Broadcast Traffic Systems

Name

Broadcast Traffic Systems

Legal name

Broadcast Traffic Systems Ltd.

Website

https://bts.tv

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Broadcast Traffic Management Software

NAICS

Broadcasting and Content Providers (516), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ)

Keywords

• Broadcast traffic software
• Channel management software
• Advertising sales software
• Broadcast scheduling software
• VOD catch-up scheduling

Headquarters

HQ city

Bridgend

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise Software Licensing: Full-featured traffic and channel management software for large broadcasters with complex multi-channel, multi-currency, and multi-language requirements. Sold as annual subscription or perpetual license with implementation and support services.
2. Express Software Licensing: Comprehensive traffic system at affordable price for broadcasters requiring scheduling and advertising sales operations. Built using modular structure allowing selective module purchases.
3. Essentials Software Licensing: Entry-level channel management solution for smaller broadcasters needing simple and inexpensive operations. Available as on-premises or cloud-hosted (SaaS) deployment.
4. Cloud/SaaS Hosting: BTS-Essentials Cloud version hosted on Azure or AWS for broadcasters preferring fully managed cloud deployment without internal infrastructure requirements.
5. Implementation and Training Services: Remote installation, training, and support services delivered via Internet. Includes remote help desk and ongoing customer support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Broadcast Traffic Systems (BTS) develops and sells web-based traffic and channel management software for television broadcasters. Its product suite — Enterprise, Express, and Essentials — handles programme scheduling, advertising sales, spot booking, multi-currency/multi-language contract management, licensing rights, VOD/catch-up scheduling, and audience ratings integration for broadcasters ranging from small operators to multinational networks.

Product overview

Broadcast Traffic Systems offers a three-tier product portfolio: Enterprise, Express, and Essentials. Enterprise is the flagship solution for large broadcasters with complex multi-channel operations, offering comprehensive channel management, advertising sales, non-linear/VOD scheduling, and advanced analytics. Express provides a mid-tier comprehensive traffic system at an affordable price with modular flexibility. Essentials is an entry-level solution for smaller broadcasters, available as on-premises or cloud deployment (Essentials Cloud). All three tiers share common modules including Programme Database, Long Term Planner, Transmission Scheduling, Media Library, Licensing Rights and Finance, Promotion Management, and Ad-Sales capabilities with Spot Booking and Sales Contract maintenance. The products support multi-channel, multi-currency, and multi-language operations with browser-based access.

Differentiator

Problem solved

Functional benefit

Brands

• BTS Enterprise: Advanced solution for larger broadcasters with complex multi-channel operations, regional variations, and intricate scheduling requirements.
• BTS Express
• BTS Essentials

Products and services

• BTS Enterprise Comprehensive broadcast management software designed for larger broadcasters with complex multi-channel, multi-currency, multi-language operations. Provides advanced tools for programme planning, licensing rights management, sophisticated scheduling, advanced analytics and reporting, and sales management for advertising contracts, spot bookings, and invoicing.
• BTS Express Comprehensive traffic system designed for broadcasters requiring a complete traffic solution at an affordable price. Modular structure allows clients to select only required modules, with multi-channel coordination and regional, currency, and language adaptability.
• BTS Essentials Entry-level channel management application for smaller broadcasters needing a simple and cost-effective traffic system. Built using modular structure with browser-based access, rapid remote installation, and support for multi-channel, multi-region, multi-currency operations.
• BTS Essentials Cloud Cloud-hosted SaaS version of BTS Essentials, fully managed by BTS on Azure or AWS. Browser-based access with no special software or browser add-ins needed, supporting Apple, Windows, and Tablet devices.
• BTS Version 7 (V7) Latest version of BTS traffic and scheduling software with AI-powered scheduling, AI content management with metadata enrichment, intelligent search, customisable insight reporting, workflow orchestration, and configurable user alerting.

Quantifiable outcome

• Over 75% of BTS channels now running latest v6.7 version with high retention rate
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google Ad ManagercoreTechnology or Integration · 1 September 2020Integration with Google Ad Manager providing tight integration with leading digital platforms alongside FreeWheel. Enables broadcasters to manage both digital platforms and integrate campaigns with linear advertising under single contract.
• FreeWheel (Comcast)coreTechnology or Integration · 1 February 2020Two-way API integration with FreeWheel delivering end-to-end digital media automation. Empowers broadcasters and agencies to streamline reconciliation, billing and collections. Consolidates digital and traditional media bookings, billing and payments data in one system. Automates back-office and financial reconciliation work associated with digital advertising.
• Qvest MediaminorImplementation/ SI/ Consulting Partner · 1 June 2018Worked in conjunction with Qvest Media for Al Mamlaka TV launch in Jordan. Qvest Media provided media technology consulting and integration services.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Cinegy: Provides broadcast software for playout, automation, asset management and news. Cinegy's automation interfaces with BTS at customers like Shine TV in New Zealand, making it a direct broadcast-operations peer with overlapping workflows.
• Pebble Beach Systems: Provides playout automation and channel management systems for broadcasters. Pebble's Stingray playout integrates with BTS traffic applications (e.g. NRP Egypt, Al Mamlaka TV), making them highly adjacent rather than directly competing on traffic/ad-sales.

Broad incumbents

• Vizrt: Provides broadcast graphics, news, playout and media asset management solutions to TV networks and digital media companies. Adjacent to BTS in broadcast operations and increasingly in newsroom/scheduling workflows.
• Grass Valley: Major broadcast infrastructure vendor offering playout, automation, news, editing and production systems to TV networks. Competes with BTS in broadcast operations workflows for large multi-channel broadcasters as part of an end-to-end portfolio.
• Dalet: Provides media asset management, newsroom, workflow and broadcast operations software to TV/radio networks and content producers. Competes with BTS in scheduling and ad-sales workflows for larger broadcasters, while also covering MAM and newsrooms.
• Imagine Communications: A large, established broadcast technology vendor with broad ad-sales, traffic and playout capabilities serving major TV networks globally. Competes with BTS in multi-channel broadcaster sales, ad-sales, and scheduling workflows, but as part of a wider portfolio.
• Avid: Provides media production, asset management and newsroom systems used by broadcasters worldwide. Avid's media management integrates with BTS for customers like Al Mamlaka TV, and its broader broadcast portfolio overlaps BTS's enterprise segment.
• MediaKind: Provides media delivery, processing and monetisation solutions for broadcasters and content providers. Adjacent to BTS in broadcaster ad-tech and content monetisation, especially in the digital/OTT advertising workflow.
• Evertz Microsystems: Provides broadcast infrastructure including routing, playout, automation, and ad-tech (EvertzIP, OvertureRT, Mediator) for TV networks. Competes with BTS in large broadcaster ad-sales and channel management as part of a much broader infrastructure portfolio.

Emerging players

• Operative (now part of Imagine Communications): Provides advertising sales operations and traffic management software for broadcasters and digital publishers. Operative's ad-ops platform overlaps BTS's ad-sales module and is increasingly bundled with Imagine's broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/broadcast-traffic-systems-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadcast Traffic Systems