Blackbird Presents

What Blackbird Presents does

Blackbird Presents (legal entity Blackbird Production Partners LLC, domiciled in New York) is a private, independent creator and producer of large-scale concerts, music festivals, tribute events, and premium music-driven filmed entertainment. The company co-founded the Outlaw Music Festival with Willie Nelson in 2016 and has scaled the franchise into one of North America's largest annual touring circuits, reaching 35 stops across 22 states by its 10th anniversary in 2025. The product portfolio also includes one-off tribute concerts such as Long Story Short: Willie Nelson 90 at the Hollywood Bowl (April 2023, two sold-out nights with 50+ artists), Life Is a Carnival: A Musical Celebration of Robbie Robertson (October 2024, with Martin Scorsese as Executive Producer), Buddy's Got The Blues for Buddy Guy's 90th birthday at Radio City Music Hall (scheduled October 2026), and Shorty Turns 40: Celebrating Trombone Shorty's 40th Birthday at the Saenger Theatre (2026). Filmed-entertainment projects include the five-part Willie Nelson & Family docuseries on Paramount+, which was nominated for a 2024 Emmy Award for Outstanding Arts and Culture Documentary, and Biography: Kenny Rogers on A&E.

The company operates five distinct revenue streams: (1) ticket sales routed through Ticketmaster at Live Nation amphitheaters and other premium venues, including VIP packages offering first-20-rows seating and an exclusive merchandise pack; (2) merchandise sales via the Blackbird Presents online shop and a flagship retail boutique at 651 Cookman Ave, Asbury Park, NJ, spanning apparel (t-shirts $35-$40, hoodies $55-$65), gig posters ($35-$45), vinyl and CD/DVD/Blu-ray releases ($15-$70), and gift certificates ($25-$100); (3) licensing and production fees for documentary and concert films distributed on Paramount+, A&E, and other partners; (4) sponsorship revenue from Citi as official card, Outlaw Light Beer, and Willie's Remedy+ cannabis drink; and (5) physical product extensions under sub-brands Outlaw Provisions and The Asbury Project. Distribution spans Ticketmaster (primary ticketing), the Live Nation amphitheater network (primary venues), Paramount+ and A&E (film and broadcast), and direct-to-consumer via e-commerce and the Asbury Park boutique.

Blackbird Presents is not a technology-led business; its stack consists of standard e-commerce infrastructure (Stripe, PayPal/Braintree payments, Google Analytics, and Google/Facebook remarketing). No proprietary AI/ML, APIs, or software platforms are disclosed. Keith Wortman serves as founder and executive producer and is the only named C-level executive in the available data. The company is privately held with no disclosed venture capital, private equity, or institutional investor involvement, and its operating footprint is limited to the United States. Operating cadence centers on the annual Outlaw Music Festival Tour plus two to four marquee tribute or documentary productions per year, with the 2026 slate (Buddy Guy, Trombone Shorty, Outlaw 2026) demonstrating deliberate franchise diversification beyond the Willie Nelson anchor.

Name

Blackbird Presents

Legal name

Blackbird Production Partners LLC

Website

https://blackbirdpresents.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Blackbird Presents is a private, independent producer of large-scale concerts, music festivals, and documentary films featuring legendary artists. Its flagship is the annual Outlaw Music Festival Tour, complemented by tribute concerts, premium content for Paramount+ and A&E, and official merchandise.

Ownership category

akta.pro rank

Product category

Live Music Events and Entertainment Production

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Live music production
• Concert tour promotion
• Music festival production
• Concert merchandise retail
• Music documentary production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets to concerts, tours, and festival events through Ticketmaster and Live Nation venues.
2. Merchandise Sales: Online and retail sales of official concert merchandise including t-shirts, hoodies, posters, vinyl records, and accessories. Also operates a flagship boutique in Asbury Park, NJ.
3. Concert Films & Documentaries: Production and distribution of premium music-driven filmed entertainment including documentaries, concert specials, and broadcast programming for studios, networks, and streaming platforms.
4. Sponsorships: Partnership revenue from brands sponsoring the Outlaw Music Festival Tour including Citi as official card partner, Outlaw Light Beer, and Willie's Remedy+ cannabis drink sponsor.
5. VIP Packages: Premium ticket packages offering first 20 rows seating and exclusive festival merchandise packs shipped 4-6 weeks after events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Blackbird Presents is the premier independent creator and producer of large-scale concerts, tours, festivals, and premium music-driven filmed entertainment. Its flagship asset is the Outlaw Music Festival Tour, an annual touring franchise since 2016 featuring Willie Nelson and dozens of artists across 35+ Live Nation amphitheater stops. The company also produces one-off tribute concerts, concert specials, and documentary docuseries (such as Willie Nelson & Family on Paramount+) for networks and streaming partners, while selling official event merchandise through an online shop and flagship retail boutique in Asbury Park, NJ.

Product overview

Blackbird Presents is the premier independent creator and producer of large-scale concerts, tours, festivals, and premium music-driven filmed entertainment. The company's portfolio includes the flagship Outlaw Music Festival Tour (annual touring franchise since 2016), major concert events like Buddy's Got The Blues and Long Story Short: Willie Nelson 90, and documentary projects including the 'Willie Nelson & Family' docuseries on Paramount+. Blackbird's offerings extend through an e-commerce merchandise shop offering official event apparel, gig posters, music recordings (vinyl, CD, DVD, Blu-Ray), and accessories, alongside a flagship retail boutique in Asbury Park, NJ. The company also produces branded merchandise lines including Outlaw Provisions and artist-specific product collections.

Differentiator

Problem solved

Functional benefit

Brands

• Outlaw Music Festival: Annual touring music festival featuring country, Americana, rock, and blues artists, led by Willie Nelson.
• Outlaw Provisions
• The Asbury Project

Quantifiable outcome

• 10+ years of annual touring with sold-out shows
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Martin ScorseseflagshipStrategic or Co-development Partner · 17 October 2024Executive Producer for Robbie Robertson Life Is A Carnival tribute concert. Scorsese filmed the entire production ensuring the historic night will live beyond the stage.
• A&E NetworkcoreGTM or Marketing Partner · 17 March 2020Production and broadcast partnership for Kenny Rogers Biography documentary special. Produced by Blackbird Presents with A&E executive producers.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for all Blackbird Presents events including Outlaw Music Festival Tour, concert specials, and tribute events. Provides ticketing infrastructure and platform for ticket sales.
• Live NationcoreChannel Partner/ Reseller/ DistributorVenue partner for Outlaw Music Festival Tour and other events at Live Nation amphitheaters nationwide. Provides venue infrastructure and promotion across 35+ stops annually.
• Paramount PlusflagshipGTM or Marketing PartnerStreaming home for Willie Nelson & Family documentary series. Partnership with Taylor Sheridan, Thom Zimny, and Oren Moverman for documentary production.
• CitiminorGTM or Marketing PartnerOfficial card of the Outlaw Music Festival Tour. Citi card members receive early access to presale tickets through Citi Entertainment program.
• Outlaw Light BeerminorGTM or Marketing PartnerOfficial beer sponsor of the Outlaw Music Festival Tour, appearing at multiple stops along the route.
• Willie's Remedy+minorGTM or Marketing PartnerOfficial cannabis drink sponsor of the Outlaw Music Festival Tour. First product in Nelson's new line of hemp-derived THC-infused non-alcoholic drinks.
• Legacy RecordingsminorGTM or Marketing PartnerMusic label partner for release of Willie Nelson 90 Live at the Hollywood Bowl vinyl and CD/Blu-ray configurations.
• Keith WortmancoreStrategic or Co-development PartnerBlackbird Presents founder and executive producer. Key creative force behind Outlaw Music Festival and numerous tribute events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goldenvoice: AEG subsidiary that produces Coachella and Stagecoach — directly comparable festival producer with similar Americana/country/rock genre focus and premium positioning.
• Superfly: Independent experiential events company that co-produced Bonnaroo and Outside Lands. Directly comparable as a boutique producer of large-scale music festivals and live experiences with premium brand positioning.
• C3 Presents: Independent concert and festival producer behind Austin City Limits Music Festival and Lollapalooza. Closest comparable boutique producer in scale and business model — building recurring festival franchises and premium live experiences.
• Danny Wimmer Presents: Independent festival producer operating rock and Americana-leaning multi-stage festivals (Bonnaroo, Aftershock, Inkcarceration). Closely comparable as a boutique promoter building category-defining annual festivals with legacy artist appeal.

Broad incumbents

• AEG Presents: Second-largest concert promoter and venue operator globally, and a direct competitor for tour routing, artist relationships, and festival production. Operates Coachella and owns Goldenvoice.
• Live Nation Entertainment: The world's largest live entertainment company and Blackbird's primary venue partner. Live Nation operates the amphitheater network that hosts all 35 Outlaw Music Festival stops, while also producing and promoting competing tours at massive scale.
• Ryman Hospitality Properties: Owns the Ryman Auditorium (the 'Mother Church of Country Music') and the Grand Ole Opry — iconic live music venues with overlapping legacy artist programming and similar Americana/country audience.
• Madison Square Garden Entertainment: Operates iconic venues including Radio City Music Hall — where Blackbird's Buddy's Got The Blues concert is scheduled — and MSG, producing and hosting concerts, residencies, and live entertainment at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blackbirdprod

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackbird Presents