Jones Interiors
Jones Interiors is a UK trade-only wholesale supplier and manufacturer of curtain poles, tracks, blinds, tiebacks, trimmings, and fabrics, serving interior designers, independent retailers, and soft furnishing manufacturers through approved B2B trade accounts since 1909.
- Company typePrivate
- Founded1909
- HeadquartersNottingham, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Jones Interiors does
Jones Interiors is a UK-based trade-only wholesale supplier of soft furnishing products, operated through the legal entity Jones & Co (Nottingham) Ltd. Founded in 1909 and headquartered in Nottingham, the company serves interior designers, independent soft furnishing retailers, soft furnishing manufacturers, and track fitters through approved trade accounts requiring a minimum £500 annual spend and offering 30-day credit terms. Its product portfolio spans curtain poles (wood and metal in Jones, Laura Ashley licensed, and Sunflex variants), curtain tracks and rods (including exclusive UK distribution of premium Swiss brand Silent Gliss alongside Swish, Integra, and Jones systems), cassette and motorised blind systems, decorative tiebacks and trimmings, and a broad fabrics range spanning Jones Fabrics, Belfield Home, and Esselle Home collections.
The company's underlying technology centers on made-to-measure manufacturing capability and customisation services: the Belfield Home workroom in Derbyshire operates one of the UK's largest fabric workrooms with 50+ machinists, 300+ fabric options, and 10-day turnaround for bespoke curtains, Roman blinds, and cushions; an "In Your Colour, Any Colour" service allows customers to specify any paint colour for curtain poles; and order forms for bespoke items such as the 48mm Florentine Track Pole and Sencillo hand-crafted track support customised specification. Channel infrastructure includes a B2B webstore, regional UK area sales managers, a Dropbox-based trade image library, digital flipbook catalogs, and brand presence across major social platforms, with end consumers directed to find local Jones Stockists rather than sold to directly.
The business generates revenue almost entirely through one-time wholesale product sales (poles, tracks, blinds, trimmings, fabrics, workroom supplies) and made-to-measure service orders, with bespoke/customised items priced on request. Exclusive brand relationships (Silent Gliss distribution, Laura Ashley licensing) and integration with sister brand Belfield Home provide differentiation. No public revenue, funding events, or acquisition activity are disclosed, and the company appears to be independently held with operations concentrated in the UK market.
Jones Interiors firmographics
Firmographics- Name
- Jones Interiors
- Legal name
- Jones & Co (Nottingham) Ltd
- Website
- https://jones-interiors.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jones Interiors is a UK trade-only wholesale supplier and manufacturer of curtain poles, tracks, blinds, tiebacks, trimmings, and fabrics, serving interior designers, independent retailers, and soft furnishing manufacturers through approved B2B trade accounts since 1909.
- Ownership category
- akta.pro rank
Jones Interiors industry classification
Industry- Product category
- Soft Furnishings & Window Treatments
- NAICS
- Curtain and Linen Mills (31412), Window Treatment Retailers (449122)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)
- akta.pro secondary industry
- Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)
Keywords
Where Jones Interiors is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Jones Interiors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale/B2B Product Sales: Trade-only wholesale model selling curtain poles, tracks, blind systems, tiebacks, trimmings, and fabrics exclusively to approved trade accounts (interior designers, retailers, manufacturers). Products sold as components and made-to-measure items with customisation options.
- Made to Measure Products: Bespoke curtain, blind, and cushion manufacturing through Belfield Home division with 10-day turnaround. Over 300 fabric options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Trade Account - Credit Account |
| Other | Pay-as-you-go | Trade Account - Proforma |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Jones Interiors product offering
Product offeringCore offering
Jones Interiors is a UK trade-only manufacturer and wholesaler of soft furnishing products, including wood and metal curtain poles, curtain tracks and rods, blind systems, tiebacks, trimmings, and upholstery/curtain fabrics. The company operates as the exclusive UK distributor for Silent Gliss premium track systems, holds a licence for Laura Ashley decorative products, and runs the Belfield Home workroom offering bespoke made-to-measure curtains, Roman blinds, and cushions with a 10-day turnaround and access to over 300 fabric options.
Product overview
Jones Interiors is a trade-only wholesale supplier of soft furnishing products operating primarily in the UK market. Their comprehensive product portfolio centers on window treatment solutions including curtain poles (Jones, Laura Ashley licensed, Sunflex brands), curtain tracks and rods (including Silent Gliss premium systems), blind systems (cassette, cord-operated, and motorised options), and decorative tiebacks and trimmings. The company also offers an extensive fabrics range through own brands (Jones Fabrics, Belfield Home, Esselle Home) as well as workroom supplies including linings, heading tapes, eyelets, and Gutermann threads. A made-to-measure service is available through their Belfield Home workroom in Derbyshire with a 10-day turnaround. All products are sold exclusively to trade customers through a network of stockists.
Differentiator
Problem solved
Functional benefit
Brands
- Belfield Home: Fabric brand with made-to-measure curtains, Roman blinds and cushions, operating from Derbyshire with over 50 expert machinists.
- Silent Gliss
- Esselle Home
Products and services
- Curtain Poles Wood and metal curtain poles under the Jones, Laura Ashley (licensed), and Sunflex brands, available in various sizes, finishes, and diameters for trade interior designers, retailers, and manufacturers.
- Curtain Tracks and Rods Curtain track systems including manual, cord-operated, and electric/motorised options from Silent Gliss, Swish, Integra, Harrison Drape, and Jones house brands for trade window-treatment installations.
- Blind Systems
- Tiebacks and Trimmings
- Fabrics
- Workroom Products Manufacturing supplies for curtain and blind makers, including buckram, curtain hooks, lead weights, heading tapes, linings, interlining, eyelets, and Gutermann threads, distributed to trade workrooms.
- Made-to-Measure Curtains and Blinds
- Silent Gliss Products
- Laura Ashley Products
- In Your Colour Custom Poles
- Belfield Home Fabrics
- Esselle Home Collections
Companies that use Jones Interiors
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Jones Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jones Interiors partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Silent GlisscoreExclusive UK distributor for Silent Gliss curtain track systems, curtain poles, and window treatments. Silent Gliss is a premium Swiss-manufactured brand known for quality and innovation in window covering systems.
- Laura AshleycoreLicensed producer and distributor of Laura Ashley curtain poles, tiebacks, trimmings, and decorative accessories. Products include handcrafted poles, decorative tiebacks, and trimming collections.
- Belfield HomecoreBelfield Home is a sister brand with one of the largest fabric workrooms in the UK. They manufacture made-to-measure curtains, Roman blinds, and cushions with over 300 fabric options and a 10-day turnaround.
- Esselle HomecoreEsselle Home offers wallpapers, rugs, doormats, and fabric collections. Distributed through Jones Interiors trade accounts. Includes Heritage Tales and À La Mode collections.
- ArthouseminorArthouse doormat, rug, and wallcovering collections distributed through Jones Interiors trade accounts. Includes Anthology, ArtiFIX vinyl, and various doormat collections.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Jones Interiors competitors and assessment
Company assessmentBroad incumbents
- Hillarys: UK's largest made-to-measure blinds, curtains, and shutters company operating both manufacturing and consumer-facing channels. Direct product overlap with Jones Interiors across curtains and blinds, but with much broader D2C retail footprint and installation services.
- Hunter Douglas: Global market leader in window coverings, manufacturing blinds, shades, and shutters across residential and commercial segments. Same product category as Jones Interiors with vastly broader portfolio and scale.
- Thomas Sanderson: UK specialist in made-to-measure blinds, shutters, and curtains with both in-home advisory and trade-facing operations. Comparable in custom window covering manufacturing and UK geographic focus, but more D2C weighted than Jones' trade-only model.
Direct peers
- English Blinds: UK manufacturer of custom-made blinds with national trade and consumer operations. Comparable in custom-manufacturing positioning and UK B2B/B2C channel mix to Jones Interiors' Belfield Home offering.
- Swish UK: UK-based manufacturer of curtain poles, tracks, and accessories sold through trade and direct channels. Operates in the same trade window treatments category as Jones Interiors with overlapping pole and track product lines (Swish tracks are even distributed by Jones).
- Byron & Byron: UK luxury maker of handcrafted decorative curtain poles, finials, and trimmings sold to interior designers and high-end retailers. Direct overlap with Jones Interiors' premium handcrafted pole line and trade-to-designer distribution model.
- Sunflex UK: UK pole and track brand whose products Jones Interiors distributes. Direct overlap in wood and metal curtain pole categories and shared presence in the same trade wholesale channel.
Others
- Silent Gliss: Swiss premium manufacturer of curtain track systems and poles whose products Jones Interiors exclusively distributes in the UK. Operates as both a critical supplier partner and a peer in premium track manufacturing across international markets.
- Somfy: Global leader in motors and automated controls for blinds, curtains, and awnings. Key ecosystem supplier whose motorised blind systems integrate into offerings like Jones Interiors' cassette and motorised blind product lines.
Emerging players
- Velux: Danish global leader in roof windows and skylights with an expanding window covering/blinds product line. Operates in an adjacent window treatment segment with similar premium positioning and UK trade presence.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Jones Interiors social profiles
Digital presenceJones Interiors compliance and trust
Trust signalCompliance2 records
Jones Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jones Interiors leadership team
Management profileNumber of profiles
Jones Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jones Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jones Interiors
What does Jones Interiors do?
Jones Interiors is a UK trade-only manufacturer and wholesaler of soft furnishing products, including wood and metal curtain poles, curtain tracks and rods, blind systems, tiebacks, trimmings, and upholstery/curtain fabrics. The company operates as the exclusive UK distributor for Silent Gliss premium track systems, holds a licence for Laura Ashley decorative products, and runs the Belfield Home workroom offering bespoke made-to-measure curtains, Roman blinds, and cushions with a 10-day turnaround and access to over 300 fabric options.
Is Jones Interiors a public or private company?
Jones Interiors is a private company. It is classified as family owned and is currently operating.
When was Jones Interiors founded?
Jones Interiors was founded in 1909. It employs 101 to 250 people.
Where is Jones Interiors based?
Jones Interiors is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Jones Interiors make money?
Two revenue lines are on record. Wholesale/B2B Product Sales are the primary driver. The others are made to Measure Products.
Who are Jones Interiors's main competitors?
Broad incumbents on record are Hillarys, Hunter Douglas and Thomas Sanderson. Direct peers are English Blinds, Swish UK, Byron & Byron and Sunflex UK. Others are Silent Gliss and Somfy. Velux is listed as an emerging player.
Does Jones Interiors have an API?
No public API is recorded for Jones Interiors.
What industry is Jones Interiors in?
Jones Interiors's product category is Soft Furnishings & Window Treatments. Its primary akta.pro industry code is IMAOAKAC, Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances), with a secondary code of CRAIAKAD, Custom Drapery & Made-to-Measure Window Coverings Retail. Its NAICS code is 31412 and its SIC code is 2300.