What Júnior FEA-RP does

Júnior FEA-RP is a non-profit junior consulting enterprise founded in 1992 and operated by undergraduate students from the Faculty of Economics, Administration and Accounting at the University of São Paulo (FEA USP) in Ribeirão Preto, Brazil. The organization delivers four core consulting service lines — Financial Management, Strategy, Marketing, and Market Research — on a project basis to small and medium-sized businesses as well as select enterprise clients across agribusiness, retail, sports, food and beverage, transportation, and cryptocurrency sectors. Notable clients referenced in its portfolio include Coca-Cola, Danone, 99 Taxi, Minerva Foods, Ourofino Agrociência, Santa Clara Agronegócio, Supermercados Big Compra, Crios Finance, Alpha Records, Botafogo de Ribeirão Preto, and Hospital Mahatma Gandhi.

The organization's underlying delivery model combines student-led consulting execution with quality oversight from McKinsey & Company and Bain & Company (which provide ongoing methodology training) and from doctoral faculty at USP. Project deliverables draw on standard consulting frameworks (SWOT, Canvas, As Is/To Be flows, Pain/Gain matrices) supplemented by quantitative tools such as Power BI dashboards and remote survey methodologies (e.g., 200+ responses collected for Santa Clara Agrociência). No proprietary technology platform, software product, or AI/ML infrastructure is disclosed; the core "technology" is the methodological training pipeline and academic supervision framework.

From a business-model perspective, Júnior FEA-RP generates revenue through project-based consulting fees quoted per engagement, with disclosed price bands ranging from approximately R$7,000 to over R$20,000 depending on scope. Distribution is entirely direct — clients are acquired through the company website, contact/diagnostic forms, and referrals, with a free diagnostic consultation used as the entry point. As a junior enterprise within the Movimento Empresa Júnior framework, the entity is student-governed, non-profit, and structurally distinct from a venture-backed or equity-financed business, which materially affects how growth, valuation, and exit dynamics should be interpreted.

Name

Júnior FEA-RP

Legal name

Júnior FEA-RP

Website

https://juniorfea.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Júnior FEA-RP is a non-profit student-run consulting firm founded in 1992 at FEA USP Ribeirão Preto, Brazil, delivering project-based financial, strategic, marketing, and market research consulting to SMBs and select enterprises across agribusiness, retail, and other sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Business Consulting Services: Project-based consulting services in areas of financial management, strategic planning, marketing, and market research. Pricing follows project scope with investment ranges from R$7-10 thousand to over R$20 thousand. Services are customized and personalized for each client.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Júnior FEA-RP is a student-run junior consulting firm that delivers four core consulting services to businesses: Financial Management (cost analysis, economic viability, budgeting), Strategy (SWOT analysis, goal-setting, implementation planning), Marketing (segmentation, brand positioning, communication, pricing, distribution plans), and Research (market research, data collection, customer satisfaction surveys, consumer behavior studies). Projects are customized and personalized for each client, with investment tiers ranging from R$7-10 thousand to over R$20 thousand.

Product overview

Júnior FEA-RP is a junior consulting company formed by students from FEA USP Ribeirão Preto, offering four integrated consulting services: Financial Management (analyzing costs, viability, and financial planning), Strategy (SWOT analysis, goal-setting, and strategic implementation), Marketing (situational analysis, brand positioning, and action plans), and Research (data analysis, satisfaction surveys, and consumer behavior studies). The company operates as a unified service offering with personalized projects tailored to each client's specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Management Consulting (Financeiro) Financial management consulting service that performs detailed cost analysis, economic viability assessment, expense and revenue monitoring, budget planning, and investment suggestions for sustainable growth. Designed for businesses seeking greater financial control and predictability.
• Strategic Planning Consulting (Estratégia) Strategic planning consulting that develops strategic actions based on market analysis, including SWOT analysis, definition of clear and measurable goals, and implementation plans to achieve defined objectives. Targets businesses seeking better positioning, competitiveness, and more assertive decision-making.
• Marketing Plan Consulting (Marketing) Marketing consulting covering situational analysis, market segmentation, brand positioning, communication strategies, distribution, pricing, and actionable plans with measurable goals. Designed to help companies stand out in the market with innovative strategies and gain sustainable visibility, customer acquisition, and differentiation.
• Market Research (Pesquisa) Market research and data collection service that delivers data analysis for strategic insights, customer satisfaction surveys, and consumer behavior studies to support better market positioning. Includes data interpretation metrics, satisfaction research, and consumer habits/preferences studies.

Quantifiable outcome

• 200+ survey responses from 450 contacts for Santa Clara Agrociência
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• McKinsey & CompanycoreStrategic or Co-development PartnerProvides constant training to the junior company team members, contributing to their professional development in consulting methodologies and best practices.
• Bain & CompanycoreStrategic or Co-development PartnerProvides constant training to the junior company team members, enhancing their skills in strategy and management consulting.
• USP FEA Ribeirão Preto FacultycoreStrategic or Co-development PartnerDoctoral professors from USP provide academic supervision and guidance, ensuring quality and alignment with current business practices.
• Botafogo de Ribeirão PretominorImplementation/ SI/ Consulting PartnerSports club partnership for identifying problems and developing actions to improve marketing and management areas of the club.
• Hospital Mahatma GandhiminorImplementation/ SI/ Consulting PartnerPartnership to assist strategic planning, process improvement, and growth of the hospital in Catanduva.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Falconi Consultoria Estratégica: One of Brazil's largest homegrown management consulting firms operating across strategy, operations, and finance. Targets the same SMB and mid-market segment as Júnior FEA-RP, but with full-time senior consultants and at materially higher price points.
• Roland Berger Brasil: Global strategy consulting firm with a Brazilian practice delivering management consulting across industries. Overlaps with Júnior FEA-RP's strategy and operations work at the upper end of the market.
• Bain & Company Brasil: Global strategy consulting firm active in Brazil. As with McKinsey, serves as a methodological reference and training partner while operating a much higher-priced practice aimed at large enterprises.
• McKinsey & Company Brasil: Global top-tier consulting firm with a longstanding Brazilian office. While a training partner, it represents the methodological benchmark whose approaches Júnior FEA-RP aims to deliver at lower cost to smaller clients.
• Fundação Dom Cabral: Brazilian executive education and consulting institution operating in strategy and management across Brazil and Latin America. Overlaps with Júnior FEA-RP's strategy and operations services at the more senior end of the market.
• PwC Brasil: Big Four professional services firm offering management consulting alongside audit and tax. Provides strategic and operational consulting to Brazilian mid-market and enterprise clients at materially higher fee levels than Júnior FEA-RP.

Direct peers

• Poli-USP Júnior: Junior enterprise of the Polytechnic School at USP São Paulo, delivering consulting services with student teams. Same Movimento Empresa Júnior framework as Júnior FEA-RP and visibly leveraging the broader USP brand — directly comparable Brazilian university junior consulting peer.
• Conpec UNICAMP: University-affiliated junior consulting firm at UNICAMP providing management and engineering consulting services to Brazilian clients. Shares the same junior enterprise model — undergraduate student-delivered projects under academic oversight — that defines Júnior FEA-RP.
• Insper Consulting Júnior: Student-run consulting arm of Insper, a leading São Paulo business school. Competes directly with Júnior FEA-RP for Brazilian SMB consulting projects using similar methodology and university-backed brand positioning.
• FGV Consultoria Júnior: Junior consulting enterprise affiliated with Fundação Getulio Vargas, one of Brazil's top business schools. Operates the same student-led management consulting model targeting Brazilian SMBs with strategy, marketing, and finance services — directly comparable in structure, customer segment, and delivery model to Júnior FEA-RP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/juniorfea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Júnior FEA-RP