syndication.
- REBNY (Real Estate Board of New York)coreLicensed RLS (Rebny Listing Service) data vendor enabling access to NYC's exclusives listings and VOW (Virtual Office Website) support for members.
- MANAR (Manhattan Association of Realtors)coreFull MLS integration with Manhattan's primary MLS board for listing data synchronization.
- CraigslistcoreAutomated listing distribution to Craigslist's rental and for-sale listings sections.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
RealtyMX competitors and assessment
Company assessmentDirect peers
- BoomTown: Real estate lead generation and CRM platform with IDX-enabled websites for agents and brokerages. Overlaps with RealtyMX on listing syndication, CRM, and website offerings for the same residential brokerage persona.
- Wise Agent: Real estate CRM with transaction management, contact management, and lead follow-up tools. Competes in the same agent/brokerage workflow category as RealtyMX.
- kvCORE: Real estate platform offering IDX websites, CRM, lead generation, and marketing automation for agents and brokerages. Highly comparable to RealtyMX in product breadth (IDX + CRM + website) and target customer (residential brokerages/agents).
- Propertybase: Real estate CRM and platform built on Salesforce for brokerages and agents. Overlaps with RealtyMX on CRM, listing management, and brokerage-level workflow tooling.
- iHomefinder: IDX and VOW technology provider enabling real estate websites and MLS search. Directly comparable to RealtyMX's MLS/IDX/VOW integration stack and serves a similar broker/agent buyer.
- Real Geeks: Provides IDX real estate websites, CRM, and lead generation tools specifically for agents and small brokerages. Closely comparable to RealtyMX's Agent tier offering and self-serve PLG motion.
- Lone Wolf Technologies: Provides back-office, MLS, and transaction management software for real estate brokerages. Directly comparable to RealtyMX as a vertical SaaS platform serving the same broker/agent customer base with overlapping CRM, transaction, and MLS-integration capabilities.
- TRIBUS: Real estate CRM, transaction management, and lead routing platform. Comparable to RealtyMX's workflow modules and target brokerage customer.
Emerging players
- ShowingTime: Real estate showing management and scheduling platform with MLS integrations. Adjacent but partially overlapping with RealtyMX's MLS integration and brokerage workflow stack.
Broad incumbents
- Compass: Large residential brokerage with a proprietary technology platform serving agents and brokerages in NYC and other major metros. Comparable as a tech-enabled brokerage competitor overlapping with RealtyMX's NYC brokerage customers (e.g., Coldwell Banker, Keller Williams).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
RealtyMX social profiles
Digital presenceRealtyMX financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealtyMX leadership team
Management profileNumber of profiles
RealtyMX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealtyMX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealtyMX
What does RealtyMX do?
RealtyMX provides a unified real estate management platform combining a proprietary listings database with integrated CRM, document management, MLS/IDX/RLS/VOW support, and automated listing syndication to 35+ online marketplaces. It offers professional website templates deployable in 24 hours and custom website development, serving as a one-stop shop for brokers, agents, and property managers to centralize listings, capture leads, and maintain a professional online presence.
Is RealtyMX a public or private company?
RealtyMX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RealtyMX founded?
RealtyMX was founded in -1. It employs 1 to 10 people.
Where is RealtyMX based?
RealtyMX is headquartered in New York, United States, in the North America region.
How does RealtyMX make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are add-on Services, website Templates and agent Website Template.
Who are RealtyMX's main competitors?
Direct peers on record are BoomTown, Wise Agent, kvCORE, Propertybase, iHomefinder, Real Geeks, Lone Wolf Technologies and TRIBUS. ShowingTime is listed as an emerging player. Compass is listed as a broad incumbent.
Does RealtyMX have an API?
Yes. Two APIs offered: 1) Website API for developers building complete websites powered by RealtyMX components for real-time interaction, accessible at api.realtymx.com. 2) Data API for developers importing listing data in bulk for storage and processing on their end, accessible at dataapi.realtymx.com. Demo key available: 41706c356e32656b. Developer documentation is at docs.google.com/document/d/e/2PACX-1vS8-JOCzy4KhIfm7JJROX0Sc2JWemClEIcqfohZyfyW1LQSYiYOZ-24hNgKhdlkdo9-UcK2PjkxTo__/pub.