Golfe de Saint-Tropez Tourisme

What Golfe de Saint-Tropez Tourisme does

Golfe de Saint-Tropez Tourisme is a Société Publique Locale (SPL) — a French public-local company — established in December 1992 and majority-owned by the Communauté de Communes du Golfe de Saint-Tropez, an intercommunal authority comprising 12 communes including Saint-Tropez, Sainte-Maxime, Ramatuelle, Grimaud, Cogolin, and Cavalaire-sur-Mer. The organization serves as the official intercommunal tourism promotion agency for the region, executing four delegated public missions: destination promotion, commercialization of tourism products, visitor information, and observation of the tourism economy. It is presided by Philippe Léonelli (Mayor of Cavalaire-sur-Mer) and operates with approximately 10 qualified employees from its headquarters in Cogolin, France.

The SPL operates a dual-platform digital infrastructure: (1) VisitGolfe.com, a multilingual information portal (French, English, German, Italian) covering the 12 communes with editorial content, event listings, hiking trails, and a dedicated "Tourisme d'Affaires" corporate section; and (2) ResaGolfe.com, an online booking platform cited as one of France's pilot booking sites, powered by Feratel's Deskline technology for reservations of accommodations and leisure activities. Supporting products include the Weekend-Provence.fr short-break booking platform, the "Amusez-vous" leisure guide compiled over 15 years, and a suite of multilingual brochures (Mythique, Essentiel, Balades tourist map, Sentiers Marins underwater trails). Group tourism services cover corporate events, incentive travel, bachelor/bachelorette parties, team building, and seminars across curated activity packages spanning catamaran, 2CV tours, wine tastings, regattas, and guided village discovery.

The revenue model combines commission-based transactions on leisure activities sourced from a 200+ partner provider network, markups on bundled group packages (with publicly disclosed pricing ranging from €18/person for yoga activities to €900 for full-day catamarans), and recurring public subsidies from the Communauté de Communes funding the four mandated missions. Distribution is omnichannel: self-serve online booking, dedicated group sales (phone + email), local tourism office network across 12 communes, travel trade distribution via an Espace Pro portal, and marketing presence at international tourism fairs. The organization also runs content marketing programs including press hosting, influencer/blogger trips, a TikTok ambassador program with 10 creators, and a webzine with destination video content. Notable enterprise group clients named include BNP Paribas, France 3, Hublot, Harley-Davidson, Kappa, Coyote, Sony, and Michelin.

Name

Golfe de Saint-Tropez Tourisme

Legal name

Golfe de Saint-Tropez Tourisme, Société Publique Locale IM083110008

Website

https://golfe-saint-tropez-information.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Golfe de Saint-Tropez Tourisme is a French public-local company (SPL) that operates as the official intercommunal tourism promotion agency for 12 communes of the Golfe de Saint-Tropez, running the VisitGolfe.com information portal and ResaGolfe.com booking platform, commercializing leisure activities and group packages across a 200+ provider network, and executing delegated public promotion and tourism economy observation mandates for the Communauté de Communes.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Destination marketing services
• Tourism information portal
• Group tour packages
• Leisure activity booking
• Corporate event tourism

Headquarters

HQ city

Cogolin

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Leisure Activity Commercialization: Compilation and sale of leisure activities through the 'Amusez-Vous' program, offering over 200 providers including accommodations, activities, and tourism services. Commission-based model from partnered providers.
2. Group Package Sales: Direct sales of group travel packages including accommodation, activities, guided tours, and events. Markups applied to bundled services for groups.
3. Tourism Promotion Services: Promotion services funded by the Communauté de Communes du Golfe de Saint-Tropez as a Société Publique Locale. Four delegated missions: promotion, commercialization, visitor information, and tourism economy observation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Golfe de Saint-Tropez Tourisme operates as the official Société Publique Locale (SPL) tourism promotion agency for the 12 communes of the Communauté de Communes Golfe de Saint-Tropez. The agency delivers four delegated missions — promotion, commercialization, visitor information, and tourism economy observation — through its multilingual information portal (VisitGolfe.com), online booking platform (ResaGolfe.com), and a centralized reservation office. It aggregates over 200 local accommodation and activity providers and organizes customized group packages for corporate events, seminars, incentive trips, team building, bachelor/bachelorette parties, and leisure groups.

Product overview

Golfe de Saint-Tropez Tourisme operates as a Société Publique Locale (SPL) tourism promotion agency for the Golfe de Saint-Tropez, representing the Communauté de Communes of 12 villages and beach resorts. The organization functions as a dual-platform operation: (1) VisitGolfe.com - a multilingual information portal providing comprehensive tourism content about the destination, and (2) ResaGolfe.com - an online booking system for accommodations and leisure activities. Supporting these core platforms are the Golfe de Saint-Tropez Développement reservation central handling individual and group bookings, the Weekend-Provence.fr short-break booking platform, and the Amusez-vous leisure guide featuring negotiated rates with 200+ local providers. The organization also produces documentary guides (Mythique discovery guide, Essentiel practical guide, Balades tourist maps, business tourism guides, underwater trail guides, and hiking trail documents) distributed both digitally and at tourist offices. Group tourism services include curated activity packages spanning seaside experiences, nature activities, heritage tours, wine tastings, team building, and bachelor/bachelorette events.

Differentiator

Problem solved

Functional benefit

Brands

• Amusez-vous: Leisure activities guide featuring negotiated prices for tourism activities in the Golfe de Saint-Tropez.
• Mythique
• Guide Pratique (Essentiel)
• Carte Touristique (Balades)
• Weekend-Provence
• Tourisme d'affaires

Products and services

• VisitGolfe.com Information Portal Primary multilingual tourism information portal covering all 12 communes of the Golfe de Saint-Tropez, providing destination content on accommodations, restaurants, activities, events, and practical visitor information in French, English, German, Italian, and Spanish. Targeted at individual tourists and leisure visitors.
• ResaGolfe.com Booking Platform Online reservation platform enabling direct bookings of accommodations and leisure activities throughout the Gulf of Saint-Tropez, recognized as a pilot booking site in France and powered by Feratel Deskline technology. Aggregates 200+ local providers.
• Centrale de Réservation (Reservation Central) Staffed reservation central handling both individual and group bookings across the Gulf of Saint-Tropez, supporting promotional and reservation activities with qualified personnel. Functions as the official single point of contact for tourism services.
• Group Tourism Services Comprehensive group travel organization service offering team building activities, bachelor/bachelorette parties, seminars, incentive trips, and custom stays across the 12 communes, with a dedicated group interlocutor accessible via phone and email.
• Group Activity Packages Curated group activity bundles including seaside experiences (catamaran, regattas, boat tours), nature activities (snorkeling, kayaking, yoga), heritage discovery (guided village tours, museums), wine tasting and vineyard visits, team building, and bachelor/bachelorette packages with priced offerings.
• Mythique Discovery Guide Discovery guide covering the 12 Provençal villages and beach resorts of the Gulf of Saint-Tropez, available in French and English versions as a downloadable publication.
• Guide Pratique (Essentiel) Practical guide with essential addresses and information for tourist stays in the Gulf of Saint-Tropez.
• Balades Tourist Map Tourist map covering walking, horse riding, cycling, and driving routes, available in French, English, German, and Italian.
• Tourisme d'Affaires Business Guide Business tourism guide featuring venues for meetings and corporate events in the Gulf of Saint-Tropez.
• Sentiers Marins Underwater Trails Guide Guide to underwater discovery trails in the Gulf of Saint-Tropez.
• Weekend-Provence.fr Short Break Packages Short-break and weekend package booking platform for the Provence region including the Golfe de Saint-Tropez destination, offered in partnership with weekend-provence.fr.
• Amusez-vous Leisure Guide Leisure activities guide compiled over 15 years featuring selected activities at negotiated rates, covering 200+ accommodations, leisure activities, and tourism service providers across the Golfe de Saint-Tropez.

Quantifiable outcome

• 30 years of experience serving clientele and local authorities
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Communauté de Communes du Golfe de Saint-TropezcoreStrategic or Co-development Partner · 1 December 1992Majority shareholder and parent organization. The 12 communes (Saint-Tropez, Sainte-Maxime, Ramatuelle, Grimaud, Cogolin, La Croix Valmer, La Garde-Freinet, La Mole, Gassin, Le Plan de la Tour, Le Rayol Canadel, Cavalaire-sur-Mer) grouped in the Communauté de Communes, presided by Vincent Morisse, Mayor of Sainte-Maxime. Provides mandate and funding for tourism promotion missions.
• FeratelcoreTechnology or IntegrationTechnology provider for commercial booking platform (Deskline system). Handles processing of personal booking data. The commercial portion of the site uses Feratel's booking technology for reservations.
• Weekend-ProvencesupportingChannel Partner/ Reseller/ DistributorDistribution partner for short break and weekend package deals, referenced on the main website for idees de sejours et week-ends
• CRT Côte d'AzursupportingStrategic or Co-development PartnerComité Régional du Tourisme Côte d'Azur - Regional tourism board partner for joint promotion activities, press hosting, and marathon event co-financing
• Var Tourisme / ADT du VarsupportingStrategic or Co-development PartnerDépartement du Var tourism development agency - partner for observation of tourism economy and joint promotional activities
• APST (Association Professionnelle de Solidarité du Tourisme)supportingOthersFinancial guarantee provider for travel operators. Address: 15 Avenue Carnot, 75017 Paris. Provides consumer protection guarantee for bookings made through the agency.
• AXA AssurancesupportingOthersProfessional liability insurance provider. Policy: RC D'ENTREPRISES n° 0038381041164687 – 313 Terrasses de l'Arche – 92000 NANTERRE

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Voyages d'Exception: French luxury DMC and tour operator offering high-end bespoke group trips across France; competes with the SPL's premium group and incentive travel packages in the same luxury segment.
• Office de Tourisme de Saint-Tropez: Local municipal tourism office for Saint-Tropez commune; operates in the same destination as the SPL and shares overlapping visitor information and accommodation referral functions across the Gulf.
• Comité Régional du Tourisme Provence-Alpes-Côte d'Azur: Regional tourism board for the same PACA region; both organizations co-finance the Marathon du Golfe, share press hosting, and coordinate destination promotion at the regional level.
• Office de Tourisme de Cannes: Côte d'Azur destination tourism office; comparable structure as a destination DMO for a prestigious Riviera town with convention/group activities and multilingual visitor services.
• Office du Tourisme d'Antibes Juan-les-Pins: Local Côte d'Azur tourism office with similar multilingual information portal, central reservation system, and group/event service offerings targeting a comparable Riviera leisure market.
• Agence de Développement Touristique du Var (Var Tourisme): Departmental tourism development agency for Var, listed as a strategic partner of the SPL; performs observation of tourism economy and joint promotional activities for the same territory.
• CRT Côte d'Azur France: Regional tourism committee for the French Riviera; listed as a direct strategic partner of the SPL for joint promotion, press hosting, and event co-financing.
• Visit Monaco (Direction du Tourisme): National tourism authority for Monaco; similar destination-DMO model focused on a single prestigious Riviera-adjacent territory with premium MICE and leisure group business.

Broad incumbents

• Atout France: National French tourism development agency that registers travel operators (the SPL holds IM083110008); operates one level above the SPL as a national DMO with overlapping promotion and quality assurance functions.

Regional players

• Weekend-provence.fr: Regional short-break booking platform already partnered with the SPL for package distribution; offers comparable weekend and short-stay packages across Provence but at a broader regional scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GolfeStTropez
• LinkedInlinkedin.com/company/golfe-de-saint-tropez-tourisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golfe de Saint-Tropez Tourisme