Our Friends Electric

What Our Friends Electric does

Our Friends Electric is an Australian boutique live engagement agency headquartered in Surry Hills, Sydney, that delivers turnkey event solutions for enterprise clients across consumer brands, corporate, music, technology, and government sectors. Founded in 2012 by Tim Freeland, the firm employs 11-50 people and provides four integrated service lines: live event management, in-house creative studio services (campaign development, branding, web design, illustration, animation), technical production (CAD design, audio/video/lighting, set build, live broadcast), and experiential marketing/brand activations. The business has delivered events across four continents for clients including Facebook, Ray-Ban (8-year partnership), Revlon, Singapore Tourism Board, Hair Expo (10-year contract), Reed Exhibitions (13+ year relationship), Magnum, Havaianas, Pantene, and Westfield.

Revenue is generated through project-based professional services fees under quote-driven, non-publicly disclosed pricing. The go-to-market motion is enterprise field sales — relationship-driven direct engagement with brand managers and marketing directors at large organisations, supplemented by a website portfolio and organic social media presence. The firm differentiates through its in-house creative studio, single-point-of-contact delivery model, and 20+ years of collective senior leadership experience. Notable operational scale signals include producing the Hair Expo Awards Dinner for 9,000+ attendees annually and broadcasting the Ray-Ban Boiler Room event to over 90,000 online viewers.

Name

Our Friends Electric

Legal name

Our Friends Electric

Website

https://ourfriendselectric.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Our Friends Electric is an Australian boutique live engagement agency delivering turnkey event management, creative production, technical production, and brand activation services for enterprise clients across consumer, corporate, music, tech, and government sectors.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industries

Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE), Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

Keywords

• Live event production
• Experiential marketing services
• Brand activation agency
• Creative studio services
• Technical event production

Headquarters

HQ city

Balmain

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Event Management Services: The company generates revenue through delivering turnkey event solutions including creative development, technical production and large-scale event management for brands and organisations across public, private and corporate sectors. Revenue is project-based, driven by client briefs and long-term relationship building.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Our Friends Electric is a Sydney-based live engagement agency delivering turnkey event solutions for brands and organisations. Its core offering combines event management, in-house creative design, and technical production (audio, video, lighting, set builds, live broadcast, CAD design) to produce large-scale live events, brand activations, product launches and experiential marketing campaigns across consumer, music, fashion, tech, corporate, and lifestyle sectors.

Product overview

Our Friends Electric is a live engagement agency offering experiential marketing, event management, and creative production services. The company provides turnkey solutions across creative development, technical production, and large-scale event management. Its core service offerings include: a Creative Studio (for campaign development, brand design, web development, and content creation), Technical Production Services (audio, video, lighting, set builds, CAD design, and live broadcast), Live Event Management, and Experiential Marketing/Brand Activations. The company operates as a services firm rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Event Management Services End-to-end management of large-scale live events including creative direction, technical production, logistics, talent management, venue management, safety/risk assessments and on-site execution for corporate, consumer and public sector clients.
• Creative Studio
• Technical Production Services
• Experiential Marketing and Brand Activations

Quantifiable outcome

• Hair Expo Awards Dinner & Gala produced for 10 consecutive years
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• KickXcoreStrategic or Co-development PartnerOur Friends Electric partnered with KickX for the Santa Monica at Pier One activation, transforming Sydney's iconic Pier One into a Santa Monica oasis. The partnership delivered a 6-week immersive activation featuring Southern California-style cuisine, wellness experiences, farmers market, and live music.
• Start VRcoreTechnology or IntegrationOur Friends Electric partnered with Start VR to enable Facebook to showcase the latest augmented and virtual reality technology at AdWeek Australia. Custom shipping containers were used to create product showcase spaces, live panel discussion areas, and broadcast Facebook Spaces sessions.
• Santa Monica Tourism & TravelcoreStrategic or Co-development PartnerPartnership between Our Friends Electric, KickX, and Santa Monica Tourism & Travel (SMTT) to bring Santa Monica lifestyle experiences to Sydney, featuring activations, wellness experiences, and cultural programming.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 160over90: Full-service creative and cultural agency with deep capabilities in live events, brand activations, and content production — directly comparable scope of services and brand-client focus.
• George P. Johnson Experience Marketing: Global experience marketing agency focused on events, exhibits, and brand activations for B2B and B2C brands — directly comparable in core service line of large-scale brand experiences and event production.
• Sparks: Specialist experiential marketing agency producing brand experiences, pop-ups, and live events for global consumer brands — directly comparable in service mix and client base to Our Friends Electric.
• Jack Morton Worldwide: Global brand experience agency delivering live events, brand activations, and experiential campaigns for major consumer and enterprise brands — directly comparable to Our Friends Electric's full-service experiential offering at a global scale.
• MKG: Independent experiential marketing and brand experience agency delivering live events, immersive activations, and content for consumer brands — closely aligned with Our Friends Electric's boutique experiential model.
• Imagination: Global brand experience agency specializing in immersive brand experiences, events, and environments — directly comparable in creative-plus-execution positioning and global brand client base.

Regional players

• BMF Advertising: Award-winning Australian creative agency producing integrated campaigns, content, and brand activations for major consumer brands — a regional peer with overlapping clients and creative-to-execution model.
• Bear Meets Eagle On Fire (formerly The Monkeys): Leading Australian creative agency with adjacent production, brand activation, and content capabilities — a regional peer competing for similar Australian brand briefs and creative-direction mandates.

Broad incumbents

• Dentsu Creative: Global creative network with significant live event, brand activation, and content capabilities — a broader incumbent whose experiential offering overlaps with Our Friends Electric's brand activation work but as part of a much wider portfolio.
• MKTG (Dentsu Live): Global lifestyle and experiential marketing agency operating at scale across brand experiences, sponsorship activations, and live events — a broader incumbent overlapping Our Friends Electric's experiential and brand activation remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ourfriendselectricAPAC
• Instagraminstagram.com/ourfriendselectric/?hl=en
• Xx.com/ourfriendstweet
• LinkedInlinkedin.com/company/our-friends-electric

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Friends Electric