Purple Cow

What Purple Cow does

Purple Cow is a privately held, full-service eCommerce and digital marketing agency founded in 2014 and operating through two legal entities: MUB IT Services, Inc. (dba Purple Cow) in New York and MUB IT Services Pvt. Ltd. in Hyderabad, India. The firm delivers a 360° eCommerce services portfolio spanning platform implementation and migration (Adobe Commerce/Magento, Shopify, BigCommerce), custom development, digital advertising (Google, Amazon, Meta, Instagram, TikTok, LinkedIn, Twitter), digital marketing (SEO, social, content, email, influencer), multi-marketplace channel management (Amazon Vendor/Seller Central, eBay, Walmart, Home Depot), and ongoing customer, operations, and technical support including server administration and Magento managed services. The company positions itself as an outsourced digital commerce function for B2B, B2C, and D2C brands, with case-study outcomes including a Magento 1-to-2 migration for ProAudioStar and a Prophet 21 ERP-to-Magento 2 integration that drove approximately $3.5M in online sales for a packaging supplier.

The agency employs a self-reported team of 80+ specialists ("Ninjas") across its New York headquarters and Hyderabad delivery center, with no proprietary technology stack disclosed — service delivery rests on certified implementation expertise across third-party eCommerce platforms, marketplaces, and ad networks. Revenue is generated through professional services, recurring digital marketing retainers, and managed services for channel operations and storefront support, priced via custom quotes and typically structured as multi-year engagements. The go-to-market is consultative and sales-led, anchored on free "Book A Call" consultations, with named enterprise clients spanning professional audio, retail, fashion, lighting, displays, home goods, luxury accessories, home textiles, and health/wellness verticals.

The firm is founder-controlled by the Haneef family — Faisal Haneef (CEO), Fazil Haneef (Co-Founder, COO and Managing Director), and Adil Haneef (Co-Founder) — with no external investors, no disclosed funding rounds, no M&A activity, no patents, and no AI/ML capabilities documented in available source material. Cumulative scale signals include management of $45M+ in client ad spend and $3.73B+ in client revenue generated over the company's operating history.

Name

Purple Cow

Legal name

MUB IT Services, Inc.

Website

https://purplecowservices.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Purple Cow is a privately held, full-service eCommerce and digital marketing agency, founded in 2014, that implements platforms (Adobe Commerce, Shopify, BigCommerce), runs paid media, manages marketplace channels, and provides operations support for B2B, B2C, and D2C brands globally from offices in New York and Hyderabad.

Ownership category

akta.pro rank

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. eCommerce Solutions & Development: Full-service eCommerce agency providing website design, development, platform implementation (Adobe Commerce, Shopify, BigCommerce, Magento), custom development, third-party integrations, and technical support services.
2. Digital Marketing Services: Ongoing digital marketing services including SEO, PPC management (Google Ads, Amazon Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Twitter Ads), social media marketing, content marketing, email marketing, and influencer marketing.
3. Channel Management Services: Multi-marketplace channel management for Amazon Vendor Central (1P), Amazon Seller Central (3P), eBay, Walmart, and Home Depot including inventory management, order fulfillment, pricing automation, and reporting analytics.
4. eCommerce Operations Support: Customer support services (phone, chat, ticketing, email), operations support (order fulfillment, returns management, shipping logistics, warehouse management), and technical support (server administration, Magento managed support, store monitoring, patches and upgrades).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Purple Cow is a full-service eCommerce and digital marketing agency that delivers 360° eCommerce solutions, including platform implementation on Adobe Commerce, Shopify, and BigCommerce; paid digital advertising; SEO and digital marketing; multi-marketplace channel management on Amazon, eBay, Walmart, and Home Depot; and ongoing eCommerce operations, customer, and technical support for B2B, B2C, and D2C brands.

Product overview

Purple Cow is a full-service eCommerce and digital marketing agency offering a comprehensive suite of solutions. The portfolio centers on 360° eCommerce Solutions & Services as the core offering, encompassing website design/development, payment integrations, CRM integration, marketing, analytics, logistics management, and technical support. This core is complemented by specialized service pillars: Digital Advertising (Google Ads, Amazon Ads, Facebook/Meta Ads, Instagram Ads, TikTok Ads, Twitter Ads, LinkedIn Ads), Digital Marketing (SEO, Social Media Marketing, Content Marketing, Email Marketing, Influencer Marketing), GoToMarket Essentials (Catalog Management, Product Content, Brand/Product Launch, MAP Enforcement, Up-Sell/Cross-Sell), Channel Management (Amazon Vendor Central, Amazon Seller Central, eBay, Walmart, HomeDepot), Customer Support (Phone, Chat, Ticketing/Email), Operations Support (Order Fulfillment, Returns/RMA, Shipping, Warehouse, Merchandising), and Technical Support (Server Admin, Magento Managed, Store Monitoring, Patches, Cloud Migration). Platform-specific solutions are offered for Adobe Commerce (Magento), Shopify, and BigCommerce. The agency operates across B2B, B2C, and D2C segments, serving clients in both the US and India.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° eCommerce Solutions & Services End-to-end eCommerce solutions spanning website design and development, payment gateway integrations, CRM integration, marketing and promotions, analytics and reporting, logistics management, and technical support for online brands.
• Adobe Commerce (Magento) Solutions eCommerce solutions built on Adobe Commerce (formerly Magento) including implementation, platform migration (e.g., Magento 1 to Magento 2), and ongoing optimization.
• Shopify eCommerce Solutions eCommerce solutions built on Shopify platform including store setup, customization, and growth strategies for direct-to-consumer and retail brands.
• BigCommerce Solutions eCommerce solutions built on BigCommerce platform including B2B and B2C implementations for merchants seeking an alternative to Shopify or Magento.
• Digital Advertising Paid digital advertising management across Google Ads, Amazon Ads, Facebook/Meta Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, and Twitter Ads, including PPC, social, and display campaign planning and optimization.
• Digital Marketing Comprehensive digital marketing services including eCommerce SEO, social media marketing, content marketing, email marketing, and influencer marketing for online brands.
• GoToMarket Essentials Go-to-market strategy services covering catalog management, product content creation, brand and product launch execution, MAP enforcement, and up-sell/cross-sell strategies.
• Channel Management Multi-marketplace account management including inventory management, order fulfillment, pricing automation, and reporting analytics across Amazon Vendor Central (1P), Amazon Seller Central (3P), eBay, Walmart, and Home Depot.
• eCommerce Customer Support 360-degree customer support services for online stores including phone, chat, ticketing, and email support to handle end-customer inquiries.
• eCommerce Operations Support Operations support services for eCommerce merchants covering order fulfillment, returns management (RMA), shipping logistics, warehouse management, and merchandising strategy.
• eCommerce Technical Support Technical support services including server administration, Magento managed support, store monitoring and security, patches and upgrades, and cloud migration for online stores.

Quantifiable outcome

• 135% eCommerce Conversion Rate improvement
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Fountain Media: Blue Fountain Media is a full-service digital agency offering web design, branding, development, and digital marketing — a broader incumbent with comparable service depth and a similar enterprise client focus.
• WebFX: WebFX is a large, established full-service digital marketing agency offering SEO, PPC, web design, and eCommerce services; it is broader in scope and significantly larger than Purple Cow, but operates in the same buyer consideration set.

Direct peers

• SmartSites: SmartSites is a digital agency providing web design, SEO, PPC, and eCommerce development services, frequently ranked among top Shopify and Google Partners agencies serving a similar mid-market and enterprise client base.
• Coalition Technologies: Coalition Technologies is an eCommerce-focused digital agency delivering web design/development, SEO, PPC, and marketplace services across major platforms, directly competing for the same B2B and D2C client segments.
• Moburst: Moburst is a digital marketing agency focused on mobile-first, social media, and app marketing — overlapping significantly with Purple Cow's paid social and influencer marketing service lines.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, PPC, social media, and eCommerce services to SMB and mid-market clients — highly comparable in service mix and target customer profile.
• Avenue Z: Avenue Z is a digital marketing and eCommerce agency offering paid media, SEO, content, and marketplace/Amazon services, directly competing in the marketplace management and D2C growth segments.
• OuterBox: OuterBox is a full-service eCommerce and digital marketing agency specializing in Magento/Adobe Commerce, Shopify, and BigCommerce implementations alongside SEO, paid media, and channel management — a near-direct overlap with Purple Cow's service portfolio.
• Disruptive Advertising: Disruptive Advertising is a PPC and digital marketing agency specializing in paid media, SEO, and lifecycle marketing, serving similar mid-market and enterprise eCommerce clients.
• Lounge Lizard: Lounge Lizard is a digital marketing and web design agency offering branding, website development, SEO, and paid media — comparable service portfolio and target market to Purple Cow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/purplecowecom
• Facebookfacebook.com/purplecowservices
• LinkedInlinkedin.com/company/purple-cow-ecommerce-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Cow