Urban Myth
Urban Myth is a London-based bespoke kitchen and bedroom design, manufacturing, and installation company founded in 1982, serving individual homeowners and boutique property developers across London and the Southeast through in-house manufacturing and direct showroom sales.
- Company typePrivate
- Founded1982
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Urban Myth does
Urban Myth is a London-based bespoke kitchen and bedroom design, manufacturing, and installation company founded in 1982 by Kevin Bunce and Chris Hunt. The firm serves two principal customer segments: individual homeowners in the London and Essex catchment seeking bespoke fitted kitchens and bedrooms, and boutique property developers and housebuilders requiring multi-plot kitchen and bedroom installations. Urban Myth operates its own manufacturing facility in Essex where it produces the in-house Urban Life range (handleless, shaker, and contemporary styles), and it distributes the Italian-designed Pedini collection. Named developer clients include Durkan Homes, Harding Homes (35+ year relationship), Telford Homes (376-unit Perfume Factory), Bertroy Homes, and over ten other boutique housebuilders.
The product portfolio centres on fully customisable kitchens in multiple style ranges, complemented by fitted bedroom furniture (wardrobes, dressing rooms, storage solutions) and a kitchen refurbishment service for the existing-space renovation market. Technology is centred on CAD-based design visualisation for client presentations and state-of-the-art cabinet manufacturing machinery in the Essex factory. Service delivery is end-to-end: design consultation, in-house manufacturing, dedicated project management, and installation by CSCS-approved installers with documented sign-off. The London showroom at 7 Cabinet Way, featuring more than 16 full kitchen displays, functions as the primary consumer conversion point.
Revenue is generated primarily through one-time project sales rather than recurring contracts. Consumer kitchen projects typically range from £20,000 to £40,000+, while developer work is priced on a unit/volume basis across multi-plot developments. Distribution combines direct showroom sales, field sales for developer partnerships, telephone and online enquiry handling, and a Houzz marketplace presence. The company holds TrustMark government-endorsed quality certification, SMAS Worksafe health & safety accreditation, and is a KBSA member. Operations remain regionally concentrated in London and the Southeast of England, with no evidence of international expansion.
Urban Myth firmographics
Firmographics- Name
- Urban Myth
- Legal name
- Urban Myth
- Website
- https://urbanmyth.net
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Urban Myth is a London-based bespoke kitchen and bedroom design, manufacturing, and installation company founded in 1982, serving individual homeowners and boutique property developers across London and the Southeast through in-house manufacturing and direct showroom sales.
- Ownership category
- akta.pro rank
Urban Myth industry classification
Industry- Product category
- Bespoke kitchen and bedroom design, manufacturing, and installation
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110), Wood Kitchen Cabinet and Countertop Manufacturing (33711), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Cabinet Installation (New & Replacement) (HSAPAIAC), Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
Keywords
Where Urban Myth is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Urban Myth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Bespoke Kitchen Sales and Installation: One-time sales of bespoke kitchens including design, manufacturing, and professional installation. Revenue is generated per project with typical project values ranging from £20,000 to £50,000+ based on budget tiers mentioned in the contact form.
- Bespoke Bedroom Furniture: Sale and installation of bespoke bedroom furniture including fitted wardrobes, dressing rooms, and storage solutions.
- Developer Partnerships: Long-term relationships with property developers for kitchen and bedroom installations across multiple plots in residential developments. Volume-based work with dedicated project management.
- Kitchen Refurbishment Services: Services for renovating existing kitchens including cabinet replacement, refacing, and updated installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Bespoke Kitchen Projects |
| Unit Pricing | Multi-year contract | Developer Multi-Plot Projects |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Urban Myth product offering
Product offeringCore offering
Urban Myth designs, manufactures, and installs bespoke kitchens and fitted bedrooms for homeowners and property developers across London, Essex, and the South East. The company produces its Urban Life kitchen range in its own Essex factory and complements this with the Italian Pedini collection, offering end-to-end service from free design consultation and CAD visualisation through to manufacturing and CSCS-approved installation.
Product overview
Urban Myth is a bespoke kitchen and bedroom design, manufacturing and installation company serving London, Essex and surrounding areas. Their product portfolio centres on the Urban Life range — an in-house manufactured kitchen collection available in handleless, shaker, and contemporary styles — complemented by the Italian-designed Pedini collection. Core offerings include fully bespoke kitchens with design-through-installation service and fitted bedrooms. The company operates its own factory in Essex, giving them in-house production capabilities for the Urban Life range. Services extend to kitchen refurbishment and dedicated developer/trade packages for housebuilders and property developers.
Differentiator
Problem solved
Functional benefit
Brands
- Urban Life: In-house manufactured kitchen and bedroom range produced at their Essex factory
- Best of Houzz
Products and services
- Bespoke Kitchens Custom-designed, manufactured, and installed kitchens tailored to individual specifications, covering London, Essex and surrounding areas. Targeted at homeowners and property developers seeking made-to-measure kitchens with project budgets from £20K to £40K+.
- Urban Life Kitchen Range Urban Myth's proprietary in-house manufactured kitchen range featuring handleless, shaker, and contemporary designs produced in the Essex factory. Provides complete control over manufacturing quality and timelines for customers and developer partners.
- Pedini Kitchens Premium Italian-designed kitchen collection featuring contemporary styling and innovative pocket door systems, retailed and installed by Urban Myth in the London and Essex market.
- Fitted Bedrooms Bespoke bedroom furniture including fitted wardrobes, dressing rooms, and storage solutions designed, manufactured, and installed to order for homeowners and developer clients.
- Kitchen Refurbishment Service Kitchen renovation and refurbishment service for existing spaces, offering design updates and cabinet replacements for homeowners seeking to refresh rather than fully replace their kitchens.
- Developer Services Bespoke kitchen and bedroom design, manufacturing, and installation services delivered to boutique developers, housebuilders, architects, and interior designers for new-build and renovation residential projects, with dedicated project management.
Quantifiable outcome
- 146 kitchens and bathrooms installed in single Grade II listed building renovation (Balfron Tower)
- +2 more outcomes
Companies that use Urban Myth
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Urban Myth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Urban Myth partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- KBSA (Kitchen, Bathroom, Bedroom Specialists Association)coreUrban Myth is a member of KBSA, a respected trade association for the kitchen, bathroom, and bedroom industry. Membership provides industry recognition and credibility.
- TrustMarkcoreUrban Myth holds TrustMark certification, a government-endorsed scheme for tradespeople meeting quality and trustworthiness standards.
- SMAS WorksafeminorHealth and safety certification holder demonstrating commitment to workplace safety standards.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Urban Myth competitors and assessment
Company assessmentBroad incumbents
- Howdens: UK's largest kitchen trade supplier with thousands of trade depots. Operates broadly in the UK kitchen market and competes for some of the same mid-market new-build and renovation demand, though at a different price point and channel model.
- Magnet Trade: Established UK kitchen manufacturer and retailer with trade and consumer channels. Competes broadly in the same kitchen category, particularly for developer and refurbishment work at mainstream price points.
- Wren Kitchens: Vertically integrated UK kitchen retailer with own manufacturing and a national showroom network. A broad incumbent whose scale and design-driven marketing compete for consumer attention with bespoke players like Urban Myth.
Direct peers
- Roundhouse Design: Premium bespoke kitchen designer and manufacturer with London showrooms serving both private clients and developers. Directly comparable on bespoke positioning, showroom-led sales, and developer-channel work.
- Naked Kitchens: Bespoke UK kitchen manufacturer offering made-to-measure cabinetry with strong design-led positioning and direct-to-consumer sales. Comparable in operating model and target customer to Urban Myth.
- Smallbone of Devizes: High-end British bespoke kitchen and wardrobe manufacturer serving luxury residential and developer clients. Overlaps with Urban Myth's bespoke premium positioning and developer-channel exposure.
- deVOL Kitchens: UK-based bespoke handmade kitchen manufacturer and retailer with showrooms in London and other cities. Directly comparable to Urban Myth on custom kitchen design, in-house manufacturing ethos, and premium positioning.
- Tom Howley: Bespoke kitchen designer-manufacturer with showrooms across the UK including London. Competes in the same premium bespoke segment with a similar design-plus-manufacture-plus-installation offering.
- Harvey Jones Kitchens: British bespoke kitchen manufacturer with national showroom presence and in-house production. Competes with Urban Myth in the mid-to-high bespoke segment on similar design-through-installation service model.
Others
- Pedini: Italian designer kitchen brand whose products Urban Myth retails. A supplier/brand partner rather than competitor, but a relevant peer given Urban Myth's Pedini line is a sub-brand in their portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Urban Myth social profiles
Digital presenceUrban Myth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Myth leadership team
Management profileNumber of profiles
Profiles5 records
Urban Myth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Myth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Myth
What does Urban Myth do?
Urban Myth designs, manufactures, and installs bespoke kitchens and fitted bedrooms for homeowners and property developers across London, Essex, and the South East. The company produces its Urban Life kitchen range in its own Essex factory and complements this with the Italian Pedini collection, offering end-to-end service from free design consultation and CAD visualisation through to manufacturing and CSCS-approved installation.
Is Urban Myth a public or private company?
Urban Myth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Myth founded?
Urban Myth was founded in 1982. It employs 101 to 250 people.
Where is Urban Myth based?
Urban Myth is headquartered in London, United Kingdom, in the Europe region.
How does Urban Myth make money?
Four revenue lines are on record. Bespoke Kitchen Sales and Installation is the primary driver. The others are bespoke Bedroom Furniture, developer Partnerships and kitchen Refurbishment Services.
Who are Urban Myth's main competitors?
Broad incumbents on record are Howdens, Magnet Trade and Wren Kitchens. Direct peers are Roundhouse Design, Naked Kitchens, Smallbone of Devizes, deVOL Kitchens, Tom Howley and Harvey Jones Kitchens. Pedini is listed as an others.
Does Urban Myth have an API?
No public API is recorded for Urban Myth.
What industry is Urban Myth in?
Urban Myth's product category is Bespoke kitchen and bedroom design, manufacturing, and installation. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms. Its NAICS code is 337110 and its SIC code is 2510.