Beyond The Beach
Beyond The Beach is a Martinique-based DMC and online tourism marketplace, founded in 2006, that aggregates 100+ curated activities, themed multi-day stays, and accommodations across Martinique and Guadeloupe for individual tourists and small groups.
- Company typePrivate
- Founded2006
- HeadquartersFort-de-France, Martinique
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Beyond The Beach does
Beyond The Beach is a Martinique-based destination management company (DMC) and online tourism marketplace, founded in 2006 by Leslie Ferraty and structured as a single-shareholder SASU under French law with registered office in Schoelcher, Martinique. The company operates an e-commerce platform on WordPress/WooCommerce (beyondthebeach.fr) that aggregates more than 100 curated activities, 11 accommodation options, and 4 transport services in Martinique and Guadeloupe, while simultaneously acting as a direct tour operator for its own branded excursions.
Its product portfolio is organized around three interconnected offerings: a curated marketplace of local prestataires (boat excursions, kayaking, snorkeling, diving, hiking, cultural workshops, and 19 accessibility-adapted activities), themed 10-day/9-night séjour packages segmented by traveler type (family, romantic, prestige, wellness, eco-responsible, solo, cultural, budget), and accommodation booking (apartments, villas, guest houses, and unique stays). The company monetizes through marketplace commissions on third-party bookings and direct margin on its own operated excursions, with unit pricing typically €15–80 per activity and €529–3,758 per multi-day package, using a deposit-plus-on-site-balance payment flow processed via Mangopay.
Go-to-market is direct-to-consumer via organic SEO, a 100+ article French-language blog, TripAdvisor and social media presence, and an English-language sister site (martiniqueexcursion.com) targeting international visitors. The platform is held back by a lack of native mobile app, no API or integrations, and no disclosed AI/ML functionality. The company holds Atout France immatriculation (IM972190002), Qualité Tourisme certification, and ASPT membership, and is privately held with no external funding, no M&A activity, and no disclosed headcount.
Beyond The Beach firmographics
Firmographics- Name
- Beyond The Beach
- Legal name
- BEYOND THE BEACH
- Website
- https://beyondthebeach.fr
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beyond The Beach is a Martinique-based DMC and online tourism marketplace, founded in 2006, that aggregates 100+ curated activities, themed multi-day stays, and accommodations across Martinique and Guadeloupe for individual tourists and small groups.
- Ownership category
- akta.pro rank
Beyond The Beach industry classification
Industry- Product category
- Tourism Services & Local DMC Marketplace
- NAICS
- Tour Operators (56152), Scenic and Sightseeing Transportation, Water (487210)
- SIC
- Services-Amusement & Recreation Services (7900), Water Transportation (4400)
- akta.pro primary industry
- Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE)
- akta.pro secondary industries
- Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Snorkeling Tours & Reef Experiences (THAJAJAE), Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF)
Keywords
Where Beyond The Beach is headquartered
LocationHeadquarters
- HQ city
- Fort-de-France
- HQ country
- Martinique
Offices1 record
Markets served
Beyond The Beach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Marketplace Commission: Beyond the Beach operates as a professional intermediary platform, charging commissions on reservations made by clients with service providers (prestataires) listed on their platform. The company acts as a neutral intermediary connecting tourists with local tourism service providers in Martinique and Guadeloupe.
- Direct Service Provision: Beyond the Beach also acts as a direct service provider (PRESTATAIRE) offering their own curated excursions, activities, and travel packages directly to customers, clearly marked as 'Par BEYOND THE BEACH' on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kayak half-day excursion to îlets du Robert - from €15/adult, €12/child (3-11 years) |
| Unit Pricing | Pay-as-you-go | Snorkeling excursion in South Caribbean - €51/person |
| Unit Pricing | Pay-as-you-go | Boat trip to South Caribbean - Tortues & beaches - €66/adult (12+ years), €45/child (<12 years) |
| Unit Pricing | Multi-year contract | Customized multi-day stays in Martinique - starting from €529 for 10 days/9 nights |
| Unit Pricing | Pay-as-you-go | Popular day trips and excursions - €59-80/person |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Beyond The Beach product offering
Product offeringCore offering
Beyond The Beach is a Martinique-based local receptive tourism agency (DMC) and online marketplace that connects travelers with vetted local service providers for excursions, activities, accommodations, and transportation. The company curates 100+ activities — including boat trips, snorkeling, hiking, cultural workshops, wellness retreats, and accessible tourism — while also operating its own directly-branded excursions. It additionally designs customized multi-day themed stays (family, romantic, solo, prestige, eco-responsible, wellness, etc.) spanning 10 days/9 nights across Martinique and Guadeloupe.
Product overview
Beyond The Beach is a local receptive tourism agency (DMC) and online marketplace for Martinique, operating as both a platform connecting travelers with local service providers and a direct tour operator. The product portfolio centers on three interconnected offerings: (1) a curated marketplace of 100+ activities including boat excursions, hiking, kayaking, snorkeling, diving, cultural workshops, and accessible tourism; (2) themed customized stay packages (séjours sur-mesure) spanning 10 days/9 nights across family, romantic, friends, budget, prestige, eco-responsible, cultural, solo, and wellness segments; and (3) accommodation bookings (apartments, villas, guesthouses, unique stays). The platform also facilitates booking for third-party providers alongside its own directly-operated excursions, all coordinated through its website at beyondthebeach.fr.
Differentiator
Problem solved
Functional benefit
Products and services
- Sea Activities & Excursions (Activités en mer) Boat excursions, kayaking, dolphin watching, snorkeling, and scuba diving trips around Martinique's Caribbean coast, including visits to Baignoire de Joséphine, Îlets du Robert, southern beaches, and Cap Salomon. Targeted at leisure tourists visiting Martinique.
- Customized Multi-Day Stays (Séjours sur-mesure) Fully customized 10-day/9-night travel packages for individuals, couples, families, and groups, organized by travel style (Family €712, Romantic €1,648, Friends €908, First Time €1,033, Budget €529, Prestige €3,758, Eco-responsible €892, Cultural €678, Solo €1,362, Wellness €1,685). Targeted at travelers planning a multi-day Martinique vacation.
- Accommodations (Hébergements) Curated accommodation options including apartments (5), villas (5), guesthouses / chez l'habitant (2), and unique stays / insolites (3) — 11 listings in total across Martinique. Targeted at tourists needing lodging.
- Workshops and Wellness (Ateliers et bien-être) Cultural and culinary workshops (21 offerings) including rum tasting, chocolate making, Creole cooking classes, traditional Bèlè dance, and wellness activities. Targeted at cultural and wellness travelers.
- Accessible Activities (Activités accessibles) 19 curated activities adapted for visitors with motor (18), hearing (13), or visual (9) disabilities, ensuring inclusive tourism experiences across Martinique. Targeted at travelers with disabilities and accessible-tourism seekers.
- Hiking and Nature Tours (Randonnées) 10 guided hiking experiences including Montagne Pelée volcano, Presqu'île de la Caravelle, Savane des Pétrifications, and nature trails across the island. Targeted at active and nature-focused travelers.
- Transportation (Transports) 4 transfer and private transportation options for travelers arriving at cruise ports, airports, or moving between destinations across Martinique. Targeted at visitors needing ground transfers.
- Circuit Nord Authentique Full-day guided tour of northern Martinique (from €69/person, 5.00/5 rating) covering distilleries, black sand beaches, Saint-Pierre ruins, waterfalls, and tropical forest. Targeted at tourists wanting an in-depth northern-island day excursion.
- Journée bateau à la Baignoire de Joséphine & Îlets du Robert Full-day boat excursion (from €80/person, 5.00/5 rating) to the Josephine's Bathtub sandbar and the islets of Robert, including white sandbanks, snorkeling, and local cuisine. Targeted at tourists seeking a signature Martinique boat day trip.
- Demi-journée à la rencontre des dauphins Half-day dolphin-watching excursion (from €66/person, 4.88/5 rating) departing from Trois-Îlets, including boat navigation and potential marine wildlife sightings. Targeted at tourists interested in dolphin and marine wildlife encounters.
- Snorkeling dans le Sud Caraïbe Guided snorkeling excursion (€51/person, 3 hours, max 6 people) on the southern Caribbean coast, visiting sites like Anse Dufour, Cap Salomon, and Pointe Burgos, with mask, fins, and snorkel provided. Targeted at casual snorkelers and couples.
- Sortie kayak aux Îlets du Robert Half-day self-guided kayaking adventure (from €15/adult, €12/child) exploring the Robert lagoon, mangroves, white sandbanks, and Chancel islet with endemic iguanas. Includes kayak, waterproof container, and site access (max 23 people). Targeted at active and nature-loving tourists.
- Plongée d'exploration dans le Sud Caraïbe Half-day scuba diving exploration trip from Trois-Îlets covering coral reefs, wrecks, and marine life, available for certified divers from Scuba Diver/PE12 level. Targeted at certified recreational divers.
- Sortie bateau Tortues & plages du Sud Caraïbe Half-day boat excursion (€66/adult, €45/child, 3 hours, max 12 people) to southern Caribbean beaches including Anse Dufour, Anse Noire, and the Rocher du Diamant, with turtle swimming opportunities. Departs from Marina Pointe du Bout, Trois-Îlets. Targeted at families and couples.
- Visite Gourmande de Fort-de-France Culinary walking tour of Fort-de-France (from €59/person, 5.00/5 rating) visiting local markets, tasting Creole specialties, and discovering historical monuments. Targeted at foodies and cultural travelers.
Quantifiable outcome
- 5.00/5 average rating on best-seller activities (e.g., Baignoire de Joséphine boat trip)
- +2 more outcomes
Companies that use Beyond The Beach
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Beyond The Beach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beyond The Beach partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Atout FrancecoreOfficial French tourism development agency providing official immatriculation (registration) for travel operators. Beyond the Beach holds IM972190002 certification, demonstrating regulatory compliance and professional standing in the French tourism industry.
- MangopaycorePayment processing infrastructure partner enabling secure online transactions for the platform. Mangopay logo displayed in guarantees section, indicating trusted payment services for marketplace transactions.
- HiscoxcoreInsurance provider providing coverage and guarantees for the travel operator. Displayed in the guarantees section alongside Atout France certification, indicating professional liability and operational insurance.
- ASPT (Association Professionnelle de Solidarité du Tourisme)minorProfessional tourism association providing solidarity fund and professional network support for travel operators. ASPT logo displayed indicating membership in professional tourism body.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Beyond The Beach competitors and assessment
Company assessmentDirect peers
- Peek.com: Online platform for booking tours, activities, and experiences, including a marketplace of local operators. Comparable as a curated experiences marketplace with both direct and partner-supplied inventory and a focus on quality curation.
- Klook: Asia-headquartered travel activities and services booking platform with global expansion including Caribbean coverage. Comparable as a commission-based experiences marketplace offering tours, activities, and attractions to travelers.
- Musement: Travel experiences platform offering tours, attractions, and activities worldwide, acquired by TUI. Directly comparable as an aggregator-and-operator experiences platform serving both leisure and B2B channels.
- Withlocals: Marketplace for private tours and local-led experiences with vetted local hosts. Closely mirrors Beyond the Beach's positioning around authentic, host-led experiences with a curated local provider network, making it one of the most model-comparable peers globally.
- Viator: Tripadvisor-owned marketplace for tours, attractions, and activities worldwide. Highly comparable business model aggregating local providers with commission-based revenue, and is a direct substitute for the booking services Beyond the Beach offers in Martinique and Guadeloupe.
- TourRadar: Online marketplace for multi-day guided tours and adventure experiences worldwide. Comparable as a marketplace aggregator of tour operators, particularly aligned with Beyond the Beach's customized multi-day stay offerings (Family, Romantic, Prestige themed packages).
- GetYourGuide: Global marketplace for tours, activities, and experiences across 150+ countries including Martinique. Directly comparable as an aggregator platform connecting travelers with local tour operators and activity providers, charging commission-based fees.
- Headout: Mobile-first marketplace for tours, attractions, and travel experiences with global coverage. Directly comparable business model aggregating local operators and selling activities on a commission basis with last-minute availability emphasis.
Broad incumbents
- Airbnb Experiences: Online experiences marketplace operated by Airbnb, offering locally-led activities alongside accommodations. Comparable as a broad experiences marketplace overlapping with Beyond the Beach's curated local activities, but operates at vastly larger scale across the entire Caribbean.
- TUI Musement: TUI Group's tours and experiences division, a major European tour operator with extensive Caribbean destination management capabilities. Comparable as a large incumbent offering packaged tours, excursions, and DMC services in Caribbean destinations including Martinique.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beyond The Beach social profiles
Digital presenceBeyond The Beach compliance and trust
Trust signalCompliance3 records
Beyond The Beach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond The Beach leadership team
Management profileNumber of profiles
Profiles1 record
Beyond The Beach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond The Beach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond The Beach
What does Beyond The Beach do?
Beyond The Beach is a Martinique-based local receptive tourism agency (DMC) and online marketplace that connects travelers with vetted local service providers for excursions, activities, accommodations, and transportation. The company curates 100+ activities — including boat trips, snorkeling, hiking, cultural workshops, wellness retreats, and accessible tourism — while also operating its own directly-branded excursions. It additionally designs customized multi-day themed stays (family, romantic, solo, prestige, eco-responsible, wellness, etc.) spanning 10 days/9 nights across Martinique and Guadeloupe.
Is Beyond The Beach a public or private company?
Beyond The Beach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beyond The Beach founded?
Beyond The Beach was founded in 2006. It employs 1 to 10 people.
Where is Beyond The Beach based?
Beyond The Beach is headquartered in Fort-de-France, Martinique.
How does Beyond The Beach make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are direct Service Provision.
Who are Beyond The Beach's main competitors?
Direct peers on record are Peek.com, Klook, Musement, Withlocals, Viator, TourRadar, GetYourGuide and Headout. Broad incumbents are Airbnb Experiences and TUI Musement.
Does Beyond The Beach have an API?
No public API is recorded for Beyond The Beach.
What industry is Beyond The Beach in?
Beyond The Beach's product category is Tourism Services & Local DMC Marketplace. Its primary akta.pro industry code is THAAAIAE, Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves), with a secondary code of THAJAJAA, Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching). Its NAICS code is 56152 and its SIC code is 7900.