Omnicom Media Group Schweiz

What Omnicom Media Group Schweiz does

Omnicom Media Group Schweiz AG is the Swiss operating entity of Omnicom Media, the world's largest media management organization. Headquartered at Leutschenbachstrasse 41 in Zürich, the subsidiary runs four agency brands locally: OMD, PHD, Hearts & Science, and TRKKN (a digital marketing and technology services brand). It serves enterprise clients across Switzerland within the broader EMEA region, leveraging the global network's buying power ($75.6 billion in billings, 31% global market share), data infrastructure (Acxiom Real ID covering 2.6 billion verified global IDs), and the Omni Intelligence Platform — a unified operating system that integrates proprietary data, AI capabilities, and client management tools. The Swiss entity is led by CEO Jens Brecht with a six-person executive team covering CEO, CFO, COO, CCO, CIO, and CAO functions.

The underlying technology stack is built on the Omni Intelligence Platform, which combines Acxiom (identity and audience data), Flywheel (AI/ML-powered commerce), Creo (15M+ creator network operating as a precision media channel), Optimum Sports (proprietary measurement covering 30%+ of Super Bowl ad spend), and Omnicom Production (generative AI creative with digital twin technology). The company has built agentic AI capabilities on top of third-party foundation models (notably Google Gemini via the Consumer Prompt Insights Agent), Snowflake-based clean rooms for cross-platform measurement, and integrations with major platforms including Netflix Ads Suite, Amazon Ads, Roku, Walmart Connect, Meta, Disney, NBCUniversal, Paramount+, Tesco Media, and The Trade Desk. Product launches in 2026 span CTV frequency measurement, streaming ad integration, retail media networks, and AI-powered planning tools.

The business model is a full-service B2B media agency generating revenue through media planning, buying, and management services for global enterprise brands. Pricing is negotiated client-by-client based on scope, managed media spend, and service requirements — agency fees typically structured as a percentage of billings plus retainer or performance components. Distribution is via six global agency brands operated as distinct business units, with specialty practices in identity (Acxiom), commerce (Flywheel), influencer marketing (Creo), and sports (Optimum Sports). Customer concentration spans enterprise brands across technology, automotive, luxury, beverages, financial services, and consumer goods — including Amazon, Apple, Mercedes-Benz, Chanel, Disney, and Uber. Omnicom Group Inc. (NYSE: OMC) acquired IPG in late 2025, structurally combining Omnicom Media with IPG Mediabrands.

Name

Omnicom Media Group Schweiz

Legal name

Omnicom Media Group Schweiz AG

Website

https://omnicommediagroup.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Omnicom Media Group Schweiz AG is the Zürich-based Swiss subsidiary of Omnicom Media, operating OMD, PHD, Hearts & Science, and TRKKN agency brands to deliver media planning, buying, and data-driven advertising services to enterprise clients across Switzerland and the broader EMEA region.

Ownership category

akta.pro rank

Product category

Media Management Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

Keywords

• Media planning services
• Media buying services
• Advertising agency services
• Brand management
• Media management

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Management and Advertising Services: Omnicom Media Group generates revenue through media planning, buying, and management services for global brands. The company manages $75.6 billion in billings globally and serves enterprise clients across 70+ markets through six agency brands.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Omnicom Media Group Schweiz AG is a Swiss media agency network and wholly-owned subsidiary of Omnicom Group Inc. (NYSE: OMC) that delivers full-service advertising and media communication services to enterprise clients across Switzerland. Through its agency brands (OMD, PHD, Hearts & Science, TRKKN), it provides media planning, buying, campaign management, and brand strategy supported by the Omni Intelligence Platform. The Swiss entity operates as the local affiliate of the world's largest media management organization managing $75.6 billion in billings globally.

Product overview

Omnicom Media Group operates a portfolio of six global media agency brands (OMD, Initiative, PHD, UM, Hearts & Science, Mediahub) supported by core integrated capabilities including Acxiom (identity data), Flywheel (commerce/AI), Creo (influencer), and Optimum Sports (sports marketing). These agencies are unified by the Omni Intelligence Platform—a proprietary operating system that provides shared data, AI, and technology infrastructure. The model delivers 'intelligent scale' combining distinct agency cultures with enterprise-level capabilities. The Swiss subsidiary manages local operations for OMD, PHD, Hearts & Science, TRKKN, and Omnicom Media with leadership including CEO Jens Brecht, CFO Heimo Fuchs, COO Sebastian Dicke, CCO Nannette Passberg, CIO Michael Krause, and CAO Beat Krebs.

Differentiator

Problem solved

Functional benefit

Brands

• OMD: Global media agency brand within Omnicom Media Group network
• PHD
• Hearts & Science
• TRKKN
• Initiative
• UM
• Mediahub
• Acxiom
• Creo
• Omni
• Flywheel

Products and services

• OMD Switzerland Global media agency brand operating in Switzerland, providing media planning, buying, and campaign management for enterprise clients. Recognized as the world's #1 media agency network for 10 consecutive years per RECMA Diagnostics.
• PHD Switzerland Global media agency brand operating in Switzerland, known for strategic media innovation and communications planning. Named Agency of the Year at 2025 Festival of Media North America Awards and Media Network of the Year at Festival of Media EMEA.
• Hearts & Science Switzerland Media agency brand operating in Switzerland, specializing in data-driven marketing and audience targeting across channels.
• TRKKN Switzerland Digital marketing and technology services brand operating in Switzerland, providing technology-enabled marketing solutions under the Omnicom Media Group umbrella.
• Omni Intelligence Platform Unified operating system serving as the foundational marketing platform across the Omnicom Media network, integrating proprietary data, AI capabilities, and client management tools.
• Acxiom Identity and data solutions brand providing the world's premier identity infrastructure, enriching 2.6 billion verified global IDs with consumer and media signals for precise audience targeting.
• Flywheel Digital commerce practice within the Omnicom Media network, leading the industry with AI/ML capabilities powering media strategy and execution across commerce environments.
• Creo Influencer and creator marketing platform transforming 15M+ creators and 1,000+ categories into a precision system for cultural relevance, operating creators as a media channel measured with the same rigor as paid media.

Quantifiable outcome

• OMD named #1 global media agency network for 10th consecutive year in RECMA Diagnostics report
• +2 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability12 records

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• NetflixcoreStrategic or Co-development Partner · 1 June 2026First-time ad product deal bringing together Acxiom audience intelligence, Omni platform, and Omnicom Production's AI-powered creative with Netflix Ads Suite. Enables seamless brand asset integration into streaming content with closed-loop measurement.
• Paramount+coreStrategic or Co-development Partner · 1 June 2026Dynamic Fixed Ad Units partnership in Paramount+ premieres, part of Cannes Lions news series announcing first-to-market streaming advertising innovations.
• Disney AdvertisingcoreStrategic or Co-development Partner · 1 June 2026Collaboration enabling sequential ads in streaming, advancing Omnicom Media's cross-platform TV measurement strategy.
• AMCcoreStrategic or Co-development Partner · 1 June 2026First-party data integration into Omnicom's Video Content Cross-Screen Planner for enhanced cross-platform measurement capabilities.
• Tesco MediacoreStrategic or Co-development Partner · 1 June 2026Re-Create collaboration bringing dynamic creative optimization to Tesco's in-store retail media network using Omnicom's ArtBot content orchestration platform.
• BarrowsminorStrategic or Co-development Partner · 1 June 2026Partner in Re-Create collaboration for dynamic creative optimization in Tesco's in-store retail media network.
• JiostarminorStrategic or Co-development Partner · 1 June 2026Unified In-Content Advertising Program across Linear TV, OTT, and CTV for Nivea India, part of Cannes Lions news series.
• Ad AllianceminorStrategic or Co-development Partner · 1 June 2026Partnership for live TV commercial adaptation technology with OM Germany, enabling dynamic contextual ad capabilities.
• Genius SportscoreStrategic or Co-development Partner · 1 June 2026Partner Intelligence study on augmented sponsorships showing branded in-game graphics increase brand favorability and purchase intent while enhancing fan experience.
• Omnicom ProductioncoreStrategic or Co-development Partner · 1 June 2026AI-powered creative capabilities combined with Netflix Ads Suite and Acxiom data for seamless brand integration into streaming content.
• GooglecoreStrategic or Co-development Partner · 1 January 2026Consumer Prompt Insights Agent developed through Future of Search partnership, leveraging Gemini and AI-powered search capabilities for deeper consumer intent understanding. Partnership enables real-time category intelligence and competitive analysis cycle reduction from weeks to days.
• AmazoncoreStrategic or Co-development Partner · 1 January 2026Collaboration combining Amazon Ads' authenticated graph with Omnicom's Omni intelligence and Acxiom data for unified cross-platform TV measurement and frequency management.
• RokucoreStrategic or Co-development Partner · 1 January 2026First-to-market collaboration for CTV frequency management, combining Roku's linear and CTV viewership signals with Omnicom's data infrastructure for real-time reach and frequency optimization.
• SnowflakecoreTechnology or Integration · 1 January 2026Clean room collaboration providing secure multi-party data environment where publishers, advertisers and Omnicom can analyze data without exposing underlying customer information, enabling cross-platform frequency measurement.
• NBCUniversalcoreStrategic or Co-development Partner · 1 January 2026First-mover partnership for dynamic contextual ads in CTV, advancing connected TV advertising strategy and content integration capabilities.
• Samsung AdscoreTechnology or Integration · 1 January 2026Device-level CTV data integration providing consumer-consented first-party data for advanced cross-screen planning platform accuracy.
• FoxcoreStrategic or Co-development Partner · 1 January 2026Video Content Cross-Screen Planner integration enabling cross-platform frequency management across linear and CTV environments.
• The Trade DeskcoreTechnology or Integration · 1 January 2026Programmatic bid stream data integration into Video Content Cross-Screen Planner for enhanced cross-platform planning capabilities.
• VideoAmpcoreTechnology or Integration · 1 January 2026STB+ACR data integration powering cross-platform video planning capability for frequency management across fragmented video ecosystem.
• Walmart ConnectcoreStrategic or Co-development Partner · 1 January 2026First-to-market collaboration linking Walmart's first-party purchase-based insights with Meta's Instagram influencer ecosystem through Creo's Influencer Discovery Agent.
• Meta (Instagram)coreStrategic or Co-development Partner · 1 January 2026Integration with Walmart data within Creo platform for influencer audience selection based on demonstrated conversion potential.
• PinterestminorStrategic or Co-development Partner · 1 January 2026CES partnership announcement for first-to-market collaborations enhancing brands' influence on consumer choices.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omnicom-media-group-schweiz
• Instagraminstagram.com/omnicommediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnicom Media Group Schweiz