Radio Contact
Radio Contact is a French-language Belgian music radio station, founded in 1987 and part of the RTL Belgium group, broadcasting feel-good music, news, and entertainment across FM, DAB+, TV, web, and mobile to French-speaking audiences in Wallonia and Brussels.
- Company typePrivate
- Founded1987
- HeadquartersSchaerbeek, Belgium
- Headcount—
- GTM typeB2C
- OfferingServices
What Radio Contact does
Radio Contact is a French-language Belgian music radio station founded in 1987 and operated as part of the RTL Belgium media group (within the broader RTL Group). Branded as "La radio Feel Good," it broadcasts an adult-contemporary music format with news, weather, traffic, and entertainment programming aimed at the French-speaking Belgian general public across Wallonia and Brussels. Its core product is the main live radio stream, extended by a portfolio of eight themed webradios (Contact Max 80/90, Contact 2000, Contact DJ's, Contact K-POP, Contact Summertime, Contact Kids, and Mint) that segment the audience by genre and demographic.
The station's technical platform is a multi-channel broadcast infrastructure spanning traditional FM analog transmission across 40+ Belgian cities, DAB+ digital audio broadcasting, a television simulcast (Radio Contact Vision) distributed over six Belgian cable operators, a web streaming player, and dedicated iOS and Android mobile applications. Content is anchored around presenter-led shows (e.g., 15/19, Good Morning, Musique Non Stop) with replay/on-demand access, live concert promotions, and interactive contests.
Radio Contact's revenue model is diversified across broadcast and digital advertising sold through Rossel Advertising, micro-transaction contest participation priced at €2 per SMS, event promotion and ticketing affiliate partnerships with Live Nation and Ticketmaster, and traditional broadcasting licensing. Distribution is omnichannel and exclusively free-to-air on the consumer side, with monetization flowing through advertising, contests, and event commerce. The company is privately held, has no disclosed headcount, and is not separately funded — it operates as an integrated property within the RTL Belgium portfolio.
Radio Contact firmographics
Firmographics- Name
- Radio Contact
- Legal name
- Radio Contact
- Website
- https://radiocontact.be
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Short description
- Radio Contact is a French-language Belgian music radio station, founded in 1987 and part of the RTL Belgium group, broadcasting feel-good music, news, and entertainment across FM, DAB+, TV, web, and mobile to French-speaking audiences in Wallonia and Brussels.
- Ownership category
- akta.pro rank
Radio Contact industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)
Keywords
Where Radio Contact is headquartered
LocationHeadquarters
- HQ city
- Schaerbeek
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Radio Contact business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Sponsorships: Radio advertising slots broadcast during programming, sponsored segments, and branded content. The website also features advertising opportunities through rossel-advertising.com
- Contest and Competition Participation: Revenue generation through SMS participation to contests (2€ per participation as seen with the Bruit game)
- Event Promotion and Ticketing: Revenue from promoting concerts and festivals, often in partnership with ticket sellers like Live Nation and Ticketmaster
- Radio Broadcasting License: Operating as a broadcast radio station under Belgian media regulations, likely generating revenue through traditional radio broadcasting operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free radio access |
| Usage-based | Pay-as-you-go | SMS Contest Participation |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Radio Contact product offering
Product offeringCore offering
Radio Contact operates a French-language feel-good music radio station in Belgium, broadcasting 24/7 across FM, DAB+, television (Radio Contact Vision), web streaming, and mobile apps. The core offering is supported by themed webradio sub-stations (80s, 90s, 2000s, K-POP, DJ mixes, Kids, etc.), interactive SMS contests, on-demand replays, and live concert/festival promotion. Revenue is generated primarily through on-air advertising sold via Rossel Advertising, with ancillary income from SMS-based contests, ticketing partnerships, and branded events.
Product overview
Radio Contact is a Belgian radio station operating as a unified product with multiple sub-brands and distribution channels. The core offering is the main Radio Contact station ('La radio Feel Good') delivering feel-good music, news, and entertainment. This core station is distributed across FM radio frequencies, DAB+ digital broadcasting, the Radio Contact Vision TV channel, live streaming, and a mobile application. Complementing the main station are eight themed webradio stations (Contact - La playlist de Tonton, Contact Summertime, Contact 2000, Contact Max 80, Contact Max 90, Contact DJ's, Contact K-POP, and Mint) offering specialized music programming. Additional services include a replay/on-demand platform, competitions/contests section, and event calendar. The product architecture follows a hub-and-spoke model where the main station serves as the anchor, with specialized webradios and digital services extending the brand reach across different audiences and listening preferences.
Differentiator
Problem solved
Functional benefit
Brands
- Contact Max: Radio sub-brand focusing on 80s, 90s and classic music hits
- Contact Max 80
- Contact Max 90
- Contact 2000
- Contact DJs
- Contact K-POP
- Contact Summertime
- Contact Kids
- La playlist de Tonton
- Mint
Products and services
- Radio Contact (Main Station) Core 24/7 French-language feel-good music radio station broadcasting news, entertainment, artist interviews, weather, and traffic to Belgian audiences via FM, DAB+, TV, web, and mobile.
- Radio Contact Vision (TV channel) Television simulcast of Radio Contact showing on-air presenters, studio visuals, music clips, and news on Belgian cable platforms (Proximus TV, Voo, Telenet, Orange TV, SFR).
- Contact Max 80 (Webradio)
- Contact Max 90 (Webradio) Themed webradio station dedicated to 1990s music hits, accessible online as part of the Radio Contact webradio portfolio.
- Contact 2000 (Webradio) Themed webradio station featuring music from the year 2000 era, accessible online.
- Contact DJ's (Webradio) Themed webradio station featuring DJ mixes and curated electronic/dance music selections.
- Contact K-POP (Webradio) Themed webradio station dedicated to Korean pop (K-POP) music, accessible online.
- Contact Kids / Contact Summertime (Webradio) Family-friendly themed webradio stations with age-appropriate music, including a summer seasonal edition, targeted at children and families.
- Contact - La playlist de Tonton (Webradio) Curated webradio station featuring a playlist selected by the personality 'Tonton', available for online streaming.
- Mint (Lifestyle Webradio) Lifestyle-focused webradio station hosted at mint.be, featuring curated feel-good music content.
Quantifiable outcome
- Available in 40+ Belgian cities via FM frequencies
- +2 more outcomes
Companies that use Radio Contact
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Radio Contact technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Radio Contact partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- RTL BelgiumcoreParent company and broadcaster operating Radio Contact and associated media properties. Radio Contact operates under the RTL Belgium umbrella, sharing infrastructure, legal resources, and potentially cross-promotional opportunities.
- Proximus TVcoreTelevision distribution partner making Radio Contact Vision available on canal 143 for Proximus TV subscribers across Belgium
- VoocoreCable operator distribution partner offering Radio Contact Vision on canal 130 for Voo subscribers
- TelenetcoreCable distribution partner with Radio Contact Vision on canal 12 (Brussels) and canal 137 (Flanders) for Telenet subscribers
- Orange TVcoreTelevision distribution partner making Radio Contact Vision available on canal 35 for Orange TV subscribers
- SFRcoreCable operator distribution partner offering Radio Contact Vision on canal 38 for SFR subscribers
- TicketmastermajorOfficial ticketing partner for BTS World Tour Brussels concerts at Stade Roi Baudouin, enabling Radio Contact to promote and sell tickets for major events
- Live NationmajorConcert promoter and event organizer partnership for Pussycat Dolls PCD FOREVER TOUR concert at AFAS Dome Antwerp. Live Nation handles ticket sales and event production while Radio Contact promotes the show
- Rossel AdvertisingcoreOfficial advertising sales partner for Radio Contact, enabling businesses to advertise on the radio station through rossel-advertising.com
- On The BeachmajorEvent organizer partnership for David Guetta The Monolith Tour concert at Zeebruges beach. Radio Contact serves as media partner for this beach concert event
- DAB+ Consortium BelgiumcoreRadio Contact participates in the Belgian DAB+ digital radio rollout alongside other Belgian radio stations, with private and public networks cooperating to promote the new digital broadcast technology
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Radio Contact competitors and assessment
Company assessmentRegional players
- Qmusic (Belgium): Qmusic is a leading Dutch-language music radio station in Flanders (Belgium), operated by DPG Media. While not a direct competitor (different language market), it represents the dominant Flemish radio competitor that defines the Belgian market structure Radio Contact operates within.
Direct peers
- Vivacité (RTBF): Vivacité is the public radio network operated by RTBF, broadcasting French-language regional programming across Wallonia and Brussels. As a public broadcaster, it competes for French-speaking Belgian listeners and competes for regional ad budgets.
- Fun Radio Belgium: Fun Radio Belgium is a French-language music radio station targeting a similar young adult demographic as Radio Contact. Directly competes for French-speaking Belgian listeners and digital ad inventory.
- NRJ Belgium: NRJ Belgium is the Belgian arm of NRJ Group, broadcasting a French-language contemporary hit radio format targeting young adults. Directly competes with Radio Contact for French-speaking Belgian music listeners and advertising budgets.
- Bel RTL: Bel RTL is a direct Belgian radio competitor also operating under RTL Belgium, broadcasting French-language talk and music programming. Same parent group, overlapping audience, and similar multi-platform distribution model make it the closest comparable peer.
- Mint (mint.be): Mint is a sister webradio brand under Radio Contact and RTL Belgium, targeting a feel-good lifestyle audience. While not a separate company, it illustrates direct portfolio overlap and audience segmentation within the same parent operations.
- Nostalgie Belgium: Nostalgie Belgium is a French-language Belgian music radio station focused on older hits and adult demographics, owned by NRJ Group. Competes with Radio Contact for French-speaking Belgian music audiences and advertising spend, particularly in the heritage/feel-good music segment.
Broad incumbents
- RTL Radio (France): RTL is the French flagship radio station of the RTL Group (parent of Radio Contact), offering national French-language talk and music programming. As the group flagship, it sets strategic direction and shared resources that flow down to Belgian sister stations like Radio Contact.
- NRJ (France): NRJ is the parent French national music radio network and owner of NRJ Belgium, offering the same contemporary hit format at scale across France. While operating in a different market, it represents the broader incumbent template that the Belgian NRJ operation mirrors.
- Europe 1: Europe 1 is a major French national radio station (now owned by Vivendi) offering music and talk programming. While operating primarily in France, it represents a comparable French-language commercial radio model at national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Radio Contact social profiles
Digital presenceRadio Contact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Contact leadership team
Management profileNumber of profiles
Radio Contact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Contact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Contact
What does Radio Contact do?
Radio Contact operates a French-language feel-good music radio station in Belgium, broadcasting 24/7 across FM, DAB+, television (Radio Contact Vision), web streaming, and mobile apps. The core offering is supported by themed webradio sub-stations (80s, 90s, 2000s, K-POP, DJ mixes, Kids, etc.), interactive SMS contests, on-demand replays, and live concert/festival promotion. Revenue is generated primarily through on-air advertising sold via Rossel Advertising, with ancillary income from SMS-based contests, ticketing partnerships, and branded events.
Is Radio Contact a public or private company?
Radio Contact is a private company. It is classified as corporate owned and is currently operating.
When was Radio Contact founded?
Radio Contact was founded in 1987.
Where is Radio Contact based?
Radio Contact is headquartered in Schaerbeek, Belgium, in the Europe region.
How does Radio Contact make money?
Four revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are contest and Competition Participation, event Promotion and Ticketing and radio Broadcasting License.
Who are Radio Contact's main competitors?
Qmusic (Belgium) is listed as a regional player. Direct peers are Vivacité (RTBF), Fun Radio Belgium, NRJ Belgium, Bel RTL, Mint (mint.be) and Nostalgie Belgium. Broad incumbents are RTL Radio (France), NRJ (France) and Europe 1.
Does Radio Contact have an API?
No public API is recorded for Radio Contact.
What industry is Radio Contact in?
Radio Contact's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 7310.