Bethel Woods Center for the Arts
Bethel Woods Center for the Arts is a 501(c)(3) nonprofit cultural organization founded in 2006 at the 1969 Woodstock festival site in Bethel, New York, operating a Pavilion amphitheater, Event Gallery, award-winning Museum, on-site Campground, and arts education programs serving concert-goers, campers, history tourists, and families.
- Company typePrivate
- Founded2006
- HeadquartersBethel, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bethel Woods Center for the Arts does
Bethel Woods Center for the Arts is a 501(c)(3) nonprofit cultural organization founded in 2006 and operated through The Bethel Performing Arts Center, LLC, occupying the historic site of the 1969 Woodstock festival at 200 Hurd Road in Bethel, New York. The organization runs a multi-venue campus including the Pavilion outdoor amphitheater, the indoor Event Gallery, the Horizon Stage, The Museum at Bethel Woods (with artifacts, oral histories, and an AR tour), the on-site Campground (open May–October with glamping, RV, and tent options), and creative learning Studios hosting the P.L.A.Y. summer arts program for children ages 5–14. It serves live music fans, camping and outdoor enthusiasts, history and culture visitors, families with children, and regional tourists in the Sullivan Catskills of upstate New York.
The business model is diversified direct-to-consumer and donation-supported, with revenue from Pavilion ticket sales ($20–$290 across a 20+ show 2026 season including Paul Simon, Santana, Brandi Carlile, Jason Aldean, and Phish), Event Gallery ticketed events, museum admissions ($12 with a valid concert ticket), memberships (starting $125/yr), campground bookings via Campspot, food and beverage, private event rentals, summer education programs ($290/week), merchandise, and charitable contributions. Ticketing is operated exclusively through Ticketmaster using SafeTix encrypted mobile tickets with rotating barcodes, premium packages are sold via FEVO, and the venue is fully cashless. Sponsorship relationships with Healey Brothers, TD Bank, Resorts World Catskills, Coca-Cola, Roscoe Beer Company, and Craft Beer Guild NY, along with production partnerships with Blackbird Presents (Outlaw Music Festival) and the Greater Newburgh Symphony Orchestra, round out the commercial ecosystem.
Technology adoption is conservative: SafeTix fraud-prevention, third-party reservation and ticketing platforms, and the AR museum tour constitute the notable digital surface, with no disclosed proprietary technology, no patents or trademarks, no AI/ML capabilities, and no external funding or private equity backing. The organization marked its 20th anniversary in 2026 with expanded programming, festival diversification, and premium experience rollouts, indicating steady operational expansion within a nonprofit governance structure supported by membership, donations, and ticketed earned revenue.
Bethel Woods Center for the Arts firmographics
Firmographics- Name
- Bethel Woods Center for the Arts
- Legal name
- The Bethel Performing Arts Center, LLC
- Website
- https://bethelwoodscenter.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bethel Woods Center for the Arts is a 501(c)(3) nonprofit cultural organization founded in 2006 at the 1969 Woodstock festival site in Bethel, New York, operating a Pavilion amphitheater, Event Gallery, award-winning Museum, on-site Campground, and arts education programs serving concert-goers, campers, history tourists, and families.
- Ownership category
- akta.pro rank
Bethel Woods Center for the Arts industry classification
Industry- Product category
- Performing Arts & Cultural Center
- NAICS
- Historical Sites (712120), Museums (712110), Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)
- akta.pro secondary industries
- Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ), Cultural Festivals & Events Organizations (BPAGAHAG), Arts Education & Community Arts Programs (BPAGAHAC)
Keywords
Where Bethel Woods Center for the Arts is headquartered
LocationHeadquarters
- HQ city
- Bethel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bethel Woods Center for the Arts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Pavilion Concert Ticket Sales: Primary revenue stream from selling tickets to outdoor pavilion concerts featuring major touring artists. Ticket prices range from $35 to $290 depending on artist and seat selection.
- Event Gallery Shows: Year-round indoor performances in the Event Gallery venue, typically with more intimate settings and premium dining experiences.
- Museum Admission: Admission fees for The Museum at Bethel Woods, which showcases artifacts and exhibits related to the 1969 Woodstock festival and the 1960s era. Museum admission is $12 with valid concert ticket.
- Membership Program: Annual membership program offering benefits including advance ticket sales, discounts, special invitations, and access to Member Lounge. Memberships start at $125 and include free museum admission and discounts on creative programs.
- Camping and Glamping: On-site campground offering glamping, RV sites, tent camping, and car camping options. Campground operates May-October and includes various accommodation types from basic tent sites to furnished glamping options.
- Food and Beverage: Concessions and dining services during events, including the Market Shed venue, café menu, and pre-show dinner experiences in the Museum prepared by Executive Chef Joel Trocino.
- Creative Learning Programs: P.L.A.Y. (Peace. Love. Arts. You.) summer arts program for children ages 5-14, offering week-long sessions in music, painting, sculpture, and digital design. Pricing at $290/week ($261 for members).
- Merchandise: Museum shop and merchandise sales including apparel, posters, and gifts. Both museum shop and online store available.
- Facility Rentals and Private Events: Venue rental opportunities for private events and corporate functions through the Facility Rentals program.
- Donations and Fundraising: As a 501(c)(3) nonprofit, the venue relies on charitable donations and support from donors who believe in the mission of providing extraordinary experiences and access to the arts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pavilion Concert Tickets |
| Unit Pricing | Pay-as-you-go | Museum Admission |
| Subscription | Annual | Annual Membership |
| Unit Pricing | Pay-as-you-go | P.L.A.Y. Summer Arts Program |
| Unit Pricing | Pay-as-you-go | Lawn Chair Rental |
| Unit Pricing | Pay-as-you-go | Reserved Lawn Upgrade |
| Unit Pricing | Pay-as-you-go | Green Room Access |
| Unit Pricing | Pay-as-you-go | Premium Parking |
| Unit Pricing | Pay-as-you-go | VIP Concert Packages |
| Unit Pricing | Pay-as-you-go | Pre-Show Dinner |
| Unit Pricing | Pay-as-you-go | Camping Options |
| Unit Pricing | Pay-as-you-go | Beach Boys 20th Anniversary Special Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Bethel Woods Center for the Arts product offering
Product offeringCore offering
Bethel Woods Center for the Arts is a 501(c)(3) nonprofit cultural center that operates a multi-venue arts campus at the historic 1969 Woodstock festival site in Bethel, New York. It sells tickets to live music concerts in the outdoor Pavilion amphitheater and indoor Event Gallery, operates an award-winning Museum dedicated to the Woodstock festival and 1960s era, runs an on-site Campground with glamping and tent/RV sites, and offers year-round educational programming including the P.L.A.Y. summer arts program for children.
Product overview
Bethel Woods Center for the Arts is a 501(c)(3) nonprofit cultural center located at the historic 1969 Woodstock festival site, offering a multi-venue experience centered around live music, museum education, and camping. The core offerings include Pavilion Concerts (main outdoor amphitheater), Event Gallery (indoor venue), The Museum at Bethel Woods, The Campground at Bethel Woods, Horizon Stage performances, and P.L.A.Y. Summer Arts Programs for children. Premium add-on experiences include Green Room access, Premium Parking, Lawn Chair Rentals, Reserved Lawn seating, Sunset Party Suite, Premium Box Seat Bundles, and Pre-Show Dinners in the Museum. The venue also hosts seasonal festivals including Harvest Festival, Peace Love & Pumpkins, Peace Love & Lights, and Kidstock. Digital ticketing is powered by Ticketmaster SafeTix with mobile-only delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Pavilion Concerts The main outdoor amphitheater hosting major touring concerts with reserved seating and lawn areas. Tickets are sold per event at prices ranging from approximately $20 to $290 depending on artist and seat selection, distributed through Ticketmaster.
- Event Gallery Concerts Indoor performance venue offering intimate concerts, comedy shows, storytelling events, and special performances with plated dinner options. Programming includes the Jazz Series and Emerging Artist Series.
- The Museum at Bethel Woods Award-winning museum documenting the 1969 Woodstock festival with artifacts, films, multimedia exhibits, and guided tours. Includes special exhibits and the Meet Me at Woodstock Augmented Reality Tour. Open daily April 1 - December 31; admission is $12 with a valid concert ticket.
- The Campground at Bethel Woods On-site campground offering glamping, RV sites, premier tent-only camping, and car camping options. Open seasonally May through October. Reservations are processed through Campspot, with prices starting at approximately $190.
- Horizon Stage Performance space hosting emerging artist series, family concert series, and Horizon Happy Hour programming for music discovery and community engagement.
- P.L.A.Y. Summer Arts Programs Peace. Love. Arts. You. summer arts program for children ages 5-14 featuring week-long sessions in music, painting, sculpture, and digital design led by professional teaching artists. Pricing at $290/week ($261 for members); financial assistance up to 100% available.
- Seasonal Festivals Year-round seasonal festivals including Harvest Festival, Peace Love & Pumpkins, Peace Love & Lights, and Kidstock: Peace Love & Play family music and arts festival, plus BuildFest: Art & Architecture.
- Facility Rentals & Private Events Venue rental opportunities for private events and corporate functions through the Facility Rentals program, including use of the Pavilion, Event Gallery, and Museum spaces.
- Membership Program Annual nonprofit membership offering benefits including advance ticket sales, discounts, special invitations, Member Lounge access, early entry, preferred parking, free museum admission, and preferred seating. Memberships start at $125 annually.
- Museum Shop & Merchandise
Quantifiable outcome
- 20 years of operation as nonprofit cultural center
- +1 more outcomes
Companies that use Bethel Woods Center for the Arts
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Bethel Woods Center for the Arts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Bethel Woods Center for the Arts partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TicketmastercorePrimary authorized ticketing partner for all Bethel Woods events. Provides SafeTix mobile ticketing technology with rotating barcodes for fraud prevention. All pavilion and gallery event tickets sold exclusively through Ticketmaster platform.
- CampspotcoreThird-party camping reservation platform used for booking all campground accommodations including glamping, RV sites, tent camping, and car camping at Bethel Woods.
- Healey BrotherscoreSponsor of Premium Parking at Bethel Woods events. Healey Brothers is a regional automotive dealership group.
- TD BankcorePresenting sponsor of the Green Room pre-show lounge experience. Provides branding and support for member amenities.
- Resorts World CatskillsminorResort casino sponsor visible at events. Part of the regional tourism ecosystem in the Catskill Mountains.
- Roscoe Beer CompanyminorLocal craft beer sponsor for Bethel Woods events.
- Craft Beer Guild NYminorCraft beer sponsor and beverage partner for Bethel Woods events.
- Coca-ColaminorBeverage sponsor for Bethel Woods events.
- Blackbird PresentscoreProducer of the Outlaw Music Festival tour, partnering with Bethel Woods as a venue host for the festival stop. Festival organized by Willie Nelson, Mark Rothbaum, Keith Wortman, and Blackbird Presents.
- Greater Newburgh Symphony OrchestraminorLocal symphony orchestra partnering with Bethel Woods for Josh Groban's 'Stage, Screen and Symphony' performance.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bethel Woods Center for the Arts competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Bethel Woods Center for the Arts social profiles
Digital presenceBethel Woods Center for the Arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bethel Woods Center for the Arts leadership team
Management profileNumber of profiles
Bethel Woods Center for the Arts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bethel Woods Center for the Arts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bethel Woods Center for the Arts
What does Bethel Woods Center for the Arts do?
Bethel Woods Center for the Arts is a 501(c)(3) nonprofit cultural center that operates a multi-venue arts campus at the historic 1969 Woodstock festival site in Bethel, New York. It sells tickets to live music concerts in the outdoor Pavilion amphitheater and indoor Event Gallery, operates an award-winning Museum dedicated to the Woodstock festival and 1960s era, runs an on-site Campground with glamping and tent/RV sites, and offers year-round educational programming including the P.L.A.Y. summer arts program for children.
Is Bethel Woods Center for the Arts a public or private company?
Bethel Woods Center for the Arts is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bethel Woods Center for the Arts founded?
Bethel Woods Center for the Arts was founded in 2006. It employs 51 to 100 people.
Where is Bethel Woods Center for the Arts based?
Bethel Woods Center for the Arts is headquartered in Bethel, United States, in the North America region.
How does Bethel Woods Center for the Arts make money?
Ten revenue lines are on record. Pavilion Concert Ticket Sales are the primary driver. The others are event Gallery Shows, museum Admission, membership Program, camping and Glamping, food and Beverage, creative Learning Programs, merchandise, facility Rentals and Private Events and donations and Fundraising.
Does Bethel Woods Center for the Arts have an API?
No public API is recorded for Bethel Woods Center for the Arts.
What industry is Bethel Woods Center for the Arts in?
Bethel Woods Center for the Arts's product category is Performing Arts & Cultural Center. Its primary akta.pro industry code is BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty), with a secondary code of THAJADAJ, Cultural Centers & Multidisciplinary Arts Institutions. Its NAICS code is 712120 and its SIC code is 7900.