Prairie Meadows Racetrack and Casino

What Prairie Meadows Racetrack and Casino does

Prairie Meadows Racetrack and Casino, Inc. is a privately held, integrated gaming and hospitality complex located at 1 Prairie Meadows Drive in Altoona, Iowa (Des Moines metropolitan area), founded in 1989 and operating as a single-property destination. The company operates a casino floor with slot machines, table games, and poker; a one-mile horse racing track hosting live racing seasonally (through September 26 in 2026) with year-round simulcast wagering; a hotel; six on-site dining outlets including AJ's Steakhouse, The Paddock Grill, Café at the Meadows, Champions, Prairie Coffee Company, and Quick Bites; and The Meadows Event Center spanning over 34,000 square feet across 20+ event spaces accommodating 1,000+ guests. The firm employs 1,001–5,000 people and serves adult consumer entertainment demand and corporate/event demand in central Iowa, with no public ticker, no venture capital or private equity backing disclosed, and no parent company affiliation.

The business is multi-stream and transaction-based: revenue derives from casino gaming (slots, table games, poker), hotel accommodations, live and simulcast horse racing wagers, dining, retail gift shop sales, sports betting operated through a Caesars Sportsbook partnership, and event hosting. Distribution is regional and physical — walk-in customers are the primary buyer — with supplementary e-commerce for gift cards (via USA ePay), dining online ordering, and hotel reservations (via Micros/TravelClick). The Prairie Gold Rewards loyalty program (free membership, five tiers from Gold to Black at 500,000+ points) drives repeat visitation across gaming, racing, hotel, dining, and retail, with 182.1 million points redeemed in full-year 2025 and 96.0 million points redeemed through early 2026. Technology integrations include Caesars Sportsbook, TVG, William Hill, Midwestix, OpenTable, Equibase, Kronos, and Micros; no AI/ML capabilities, patents, or proprietary data assets are referenced.

Name

Prairie Meadows Racetrack and Casino

Legal name

Prairie Meadows Racetrack and Casino, Inc.

Website

https://prairiemeadows.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Prairie Meadows Racetrack and Casino is a privately held, integrated gaming and hospitality complex in Altoona, Iowa, offering casino gaming, live and simulcast horse racing, hotel accommodations, dining, sports betting via Caesars, and event venues serving adult consumers and corporate clients in central Iowa.

Ownership category

akta.pro rank

Product category

Casino and Racetrack Entertainment

NAICS

Racetracks (711212), Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)

SIC

Services-Racing, Including Track Operation (7948), Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industries

Cardrooms & Poker Rooms (Land-Based) (MPAEAAAG), Electronic Table Games (ETGs) & Stadium Gaming (MPAEAJAC), Integrated Convention & Expo Complex Hotels (THAGALAE)

Keywords

• Casino gaming
• Horse racing wagering
• Hotel accommodations
• Event venue hosting
• Casino dining

Headquarters

HQ city

Altoona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Casino Gaming: Revenue from slot machines, table games, and poker operations on the casino floor.
2. Hotel Accommodations: Overnight stays at the Prairie Meadows Hotel with amenities including fitness center and saltwater pool.
3. Live and Simulcast Horse Racing: Live racing season May through September plus simulcast racing wagering throughout the year.
4. Dining Venues: Multiple on-site dining options including AJ's Steakhouse, The Paddock Grill, Café at the Meadows, Champions, Prairie Coffee Company, Quick Bites, and bars.
5. Meetings and Events: The Meadows Events Center with over 34,000 square feet of flexible space accommodating 1,000+ guests across 20+ event spaces for corporate events, weddings, galas, and social gatherings.
6. Sports Betting: Sports wagering through Caesars Sportsbook partnership.
7. Retail Gift Shop: On-site gift shop merchandise sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Prairie Meadows Racetrack and Casino operates an integrated entertainment resort in Altoona, Iowa offering slot machines, table games, and poker; live and simulcast horse racing; sports betting through Caesars Sportsbook; hotel accommodations; multiple on-site dining outlets; and over 34,000 square feet of meeting and event space at The Meadows Events Center.

Product overview

Prairie Meadows Racetrack and Casino is a integrated resort offering casino gaming, horse racing, hotel accommodations, dining, and event spaces. The property features a casino floor with slot machines, table games, and poker, alongside a one-mile live horse racing track with simulcast betting. Sports betting is available through Caesars Sportsbook. Accommodations include a hotel with modern amenities. The property offers diverse dining options including AJ's Steakhouse, Paddock Grill, Café at the Meadows, Champions, Prairie Coffee Company, and Quick Bites. The Meadows Event Center provides over 34,000 square feet of event space. The Prairie Gold Rewards loyalty program offers five membership tiers with points earned across gaming, dining, and hotel stays. Additional services include a mobile app, gift shop, and Email Club for promotions.

Differentiator

Problem solved

Functional benefit

Brands

• Prairie Gold Rewards: The company's loyalty/rewards program offering points for gaming, dining, hotel stays, and retail purchases, with tiered membership levels (Gold, Preferred, Premier, Elite, and Black).
• Meadows Events Center
• AJ's Steakhouse
• Champions
• The Paddock Grill
• Café at the Meadows
• Prairie Coffee Company
• Quick Bites

Products and services

• Casino Gaming
• Hotel Accommodations
• Live Horse Racing
• Simulcast Racing
• Sports Betting
• The Meadows Events and Conference Center
• On-site Dining
• Concert and Tribute Shows
• Retail Gift Shop

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

One partnership is on record.

• Caesars SportsbookcoreTechnology or IntegrationPrairie Meadows offers sports betting through a partnership with Caesars Sportsbook, providing customers with sports wagering capabilities at the property.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Parx Casino: Pennsylvania regional gaming resort with extensive slots, table games, dining and event hosting. Comparable scale and amenity breadth for benchmarking Prairie Meadows' integrated destination model outside Iowa.
• Catfish Bend Casino: Iowa regional gaming property serving Burlington/southeast Iowa. Comparable as a smaller-scale Iowa casino competing for the same regional gaming wallet Prairie Meadows addresses.
• Hard Rock Hotel & Casino Sioux City: Regional Iowa casino resort with hotel, dining and entertainment programming that competes for in-state gaming and live entertainment spend, similar to Prairie Meadows' offering mix.
• Riverside Casino & Golf Resort: Iowa-based integrated casino resort combining gaming, hotel, multiple dining outlets and a golf course. Closely matches Prairie Meadows' positioning as a multi-amenity regional destination in Iowa.
• Diamond Jo Casino: Iowa regional casino (Northwood and Dubuque locations) offering gaming, hotel and dining. Competes with Prairie Meadows for Iowa regional players and overlapping amenities.
• Finger Lakes Gaming & Racetrack: New York 'racino' combining harness racing and electronic gaming machines with dining. Most closely mirrors Prairie Meadows' racino business model of pari-mutuel racing plus slot/EGM gaming under one roof.
• Isle Casino Hotel Waterloo: Iowa regional casino with hotel, dining and gaming comparable to Prairie Meadows' integrated resort model. Serves a similar in-state customer base with overlapping revenue streams (slots, table games, hotel, F&B).
• Horseshoe Council Bluffs: Caesars-operated regional riverboat/land-based casino in Council Bluffs, Iowa, with hotel, dining and gaming amenities overlapping Prairie Meadows' offerings. Both are Iowa regional gaming destinations serving a shared drive-market and competing for the same Des Moines/Central Iowa leisure spend.

Broad incumbents

• Churchill Downs: Diversified racing and casino operator (parent of several U.S. racetrack-casino properties such as Derby City Gaming). Provides a relevant public-market comparable for pari-mutuel racing combined with HRM/casino operations at scale, even if Prairie Meadows is a private single-asset operator.
• Caesars Entertainment: National casino and sportsbook operator whose Caesars Sportsbook brand underpins Prairie Meadows' sports wagering offering. Functions as both a strategic partner and the closest broader-market comparable for scale, technology stack and multi-property gaming economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PrairieMeadows
• YouTubeyoutube.com/channel/UCiK9_QuoSz9osq8S39OGL9A
• Facebookfacebook.com/PrairieMeadows
• LinkedInlinkedin.com/company/prairie-meadows-racetrack-and-casino
• Instagraminstagram.com/prairie_meadows

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prairie Meadows Racetrack and Casino